SEO | Educational Excellence - Part 2
Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

Get an Advanced SEO Training by Qualified Faculties

SEO’s primary objective is to increase rankings of your websites with a specific keyword.Many corporate companies look for SEO specialists, experts and the demand is increasing day by day. Lots of jobs will create in this field in the upcoming 4-5 years. In India, there are many Institutes who are providing SEO-Digital Marketing training both online and offline. Here we are going to discuss the details course module.

In SEO Onpage Optimization course includes the following things.

1)    Loading speed Optimization

2)    Keyword Analysis

3)    Optimize Website

4)    Create Meta Title & Description

5)    Create Robots, Sitemap

6)    Image Optimization

7)    Create a Canonical Tag

8)    Alt Tag Optimization

9)     Implement Structure data

10)     Make Website URLs SEO-Friendly

11)    Webmaster Set Up

12)    Breadcrumb Optimization

13)    Create custom error 404 pages.

14)    Social icon integration.

15)    Internal navigation check.

SEO Offpage Optimization course includes the following:

1)    Directory submissions

2)    Search Engine submissions

3)    Blog submission

4)    Article submission

5)    Press release submission

6)    Social Bookmarking

7)    Classified Advertisement

8)    Content sharing

9)    Video submission

10)    Image submission

The SEO course duration is about 4 months.  If you want to choose SEO as a career option it will help you to get a job easily in any IT company.

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admin March 29, 2019 0 Comments

Select the Best SEO Service Provider in Durgapur

To promote your business through SEO you first need to know your online competitors. There are many SEO service providers in Durgapur. If you one of them then first start to analyze what are your competitors doing and what is their ranking status in search engine ranking. Let us talk about Educational Excellence, an SEO service provider is offering a variety of online marketing services for small to the large business owner of Durgapur.

SEO isn’t just a process to rank a website with some specific keywords but also build engagement with the audience and generate leads organically. And only some top-notch SEO service providers can do such type of work who are in business for the last 7-8 years or more than that. The SEO process is changing very rapidly, so to compete that SEO Agencies need a solid plan to boost the SEO activities.

The main objectives of organic SEO are to bring traffics for the website.
Through SEO you can generate leads for your business. As you know online marketing is the best cost-effective platform for marketing. Now every business owner wants to switch from traditional marketing to digital marketing for a higher ROI. Either they have own digital marketing teams or outsource the project to other Digital Marketing firms.

A startup company in Durgapur who want to grow their business through online marketing, we suggest them don’t get worried. The experts of Educational Excellence are updated with the latest Google Algorithms and SEO tactics to make your website a higher ranking with specific keywords.

If you are looking for a reliable, sustainable and ongoing online progress, then contact with the best Digital Marketing Company who deserve the deal.

Educational Excellence is such an SEO Service provider in Durgapur that uses the up to date SEO tactics to rank your website in search engines.

Here we discussed some basic norms that should follow by any SEO company:

Content Marketing: Content is the center of focus in SEO. In Today’s market, you can’t sustain without content marketing. You need to publish various types of text content such as articles, blogs, guest posts, press releases, etc. to engage with the audience. From time to time you need to post video content and image content as well.

SEO-Friendly Site Architecture: The first task before starting any SEO process is to make the website SEO-Friendly. A website should be crawlable, Enough content on each landing page, proper page navigation, responsive along with good URL structure. In case any issues are found in a design you need to customize it from scratch.

Link Building: Link Building is the oldest but still an effective strategy to rank any website on search engine result pages. There are lots of popular link-building methods like Directory, Bookmarking, Blog Post, Press Release, Article Submission that should be carried out on regular basis.

Educational Excellence, A leading SEO service provider in Durgapur provides quality traffic by incorporating effective SEO tactics to bring your website 1st page in Google SERPs.

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admin February 11, 2019 0 Comments

How to Generate Lead through Social Media

Potential users who have expressed their interest in your product or service and also have given contact details to you for further communication is called a lead. Statistics show 90% users try to avoid cold calling rather they prefer to communicate over the social media.

