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How to Start a Blog to Make Money

Today we would be discussing all how to start a blog and make money. Nowadays there are many YouTube creators who claims to earn lakhs and also review on other blogs channels on how to start a blog and make money. But the cruel truth is that none of them reveal the secret behind their success. Before starting a blog you must know your niche that is mostly searched by users so that you can get traffic for your blog.

First, find your niche, it’s very easy to know which niches and blogs are making decent money. And these details could be found on any blog income-related post where bloggers usually describe all about their income.

Second, you need to figure out what should be your blog name once you figure out your blog name then check whether it is available on domain name server. Nextly you need to buy hosting to live your blog.

Third, Find out long-tail keywords and start writing blogs on those keywords.  Keep it in mind each blog should at least 600-800 Words long.  The content should unique, engaging. Don’t write promotional content.

 Fourth, to start monetizing your content, and must make sure that your blog follows all Google Adsense policies.  Make a target of 50- 100 visitors per day which might take some time but once you gain traffic your blog starts to rank in Google search result pages.

There are many other sources of earnings like affiliate marketing and others. Hope this blog made your queries go away, and for more inquiry contact Education Excellence at your convenience.

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admin October 18, 2020 0 Comments

Salary Offers by Companies during Hiring SEO Professional in India

Here candidates make a breeze cavity including many types of inquiries like if I learn digital marketing what is the scope & how much would be the salary.

It’s always preferable for any SEO fresher to start with internships at once where you get good knowledge for example if you have passed out from any of XYZ Institute but here you get practical knowledge but that may a past theoretical knowledge or a practical one.

There are many SEO fresher those who have opened their website which I acknowledge it but that is not enough to get a job so that is the reason you must start with Internship.

 Also, we would discuss all Various Types of Job Profiles & SEO expert salary in India

SEO Analyst

SEO analysts are those who are well sound with performing keyword searches by identifying favor perfect keywords in the industry. They continuously work on websites to create informative and quality content for easy access able.

SEO professional salary as SEO Analyst – INR 2,40,000 – 3,24,000/Year(approx)

SEO Strategist

SEO Strategist is that the person who is responsible for reviewing, advertising, analyzing the changes required for the Optimization of the business. Also, there are responsible to take various types of SEO strategies and services to improve website rankings and increase more website visibility. A SEO Strategist also has the responsibility to monetize the website and modify the strategy to get more visibility and conversion.

SEO professional salary as SEO Strategy – INR 3,00,000- 3,60,000/Year(approx)

SEO Consultant

A SEO consultant gives a basic set-related consultation to companies, corporations, brands, and any individuals. A SEO consultant may not visit the office regularly but instead, provide the consultation online. The major assignment of an SEO consultant is to provide business suggestions to clients or companies with whom they would work.

SEO professional salary as SEO Consultant – INR 3,60,000-6,00,000/Year(approx)

SEO Manager

An SEO manager has responsibilities to evaluate the report by running with all the campaigns. He/She is responsible to guide the subordinates with in-depth knowledge of keywords and profitable Ad campaigns and also recommends the amendment in the campaigns that are going to be launched or are already live. Also, a SEO manager can develop a content market strategy to set up SEO goals.

SEO professional salary as SEO Manager – 3,60,000-5,40,000/Year(approx)

SEO Trainer

SEO trainer who provides training to the fresher’s or employees of any organization so that those resources can cope up with the latest SEO trends. An SEO trainer must be a good level of knowledge for getting the best results in the ranking of the website.

SEO professional salary as SEO Trainer – INR 6,00,000- 8,40,000/Year(approx)

Hence Digital Marketing is one of the finest professions in the age of digitization.  A SEO professional salary varies as per company to company. If any person joins a startup, the approx. salaries will INR 20-25k monthly whereas in MNC it will something like that approx. INR 45-50k. Keep it mind end of the day it fully depends on your year of experience and your skill set.

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admin October 12, 2020 0 Comments

How to Promote an App On Social Media?

Before promoting an App on social media we need to know the Mobile Application Market.

Mobile Application Market by Apps Category

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others.

Now the question arises How to grab this opportunity?

