Digital Marketing | Educational Excellence - Part 4
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WhatsApp Following in the Footsteps of Facebook

Can you imagine a life without WhatsApp in today’s age?
The majority answer will be no as WhatsApp and such other social media are inseparably integrated with our lives. Around August 2018 Facebook became one of the biggest advertising platforms with the help of target advertising. A large number of irrelevant or relevant ads (ideally customized to our needs) from various businesses kept pushing their way into our feed not only on Facebook but also Instagram and Messenger by collecting our related data. This has been an extremely profitable feature for the three companies as well as the brands and businesses advertising through them. Facebook made a profit of 26.2 billion dollars through its advertising tools alone. After massive turnouts like it are quite probable that WhatsApp might also follow its footsteps. It has more than 1 billion daily active users so making it an advertisement platform will obviously be very lucrative.

WhatsApp has already become a very convenient advertising platform for smaller developing businesses to advertise their products especially after the addition of large WhatsApp groups and WhatsApp statuses and it will be even more beneficial if it becomes an advertisement platform. There have been some serious strategies of advertising under testing: ads might pop up in the between statuses like in Instagram or users can directly open up a chat with businesses like having a conversation or they launch a completely separate proper WhatsApp Business API for business accounts. All these strategies are currently under testing in a closed group until successful.

It is actually very ironical because WhatsApp, in the beginning, was the only social media platform that was completely anti-advertising but it is an innovative digital marketing strategy.
According to DeFazio, CEO of SocialBaker and Yuval Ben Itzhak, there have been mixed reviews about this impending new initiative users might feel it be too intrusive and invasive of their privacy and turn averse to it but on the otherhand, it might attract more people like it did in the case of Facebook. There is also another side-effect of users being troubled by the limitless and consistent persuasion by ads.

WhatsApp was originally developed for easy & simple transferring and sharing of messages, photos, videos, documents, and other information. Its objective was to reduce the distance among people but now by it being turned into advertising platform businesses and brands can reach a more specific audience and in turn provide them with more of customized convenient service. That is why everything is under scientific testing now in a closed group to properly work out this whole initiative.

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admin March 21, 2019 0 Comments

Few Easy Ways to Become a Successful Digital Marketer

Digital marketing especially works in social, electronic and other digital platforms and has access to mass markets with affordable prices. People are addicted to the world of social media because of the mobile phone, laptop, computer etc. That is why the marketing industry also adapting to this change. Social media users are increasing day by day.

Through social media, you can cater to a large number of audience. Nowadays digital marketing has become one of the most important aspects of a business. Because of digital platforms, people can see advertisements, products and various things on your electronic gadgets. Today every businessman knows that without having a social media presence they will not be able to survive and also not be able to beat their competitors.

Digital marketing methods are far more affordable than traditional marketing methods. The biggest example of digitalization is when demonetization happened an online money transactions company has become a million dollar company. In digital marketing, the most important thing is the content. You need to give attractive, innovative and interesting content that will engage your audience with your website. There are various methods of digital marketing such as social media marketing, email marketing, SEO, Youtube video promotion and so on.

Digital marketing is used to promote various brands and works through various online platforms and website channels. A digital marketer works to promote a company’s products, services online. Digital marketing plays a pivotal role to create awareness of any brand among consumers and increase its popularity.

Few important things a successful digital marketer should have:

1) Ability to write engaging and Creative content

2) Good understanding of audience behaviour

3) Ability to learn quickly

4) Listening skills to understand what the consumer exactly wants.

Digital Marketing is very important in today’s time. Many big companies are hiring digital marketers to promote their brand. There is a very high demand for this job. In my opinion, it is a very innovative and good career option.

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admin March 17, 2019 0 Comments

Various Ways to Earn Money through Digital Marketing

Out of many, Digital marketing is the best platform to make money online. It helps to make the good amount of money online sitting at home. There are no shortcut methods. To earn from Digital Marketing you need to learn it first.

Why Digital Marketing?
Traditional marketing does not allow you to interact with your audience. There is not much variety and choice are available for customers whereas Digital marketing offers plenty of platforms to interact with customers.

Benefits of Digital Marketing
Through Digital Marketing you can target your local as well as international audience. Here is the flexibility to customize campaigns in accordance with factors like gender, location, age, and interests.

In Digital Marketing, people can opt out if the advertisement is not relevant to them.

Build Interaction with Audience: Build a relation with your audience through digital marketing. The audience who will be your future customers. Convince them to visit and search products or service related information at your website. Their buying decision depends on what you are offering.

