admin | Educational Excellence

How to Find Digital Marketing Jobs in Durgapur

In this pandemic situation, people are in trouble. Lots of people have lost their dearest ones. And many working people have lost their jobs. We are going through a tough time. Being a dweller of Durgapur I would like to do something for Durgapurians especially for those who are looking for jobs in Durgapur.

I am running a Digital Marketing Institute in Durgapur since 2018 where we do provide a complete Digital Marketing Course with placement. I have noticed lots of students are mainly concern about their jobs after completing colleges or universities.

In Durgapur, there are many general and engineering colleges from where thousands of students are passing out. Those who are not getting any placement from colleges mainly search for Jobs in Durgapur. I recommend all of those to learn Digital Marketing.

In Durgapur, there are 6-8 reputed IT companies where you may find Digital Marketing Job openings.   Anyone can easily earn 12k- 20k INR by doing Digital Marketing Job in Durgapur. Below I mentioned some companies:

  1. Swadesh Softwares Pvt Ltd
  2. IGMI Lead Consultancy Pvt Ltd
  3. Technext Technosoft Pvt LTD
  4. I Global Impact ITes PVT LTD
  5. AICT PVT LTD

So if you are from Durgapur and worried about your job then without wasting time start learning Digital Marketing. For more information about our courses contact Educational Excellence.

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admin July 19, 2021 0 Comments

Bulk Whatsapp Marketing Sender using Free Tools

Many small, mid-size, big businesses doing bulk WhatsApp marketing by using paid tools… Very few know that there is also an alternate easy and free bulk WhatsApp marketing technique available which you can try for your business. Please go through our blog to learn more about it. 

Simple Thumb Rules:

  1. Don’t use your personal sim. Use a separate sim with a WhatsApp business account into it for sending a message to users.
  2. Don’t send promotional messages repeatedly to the same user frequently. Otherwise, they will block you.

How to Send Whatsapp Bulk Message:

  1. First, go to your google chrome browser and install add ons “WA Auto Sender” into your browser.
  2. After completing installation you need to open WA Auto Sender Dashboard where you will find a number section: Fill up the number using a comma in such format: +91-97XXXXXXXX, +91-99XXXXXXXX. You also can directly upload a . CSV file.
  3. Since it is free software, you can send messages to a maximum of 500 people in a day. At a time you can add 49 contacts to your list.
  4. In the dashboard you find a message section, write an attractive message content before sending it.

I also made a video, you can check here.

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admin July 4, 2021 0 Comments

150 Manual & Automation Testing Job Openings at Tata Elxsi

Tata Elxsi, A sister concern of the Tata group established in 1989 having its headquarters in Bangalore. Tata Elxsi is world’s one of the leading technology service providers of industries like Automotive, Broadcast, Communications, Healthcare, and Transportation.
Now Tata Elxsi brings the big opportunities to 2020, 2021 passed out students of BE, BTech, ME, MTech, MCA, BCA, MSc, BSc, CS, IT, EC, EEE streams.

There are 150 openings for the position of Testing Manual & Automation with SQL in Tata Elxsi. The starting salary is INR 3.5LPA. If you are looking for jobs in Chennai, Bangalore, Pune, Trivandrum then this job will be ideal for you.
The candidates who have got at least 70% in 10th, 12th Standard, and at least 60% in graduation/post-graduation can apply for the post.
The interested candidates may send their resume at this WhatsApp No:7856824644

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admin June 20, 2021 0 Comments

Why SMO is Important in Digital Marketing?

Social Media Optimization (SMO) is one of the important Digital Marketing strategies. SMO mainly use to generate leads and increase brand awareness using social media platforms.

Why SMO is Important in Digital Marketing?
First of all, SMO is a free way to market your brand and increase brand visibility. SMO is a good option to bring traffic completely free using Facebook, Pinterest, YouTube, Linkedin.

SMO is one of the best options for small to mid-size business owners to generate potential leads for their business. Identify your targeted audience who are interested to interact with your business.