Tactics for lead generation using social media:
1. Share links to curative content:
Engaging content will grab readers attention. Social media is an excellent tool for lead generation. Share content in social media with a proper landing page so that readers can fill up their information like email, contact no, name etc. That way you can collect potential leads of customers who are interested in your product or service.

2. Facebook lead ads:
Facebook lead ads are another platform to collect potential lead. The advantage of Facebook lead ads is that Facebook automatically populates the lead form with the customers contact information so that it can take few clicks for a potential user to connect. You can choose how much data you need.

3. Instagram lead ads:
Facebook lead ads can also display on Instagram. Instagram can pre-populate the lead form with email, full name, phone number, and gender. You can also add a field in the form if you would like. Instagram lead ads only appear on mobile. It takes times to fill out a form on mobile than on a desktop or laptop.

4. Host a webinar and live video:
The two basic approaches to generating leads are live video and webinars. The first option is to present the video that requires interested viewers to register in advance by providing their contact information. Another approach is to open the video up to a wide audience and generate leads from that audience. During the live video, you can direct the viewers to an offer, contest or landing pages of your website. Encourage viewers for a live interaction by offering a special discount for participation. You should keep in mind that the video must be content driven that may increase the probability of getting more leads.

5. Use geo targeted search:
Now more local businesses know about geo targeting for social media posts and ads to reach the audiences closest to their business and maximizing their social media efforts, and ad spend. Geo targeted social search may help you to find a specific audience, invite them to your business or redirect to a discount lead generation form. Small and Large companies can benefit from geo targeted social search.

Some ways to geo target your search:

Twitter advanced search: Go to the Twitter advanced search page, then enter your search terms, after that scroll down to places and select appropriate geo location to target your search.

Hoot suite: From within the Hoot suite dashboard, click on the search icon in the upper right corner. Enter the search term and click the compass arrow icon in the right of the search field to find tweets nearby.

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admin September 30, 2018 0 Comments

Know the Facts Before Hire an SEO Service Provider

Build a website is not a big deal. The next phase is the promotion of the site. Do you know why the popularity of SEO is in a growing phase, if not then have a look at the stats below:

Approx 80% of users prefers organic search results
Voice search will grow up to 75% by 2022
More than 40% of all Google searches are local
By end of 2020 mobile searches will go up to 90%

Everybody now aware the fact without SEO you cannot sustain in the market. SEO depends on the various algorithms, it is good to learn more about SEO services before hiring an SEO company or freelance SEO professionals.

SEO is the best option to promote your website in a feasible way. The objective of search engine optimization is to build traffic and obtain a top position in SERPs. In Durgapur, there are many SEO services providing company but the question is are they capable enough to full the objectives of the client. It has been noticed that many companies do the false commitment to their client and as a result, after 2 or 3 months they become frustrated and not continue the work anymore. The main reasons behind that are:

1. Make False Commitment to the client
2. Lack of Proper SEO knowledgable Executives.
3. Improper project deal.
4. Lack of understanding the exact requirements.

Many companies in Durgapur is hiring SEO Executive for their SEO projects without conducting a proper interview. That is the main reason for failing client objectives. So it is important to know more about the SEO company with whom you are going to work.

Here are the SEO phases we generally follow:

On-page Optimisation: On-page is a vital task for the ranking website in the top at SERP. We optimize your on-page by improving the ranking factors such as h1 tag, canonicalization, page load time, meta titles and description, alt tag, image optimization, sitemap creation, and robots file.

Off-page SEO: Off-page optimization is mainly called link building. We build quality backlinks through article, blog, press release, bookmarking, directory, blog comments, business listing, video, image, forum submission that helps to boost traffic of the site.

Competitor Analysis: Before starting your SEO you should know your online competitors. We use SEO tools like semrush, mozrank to do competitor analysis.

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admin September 11, 2018 0 Comments