Cost Savings: The cost of Digital Marketing is low compared to traditional marketing.

Easy to Analysis: Tools like Google Analytics allows tracking traffic and their source at any time that may help you to adjust your strategies as per the reports.

Influence of Viral Promotion: With the help of social media now its easy to viral your content that grabs user attention.

Here are some ways that will help to make money online:

Content marketing
SEO
Social media marketing
Affiliate marketing
Email marketing

Content Marketing:
Millions of people search on the internet nowadays. Content marketing is a great platform to reach those people. Good content marketing can make a better visibility of your website at search engine result pages. In the age of the internet, the customer is smart enough. Before buying something, they research a lot starting from price to quality. So your content must be good enough that create user engagement.

SEO:

SEO is the process to improve the position of your website ranking. SEO experts do the optimization to make it ensure that best-performing keywords will be top at search engine result pages.
To earn money from SEO you need a handsome amount of visitors. For that, you require quality backlinks that attract traffic to your website.
Some ways of Link Building:
Guest Blogging
Article Submission
Directory Submission
Video Promotion
Social Bookmarking

Affiliate Marketing:
If you want to make money online then do Affiliate Marketing. It is something like recommend someone to purchase products from a referral link. If someone buys something from your referral link then you will be entitled to a commission from that sale. Thatswhy it is also called Referral Marketing. Big e-commerce marketplaces like Amazon, eBay Alibaba provides the opportunities to join as an affiliate program and earn money online.

Email Marketing:
Email Marketing is an inexpensive way to send an email to thousands of customers in a single click. There are many email marketing service provider available on the internet through which you can send mail at a free of cost. MailChimp is the best platform to do so. Here you will find ready-made templates. Also, you can upload your own design template.
More than 60% online consumers decide to buy products after receiving email template at their mail.

 

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admin February 11, 2019 0 Comments

How to Become a Flipkart Seller in 2021

Anyone can join Flipkart as a seller. But these steps are mandatory to join.

1. Anyone can sell their products on Flipkart either as an individual or as a company.

2. For Flipkart seller account, you need to indicate what kind of business you run. It requires identity and address proof. During the registration process please make it sure that all required business-related documents like Business name, PAN card, TIN number, GST number etc are submitted to Flipkart.

3. You need to submit your Bank details along with IFSC code. If you have an existing bank account then submits that information as well.

4. After login at Flipkart seller account, set it up to start selling products.

5. A dashboard will appear after login at seller account. You can use it for the promotion purpose. You also get analytics report on the dashboard.

6. When you will make your first sell the payment will be credited at your linked bank account with 14 days.

Flipkart, one of the largest marketplaces preferred by most Indians to buy something. So there is a huge scope to earn by selling products on Flipkart.
Essential things to know before going to be a Flipkart Seller:

Price:
Product price varies from marketplace to marketplace. First of all, you need to fix the price range before going to be a seller in Flipkart. And obviously, identify those products along with their most selling prices.

Making a Profit:
Set the prevailing selling prices of your products to make a moderate profit after deducting Flipkart charges. You have to conscious that the selling price does not exceed beyond the range of other marketplace’s selling prices.

Charges of Flipkart:
Register an account at Flipkart is free. After becoming a seller, you are eligible to sell products in whatever category you have selected. Flipkart charges a certain amount as a commission when you sell a product. GST charges are included in the product you sell.

Selection of Product Category:
Before register into the Flipkart seller account, you need to select the proper category and products that customers mostly prefer. Spends lots of time on the type of products which are selling most in Flipkart.

Types of Products You Can Sell:
Clothing Accessories
Electronics Gadgets
Beauty and Cosmetic Products
Home Appliances
Home Decorations
Kitchen Accessories
Gaming Accessories
Shoes and many more.

Hope you understand all the points we have discussed on how to become a Flipkart seller in 2021. If you found any crucial has been missed the don’t hesitate to points out those, we will definitely updates those in our blog.

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admin February 6, 2019 0 Comments

Youths of Durgapur are Showing Interest to Learn Digital Marketing

In the last 4-5 years, India has grown at a rate of 7- 8%. Our beautiful city Durgapur is also growing very fast and tends to become a smart city. We are in the age of 4G. Our habits of purchasing have also changed. Here SEO( Search Engine Optimisation) plays a big role. Durgapur-Asansol is the Industrial area. It connects states like Jharkhand, Bihar.  The infrastructure and geographic location encourage investors to set up Factory, plant or small scale industry like IT only because of the availability of the skilled workforce.

