SEO

Educational Excellence is one of the top-notch ISO 9001:2015 certified seo training center in Durgapur, having 400+ students.

Over the last decade, the SEO industry has undergone significant changes. It has been shifted from quantity to quality.

After the March Core Update from Google in 2024, the whole mechanism has been changed. Almost every website’s organic traffic has dropped significantly across the globe.

According to Google, the content that doesn’t fulfil the user perspective will not rank anymore, whether it has been written by AI or Humans.

We all know that SEO content plays a significant role. After the core update is released you can’t compromise with content. 

In the early days, we only focused on keywords and several backlinks to rank in Search engines.

But now you have to focus more on solving user queries rather than keyword stuffing and create only authoritative backlinks from relevant websites that are similar to your niche.

Many people asked if SEO was Dead after the March Core Update, 2024. The simple answer is “NO”. SEO is still in the game and one of the major parts to bring traffic organically.

 I recommend the following things to cope with the March Core Update:

A. Write content for users, not for search engines. You can either take help from AI tools or a content writer, but make sure it doesn’t take control of the content. This means you just take an idea and write it in your way.

B. try to put some case study information and data information that makes sense to your topic and also can put some infographics into your content.

C. Make quality backlinks only if it is relevant to your niche and have high authority. Example: If your website is related to travel, don’t forget to build a link with the website TripAdvisor or Trivago.

D. If required, you can purchase relevant backlinks for your website from genuine sources.

E. Don’t forget to publish your content on websites like Medium and LinkedIn.

If you want to take admission in our upcoming batch, find below the course modules:

Module 1: SEO Overview

Knowledge of Search Engines
SEO Algorithm
Keywords Research
Basic Understanding of SEO Tools
Classes: 3 (6 hrs.)

Module 2: On-page Optimisation

• Meta Tags Optimisation

• H1, H2 Tag Optimization

• Image Optimization

• URL Optimization

• Canonical Tag

• Structured Data Implementation

• Alt Tag Optimization

• Robots.txt file creation

• Sitemap Creation

• *Google Webmaster Set-Up( At the Time of Blog Creation)

Classes: 5 (10 Hrs.)

Module 3: Off-page Optimisation

• Blog Creation

• Local Listing Submission

• Social Bookmarking

• Search Engine Submission

• Classifieds Listing

• Business Directory Submission

• Article Submission

• Blog Commenting

• Blog Posting

• Image Submission

• PPT Submission

• Quora Commenting

• GA4 Reporting

Classes: 10 (20 Hrs.)

TOTAL COURSE DURATION: 18 Classes/36 Hrs. (2 Months)

Total FEES: INR 7000/-

For any further queries, explore our seo courses.