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Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

How TikTok May Help to Promote Your Brand at Online

Now TikTok becomes one of the preferable advertisement platforms for big brands. It is a video creating app developed by Chinese Company ByteDance in 2016. Mainly TikTok is popular to make a short funny video. TikTok continues to work closely with the world’s top celebrities, Influencers, high profile personalities. It’s the major reason to gain huge popularity in a short period.

Using Hashtag in TikTok you can easily find the trending content. Anyone can easily take to participate in competitions or conducts challenges around the world. Many big brands and Digital marketers are now choosing the TikTok to make customer engagement and brand promotion. A Hashtag challenge is an activity through which you encourage TikTok users to recreate content and add your branded Hashtag into it.

From a business point of view, it will be a good decision to build a user base and promoting your product or services organically. Research data shows maximum TikTok users are fallen in between 18- 30 age group.  By proper marketing strategy, you can hit this younger generation. One of the biggest advantages of TikTok is its user-friendliness to make a fun video from a smartphone.

 

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admin November 4, 2019 0 Comments

Facebook Pixel Code and It’s Importance in Ad Campaign

The main purpose to use Facebook pixel code is to collect data from your ad campaign. Now, let us discuss how pixels can boost your Facebook marketing.

Use Facebook conversion tracking: Yo can track how a user interacts with your website and from which devices. It helps you to refine your ad campaign for a better result.

Facebook Re-Targeting: Facebook re-targeting pixel enables admin to display ads to the specific audience who have visited your website previously.

Create Lookalike Audiences: You can target a lookalike audience of customers who have similar interests like products, services you are providing.

Facebook Ads for Conversions: You can track the specific conversion of any events like sign up newsletter, purchase products on your website by Facebook pixel code.

Optimize Facebook Ads for Value: As you know that the purpose of pixel code is to collect data of potential customers who buy from your website. Optimize your ad based on value so that it automatically reach to those people who want to make a purchase.

Let’s discuss Facebook pixel standard events below:

Purchase: Someone who has completed a purchase from your website.
Lead: Who signs up at your website by providing information like name, email id, contact no called as a lead.
Add Payment Info: Users who provide the payment information during the purchase of some products from your website.
Add to Cart: Someone who adds product at shopping cart on your website.
Add to Wish-list: Users who select products in a wish-list section of your website.
Initiate checkout: Someone who starts the checkout process to buy a product from your site.
Search: Someone who searches something on your website.
Contact: Who contacts with your business.
Customize Product: Someone selects a specific version of a product, like select a particular colour.
Subscribe: Someone subscribes to a paid product or service.

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admin October 28, 2019 0 Comments

Jobs Opportunities in Durgapur at The Field of Digital Marketing

Durgapur is a Tier 2 and one of the developed city in Eastern India, popularly known as the Steel City. But the scenario has been changing very fast. It is now the favorite destination of IT investors only because of the mass availability of technically sounds workforce.

From the Govt level taking care of infrastructure development so that Giant Company can visit and invest here because Kolkata Market has been already saturated. Many jobs will be created in Durgapur in the upcoming days and especially in the field of IT. Digital Marketing is one of the leading sectors where maximum jobs will be created in the upcoming days.

Educational Excellence is focusing on to train the youths and small business owners so that they can become a successful digital marketer.

Why Take Admission at Educational Excellence?

  • Get top class certified faculties who have industrial work experience.
  • Live training with doubt clearing sessions
  • Updated digital marketing course module
  • Very nominal course fees
  • Full job assistance

Various Job Roles in Digital Marketing:

Currently, there are various kind of jobs role available in digital marketing depends on the company’s requirements at a different level. Some of them are:

  • Digital Marketing Executive
  • Digital Marketing manager
  • SEO Executive
  • Social Media Marketing Expert
  • Digital Marketing Copywriter
  • Search Engine Marketing Specialist
  • Content Marketing Manager

There is a scope to earn a handsome amount of money. It majorly depends on organization size and job role. But we have generalized an overview of the average salary ranges below:

Role: Digital Marketing Manager

Salary: 4-10 Lakhs/Annum

Role: SEO Manager

Salary: 3-7 Lakhs/Annum

Role: SEM/PPC Expert

Salary: 3 lakhs to 5 lakhs/Annum

Role: Social Media Manager

Salary: 3 lakhs to 5 lakhs/Annum

Role: Content Marketing Manager

Salary: 2.5 lakhs to 5 lakhs

To get a jobs in Durgapur, join our certified Digital Marketing course where we cover up all every module which will enhance your skills.