 Let us divide this task of promoting an app on social media into three stages,

  • PrimarySecondary 
  • Tertiary

Primary:

Planning

Planning is the most significant aspect of your app marketing on social media. Remember first impression is the last impression.

1. An Outstanding Eye Catching App Icon

  • Think out of the box
  • unique shape 
  • limited pallet of colors 
  • Avoid a lot of text
  • Be creative!
  • Your Icon your brand

2. Excellent Screenshots

  • Don’t just take a screenshot of your app and drop it in the app store. It will be a really poor job. Definitely will not fetch u, potential users.
  • A good caption with attractive visual screenshots is the key to make a higher probability to download the App.

3. App Store Optimization

  • App store optimization (ASO) is, at its core, search engine optimization (SEO) for the Google Play and App Store. It mainly focuses on keywords research and incorporates those keywords in your app description.

4. A Superb App Landing Page

  • An attractive landing page is a must for any business, even if you don’t have a mobile app. Having a great landing page is like always having a great business card, just in case you ever need it, it’s good to have with you.

Secondary:

  • Content fetching maximum Audience.
  • Quality of the content – top-notch.

1. Basics of content

  • Your content must be unique, informative, and high-quality content to promote an app on social media.

2. Retaining customer base

  • Retain the customer base by providing unique and attractive information. For example, Add references such as, if you are marketing for your “Sing a song” app related to the singing field then try to post tricks and tips from the best and renowned singers. 

3. Creativity

  • Apart from this, creating cool videos that describe your app can promote your app on social media is a great way. Make funny videos, quirky videos, and promote it via the most popular social channels such as Facebook, Twitter as well as in YouTube.

4. Active Response 

  • Ask for feedback as it will help you to point out the loopholes and improve your content to the maximum. 

5. Rewarding Users 

  • The best way to promote an app on social media is by rewarding users. You can reward your users for Downloading Your App if you want your app to take off. You can use a lot of different methods for motivating users to refer the app to their friends, relatives, or colleagues. This is not only a great way to increase your app downloads, but your app referral scheme can help you to monitor your user experience and track how more downloads are being generated.

Tertiary: 

Using social media platforms to promote an App

1. Facebook

  • In the present scenario, Facebook is the best platform to promote your app social media.
  • It is advised to set up a Facebook page for your app as it will provide you a presence in the social media world to gain visibility and make awareness about your app. 
  • Within the page provide thoroughly detailed information about your app, also use screen-shots along with a call to action within the header image will surely help to make your business app visible. Also, join groups and promote your app in them and make your own Facebook group and invite people to join there.

2. Twitter

  • Twitter allows you to access millions of users across the world every day and about 85% of them do so from their mobile device. Mobile App Marketing is a suitable way for you to target users to drive installation and engagement with the app.

3. Instagram

  • For the target audience, Instagram is exceptional, the best platform. Instagram has more than 80 million active user bases. You can use it properly to follow the success of your business app.

4. LinkedIn

  • If the question is How to promote a business-oriented app?, then LinkedIn is something you can’t just ignore. The platform has more than 450 million users. On LinkedIn, there are two ways either organically or paid advertisements to promote the app.

5. Quora

  • Quora expands your scope to target a mass audience base from all backgrounds. It is an educational and knowledge-sharing platform which you can use smartly to promote your app among a large group of peoples. Here you can promote your app link organically by answering your niche. 

6. Snapchat

  • It is an easy and inexpensive way to get your app advertised. 
  • Making use of Snap ads which comes when switching between Snapchat stories can also help you get a boost in-app downloads.

9. A Picture is Worth A Thousand Words

  • Here creativity comes in and it is one of the best ways to promote an app on social media. Including images in the posts makes it more life-like and easy to understand. It also helps you to stand out from the crowd. Use an informative and relevant app picture to go with that post.

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admin September 26, 2020 0 Comments

Soon Google Ads will Stop Search Term Reporting

Recently Google has announced “To maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions”.

Till now the advertiser can find search queries with the number of impressions and clicks in search term reporting. After the rule comes into effect the advertiser are only able to access minimum query data to get user’s search queries information.

