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How to Promote an App On Social Media?

Before promoting an App on social media we need to know the Mobile Application Market.

Mobile Application Market by Apps Category

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others.

Now the question arises How to grab this opportunity?

 Let us divide this task of promoting an app on social media into three stages,

  • PrimarySecondary 
  • Tertiary

Primary:

Planning

Planning is the most significant aspect of your app marketing on social media. Remember first impression is the last impression.

1. An Outstanding Eye Catching App Icon

  • Think out of the box
  • unique shape 
  • limited pallet of colors 
  • Avoid a lot of text
  • Be creative!
  • Your Icon your brand

2. Excellent Screenshots

  • Don’t just take a screenshot of your app and drop it in the app store. It will be a really poor job. Definitely will not fetch u, potential users.
  • A good caption with attractive visual screenshots is the key to make a higher probability to download the App.

3. App Store Optimization

  • App store optimization (ASO) is, at its core, search engine optimization (SEO) for the Google Play and App Store. It mainly focuses on keywords research and incorporates those keywords in your app description.

4. A Superb App Landing Page

  • An attractive landing page is a must for any business, even if you don’t have a mobile app. Having a great landing page is like always having a great business card, just in case you ever need it, it’s good to have with you.

Secondary:

  • Content fetching maximum Audience.
  • Quality of the content – top-notch.

1. Basics of content

  • Your content must be unique, informative, and high-quality content to promote an app on social media.

2. Retaining customer base

  • Retain the customer base by providing unique and attractive information. For example, Add references such as, if you are marketing for your “Sing a song” app related to the singing field then try to post tricks and tips from the best and renowned singers. 

3. Creativity

  • Apart from this, creating cool videos that describe your app can promote your app on social media is a great way. Make funny videos, quirky videos, and promote it via the most popular social channels such as Facebook, Twitter as well as in YouTube.

4. Active Response 

  • Ask for feedback as it will help you to point out the loopholes and improve your content to the maximum. 

5. Rewarding Users 

  • The best way to promote an app on social media is by rewarding users. You can reward your users for Downloading Your App if you want your app to take off. You can use a lot of different methods for motivating users to refer the app to their friends, relatives, or colleagues. This is not only a great way to increase your app downloads, but your app referral scheme can help you to monitor your user experience and track how more downloads are being generated.

Tertiary: 

Using social media platforms to promote an App

1. Facebook

  • In the present scenario, Facebook is the best platform to promote your app social media.
  • It is advised to set up a Facebook page for your app as it will provide you a presence in the social media world to gain visibility and make awareness about your app. 
  • Within the page provide thoroughly detailed information about your app, also use screen-shots along with a call to action within the header image will surely help to make your business app visible. Also, join groups and promote your app in them and make your own Facebook group and invite people to join there.

2. Twitter

  • Twitter allows you to access millions of users across the world every day and about 85% of them do so from their mobile device. Mobile App Marketing is a suitable way for you to target users to drive installation and engagement with the app.

3. Instagram

  • For the target audience, Instagram is exceptional, the best platform. Instagram has more than 80 million active user bases. You can use it properly to follow the success of your business app.

4. LinkedIn

  • If the question is How to promote a business-oriented app?, then LinkedIn is something you can’t just ignore. The platform has more than 450 million users. On LinkedIn, there are two ways either organically or paid advertisements to promote the app.

5. Quora

  • Quora expands your scope to target a mass audience base from all backgrounds. It is an educational and knowledge-sharing platform which you can use smartly to promote your app among a large group of peoples. Here you can promote your app link organically by answering your niche. 

6. Snapchat

  • It is an easy and inexpensive way to get your app advertised. 
  • Making use of Snap ads which comes when switching between Snapchat stories can also help you get a boost in-app downloads.

9. A Picture is Worth A Thousand Words

  • Here creativity comes in and it is one of the best ways to promote an app on social media. Including images in the posts makes it more life-like and easy to understand. It also helps you to stand out from the crowd. Use an informative and relevant app picture to go with that post.

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admin September 26, 2020 0 Comments

Importance of Online Marketing in Real Estate Industry

Digital Marketing is the easiest and affordable platform nowadays to reach a potential audience and convert them to a customer. Today both buyers and sellers use this online platform before sell and purchase any property.

 Ways to Promote any Real Estate Business:

Build Website: First of all you need a user-friendly website to promote business online. It makes a bridge between buyers and sellers. You can get an online inquiry from the website.

Use Social Media Platforms: After builds the website you need to integrate social media channels into it. Because it helps to enhance your online visibility, brings traffic to your website.

Need SEO Activities: In the real estate business promotion, you can’t ignore the importance of SEO. It brings constant organic traffic. SEO is a less expensive method compared to any other marketing technique. Many small real estate companies are now relying on SEO to bring qualified leads.

Role of Video Marketing:

Video marketing is a very useful and popular way to increase brand awareness. You can set up a video ad campaign to reach potential buyers when they search with specific keywords at YouTube and other video advertisement platforms.

The necessity of Paid Campaign: India’s popular property sites Magicbricks, 99acres uses the power of paid advertisement. Because it’s a quick method to engage with the audience. There are many options like Google Search Advertisement, Display Advertisement through which you can easily target potential buyers within a stipulated budget. Thatswhy most of big brands prefer paid advertisement over SEO. Not only that in a paid advertisement anyone can widen the reach to a certain demographic area. Many real estate brokers or agents now taking the advantages of paid advertisement.

Educational Excellence is an Online Marketing training institute in Durgapur that provides training to real estate agents on how to deal with sell property through digital marketing. You will learn how to generate lead from online.

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admin November 21, 2019 0 Comments

Hindi Cinema- A Techtonic Shifts Towards Digital Promotion

Bollywood is worlds largest film industry in terms of production. In the 100 years of Indian film history, the tectonic shift of Hindi cinema has been noticed in terms of content, technology, promotion, and many other things. Marketers and film Producers are now forced to think about the new strategies of movie promotion. Here digital media plays a significant role.

While the taste of the audience has been changed in the last couple of years, the content of filmmaking has altered along with the business-related aspects of the trade. In Hindi cinema, the essential segments that are being reshaped are the promotional and marketing campaigns. The Actors and Actress full utilize the facilities of Digital Media for their film promotion.

If we go to flashback it reminds us the time when film artists and producers would prefer to go on the reality show, but now at the age of digital media, they spend more time on social media like Facebook, Twitter, Youtube, Instagram to promote their film. One basic advantage of social media is within a fraction of seconds it reaches to the mass audience. Thatswhy celebs nowadays are more curious about social media. In a word, the traditional promotional activities and other forms of media and PR engagement have taken a back seat already.
Fans now easily interact with their favourite star via social media. Digital campaigns have also been working excellent jobs for recent releases like Raazi, Race 3, Parmanu: The Story Of Pokhran, Pad Man and October. The Trailers and songs are launched directly on YouTube, where the reach is much wider than they were before. These new promotional strategies not only proved to be a successful one but also quite affordable.
Stay tuned with us to learn more about this shift in marketing campaigns at our next article.

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admin February 24, 2019 0 Comments