Some basic tips that should be included in your SMO Strategies:

Focus on Content: Content plays a significant role in SMO. When you post content in the forms of text, image, or video format on social media platform first research the topic whether it goes with your services or products.

Build Up Connection: For a better result from SMO, you should have solid connections on social media platforms.

Be Active on Social Media: You should active on social media so that your audience can get a quick response from you. you need to join relevant groups and post interesting content regularly.

Use Hashtags Appropriately: The use of Hashtags is important but need to know how to use them. Before the use of it research on the topic and trending hashtags that have been already used in social media posts by businesses similar to yours. Plenty of tools available online by which you can analyze Hashtags. Example: Keyhole, hashtagify, etc.

Post Infographics: Infographics easily make user attention… While doing SMO you should post infographics with relevant content on Facebook, Instagram so the customer may engage with your business.

Lead Generation: To transform a lead into a customer you need constant follow-up. There are various ways to generate leads but among them, SMO is the best because it’s completely free. You don’t need to pay an amount like Facebook, Linkedin, Google Ad campaign.

Brand Awareness: Today social media is one of the greatest weapons we have to make a rock-solid online presence and increase brand awareness of any business.

Content always needs quality one that attracts your audience to share on social media platforms. SMO needs time to make good social media profiles. For that, you need to work continuously. Then only you can target the right audience through SMO. For any kind of assistance regarding SMO, you can contact Educational Excellence.

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admin May 10, 2021 0 Comments

How to Become Publisher on CJ Affiliate Platform

Affiliate marketing is one of the old but very popular ways to earn money online. CJ Affiliate is one of the best platforms since it has started operation in 1998. Research data shows that still today CJ Affiliate is the 1st choice among the world’s top 10 thousand affiliate websites. 

Popular websites like CNN, TIME, BuzzFeed rely on the CJ Affiliate platform to find high-quality brands to promote through affiliate marketing.

Why CJ Affiliate?

For its strict affiliate publisher policies, CJ Affiliate is so popular among advertisers because they know they’re working with the best publishers. Recruiting affiliates often improve the ROI of a company’s marketing goals because advertisers only pay affiliates when they sell their products.

The best feature of CJ affiliate is where advertisers can get comparisons by entering their existing traffic and sales numbers.

CJ affiliate is one of the best and reliable platforms that gives you access to the world’s most qualified affiliate programs. Other hand you can find enormous products whatever niche you belong from. The payout is good here.

Pros & Cons of CJ Affiliate Program

Pros:

A.CJ Affiliate is the oldest and easy to use affiliate product for marketers.

B. Many big brands are already associated with the CJ Affiliate program.

C. The reporting section in CJ Affiliate is very user-friendly with great real-time transaction monitoring.

D. Filtering products in Affiliate programs.

E. Creating affiliate links is a hassle-free process in CJ.

Cons:

A. The main disadvantage of CJ Affiliate is it offers a limited range of physical products.

B. It’s not suitable for beginners who want to start affiliate marketing. Its affiliate approval rate is very low compared to other platforms.

C. PayPal or checks is not supported at CJ affiliates.

How to become an Affiliate on Commission Junction

Step 1: Go CJ affiliate publisher page and then click on the sign-up button and fill-up the form.

Step 2: After creating the account you will redirect to the terms and conditions and policies page. Certify your age is 18 or over you will redirect to a log-in page.

Step 3: To activate your account the following information is required:

A. Your User Information

Here you need to fill user information in deatils like name, email, phone number

B. Complete Your Network Profile

Network profile plays a significant role. It determines your acceptance or rejection. Here you need to write an engaging business profile that describes your business model.

C. Add Promotional Property

Promotional property information use by the advertiser to find the potential advertiser to become a partner. The basic promotional property section are:

  1. Define your property

Property types are segmented into the following things:

a. Website

b. Social

c. Email

d. Mobile App

e. Browser Extension

f. Services Tools

g. Paid Display Ads

h. Paid Search Engine Marketing

2.Define your promotional model

promotional model describe the value you have added for your audience through the promotional platform. Here multiple promotional are available such as:

a. Content/Blog/ Media

b. Coupon/Deal

c. Product Comparison/Reviews

d. Loyalty Cashback Offer

e. Trademark Bidding

g. Influencer models

3.Your property name

4. Your Tags

D. Enter Company Details and Tax Information

In this section, you need to fill up your company’s complete mailing address along with your tax details.

