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Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

Why MBA Students Should Learn Digital Marketing

There is a potential job scope in Digital Marketing, especially for those who are pursuing MBA/BBA in the marketing field.  

You can find a better pay scale in the Digital Marketing field in comparison to any other job role.

Till today, 90% of MBA colleges, even IIMs are still don’t have any Digital Marketing curriculum.

Sorry to say that, still in India have lack of Digital Marketing Expertise. To fill up the scarcity in the upcoming day’s lot of jobs will be created in the Digital Marketing field. There is not enough expertise in the digital marketing field to give training to MBA / BBA students. There are major gaps in how digital marketing and related technologies are introduced in marketing courses.

Reasons to learn Digital Marketing for MBA Students:

New Job Opportunities:

Now the Government focuses more on digitalization through various programs like E-Governance, Make-In-India, Digital India, etc. To be a part of such programs you need proper digital marketing learning Digital Marketing is now a choice it’s mandatory now. 

Good Pay Scale:

Digital Marketing offers a Lucrative pay scale compared to any other job profile. Especially if you have an MBA degree then the minimum annual CTC starts from INR 6-8 Lakhs. For the last 4- 5 years, there has been a significant hike in Digital Marketing Salaries. 

Potential Market: Th current market has a huge demand for skilled digital marketers. According to trade analysts, India needs more than 2 lakhs of Digital Marketer on an immediate basis. So It’s a golden opportunity for MBA (Marketing) students.

Traditional Marketing Vs. Digital Marketing Job:

The scope of getting a job in traditional marketing is reducing day by day. whereas if you look at popular job sites like Shine, Naukri, Timesjobs more than 90% of vacancies in marketing jobs require an MBA in Digital Marketing. So you can’t it anyway. Many big FMCG, Automobile, IT industries continue hiring sales and marketing personnel. Not only that start-up companies also looking for MBA/BBA passed out candidates. Thatswhy sales and marketing professionals are now upgrading their skills in Digital Marketing to cope up with the industry requirements.

Digital Marketing Course Modules

Have a look at the topics covered in Digital Marketing

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

PPC (Pay Per Click) Advertisement

Email Marketing

Affiliate Marketing

Lead Generation

Inbound Marketing

Top MBA Colleges in Digital Marketing:

Centurion University of Technology (Bhubaneswar)

Indian Institute of Digital Education (Mumbai)

Symbiosis(Pune)

Graphic Era University (Dehradun)

UnitedWorld School of Business (Kolkata)

RIMT University (Punjab)

At Educational Excellence we provide a complete Digital Marketing Course for MBA / BBA students and also provide admission to top MBA Colleges in Digital Marketing.

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admin January 18, 2021 0 Comments

How Web Hosting Server Affects SEO Process

Here we will briefly describe how to choose the best SEO friendly web hosting.

Effects of Web Hosting in SEO

SEO is a process to get a better ranking of your website organically. Web Hosting is one essential factor in SEO. The below points you need to keep in mind How Web Hosting Server Affects SEO Process

Website Speed:

In SEO website speed matters a lot. On-Page SEO is responsible for that. To improve website speed the following things need to look after:

  1. A fast web hosting server
  2. An optimized website

You can make a fast website by optimizing code, images, content, etc. 

Web site availability: The important parameter is website availability especially search engines like Google, Yahoo, Bing don’t prefer to redirect visitors to a non-available site. Search Engine crawler temporarily removes a website from SERP that has an availability issue. So to make ensure an Uninterrupted hosing you need a quality web server.

Security: Website security is a prime factor. Thatswhy many search engine officially supports SSL, one of the ranking parameters in SEO. Non-secure website may have a higher chance to infect by malware and sometimes may causedomain blacklisting.

In this blog, we will discuss how to select SEO-friendly web hosting for any website.

Years in Business – Any hosting company that’s in business for a decade has more experience than a new service provider. Avoid selecting a cheap hosting provider. Choose a top-rated hosting provider that has a good reputation in the market.

Reviews – People’s reviews matter a lot. Check customer feedback about the particular hosting provider like how the support, service, etc, etc.

Identify Your Needs:

First, identify what’s your need and select hosting accordingly. There are various types of hosting servers like Free, Shared, Dedicated, VPS, Managed. Each has its’s own advantages. Suppose you expect huge traffic to your website then should go for your own VPS Server. 