You can see Google already restricts query information in the Google Search Console dashboard. As a result, advertisers may have less control of their ads on specific search queries. It will force advertisers to shift from a positive to a negative keyword management approach for keyword optimization. That means advertisers won’t be able to decide which search queries will add as keywords and which one for negative keywords.

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admin September 12, 2020 0 Comments

Tips How to Make a Viral Video

 In this blog, we will discuss in detail on How to Make a Viral Video

#Tips 1:

The branding of a video is essential to get more views. The branding must be tricky that creates viewer attention. But keep in mind that the video content should raise Good memories of the brand.

#Tips 2:

Making curiosity among the viewers can boost the chance to share the video. Today we can’t ignore social media. It is the best platform that you can use to make the video viral. Curiosity is such a human nature that drives the viewers to share your content.

#Tips 3:

Make your video in such a way that viewers can easily connect themselves with it.

Viewers generally prefer to share videos that are based on themes such as rumor, sexuality, movies, and good deeds. Another good way to make the video viral is ration and acute need. Ration fulfillment is to meet the need for information whereas acute need means the customers are given limited time to make decisions.

#Tips 4:

People share those videos that meet their requirements. Viewers who require individuation can share the video.

#Tips 5: Last but not the least research on the topic before making a video is very much important. Try to find out the trending topic online and then make the video on it.

There may be many more ways to make a video viral that I have missed in this blog. I request all of you to share your points in our below comment section.

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admin August 5, 2020 0 Comments

The Offpage- SEO Techniques in 2020

Here below are some Top SEO Offpage SEO Techniques in 2020 below:

Social networking Submission is good off-page SEO techniques to bring traffic for your website. Some popular sites where you need to submit your website’s information such as Twitter, Pinterest, LinkedIn, Instagram.

Social Bookmarking is the easy off-page optimization technique. To post in high quality bookmarking sites like Reddit, Digg, Scoop.it to get instant traffic.

Guest Blog Post is a good practice of link building. Find some good quality guest blog sites where you can apply for a guest post according to your niche category. But before submission, you should properly follow the guest blog post site’s guidelines to acquire links.

Article Submission We all know that content is king in SEO. First, research the topic before writing content. There are lots of high-quality article directory sites that have high PA (Page Authority) and DA (Domain Authority). Write engaging content for article sites like Wikihow, Ezinearticles, Github, Sooperarticles, etc. from where you can get backlinks.

Forum Submission is the best way to get do-follow backlinks. For that, you need to participate in your relevant forums sites, reply answer to the threads, and give your suggestions and advice to the other forum member’s post.

Submission of Do-Follow Directory with Good PA and DA is a good practice to get quality backlinks. It takes time to get it approved but remains in existence until the Directory site is live.

Question/Answer submission in sites like quora is a way to get quality traffic for your website or blog. Try to give answers to our connected member’s questions will help you to engage with the audience and to make followers.  

Submission video in the world’s famous video sharing sites like Vimeo, YouTube, etc. is enabled to you to get quick backlinks because most of the sites have a huge amount of traffic and also have good PA and DA. But before submitting it you need to make a proper meta title, description of the particular video.

Infographics Submission is the latest link building techniques that are mostly used by the SEO guys. Submit attractive infographics on various infographics submission sites for backlinks.

Web2.0 Submission is easy, you need to create a sub domain in high domain authority sites like blogger, Tumblr, WordPress, Medium, and publish good quality content from where you may get traffic.

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admin July 26, 2020 0 Comments

5 Points You Should Follow Before Select an Digital Marketing Company

Expert’s opinions are always recommendable particularly when you give your projects to some Digital Marketing Agency who will handle your overall online marketing segment that includes Social Media, Content Marketing, SEO, Paid Advertisements, and so on.

Here is no hard and fast rule in Digital marketing. You have to think out of the box to make a new path. It is possible only when you hiring an experienced Digital Marketing Company who has team expertise with a hand of experience.

For a start-up business, the role of a Digital Marketing Agency is too essential to evaluate and planning of various advertisements and promotional activities.

We discuss some parameters of hiring a Digital Marketing Agency.

Request to Send Proposal: Before hiring any Digital Marketing Agency, you should proper conversation over telephone or email to know better about their service details and ask them to send a proper quotation.