Payment Option on CJ Affiliate

There are 2 payment mode available in CJ Affiliate:

A. Direct Bank Transfer

B. Via Payoneer

But very in very few countries, the direct bank transfer option is available whereas Payoneer can be used for any international payments. Paypal or any kind of credit is not accepted here.

How CJ Affiliate Work

After completing the signup process you will redirect to a publisher dashboard where you find the following sections:

Commission: The commission you have earned display here.

Sales: Total sales volume you’ve achieved.

Lead: The number of leads you’ve referred.

Clicks: It shows the number of clicks on your affiliate links

Impressions: The total number of impressions on your affiliate ads

Publisher EPC: It shows your total earnings based on 100 clicks.

Conversion: It shows the percentage of total clicks that are converted into sales.

Not only that, but the CJ publisher dashboard also shows the newest advertisers list. You can view the top advertisers and recommended advertisers based on your profile.

Available Affiliate Programs on Commission Junction:

Thousands of digital, physical product affiliate programs are listed on Commission Junction but marketers majorly prefer digital products.

3 main affiliate program types:

PPS (Pay Per Sale): Earn commission only when any sales occurred

PPL (Pay Per Lead): Earn commission only when you refer leads

PPC (Pay Per Call): Earn a commission when phone calls happen

I hope you all enjoyed this blog and get a little overview of the CJ affiliate platform. But this is not the end. I will bring another blog where we discuss how you will make money using the CJ affiliate platform. Till then stay tuned with us.

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admin March 28, 2021 0 Comments

Why MBA Students Should Learn Digital Marketing

There is a potential job scope in Digital Marketing, especially for those who are pursuing MBA/BBA in the marketing field.  

You can find a better pay scale in the Digital Marketing field in comparison to any other job role.

Till today, 90% of MBA colleges, even IIMs are still don’t have any Digital Marketing curriculum.

Sorry to say that, still in India have lack of Digital Marketing Expertise. To fill up the scarcity in the upcoming day’s lot of jobs will be created in the Digital Marketing field. There is not enough expertise in the digital marketing field to give training to MBA / BBA students. There are major gaps in how digital marketing and related technologies are introduced in marketing courses.

Reasons to learn Digital Marketing for MBA Students:

New Job Opportunities:

Now the Government focuses more on digitalization through various programs like E-Governance, Make-In-India, Digital India, etc. To be a part of such programs you need proper digital marketing learning Digital Marketing is now a choice it’s mandatory now. 

Good Pay Scale:

Digital Marketing offers a Lucrative pay scale compared to any other job profile. Especially if you have an MBA degree then the minimum annual CTC starts from INR 6-8 Lakhs. For the last 4- 5 years, there has been a significant hike in Digital Marketing Salaries. 

Potential Market: Th current market has a huge demand for skilled digital marketers. According to trade analysts, India needs more than 2 lakhs of Digital Marketer on an immediate basis. So It’s a golden opportunity for MBA (Marketing) students.

Traditional Marketing Vs. Digital Marketing Job:

The scope of getting a job in traditional marketing is reducing day by day. whereas if you look at popular job sites like Shine, Naukri, Timesjobs more than 90% of vacancies in marketing jobs require an MBA in Digital Marketing. So you can’t it anyway. Many big FMCG, Automobile, IT industries continue hiring sales and marketing personnel. Not only that start-up companies also looking for MBA/BBA passed out candidates. Thatswhy sales and marketing professionals are now upgrading their skills in Digital Marketing to cope up with the industry requirements.

Digital Marketing Course Modules

Have a look at the topics covered in Digital Marketing

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

PPC (Pay Per Click) Advertisement

Email Marketing

Affiliate Marketing

Lead Generation

Inbound Marketing

Top MBA Colleges in Digital Marketing:

Centurion University of Technology (Bhubaneswar)

Indian Institute of Digital Education (Mumbai)

Symbiosis(Pune)

Graphic Era University (Dehradun)

UnitedWorld School of Business (Kolkata)

RIMT University (Punjab)

At Educational Excellence we provide a complete Digital Marketing Course for MBA / BBA students and also provide admission to top MBA Colleges in Digital Marketing.