Choose web hosting provider which is reliable, secure, well reputed and good for SEO. There is lots of good hosting service provider such as Godaddy, Bluehost, Hostgator so on.

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admin December 30, 2020 0 Comments

3 Basic Criteria You Should Follow When Planning a Display Ad Campaigns

Different types of Display Advertisements are:

Banner

Video

Interstitial

Banner Ads are shown at the top of the website.

Video ads are shown on YouTube and its partner sites.

Web pages” that appear before users are directed to the site they originally wanted to visit are generally Interstitial ads.

You need to set up a goal to make an effective display ad campaign. When planning your display advertising the following points need to follow as below:

Target Right Audience:

Out of different kinds of audience targeting, you can select the above-mentioned options:

  • Demographic: You can target the audience as per their age, gender, religion, economic status.
  • Keywords: Select the relevant keywords that will trigger into your website when someone clicks on it seeing the advertisement in Google and its partner sites.
  • Audience Behaviour: By selecting an in-market audience ad campaign you can target those who are actively searching for similar products or services you offer.
  • Placement: It enables you to filter the devices and location where the ad will appear.

End of the day your objective is to target the right audience who may show interest in your product or service after seeing your display advertisement.

Create an Effective Ad copy:

To make an effective ad copy you must have to look at the following criteria:

  1. Catchy Headlines and Ad description.
  2. Relevant landing page.
  3. Call to action in ad copy 

A good ad copy triggers more ad clicks, so make it catchy that can make your audience curious about your products or services. 

Catchy Ad Creative:

Last but not least the creative design makes a significant role when planning your display ad campaigns. A catchy ad creative can thousands of words and it also grabs the audience’s attention. In ad creative don’t forget to include a call-to-action button that relays your end goal whatever product or service you are marketing. 

We hope you will keep all the above-mentioned points in your mind when planning for a display ad campaign.

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admin December 21, 2020 0 Comments

How to Do Mobile App Marketing

There should have a proper plan to market your app because most of the time we carry our mobile phone and prefer to search for different types of app in the app market store. The right mobile app marketing strategies are required to connect with people looking for similar apps like yours. 

Here we discuss some effective Mobile App Marketing Strategies.

Find your Potential Audience:

To make a solid marketing plan, first research your audience’s requirements and search behaviors. You need to make them understand how they will benefit from using the app.  

Knowing the audience’s demographics such as age, lifestyle, spending habits helps you to strategize a better marketing plan and hit the right audience.

Follow Competitors Strategies:

There is a quote don’t “Underestimate Your Competitors”. Before going to full-fledged Mobile App Marketing, look at your competitor’s strategies and note them out. Then incorporate those strategies in your marketing plan to remain relevant in the competition.

Optimize Your App Store Page:

App store optimization is the process to improve the ranking of your app. If people find any app on the first page, there is a greater possibility to interact and download those apps. 

Make it ensure that before publishing the app in the app store proper Title, app description with specific keywords have been put properly. A catchy UI of any app screen increases the chances to interact with the app.

Get Reviews:

On the online platform, positive reviews always make an impact on people’s minds. Positive Reviews about your app encourage others to use your app or at least download it. If people find your app is useful then they can encourage others to use it. 

Work Social Media:

Social Media plays a significant role to gain the popularity of your app. Advertising on social media platforms like Facebook Instagram, YouTube is a good way to promote your app and engage with people. Create a post that includes features and functionalities of your app and shares the link on social media and various groups to gain maximum visibility organically. The Paid Campaign is FB, Instagram, YouTube can be a game-changer for downloading the app.

Use SEO to Promote App:

Last but not the least, SEO is the most acceptable approach for app marketing. Proper SEO practices help people to find any app on the 1st page in the app store when searching by specific keywords. You need to incorporate SEO into your marketing efforts for gaining maximum exposure.

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admin November 25, 2020 0 Comments

7 Ways to Get Clients for Freelancing

As a freelancer, you have to think out of the box; after all you are your own boss. Your success depends on your determination and efforts. You have to focus to find potential clients for your business.

7 Ways to Get Clients for Freelancing:

1.

