Your online reputation is in your hand. It takes many years to make a reputation which may ruin in just a couple of days. Online reputation management(ORM) is a process to revive the reputation of your business on an online platform. ORM plays a vital role in modern business promotion.
Now the question is why online reputation management is required?
All of us prefer to search reviews and reputation while choosing a brand or a particular product online. In a survey, it has been revealed that more 80% consumer do research before buying any product. Only 1 to 3 negative reviews may hamper your overall sales. Negative reviews discourage people from buying a particular buy product online. In the age of social media, its very simple to viral anything. So you need very much cautious about your online reputation.
Here are things that I would like to share with you for a good ORM.
1) Great online visibility
2) Positive reviews
3) Satisfactory online clients
4) Quality product or service
There are some misconceptions about ORM. People and even some experts believe that just by monitoring social media or handling public relations can build a reputation. Most of them have no proper idea of ORM and its impact on business. Social media with its billions of user base is certainly a talking platform for all users, and sometimes a company even faces massive criticism on their product, service or the company itself.
A business should be online to address its customers, potential clients, stakeholders, advisors, fan base and even its pessimists. It should be open to take feedbacks and discuss them. Being open means you need to continually be aware of everything that is associated with your company and have the judgement on how to engage with it, and this isn’t restricted to just social media. Some critics even go out of their way to harm your reputation.
Tips you should follow as a brand:
A. Engaging on behalf of your business has to be very calculative.
B. A company needs the qualified person to handle public relation of your brand. Ideally a calm and a rational person who has an inside-out knowledge about the company.
C. Try to make positive reviews as much you can against your negative reviews.
D. Use ORM activities to increase your visibility.
E. Try to build the trust of your customer by providing excellent service.