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admin January 18, 2021 0 Comments

How Web Hosting Server Affects SEO Process

Here we will briefly describe how to choose the best SEO friendly web hosting.

Effects of Web Hosting in SEO

SEO is a process to get a better ranking of your website organically. Web Hosting is one essential factor in SEO. The below points you need to keep in mind How Web Hosting Server Affects SEO Process

Website Speed:

In SEO website speed matters a lot. On-Page SEO is responsible for that. To improve website speed the following things need to look after:

  1. A fast web hosting server
  2. An optimized website

You can make a fast website by optimizing code, images, content, etc. 

Web site availability: The important parameter is website availability especially search engines like Google, Yahoo, Bing don’t prefer to redirect visitors to a non-available site. Search Engine crawler temporarily removes a website from SERP that has an availability issue. So to make ensure an Uninterrupted hosing you need a quality web server.

Security: Website security is a prime factor. Thatswhy many search engine officially supports SSL, one of the ranking parameters in SEO. Non-secure website may have a higher chance to infect by malware and sometimes may causedomain blacklisting.

In this blog, we will discuss how to select SEO-friendly web hosting for any website.

Years in Business – Any hosting company that’s in business for a decade has more experience than a new service provider. Avoid selecting a cheap hosting provider. Choose a top-rated hosting provider that has a good reputation in the market.

Reviews – People’s reviews matter a lot. Check customer feedback about the particular hosting provider like how the support, service, etc, etc.

Identify Your Needs:

First, identify what’s your need and select hosting accordingly. There are various types of hosting servers like Free, Shared, Dedicated, VPS, Managed. Each has its’s own advantages. Suppose you expect huge traffic to your website then should go for your own VPS Server. 

Choose web hosting provider which is reliable, secure, well reputed and good for SEO. There is lots of good hosting service provider such as Godaddy, Bluehost, Hostgator so on.

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admin December 30, 2020 0 Comments

3 Basic Criteria You Should Follow When Planning a Display Ad Campaigns

Different types of Display Advertisements are:

Banner

Video

Interstitial

Banner Ads are shown at the top of the website.

Video ads are shown on YouTube and its partner sites.

Web pages” that appear before users are directed to the site they originally wanted to visit are generally Interstitial ads.

You need to set up a goal to make an effective display ad campaign. When planning your display advertising the following points need to follow as below:

Target Right Audience:

Out of different kinds of audience targeting, you can select the above-mentioned options:

  • Demographic: You can target the audience as per their age, gender, religion, economic status.
  • Keywords: Select the relevant keywords that will trigger into your website when someone clicks on it seeing the advertisement in Google and its partner sites.
  • Audience Behaviour: By selecting an in-market audience ad campaign you can target those who are actively searching for similar products or services you offer.
  • Placement: It enables you to filter the devices and location where the ad will appear.

End of the day your objective is to target the right audience who may show interest in your product or service after seeing your display advertisement.

Create an Effective Ad copy:

To make an effective ad copy you must have to look at the following criteria:

  1. Catchy Headlines and Ad description.
  2. Relevant landing page.
  3. Call to action in ad copy 

A good ad copy triggers more ad clicks, so make it catchy that can make your audience curious about your products or services. 

Catchy Ad Creative:

Last but not least the creative design makes a significant role when planning your display ad campaigns. A catchy ad creative can thousands of words and it also grabs the audience’s attention. In ad creative don’t forget to include a call-to-action button that relays your end goal whatever product or service you are marketing. 

We hope you will keep all the above-mentioned points in your mind when planning for a display ad campaign.

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admin December 21, 2020 0 Comments

How to Do Mobile App Marketing

There should have a proper plan to market your app because most of the time we carry our mobile phone and prefer to search for different types of app in the app market store. The right mobile app marketing strategies are required to connect with people looking for similar apps like yours. 