The effective and most popular way to get projects through bidding from freelancing job sites. Plenty of companies outsource their projects to freelancers. Upwork, Fiverr, People Per Our are some popular freelancing sites from where can start a journey as a freelancer. For that, you need to create a profile on those sites.

2.

Social media plays a significant role to get freelance clients.

Facebook has become a good place for a freelancer to get projects.  Organically you can join relevant groups based on your domain.

Post your services, offering details on regular basis at social media and communities. When someone engages with your post then connect him or her on Facebook and direct message them.  Other hand Linkedin is a good source for getting leads. Make your profile on Linkedin and build connections with people who are Start-up business owners, Director of companies. Message them your work portfolio so that they understand your proficiency and outsource project to you when required.

3.

You can start writing a blog on topics you know.  It is a good way to communicate with the audience especially for those who are looking to hire knowledgeable freelancers like you.

4.

SEO is a time taking process but you can genuine prospects from here. It’s essential to reach a potential audience who are actively looking for services similar to you. Fo that you need to rank your website at 1st page with relevant keywords for better placement.

5.

In the age of the internet, it’s easier to connect with users through Email. That is the reason behind the gaining popularity of email marketing.  Someone may not be your client before, but maybe in near future. You need to target those customers by offering discounts so that they remind your name or brand before hiring a freelancer.

6.

The most easiest and popular way to get clients is through referrals.

You may get new clients through referrals by following these principles: A) be cooperative, helpful, and trustworthy, B) Give your 100% for your existing clients, and C) Ask your current client’s to refer your name.

7.

Partnering with a freelancer who provides other services may be a good option. If you are an SEO freelancer you can partner with a freelance Developer and Designer. Forward any web development and design related inquiry to them and ask them to forward the same for SEO, Digital Marketing related projects.

Don’t be afraid to adopt new things because there are no hard and fast rules to get new clients through Digital Marketing. The above-mentioned points on “how to get clients for freelancing “are purely based on my experience. If you find some new way to get leads then please share by commenting below.

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admin November 11, 2020 0 Comments

Tips to Create Google Smart Shopping Campaigns

Both smart shopping and standard shopping campaign use same Google ad account id. Smart Shopping Campaigns introduces new features like dynamic remarketing and also includes the Display network. The products will show on YouTube and Gmail in a fully automated way in Smart Shopping Campaign.

In this campaign maximize conversion value bid strategy is being used that can define an expected ROAS for the investment. But keep it in mind that to create such a campaign you should have a remarketing list with at least 100 users with the conversion tracking active.

As you know Smart Shopping Campaigns automate a lot of manual tasks such as add negative keywords, device-specific bid Adjustment so on. There are limitations too. We are not able to get details about the search terms that are activating our ads, or in what proportion they are being shown on each network (Display vs. Google Search). In the Smart Shopping Campaign, you not able to set campaign priorities that is present in Standard Shopping Campaign.

Some Recommendation for You Before Proceeding a Campaign:

A. You can group products with similar ROAS into new smart campaigns if you have done it before with Standard Shopping Campaign.

B. When grouping products into campaigns to gather products of a similar average price to homogenize the visibility of all products.

C. In Smart Shopping Campaign you don’t need to subdivide the product group by label, brand, type of product, or product IDs. Go to Reports / Predefined reports (dimensions) / Shopping, and then choose the one you want. Once in the report, you can customize it. You can use campaign filters to choose only the products you want.

Steps to Create a Smart Shopping Campaign (SSC)

  1. Configure the feed correctly.
  2. Select New Campaign/Sales/Shopping
  3. Select the desired merchant center account and the country where you sell the products and smart campaign subtype.
  4. Indicate budget and, optionally ROAS objective. It is recommended to set the bidding strategy “maximize conversion value” without a ROAS goal.

You can differentiate the performance of any previous standard Shopping campaigns with the Smart Shopping Campaign. Since SSC uses dynamic remarketing, it would not be fair to compare it’s performance with Standard Shopping Campaigns. 

According to me, Google Smart Shopping Campaign has some advantages that were missing in the Standard Shopping Campaign that may fit into your business.

