Digital Marketing Jobs | Educational Excellence

Why MBA Students Should Learn Digital Marketing

There is a potential job scope in Digital Marketing, especially for those who are pursuing MBA/BBA in the marketing field.  

You can find a better pay scale in the Digital Marketing field in comparison to any other job role.

Till today, 90% of MBA colleges, even IIMs are still don’t have any Digital Marketing curriculum.

Sorry to say that, still in India have lack of Digital Marketing Expertise. To fill up the scarcity in the upcoming day’s lot of jobs will be created in the Digital Marketing field. There is not enough expertise in the digital marketing field to give training to MBA / BBA students. There are major gaps in how digital marketing and related technologies are introduced in marketing courses.

Reasons to learn Digital Marketing for MBA Students:

New Job Opportunities:

Now the Government focuses more on digitalization through various programs like E-Governance, Make-In-India, Digital India, etc. To be a part of such programs you need proper digital marketing learning Digital Marketing is now a choice it’s mandatory now. 

Good Pay Scale:

Digital Marketing offers a Lucrative pay scale compared to any other job profile. Especially if you have an MBA degree then the minimum annual CTC starts from INR 6-8 Lakhs. For the last 4- 5 years, there has been a significant hike in Digital Marketing Salaries. 

Potential Market: Th current market has a huge demand for skilled digital marketers. According to trade analysts, India needs more than 2 lakhs of Digital Marketer on an immediate basis. So It’s a golden opportunity for MBA (Marketing) students.

Traditional Marketing Vs. Digital Marketing Job:

The scope of getting a job in traditional marketing is reducing day by day. whereas if you look at popular job sites like Shine, Naukri, Timesjobs more than 90% of vacancies in marketing jobs require an MBA in Digital Marketing. So you can’t it anyway. Many big FMCG, Automobile, IT industries continue hiring sales and marketing personnel. Not only that start-up companies also looking for MBA/BBA passed out candidates. Thatswhy sales and marketing professionals are now upgrading their skills in Digital Marketing to cope up with the industry requirements.

Digital Marketing Course Modules

Have a look at the topics covered in Digital Marketing

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

PPC (Pay Per Click) Advertisement

Email Marketing

Affiliate Marketing

Lead Generation

Inbound Marketing

Top MBA Colleges in Digital Marketing:

Centurion University of Technology (Bhubaneswar)

Indian Institute of Digital Education (Mumbai)

Symbiosis(Pune)

Graphic Era University (Dehradun)

UnitedWorld School of Business (Kolkata)

RIMT University (Punjab)

At Educational Excellence we provide a complete Digital Marketing Course for MBA / BBA students and also provide admission to top MBA Colleges in Digital Marketing.

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admin January 18, 2021 0 Comments

6 Digital Marketing Jobs Roles and Salaries

The importance of Digital Marketing is growing rapidly. It encourages many businesses to adopt the latest digital marketing tactics.

Henceforth in upcoming days, many jobs will be created in Digital Marketing Fields. In India, there have good opportunities to build your careers in this booming field. Throughout the year big brands hire skilled and experienced Digital Marketing professionals with lucrative packages.

Students or working professionals specially belongs to the sales and marketing fields are now showing interest to do Digital marketing Certification Courses to improve their competencies for their career growth.

Now Let’s discuss various Digital Marketing Job Roles and Salaries.

Digital Marketing Specialist: For applying this post you should have a minimum of 1-2 years of experience. You require skills in SEO, SMO, SEM. The basic salary of this post approx 20-25k monthly.

Digital Marketing Manager: The average salary of the Digital Marketing Manager is approx 35-45k per month. For that, you should have a minimum of 3-4 years of experience. It depends on your expertise on how you organize your overall marketing campaign for the growth of the organization.

Social Media Marketing Expert: Social Media Marketing is one of the vital and most popular segments in Digital marketing. Companies hire Social Media Experts who have 2-3 years of experience. The average pay scale of Social Media Marketing expert approx 25 -30K.

Content Marketing Manager: Content plays a significant role in Digital Marketing.The Content marketer is responsible to analyze creative contents in forms of text, images, videos that will grab user attention and drive traffic for the business. The Content Marketing Manager has to keep themselves updated with the ongoing market trends. The average monthly income of the Content Marketing Manager is 50-55k.

Email Marketing Executive: The Email Marketing Executive works under Digital Marketing Manager. For applying this post anyone should have 1-2 years of working experience in Email Marketing. The main job role of the post is to manage, create email database, newsletter, generate leads from email marketing campaigns, tracking email marketing performance, etc. The salary varies from company to company. The average payout is approx 20-25K monthly.

PPC Experts: PPC Experts’ main job role is to manage the paid campaign in various social media platforms such as Facebook, Instagram, Linkedin, Google, and other major search engines. Big brands expense huge amounts of money behind the campaign. They prefer someone who has experienced a minimum of 3-4 years.

The main role of PPC Expert is to select keywords, adjust bids, monthly budget caps, impression share, goals tracking, revenue tracking, etc. The monthly salary of a PPC is approx 40-45K.

There is lots of scope in the Digital Marketing Field; you need to find the right way. There are many Digital Marketing Institutes available online and offline from where you can conduct the courses.

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admin July 4, 2020 0 Comments