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Best Advertisement Platform: Facebook or Google

Facebook, a social media networking platform with 2.3 billion users worldwide, offers the ability to advertise with pay-per-click ads. These ads are created using the Facebook Ad Manager platform and are displayed to the targeted audience, whereas Google is primarily known as a search engine that gives the ability to advertise with pay-per-click ads. Google Ads appear at the top of search results, they appear based on the keywords searched by the user.

In Facebook, viewers are Passive and aren’t actively looking for a specific product or brand; they are targeted based on their interests and the demographic information, whereas, in Google, users are more active and prefers to search for a particular product or brand which they would like to buy.

Facebook uses comprehensive methods to target its users, whereas, Google has limited ways to target its users. Ads appear in Facebook either under the news feed column or in the Stories, sometimes it also appears as In-stream Videos. But Google Ads appear in the pages of Google Partner sites.

Ads are displayed on Facebook in the form of Images, Videos, Slideshows, etc. In Google, the ads are displayed either in the form of text or image. Facebook has a more user-friendly interface, whereas Google has a cumbersome interface.

Ad creation within Facebook is relatively easy as compared to Google. However, in Google, Ads are built using Google Ad Manager., which is not very easy to use. Still, advertisers can quickly build a text-based ad by creating Campaigns, Ad Sets, and individual Ads with a headline and description.

When crafted carefully and targeted expertly, Facebook ads can capture the user’s interests that increase both brand awareness and even generates sales.

It takes more time to convert Facebook leads to customers as they are not actively seeking your product or service, whereas in case of Google, Businesses that boast uncomplicated services with clear use, benefit mostly from Google Ads; it is easier to capture keywords searched and this encourages users to click and buy using simple, actionable language.

It’s generally best to use Facebook Ads to build brand awareness of products or services that people will likely tend to buy. Google Ads, however, are the best for increasing sales of products or services that people generally looking for.


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admin July 26, 2019 0 Comments

Step by Step Guidance of Google Shopping Campaigns

In the last couple of years, the demand of E-Commerce site has grown significantly. Many companies like Flipkart, Ebay, Amazon, eBay have experienced huge success in the E-Commerce marketplace business model. Sine customers shopping behaviours have been changed, many retailers adapt E-Commerce platform to sell products.

Now the question is how to drive a good amount of traffic at your online store. SEM(Search Engine Marketing) plays a big role here. Google Shopping Ads is the best platform to show up your products at the top of the Google search result page.

Set up Guides of Google Shopping Ad campaign:

Step 1: Create a Product Feed

You need to create a product list first and have to provide the list to Google. You have to be careful when creating the product feed. Products list will not be approved until or unless you make it 100% correct.

If you’re running an E-Commerce site that is running on a different platform, you have to do a little bit more work. The primary goal is to get a CSV, TXT or XML file with all products information that can be easily uploaded to Google Merchant Center. You can also upload it manually with Excel sheet that automatically syncs with Google Merchant Center.

Step:2 Create a Google Merchant Center account

First, you need to create a Google Merchant Center account. For that, you need to claim your URL that will prove your domain ownership. Use the Google Analytics tool to verify ownership.
Google Shopping Ad displays the shipping price right in your product ad. Provide all shipping details like shipping rates, minimum order value etc. After that, you will be able to upload your product feed in Google Merchant.

Step:3 Set Up Google Shopping Campaign

• Whenever your products get approved at Google Merchant Center, you can finally set up a Google Shopping campaign. 
• Sign up Google Ads account If you don’t have.
• Enter your business and payment details by clicking at configuration wizard.
• Before start promotion, you need to link Google Merchant Center to Google Ads account.

Step:4 Optimize Your Google Shopping Campaign

• Give sometimes to the campaigns for gathering data. It may happen that your maximum budget has been spent one or two product or product group. Make it sure that all of your products get some visibility in the search results.
• Time by Time increase the CPC bid for products that have no or few impressions and clicks. 
• Look at the search queries report to find irrelevant search queries and exclude those from campaigns.
• Improve your product feed to make sure the most profitable products get the budget.
• If you are running multiple shopping campaigns, set the campaign priority right way.

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admin January 19, 2019 0 Comments