Google Ad Campaign | Educational Excellence
Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

Tips to Create Google Smart Shopping Campaigns

Both smart shopping and standard shopping campaign use same Google ad account id. Smart Shopping Campaigns introduces new features like dynamic remarketing and also includes the Display network. The products will show on YouTube and Gmail in a fully automated way in Smart Shopping Campaign.

In this campaign maximize conversion value bid strategy is being used that can define an expected ROAS for the investment. But keep it in mind that to create such a campaign you should have a remarketing list with at least 100 users with the conversion tracking active.

As you know Smart Shopping Campaigns automate a lot of manual tasks such as add negative keywords, device-specific bid Adjustment so on. There are limitations too. We are not able to get details about the search terms that are activating our ads, or in what proportion they are being shown on each network (Display vs. Google Search). In the Smart Shopping Campaign, you not able to set campaign priorities that is present in Standard Shopping Campaign.

Some Recommendation for You Before Proceeding a Campaign:

A. You can group products with similar ROAS into new smart campaigns if you have done it before with Standard Shopping Campaign.

B. When grouping products into campaigns to gather products of a similar average price to homogenize the visibility of all products.

C. In Smart Shopping Campaign you don’t need to subdivide the product group by label, brand, type of product, or product IDs. Go to Reports / Predefined reports (dimensions) / Shopping, and then choose the one you want. Once in the report, you can customize it. You can use campaign filters to choose only the products you want.

Steps to Create a Smart Shopping Campaign (SSC)

  1. Configure the feed correctly.
  2. Select New Campaign/Sales/Shopping
  3. Select the desired merchant center account and the country where you sell the products and smart campaign subtype.
  4. Indicate budget and, optionally ROAS objective. It is recommended to set the bidding strategy “maximize conversion value” without a ROAS goal.

You can differentiate the performance of any previous standard Shopping campaigns with the Smart Shopping Campaign. Since SSC uses dynamic remarketing, it would not be fair to compare it’s performance with Standard Shopping Campaigns. 

According to me, Google Smart Shopping Campaign has some advantages that were missing in the Standard Shopping Campaign that may fit into your business.

Read More
admin November 3, 2020 0 Comments

Soon Google Ads will Stop Search Term Reporting

Recently Google has announced “To maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions”.

Till now the advertiser can find search queries with the number of impressions and clicks in search term reporting. After the rule comes into effect the advertiser are only able to access minimum query data to get user’s search queries information.

You can see Google already restricts query information in the Google Search Console dashboard. As a result, advertisers may have less control of their ads on specific search queries. It will force advertisers to shift from a positive to a negative keyword management approach for keyword optimization. That means advertisers won’t be able to decide which search queries will add as keywords and which one for negative keywords.

Read More
admin September 12, 2020 0 Comments

How to Set up an Effective Google Call to Ad Campaign

Last few years the use of smartphones has risen tremendously. Thatswhy it is one of the most preferred platforms for the advertiser and Google is the best platform for mobile advertisement.

Before getting into details of call-only campaigns you need to follow the things below:

  • Is their issue immediate?
  • Are they likely searching from a mobile device?
  • Would it benefit them to speak to a real person?

If it is yes, then call-only ads will fruitful for your business.

Many business owners are now considering using call-only ad campaigns to get customer inquiries online.

Let see the steps to make a Google Call Only Ads:

  1. You need to fill up Headline 1 and then after headline 2 (Each within 30 Characters)
  2. Enter your Business name
  3. Then enter your phone number
  4. Write Description line 1 and Description line 2 (Each within 90 characters)
  5. Mentioned Display URL of your website address
  6. Verification URL( Any landing page of your website)

The purpose of the call only ads is to initiate a call for your business where your website landing page won’t display on your ad. Google has been moved the business name from the headline in February 2019 onwards to provide extra space to write a compelling headline for your ad. Call-only ads are suitable only for mobile that includes location, structured snippet, and call out an extension for greater visibility.

Call-only ads some advantages over call extension ads such as:

  • You can select two different phone numbers to call
  • Can save the phone number in your phone’s contact list
  • Schedule a call-back from the advertiser when the line is busy
  • You can bid for call-only campaigns for your business that can place a phone call from your ad.

How to Set up an Effective Google Call to Ad campaign for Your Business

  1. First of all, you need to make a compelling ad text copy within the allowed text length that may encourage users to call your business.
  2. For a local business, a local phone number required that may automatically send calls to the nearest shop/store of the caller’s location.
  3. Target specific keywords that bring customers for your business.
  4. Call generation isn’t the only intention; you need to focus on how to convert the call into a client. Otherwise, it will be a vested click that will unnecessarily waste your budget. So you have to schedule the ad in proper business hours.
  5. You should enable call reporting data on so that call data you can analyze effectively your unconverted customers.

Hope our readers will get an overview after reading our blog which based on How to Set up an Effective Google Call to an Ad campaign for Your Business

 

Read More
admin June 20, 2020 0 Comments

5 Factors to Lower Your Google Ads CPC

In this blog, we will discuss 5 Factors to Lower Your Google Ads CPC.

Manual Bidding:

 Automated bidding is a costly one. Mainly those who don’t have knowledge and time how to bid manually prefer automatic bidding and leave the whole process to Google. So to lower your CPC you have to learn how to bid manually and to control your bidding price. Manual bidding is the best option for a small business owner who has a limited budget in hand. Manually biding has more control to decrease or raise the bid amount for the right keywords.

Choose Relevant Keywords:

The selection of the right keywords is vital in the Google Ad campaign. There is a Google keyword planner by which you can choose the right keywords for your ads. Time to time you need to alter keywords that have higher CPC. The good way is to select long-tail relevant keywords that have a higher conversion rate and lower CPC bid value.

Add Negative Keywords

Adding negative keywords are a good approach to avoid unwanted clicks in your Ad campaign. It helps to narrow down your audience and also lower your CPC. One way to improve quality score you have to add negative keywords in your ad campaign. By including negative keywords you make sure that you don’t have to pay for irrelevant keywords.

Focus on Landing Pages:

A proper landing page in your Google Ad campaign is very much important to improve your ad quality score. If your landing page doesn’t have proper information or content it increases your CPC and bounce rate of the website. A good landing page with proper content helps to convert the users into customers. So the best option is to make an ad copy with different landing pages for A/B testing and check which one performing better.

Days, Times, and Location:

Out of many factors Days, Time, and Location altogether have a great significance to lower CPC. You need to analyze which days and what time in the week your ad brings most of the traffic. You have to check it from which location it comes.

Once you have identified all these factors you can easily achieve a lower CPC for your Ad campaign.

In my last 8 years of experience in the Digital Marketing field, I have learned a lot about how to optimize a Google Ad campaign. I hope my blog “5 Factors to Lower Your Google Ads CPC” will help you to understand how to optimize your CPC cost, especially for the newbies.

Read More
admin May 31, 2020 0 Comments