Ask Company Objectives: Before hiring any company, it is always desirable to ask about their company’s objective and how their digital marketing service provides you a better ROI.

Evaluate Payment Details: Most of the Digital Marketing Companies are preferred to provide service monthly with a recurring amount. It is your responsibility to negotiate with the payment details and choose those who can provide service at a feasible rate.

Ask for Portfolios: During a conversation with any Digital Marketing Agency, you should always ask about their portfolio and especially if they previously have done any projects similar to yours. If they are unable to present similar work like yours in that case, you should look for another one.

Check Their Blog: Blog is an important section for any Digital Marketing Company. So before selecting you need to follow whether their blog section up to date or not, is their blog ranked in search engines, do they present useful content in forms of webinars, white papers or eBooks?

Always do research about the above mentioned points when it comes to selecting a potential Digital Marketing Agency.

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admin July 18, 2020 0 Comments

6 Digital Marketing Jobs Roles and Salaries

The importance of Digital Marketing is growing rapidly. It encourages many businesses to adopt the latest digital marketing tactics.

Henceforth in upcoming days, many jobs will be created in Digital Marketing Fields. In India, there have good opportunities to build your careers in this booming field. Throughout the year big brands hire skilled and experienced Digital Marketing professionals with lucrative packages.

Students or working professionals specially belongs to the sales and marketing fields are now showing interest to do Digital marketing Certification Courses to improve their competencies for their career growth.

Now Let’s discuss various Digital Marketing Job Roles and Salaries.

Digital Marketing Specialist: For applying this post you should have a minimum of 1-2 years of experience. You require skills in SEO, SMO, SEM. The basic salary of this post approx 20-25k monthly.

Digital Marketing Manager: The average salary of the Digital Marketing Manager is approx 35-45k per month. For that, you should have a minimum of 3-4 years of experience. It depends on your expertise on how you organize your overall marketing campaign for the growth of the organization.

Social Media Marketing Expert: Social Media Marketing is one of the vital and most popular segments in Digital marketing. Companies hire Social Media Experts who have 2-3 years of experience. The average pay scale of Social Media Marketing expert approx 25 -30K.

Content Marketing Manager: Content plays a significant role in Digital Marketing.The Content marketer is responsible to analyze creative contents in forms of text, images, videos that will grab user attention and drive traffic for the business. The Content Marketing Manager has to keep themselves updated with the ongoing market trends. The average monthly income of the Content Marketing Manager is 50-55k.

Email Marketing Executive: The Email Marketing Executive works under Digital Marketing Manager. For applying this post anyone should have 1-2 years of working experience in Email Marketing. The main job role of the post is to manage, create email database, newsletter, generate leads from email marketing campaigns, tracking email marketing performance, etc. The salary varies from company to company. The average payout is approx 20-25K monthly.

PPC Experts: PPC Experts’ main job role is to manage the paid campaign in various social media platforms such as Facebook, Instagram, Linkedin, Google, and other major search engines. Big brands expense huge amounts of money behind the campaign. They prefer someone who has experienced a minimum of 3-4 years.

The main role of PPC Expert is to select keywords, adjust bids, monthly budget caps, impression share, goals tracking, revenue tracking, etc. The monthly salary of a PPC is approx 40-45K.

There is lots of scope in the Digital Marketing Field; you need to find the right way. There are many Digital Marketing Institutes available online and offline from where you can conduct the courses.

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admin July 4, 2020 0 Comments

Ban Chinese Products May Hit India’s Trade in a Big Way

A new wave of anger has triggered the Indian blood against Chinese counterparts after the horrific attack on the troops. The Indian government has decided to put a halt on bilateral trade.

According to the Confederation of All India Traders, the team has decided to boycott 500 Chinese products including consumer durable, furnishing fabrics, fast-moving consumer goods, kitchen items, builder hardware, and many more.

The martyrs of these soldiers compelled the nation to take this firm decision.

China is exporting over 15.3% of its goods to Indian markets, whereas 5.1% of Indian products get shipped to China. Nevertheless, the latest data reveals that India accounts for 2.1% of Chinese trade in 2018.

