Category: lead generation

Tips to Generate Leads for E commerce Store

We all are very much familiar with the term e-commerce. If you are running an online e-commerce business, then you need to focus on how to generate a lead that is very much essential parameter for enhancing the sell. Here, we are going to discuss various lead generation strategies for e-commerce business.

To get proper leads you need to accumulate your overall marketing strategies so that customer or user can visit your website and takes interest in your products. An e-commerce website leads might have:
A) Sign up for your email list.
B) Show interest in your lead magnet.
C) Grab an offer that’s targeted to potential leads.
D) Take a free trial or view your demo.

Do you know what the strategies are for e-commerce lead generation? Let’s have a complete discussion on various lead generation processes for the e-commerce business.

Lead Generation Strategy

To grab customer attention your e-commerce website should attractive and engaging so that website visitors must do some action into a website like a register, sign up form, click inquiry button, etc. But until or unless a lead converts into a client you couldn’t say it a sales lead.  Below these effective lead generation strategies can help you to get leads.

You need to find out which type of audience is basically showing interest in your site. Find out where your ideal customers hanging out online. 

1) E-commerce businesses need quality content with the proper landing page. You need to give your proper product description, price, offer details, shipping details, etc. so that users can get the full idea when then visits the website.

An effective Homepage of any e-commerce website may increase the chance to generate leads. For any e-commerce website, the product image view should zoom able and the product description should be understandable with price, stock availability, delivery option, etc.

2) SEO is another way in which you can generate lead. It may help to optimize your website with a set of keywords that can drive organic traffic to the site. 

Your website should properly optimize for Search Engines.  Traffic is an important part of SEO to get leads. For that, your website must rank on 1st page with specific keywords. Keep it in your mind that the right keyword selection brings desire results. I suggest long-tail keywords selection for e-commerce SEO.

3) People who want to buy from online are often looking for a discount or coupon. Time by time you should give an offer to users that can attract them to make a purchase from your website.

4) Remarketing, very powerful tactics to connect with the audience who have previously visited your website but not purchasing. Through the remarketing campaign, you can reach to that audience who are interested in the similar products or services you are offering

Your website must integrate with social media channels like Facebook, Instagram, Pinterest, and LinkedIn.  It’s a perfect channel to deal with users. You can target specific customers in social media according to their purchase intend, search behavior, age, city, gender so on.

5) Your E-Commerce site should have a proper call to action button like:
A) Get access now.
B) Try our free demo
C) Sign Up etc.

It helps you to collect potential leads.

6) Identify user behaviors on your site.

7) Another most important e-commerce lead generation tip is to offer a free trial.

8) Set up an email list for email marketing. Send the promotional email you’re an offer to the users who have registered at your website.  Email Marketing one of the easiest and most affordable to build engagement with the audience. Generally most of the renowned e-commerce marketplace like Amazon, Flipkart uses this to send promotional offers to their millions of subscribers. There are lots of email marketing platforms such as Mailchimp, AWeber available to automate your email campaign.

9) Content marketing strategies include blogging, articles, and other forms of content submission process that make any customer’s purchasing decision. The content should provide helpful tips to buyers about the pros and cons of the products.

10) PPC advertisement is a good way for traffic generation. You can instantly generate leads by creating any form of lead campaign in Google and other platforms. PPC helps you to understand the relevant keywords that users generally searching for. One of the major advantages of PPC is you can control your ad campaign as per your budget and targeted ad groups.

Read More
admin April 21, 2019 0 Comments

Ways to Generate B2B Leads from Linkedin

We all know that Today LinkedIn is the most influential network for professionals to build up a good relationship for their business needs.
Here are the below steps you should keep in your mind while preparing a marketing plan to reach the audience:

A. Build Connection: You need to send a greeting when someone has accepted your request at Linkedin. First, you need to build up a relationship with your counterpart, after that send him or her a proposal in detail about your company, product, and services. It will generate potential leads.

B. Post Your Service:
No need to pitch every connection individually, rather you can post your service on the LinkedIn wall. The person who is looking for such services will directly contact you. For that, you need a good amount of connections at your Linkedin profile.

C. Send an Email to The Hirer:
LinkedIn is one of the popular platforms for hiring candidates of various positions. You can comment or send a message to the responsible person regarding their post and ask whether they would like to consider your services or not.

D. Post on LinkedIn Groups:
You need to participate in niche Linkedin group. Through the group, you can reach thousands of people and make them aware of the services that you are offering. You may target a group with proper planning in order to reach potential clients. You may also create a group and invite others to join to build a network of your choice.

E. Pitch Individual LinkedIn Group Member:
Without being connected you can pitch to the Linkedin group members personally. Now LinkedIn has restricted the limit to 15, that means you can send 15 messages to a member of a particular group in a month.

F. Write Article on Interesting Subject:
Post an informative article on regular basis. it will encourage your connections to visit your profile. Every person on LinkedIn likes to read and share great content they come across. As LinkedIn is also a social media platform and has its own advantages, it will help to boost the traffic which will eventually provide a potential lead.

G. Updates With Blogs Or Latest News On Regular Basis:

You can share the important and latest stuff that will entertain or educate your audience. There is a strong possibility that after going through your posts someone may enquiry more about your services.


Read More
admin February 11, 2019 0 Comments