Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

Every Web Developer Should Learn the Basic UI/UX Design

Those who belong from IT industry quite familiar with the terms UI or User Interface. In a brief UI Design is a part of website design. There is misconception some of us that UI and Website Design are the same but they are separate entities.

UI basically is a medium through which user interacts via website, application, or any digital device. UI includes the appearance of how a website, application looks, and functions such as icon placements, colors, fonts and so on. These are all things that you have to look after as a web or UI designer.

Great UI is very much important when you are going to branding your product. If UI is good, a user’s interaction with a site or app will grow significantly. On the other hand, if a user can’t figure out how to interact easily with your website or application, then there is a huge chance to lose traffic. So, in that case, you need to improve your UI design.

A UX designer usually works in the back-end and their primary role is to research, work on the strategy of a webpage or application, and create wire-frames. The main objective is to provide a good user interface for users.

Being a web developer you should know the basic web design skills. It’s a team game. If a developer interprets the thoughts of the designer then it makes a clear picture of the overall User Interface.  A developer should have knowledge of designing tools like Adobe(such as Illustrator or Photoshop), Sketch, and In Vision. Having access to such tools could save a lot of time.

From a developer point of view, it’s not necessary to learn basic designing skills but if you know that it will give advantages especially in the job field.

Read More
admin April 6, 2019 0 Comments

Various Ways to Earn Money through Digital Marketing

Out of many, Digital marketing is the best platform to make money online. It helps to make the good amount of money online sitting at home. There are no shortcut methods. To earn from Digital Marketing you need to learn it first.

Why Digital Marketing?
Traditional marketing does not allow you to interact with your audience. There is not much variety and choice are available for customers whereas Digital marketing offers plenty of platforms to interact with customers.

Benefits of Digital Marketing
Through Digital Marketing you can target your local as well as international audience. Here is the flexibility to customize campaigns in accordance with factors like gender, location, age, and interests.

In Digital Marketing, people can opt out if the advertisement is not relevant to them.

Build Interaction with Audience: Build a relation with your audience through digital marketing. The audience who will be your future customers. Convince them to visit and search products or service related information at your website. Their buying decision depends on what you are offering.

Cost Savings: The cost of Digital Marketing is low compared to traditional marketing.

Easy to Analysis: Tools like Google Analytics allows tracking traffic and their source at any time that may help you to adjust your strategies as per the reports.

Influence of Viral Promotion: With the help of social media now its easy to viral your content that grabs user attention.

Here are some ways that will help to make money online:

Content marketing
SEO
Social media marketing
Affiliate marketing
Email marketing

Content Marketing:
Millions of people search on the internet nowadays. Content marketing is a great platform to reach those people. Good content marketing can make a better visibility of your website at search engine result pages. In the age of the internet, the customer is smart enough. Before buying something, they research a lot starting from price to quality. So your content must be good enough that create user engagement.

SEO:

SEO is the process to improve the position of your website ranking. SEO experts do the optimization to make it ensure that best-performing keywords will be top at search engine result pages.
To earn money from SEO you need a handsome amount of visitors. For that, you require quality backlinks that attract traffic to your website.
Some ways of Link Building:
Guest Blogging
Article Submission
Directory Submission
Video Promotion
Social Bookmarking

Affiliate Marketing:
If you want to make money online then do Affiliate Marketing. It is something like recommend someone to purchase products from a referral link. If someone buys something from your referral link then you will be entitled to a commission from that sale. Thatswhy it is also called Referral Marketing. Big e-commerce marketplaces like Amazon, eBay Alibaba provides the opportunities to join as an affiliate program and earn money online.

Email Marketing:
Email Marketing is an inexpensive way to send an email to thousands of customers in a single click. There are many email marketing service provider available on the internet through which you can send mail at a free of cost. MailChimp is the best platform to do so. Here you will find ready-made templates. Also, you can upload your own design template.
More than 60% online consumers decide to buy products after receiving email template at their mail.

The popular way to start earning money from an email marketing list is with affiliate products. You need to encourage your visitors to buy particular products and then get a commission on those sales.

Read More
admin February 11, 2019 0 Comments

Ways to Generate B2B Leads from Linkedin

We all know that Today LinkedIn is the most influential network for professionals to build up a good relationship for their business needs. Linkedin can be used in many ways for lead generation. Maximum IT Company now relies on Linkedin to get overseas clients.
Here are the below steps you should keep in your mind while preparing a marketing plan to reach the audience:

A. Build Connection: You need to send a greeting when someone has accepted your request at Linkedin. First, you need to build up a relationship with your counterpart, after that send him or her a proposal in detail about your company, product, and services. It will generate potential leads.

B. Post Your Service:
No need to pitch every connection individually, rather you can post your service on the LinkedIn wall. The person who is looking for such services will directly contact you. For that, you need a good amount of connections at your Linkedin profile.

C. Send an Email to The Hirer:
LinkedIn is one of the popular platforms for hiring candidates of various positions. You can comment or send a message to the responsible person regarding their post and ask whether they would like to consider your services or not.

D. Post on LinkedIn Groups:
You need to participate in niche Linkedin group. Through the group, you can reach thousands of people and make them aware of the services that you are offering. You may target a group with proper planning in order to reach potential clients. You may also create a group and invite others to join to build a network of your choice.

E. Pitch Individual LinkedIn Group Member:
Without being connected you can pitch to the Linkedin group members personally. Now LinkedIn has restricted the limit to 15, that means you can send 15 messages to a member of a particular group in a month.

F. Write Article on Interesting Subject:
Post an informative article on regular basis. it will encourage your connections to visit your profile. Every person on LinkedIn likes to read and share great content they come across. As LinkedIn is also a social media platform and has its own advantages, it will help to boost the traffic which will eventually provide a potential lead.

G. Updates With Blogs Or Latest News On Regular Basis:

You can share the important and latest stuff that will entertain or educate your audience. There is a strong possibility that after going through your posts someone may enquiry more about your services.

Use LinkedIn with patience, it is the best online platform to generate B2B leads.

Read More
admin February 11, 2019 0 Comments

Google Roll Out New Ad Position Metrics

If you are a PPC Experts then you should know about the new ad position metrics that Google has released recently. Now onwards advertiser will enable to understand where an ad appears on the search engine result pages(SERPs) along with the average ad positions.

Google made it clear that an average ad position does not refer to its sequential position on the search results page, but rather its position relative to competing for ads in the ad auction.

An ad position of 1 means your ad shows ahead of all other ads, but it does not mean the ad was at the extreme top of the page. Google also said it will be rolling out new metrics very soon that will help advertisers to see clearly where their ads are appearing on the search results pages.

Impr. (Absolute Top) – The percent of Ad impressions that are shown as the very first Ad above the organic search results.

Impr. (Top) – The percent of your Ad impressions that are shown anywhere above the organic search results.

Search (Absolute Top) – The impressions you have received in the absolute top location divided by the estimated number of impressions you are eligible to receive in the top location.

Search (Top) – The impressions you have received in the top location compared to the estimated number of impressions you are eligible to receive in the top location.

As per Google, if you are using an average position to understand the location of your ads on the page, it is better to use Impression (Absolute Top) and Impression (Top), whereas to understand page location position, it is better to use Search (Abs Top) and Search (Top).

Read More
admin November 25, 2018 0 Comments