Here we discuss some effective Mobile App Marketing Strategies.

Find your Potential Audience:

To make a solid marketing plan, first research your audience’s requirements and search behaviors. You need to make them understand how they will benefit from using the app.  

Knowing the audience’s demographics such as age, lifestyle, spending habits helps you to strategize a better marketing plan and hit the right audience.

Follow Competitors Strategies:

There is a quote don’t “Underestimate Your Competitors”. Before going to full-fledged Mobile App Marketing, look at your competitor’s strategies and note them out. Then incorporate those strategies in your marketing plan to remain relevant in the competition.

Optimize Your App Store Page:

App store optimization is the process to improve the ranking of your app. If people find any app on the first page, there is a greater possibility to interact and download those apps. 

Make it ensure that before publishing the app in the app store proper Title, app description with specific keywords have been put properly. A catchy UI of any app screen increases the chances to interact with the app.

Get Reviews:

On the online platform, positive reviews always make an impact on people’s minds. Positive Reviews about your app encourage others to use your app or at least download it. If people find your app is useful then they can encourage others to use it. 

Work Social Media:

Social Media plays a significant role to gain the popularity of your app. Advertising on social media platforms like Facebook Instagram, YouTube is a good way to promote your app and engage with people. Create a post that includes features and functionalities of your app and shares the link on social media and various groups to gain maximum visibility organically. The Paid Campaign is FB, Instagram, YouTube can be a game-changer for downloading the app.

Use SEO to Promote App:

Last but not the least, SEO is the most acceptable approach for app marketing. Proper SEO practices help people to find any app on the 1st page in the app store when searching by specific keywords. You need to incorporate SEO into your marketing efforts for gaining maximum exposure.

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admin November 25, 2020 0 Comments

7 Ways to Get Clients for Freelancing

As a freelancer, you have to think out of the box; after all you are your own boss. Your success depends on your determination and efforts. You have to focus to find potential clients for your business.

7 Ways to Get Clients for Freelancing:

1.

The effective and most popular way to get projects through bidding from freelancing job sites. Plenty of companies outsource their projects to freelancers. Upwork, Fiverr, People Per Our are some popular freelancing sites from where can start a journey as a freelancer. For that, you need to create a profile on those sites.

2.

Social media plays a significant role to get freelance clients.

Facebook has become a good place for a freelancer to get projects.  Organically you can join relevant groups based on your domain.

Post your services, offering details on regular basis at social media and communities. When someone engages with your post then connect him or her on Facebook and direct message them.  Other hand Linkedin is a good source for getting leads. Make your profile on Linkedin and build connections with people who are Start-up business owners, Director of companies. Message them your work portfolio so that they understand your proficiency and outsource project to you when required.

3.

You can start writing a blog on topics you know.  It is a good way to communicate with the audience especially for those who are looking to hire knowledgeable freelancers like you.

4.

SEO is a time taking process but you can genuine prospects from here. It’s essential to reach a potential audience who are actively looking for services similar to you. Fo that you need to rank your website at 1st page with relevant keywords for better placement.

5.

In the age of the internet, it’s easier to connect with users through Email. That is the reason behind the gaining popularity of email marketing.  Someone may not be your client before, but maybe in near future. You need to target those customers by offering discounts so that they remind your name or brand before hiring a freelancer.

6.

The most easiest and popular way to get clients is through referrals.

You may get new clients through referrals by following these principles: A) be cooperative, helpful, and trustworthy, B) Give your 100% for your existing clients, and C) Ask your current client’s to refer your name.

7.

Partnering with a freelancer who provides other services may be a good option. If you are an SEO freelancer you can partner with a freelance Developer and Designer. Forward any web development and design related inquiry to them and ask them to forward the same for SEO, Digital Marketing related projects.

Don’t be afraid to adopt new things because there are no hard and fast rules to get new clients through Digital Marketing. The above-mentioned points on “how to get clients for freelancing “are purely based on my experience. If you find some new way to get leads then please share by commenting below.

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admin November 11, 2020 0 Comments