Project Summary
In 2023, Prantik Speciality Clinic, Durgapur, approached me to discuss how digital marketing could help them reach more patients. At that time, they had almost no online presence. There was no Google Business Profile or dedicated social media page for the clinic.
I started by building their online presence from scratch. This included setting up their Google Business Profile, creating Facebook and Instagram pages, and running paid campaigns to promote visiting specialist doctors.
The main objective was to generate patient enquiries and appointment bookings whenever these doctors visited the clinic.
Over the years, the clinic started receiving enquiries through Google, WhatsApp Business and Facebook Ads. By 2026, their Google Business Profile showed a 125% increase in call frequency compared with the previous reporting period.
How I Got This Project in 2023
Going back to 2023, I first interacted with Mr Snehasis Adhikary, Co-founder of Prantik Speciality Clinic, over the telephone. He had found my contact number on Google and called me to discuss digital marketing opportunities for his clinic.
After our initial conversation, I visited the clinic to understand their business and marketing requirements.
During the discussion, I came to know that their business model was quite different from a regular clinic. They mainly arrange consultations with specialist doctors from renowned hospitals in Chennai and Kolkata. These doctors visit the clinic every month to consult patients from Durgapur and nearby areas.
So, their actual requirement was to reach more local patients and generate appointment bookings for these visiting specialists.
What I Found After Checking Their Online Presence
Before suggesting any marketing activities, I checked their existing online presence.
I found that there were no dedicated Facebook or Instagram pages associated with the clinic’s name. They also did not have a Google Business Profile, which meant local patients had limited opportunities to discover them through Google Search and Maps.
I suggested starting with the basics:
- Create and optimise a Google Business Profile.
- Set up dedicated Facebook and Instagram business pages.
- Add information about visiting doctors and their specialisations.
- Run Facebook and Instagram campaigns before each specialist doctor’s scheduled visit.
After discussing these suggestions, they handed over the complete digital marketing project to me in 2023.
My Activities to Lead Generation Durgapur
Once I took responsibility for the project, I started working on their online presence step by step.
1. Google Business Profile Setup
First, I created their Google Business Profile and worked on improving its local visibility.
I added information about the clinic and its visiting doctors from different specialisations so that patients could find relevant consultation information when searching online.
2. Facebook & Instagram Page Creation
I created dedicated Facebook and Instagram business pages for the clinic.
These pages became the primary platforms for sharing updates about upcoming doctor visits, their specialisations and consultation schedules.
3. Regular Facebook & Instagram Advertising Campaigns
This was one of the most important parts of the project.
Since specialist doctors visit the clinic every month, promoting their consultation schedules at the right time was essential.
I started running paid advertising campaigns approximately one week before each doctor’s scheduled visit. The campaigns focused on reaching people in and around Durgapur who might be interested in consulting these specialists.
This gave potential patients enough time to see the promotional information and contact the clinic for appointments.
4. WhatsApp Business for Patient Enquiries
I directed the advertising campaigns towards the clinic’s WhatsApp Business account so that interested patients could contact the clinic directly.
Patients could enquire about the visiting doctors, their specialisations and appointment availability.
Apart from WhatsApp enquiries, the clinic also started receiving regular phone calls through its Google Business Profile.
What Results Did We Achieve?
The most satisfying part of this project was seeing how the clinic gradually developed its online presence.
When I first started working with them in 2023, they had almost no digital visibility. Over time, Google Business Profile and social media became useful channels for connecting with potential patients.
Here are some of the results:
- Established the clinic’s online presence through Google Business Profile.
- Created dedicated Facebook and Instagram business pages.
- Improved local visibility for visiting specialist doctors.
- Started receiving patient enquiries directly through WhatsApp Business.
- Generated regular phone enquiries through Google local listings.
- Received patient appointment enquiries through both Google Business Profile and Facebook paid campaigns.
- Achieved a 125% increase in Google Business Profile call frequency in 2026, compared with the previous reporting period.
For me, the important achievement was that the clinic was no longer dependent on a single channel to reach potential patients. They started receiving enquiries through different digital platforms.
My Experience Working on This Project
This project has been a good learning experience for me because it was not just about creating social media pages or running Facebook Ads.
First, I had to understand the client’s business model and identify what kind of marketing activities would actually help them.
In this case, promoting a clinic was not enough. The real requirement was to promote individual visiting specialists at the right time and reach patients who were looking for those consultations.
By combining Google Business Profile, social media marketing and regular paid campaigns, I was able to build an online presence for the clinic and support its patient enquiry process.
This is one of the projects that helped me understand how local digital marketing can make a difference to a business when the strategy is planned according to its actual requirements.
Frequently Asked Questions
1. How can digital marketing help a speciality clinic generate patient leads?
Digital marketing can help speciality clinics reach local patients through Google Business Profile, local SEO, social media and paid advertising. These platforms allow patients to discover doctors, check consultation information and contact the clinic for appointments.
2. How did you generate patient enquiries for Prantik Speciality Clinic?
I used Google Business Profile, Facebook and Instagram pages, and targeted paid advertising campaigns. I generally started promoting visiting specialist doctors around one week before their scheduled consultation dates.
3. How did Google Business Profile help the clinic?
Google Business Profile helped the clinic become visible on Google Search and Maps. Patients could discover the clinic and contact them directly by phone.
4. Why did you use Facebook Ads for this project?
Since specialist doctors visit the clinic on a monthly basis, Facebook Ads helped promote their upcoming consultation schedules to people in and around Durgapur. This helped generate patient enquiries before the doctors’ visits.
5. What was the major result of this digital marketing project?
One of the major results was a 125% increase in Google Business Profile call frequency in 2026 compared with the previous reporting period. The clinic also started receiving patient enquiries through WhatsApp Business and Facebook advertising campaigns.
6. Which digital marketing channels were used for Prantik Speciality Clinic?
The main channels were Google Business Profile, local SEO, Facebook, Instagram, Meta paid advertising and WhatsApp Business for handling patient enquiries.