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admin November 3, 2020 0 Comments

How to Start a Blog to Make Money

Today we would be discussing all how to start a blog and make money. Nowadays there are many YouTube creators who claims to earn lakhs and also review on other blogs channels on how to start a blog and make money. But the cruel truth is that none of them reveal the secret behind their success. Before starting a blog you must know your niche that is mostly searched by users so that you can get traffic for your blog.

First, find your niche, it’s very easy to know which niches and blogs are making decent money. And these details could be found on any blog income-related post where bloggers usually describe all about their income.

Second, you need to figure out what should be your blog name once you figure out your blog name then check whether it is available on domain name server. Nextly you need to buy hosting to live your blog.

Third, Find out long-tail keywords and start writing blogs on those keywords.  Keep it in mind each blog should at least 600-800 Words long.  The content should unique, engaging. Don’t write promotional content.

 Fourth, to start monetizing your content, and must make sure that your blog follows all Google Adsense policies.  Make a target of 50- 100 visitors per day which might take some time but once you gain traffic your blog starts to rank in Google search result pages.

There are many other sources of earnings like affiliate marketing and others. Hope this blog made your queries go away, and for more inquiry contact Education Excellence at your convenience.

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admin October 18, 2020 0 Comments

Salary Offers by Companies during Hiring SEO Professional in India

Here candidates make a breeze cavity including many types of inquiries like if I learn digital marketing what is the scope & how much would be the salary.

It’s always preferable for any SEO fresher to start with internships at once where you get good knowledge for example if you have passed out from any of XYZ Institute but here you get practical knowledge but that may a past theoretical knowledge or a practical one.

There are many SEO fresher those who have opened their website which I acknowledge it but that is not enough to get a job so that is the reason you must start with Internship.

 Also, we would discuss all Various Types of Job Profiles & SEO expert salary in India

SEO Analyst

SEO analysts are those who are well sound with performing keyword searches by identifying favor perfect keywords in the industry. They continuously work on websites to create informative and quality content for easy access able.

SEO professional salary as SEO Analyst – INR 2,40,000 – 3,24,000/Year(approx)

SEO Strategist

SEO Strategist is that the person who is responsible for reviewing, advertising, analyzing the changes required for the Optimization of the business. Also, there are responsible to take various types of SEO strategies and services to improve website rankings and increase more website visibility. A SEO Strategist also has the responsibility to monetize the website and modify the strategy to get more visibility and conversion.

SEO professional salary as SEO Strategy – INR 3,00,000- 3,60,000/Year(approx)

SEO Consultant

A SEO consultant gives a basic set-related consultation to companies, corporations, brands, and any individuals. A SEO consultant may not visit the office regularly but instead, provide the consultation online. The major assignment of an SEO consultant is to provide business suggestions to clients or companies with whom they would work.

SEO professional salary as SEO Consultant – INR 3,60,000-6,00,000/Year(approx)

SEO Manager

An SEO manager has responsibilities to evaluate the report by running with all the campaigns. He/She is responsible to guide the subordinates with in-depth knowledge of keywords and profitable Ad campaigns and also recommends the amendment in the campaigns that are going to be launched or are already live. Also, a SEO manager can develop a content market strategy to set up SEO goals.

SEO professional salary as SEO Manager – 3,60,000-5,40,000/Year(approx)

SEO Trainer

SEO trainer who provides training to the fresher’s or employees of any organization so that those resources can cope up with the latest SEO trends. An SEO trainer must be a good level of knowledge for getting the best results in the ranking of the website.

SEO professional salary as SEO Trainer – INR 6,00,000- 8,40,000/Year(approx)

Hence Digital Marketing is one of the finest professions in the age of digitization.  A SEO professional salary varies as per company to company. If any person joins a startup, the approx. salaries will INR 20-25k monthly whereas in MNC it will something like that approx. INR 45-50k. Keep it mind end of the day it fully depends on your year of experience and your skill set.

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admin October 12, 2020 0 Comments

How to Promote an App On Social Media?

Before promoting an App on social media we need to know the Mobile Application Market.

Mobile Application Market by Apps Category

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others.

Now the question arises How to grab this opportunity?

 Let us divide this task of promoting an app on social media into three stages,

  • PrimarySecondary 
  • Tertiary

Primary:

Planning

Planning is the most significant aspect of your app marketing on social media. Remember first impression is the last impression.

