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How to Optimize Your Facebook Call Now Campaign to Drive More Calls

Among all social media channels, Facebook is the most popular one that is the main reason why most advertisers prefer it. Here we have mentioned some steps about how to drive phone calls from Facebook. Please have a look:

  1. Target Mobile Devices: Since 2016 advertising in mobile devices has been raised approx 84%, the advertiser is targeting mobile devices to drive conversion. You need a mobile-optimized add with a clear”Call Now” button so that the user can easily interact with the ad.
  2. Call to Action: For Facebook Advertisers A call now Button plays a significant role to generate leads. Your website must be mobile-friendly so that when a smartphone user clicks on the ad he/she will drive to a mobile-friendly landing page.
  3. Target Your Audience: Using the Facebook ad targeting option you can select those users who can interact with your ad by making a phone call. Facebook targeting option includes:

Location: Location targeting based on your country, state, zip code, or even distance from the business along with your local phone number.

Behaviors: It is based on targeting specific smartphone users.

Lookalike Audiences: targeting people similar to your current userbase by building a lookalike audience.

4. Call Tracking: Integrate call tracking numbers for your Facebook Ads to ensure the tracking of how many phone call has been made from the campaign. Optimize your ads using the data provided from CallRail, such as caller location and the ‘Calls by Landing Page’ report.

I have written only my insight here but I need a response from my readers as well. It will better if they share something extra on this topic which I have not mentioned or missed out.

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admin April 6, 2020 0 Comments

How to Optimize Your Facebook Campaign with CBO

Are you running a campaign on Facebook? If “yes” then be prepared for the new “CBO” (campaign Budget Optimization) update of the Facebook ad campaign that has been launched on September 1, 2019. Now onwards your new and existing ad campaigns will be affected by this change.

 

There are a certain amount of advantages you will get from the CBO. Let’s have a look:

 

Less Involvement to Manage Campaign:

Not required too many hours behind bid adjustment to run a campaign. Campaign Budget Optimization will do that automatically. When CBO activates in your Facebook ad manager account, it automatically moves your ad budget to the corresponding ad set in a most effective campaign by specifying a goal for each campaign. You can better control your campaign goal like sign up a newsletter, download Ebook with CBO because all bid management will do automatically as per the algorithm.

 

Better Return on Ad Spend: Get Better Return on Ad Spend: From a recent survey reports it has been revealed that CBO working better and quiet smarter than human-managed campaigns. Not only that, after launching CBO the chances of getting penalized reduce during campaign assessment time by Facebook. That means you won’t get penalized when Facebook’s algorithm reassess your campaigns.

 

CBO is very efficient to measure your campaign. For that, you need to give time to acquire adequate data. For that, it requires at least 50% conversion per ad set weekly. So it has been proved that CBO is the best campaign optimization strategy. But to understand it’s work efficiency you need to conduct the test for a couple of weeks.

 

Creative assets like videos, elements for dynamic creative are required for each ad set to work CBO properly. Also, you should focus attention on your audience.

 

Since Facebook continuously changes its algorithm for advertising purpose, advertisers also have to upgrade themselves accordingly to optimize your campaign budget.

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admin September 6, 2019 0 Comments