Mr. Praveen Khandelwal has stated to some big media organizations that we have to reduce the import of Chinese products by $13 billion by December 2021. He has even requested celebrities like Ranbir Kapoor, Deepika Padukone, Aamir Khan, Virat Kohli, Ranveer Singh and many more to stop the endorsement of these Chinese products as they have to keep in mind the sentiments of Indian audiences.

Prime Minister Narendra Modi has expressed that Indians won’t let the sacrifice of these Indian troops go in vain.  Meanwhile, the Indian boycott won’t hurt the Chinese market as it is the biggest trade partner of many countries where we hold a small portion of China’s export and import business.

The Chinese companies have increased their trading business in India from 21 to 48 for the past ten years. Nearly 223 Chinese companies have invested in India from 2003 to 2020. Well, Xiaomi and Huawei comprise the highest number of projects in India. On the other hand, Vivo and ZTE have five ongoing Indian projects.

Every year, almost 8 lakh Indian people visit China, whereas only 2.5 lakh Chinese visit our country. Amid COVID 19, the Indian economy has adversely affected, and boycotting Chinese goods would make a terrible situation rather than resolving it.

Some Chinese household products are:

  1. Kitchen Utensils: We use many cooking utensils regularly, and some equipment made in China. This Chinese kitchen equipment is made up of wood, steel, plastic, steel in the form of Spatulas, food strainers, woks and stir-frying pans, pasta molds, and stamps to prepare delicious food items.

2.Organic Chemicals: China has the largest manufacturing chemical units producing chemicals like Propylene, Ethylene, Styrene, Pure terephthalic acid (PTA), and other organic materials. However, India imports the US $23 billion organic chemicals from China.

3. Fertilizers: In 2009, China exported 2.4mn t urea to India, and this year, our country has maintained a similar trend by purchasing 207,000t Chinese urea.

4. Electrical equipment: India was the largest importer of Chinese electrical appliances. Last year, India imported US$19.97 billion electronic goods from China.

S Jaishankar, India’s External Affairs Minister has claimed that the border situation will handle in a more responsible way for a better future.

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admin June 23, 2020 0 Comments

How to Set up an Effective Google Call to Ad Campaign

Last few years the use of smartphones has risen tremendously. Thatswhy it is one of the most preferred platforms for the advertiser and Google is the best platform for mobile advertisement.

Before getting into details of call-only campaigns you need to follow the things below:

  • Is their issue immediate?
  • Are they likely searching from a mobile device?
  • Would it benefit them to speak to a real person?

If it is yes, then call-only ads will fruitful for your business.

Many business owners are now considering using call-only ad campaigns to get customer inquiries online.

Let see the steps to make a Google Call Only Ads:

  1. You need to fill up Headline 1 and then after headline 2 (Each within 30 Characters)
  2. Enter your Business name
  3. Then enter your phone number
  4. Write Description line 1 and Description line 2 (Each within 90 characters)
  5. Mentioned Display URL of your website address
  6. Verification URL( Any landing page of your website)

The purpose of the call only ads is to initiate a call for your business where your website landing page won’t display on your ad. Google has been moved the business name from the headline in February 2019 onwards to provide extra space to write a compelling headline for your ad. Call-only ads are suitable only for mobile that includes location, structured snippet, and call out an extension for greater visibility.

Call-only ads some advantages over call extension ads such as:

  • You can select two different phone numbers to call
  • Can save the phone number in your phone’s contact list
  • Schedule a call-back from the advertiser when the line is busy
  • You can bid for call-only campaigns for your business that can place a phone call from your ad.

How to Set up an Effective Google Call to Ad campaign for Your Business

  1. First of all, you need to make a compelling ad text copy within the allowed text length that may encourage users to call your business.
  2. For a local business, a local phone number required that may automatically send calls to the nearest shop/store of the caller’s location.
  3. Target specific keywords that bring customers for your business.
  4. Call generation isn’t the only intention; you need to focus on how to convert the call into a client. Otherwise, it will be a vested click that will unnecessarily waste your budget. So you have to schedule the ad in proper business hours.
  5. You should enable call reporting data on so that call data you can analyze effectively your unconverted customers.

Hope our readers will get an overview after reading our blog which based on How to Set up an Effective Google Call to an Ad campaign for Your Business

 

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admin June 20, 2020 0 Comments