1. An Outstanding Eye Catching App Icon

  • Think out of the box
  • unique shape 
  • limited pallet of colors 
  • Avoid a lot of text
  • Be creative!
  • Your Icon your brand

2. Excellent Screenshots

  • Don’t just take a screenshot of your app and drop it in the app store. It will be a really poor job. Definitely will not fetch u, potential users.
  • A good caption with attractive visual screenshots is the key to make a higher probability to download the App.

3. App Store Optimization

  • App store optimization (ASO) is, at its core, search engine optimization (SEO) for the Google Play and App Store. It mainly focuses on keywords research and incorporates those keywords in your app description.

4. A Superb App Landing Page

  • An attractive landing page is a must for any business, even if you don’t have a mobile app. Having a great landing page is like always having a great business card, just in case you ever need it, it’s good to have with you.

Secondary:

  • Content fetching maximum Audience.
  • Quality of the content – top-notch.

1. Basics of content

  • Your content must be unique, informative, and high-quality content to promote an app on social media.

2. Retaining customer base

  • Retain the customer base by providing unique and attractive information. For example, Add references such as, if you are marketing for your “Sing a song” app related to the singing field then try to post tricks and tips from the best and renowned singers. 

3. Creativity

  • Apart from this, creating cool videos that describe your app can promote your app on social media is a great way. Make funny videos, quirky videos, and promote it via the most popular social channels such as Facebook, Twitter as well as in YouTube.

4. Active Response 

  • Ask for feedback as it will help you to point out the loopholes and improve your content to the maximum. 

5. Rewarding Users 

  • The best way to promote an app on social media is by rewarding users. You can reward your users for Downloading Your App if you want your app to take off. You can use a lot of different methods for motivating users to refer the app to their friends, relatives, or colleagues. This is not only a great way to increase your app downloads, but your app referral scheme can help you to monitor your user experience and track how more downloads are being generated.

Tertiary: 

Using social media platforms to promote an App

1. Facebook

  • In the present scenario, Facebook is the best platform to promote your app social media.
  • It is advised to set up a Facebook page for your app as it will provide you a presence in the social media world to gain visibility and make awareness about your app. 
  • Within the page provide thoroughly detailed information about your app, also use screen-shots along with a call to action within the header image will surely help to make your business app visible. Also, join groups and promote your app in them and make your own Facebook group and invite people to join there.

2. Twitter

  • Twitter allows you to access millions of users across the world every day and about 85% of them do so from their mobile device. Mobile App Marketing is a suitable way for you to target users to drive installation and engagement with the app.

3. Instagram

  • For the target audience, Instagram is exceptional, the best platform. Instagram has more than 80 million active user bases. You can use it properly to follow the success of your business app.

4. LinkedIn

  • If the question is How to promote a business-oriented app?, then LinkedIn is something you can’t just ignore. The platform has more than 450 million users. On LinkedIn, there are two ways either organically or paid advertisements to promote the app.

5. Quora

  • Quora expands your scope to target a mass audience base from all backgrounds. It is an educational and knowledge-sharing platform which you can use smartly to promote your app among a large group of peoples. Here you can promote your app link organically by answering your niche. 

6. Snapchat

  • It is an easy and inexpensive way to get your app advertised. 
  • Making use of Snap ads which comes when switching between Snapchat stories can also help you get a boost in-app downloads.

9. A Picture is Worth A Thousand Words

  • Here creativity comes in and it is one of the best ways to promote an app on social media. Including images in the posts makes it more life-like and easy to understand. It also helps you to stand out from the crowd. Use an informative and relevant app picture to go with that post.

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admin September 26, 2020 0 Comments

Soon Google Ads will Stop Search Term Reporting

Recently Google has announced “To maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions”.

Till now the advertiser can find search queries with the number of impressions and clicks in search term reporting. After the rule comes into effect the advertiser are only able to access minimum query data to get user’s search queries information.

You can see Google already restricts query information in the Google Search Console dashboard. As a result, advertisers may have less control of their ads on specific search queries. It will force advertisers to shift from a positive to a negative keyword management approach for keyword optimization. That means advertisers won’t be able to decide which search queries will add as keywords and which one for negative keywords.

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admin September 12, 2020 0 Comments