Now the point is how to grow business through Digital Marketing? The simple answer is SEO. In recent research, it reveals that many young colleges passed out students are interested to learn SEO, Digital Marketing. But they are confused where they will go? Educational Excellence brings golden opportunities in front of them. Now they need not worry. Time by Time Educational Excellence will provide a free workshop on “how to earn after learning Digital Marketing”.

Youths of Durgapur and Asansol who are suffering unemployment problem will get the right track because by 2022 plenty of jobs is going to be created in the field of Digital Marketing worldwide.  Many Durgapur based IT company already providing SEO, Digital Marketing services. Time by Time they also require trained professionals. Unfortunately, the youth of Asansol and Durgapur does not get the chance. Because there is a scarcity of proper SEO training institute. Educational Excellence brings opportunities for you. We are only SEO Digital Marketing Institute in Durgapur who have Google certified trainer.

There is no particular age limit to learn SEO. Everybody can learn SEO Digital Marketing. It is a skill that can be learned from online as well as offline.

You can choose Digital Marketing as a career in this way:

  1. Work as a Freelancer for individual client
  2. Join any Digital Marketing company

 

 

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admin January 19, 2019 0 Comments

Durgapur- Good Place to Make Career in Digital Marketing

Durgapur is a technologically advanced, planned city in Eastern India. The average literacy rate of people is much better than any other urban city in Eastern India. Thatswhy Big companies prefer to set up their office at Durgapur. The growing trends of Digital Marketing are also creating an influence among the Durgapurians. Most of them are now trying to learn digital marketing. Now the question where they go and how they will be benefitted from that?

For that, you need not require a higher degree. If you are an expert in Digital Marketing then you can even earn more than 1 lakhs per month. It depends on your skills, knowledge along with with your professional experience.

Reasons to Learn Digital Marketing?

1. In the upcoming 3-4 years, millions of Digital Marketing experts have required in India as well as the whole world. Naturally all National, International companies will hire Digital Marketing Expert.

2. Like technology, digital marketing is also evolving. So you have to improve your digital marketing skills for a career growth.

3. As per the survey, the growth of the digital marketing field is 3 times more than any other fields.

4. Like Web or Software Developer, You don’t have to spend sleepless nights mugging up the codes that you are never going to use in your life.
If you are looking to make a career in Digital Marketing, then you should join Educational Excellence. Our digital Marketing course consists of four topics i.e

SEO
SMO
SMM
EMAIL MARKETING


After completing any course of the above topics you can apply for a job for the post of SEO Executive, Digital Marketing Executive, Online Marketing Specialist and so on.

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admin November 16, 2018 0 Comments

Why Digital Marketing Training Campaigns are Essential for Flourishing in Web Related Programs

The field of digital marketing is growing immensely, and with the changing technologies it has become more diverse in a brief time and is highly in demand. In today’s world, a person with little or no knowledge of digital marketing might be lagging behind in career prospects as it plays a significant role in the economy. Again someone who holds the certificates of digital training can go higher regarding both designation and salary. The digital industry mainly focuses on the promotion of products and services to generate digital sales hence the first step for any marketing professional is to conduct a survey of the target market and understand it. The areas of online marketing mainly aim to reach out to the target audience through social media platforms, publishing e-books and brochures to cater to the client needs. This is done primarily by writing innovative contents that provide some valuable information which people look for. The digital training courses offer opportunities for most of the content writers and freelancers to write quality articles, blogs, press releases and journals and share the posts in the search results thereby generate more traffic to the sites. It provides the opportunities to kick-start one’s career by significantly contributing to online conversations and enhancing the brand awareness.

A digital marketer plays a significant role in developing and implementing new and innovative ideas by using the web analytics tools within the digital space as well as search advertising. With the help of digital training, one can improve the ROI by enhancing the business inline hence the marketers need to possess all the necessary skills and knowledge and act as agile workers where every person can contribute something outside the box. Besides with evolving new trends and channels in the competitive internet-oriented world, the advertising system has changed from traditional to a technical form such as the PPC programs and text ads. Hence the professional digital experts play a significant role in generating sales and revenue. Some of the favourite online marketing courses help to improve the trainees to become active participants in the internet advertising niche through the use of mobile applications, SEO and keyword research, link building, page optimization that will lead to business profit. With the help of search engine optimization businesses can enhance website visibility allowing the users to be aware of the products in the search results.

It is quite essential to be proactive and careful in executing digital strategy regarding drawing the attention of the new customers or building more profound relationships with the existing group of followers. It requires devoted time and approach right from website designing and development, with changes in color, graphics and fonts to understand the demands of the targeted audiences.

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admin August 18, 2018 0 Comments