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admin October 23, 2019 0 Comments

Google My Business Page’s SMS Messaging is Going to Stop Soon!!!

Recently Google has confirmed that the SMS messaging feature on Google my business page will be stopped.

No customer could able to reach you through the message from 15th November. But you need not worry about this. Still, get a message from the customer who wants to contact you. Follow the steps below:

  1. Download the ‘Google My Business’ app from Play Store.
  2. Log in your Google account
  3. Tap the ‘Customers’ tab
  4. Select the ‘Messages’ option
  5. Tap ‘Turn on messaging’

After completing all these steps you can receive and respond to messages through the App. Not only that you may customize your messages. You get notifications and can assign a role to your employees who can respond quickly to the customers.

 

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admin October 21, 2019 0 Comments

Mold a Career for Yourself as a Digital Marketing Professional

Does the term “Digital Marketing” sound familiar to you? If yes, then you are one step ahead to understand how this can be a promising career for you. If not, then it’s high time that you brace yourself up for one of the best career options that you can pick to have a lucrative income. Digital marketing is one of the newest waves of advertisements using the online platforms that target to reach directly to the desired group of the target audience. And more and more people are enrolling for this as a course and moving ahead towards a bright career opportunity. Even you can make the most of a Digital marketing training course and get yourself ready for an excellent job. 

 

Digital Marketing is not just one thing. It encompasses under it a lot of strategies involving Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Online Reputation Management (ORM), and Email Marketing, to name a few. All these strategies and techniques are aimed at increasing the online presence of business ventures and boost the sales and traffic generation to the sites. With every passing day, the demand for professional Digital Marketing Executives is increasing. Therefore, you must get your skills honed to perfection by enrolling for a Digital Marketing course in Durgapur.

 

The most significant advantage of using Digital Marketing strategies for any business is that it exponentially increases the reach of the company. It also diminishes geographical barriers without having to invest much in the advertisement techniques. Organic and paid- these are the two different approaches to get the desired results for your business. The plan that is followed depends upon the budget that a person has and the amount of money that he wants to invest for the same. Experts trained from any advanced institute of Digital marketing will be able to work in the most promising way to get the best results for your business. And this is why you can enroll and get ready to become one of these most sought after professionals in today’s time.

 

If you want to see yourself as a professional digital marketing manager, then you first need to enroll for a Digital Marketing course in Durgapur. You can easily find the best institutes offering the same by doing a quick research online. Most of the institutes providing training in Digital Marketing in Asansol have the most flexible fee structure for people from all backgrounds to enroll and upgrade their skills. So, instead of wasting your time thinking about what can be the best career for you in today’s time, you can opt for becoming a Digital Marketing professional. You will surely be making a great career out of this and who knows you can switch from a regular job to working as an independent freelancer.

 

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admin October 12, 2019 0 Comments

The Importance of SEO for a Business in Today’s Online Era

The most important thing for any online business in today’s time is Search Engine Optimization, for the need to survive in this competitive market. For a technical person, Search Engine Optimization or SEO, as commonly known, is a very acquainted term, but for an ordinary human being, or to point out in particular, a businessman, this term may sound Greek. So, such people need to understand the importance of SEO for their business and where to find the best SEO service in Durgapur to gain the maximum benefits for their business in the online platform.

The first thing that everyone needs to know about SEO is that it is a means by which a business website can be optimized to bring better search results for the products or services that the business has to offer when anyone searches for the same across Google. Whenever we require to purchase a particular product or service, we start searching for them in Google and come across a list from where we can choose one. The serial number in which the brands/ companies appear in the list is nothing random and comes as the result of the Search Engine Rankings. Always working towards achieving the best visibility on Google is possible by following the most effective Search engine optimization techniques, and all this needs to be done by experts to yield the best results for your business.

If you are not acquainted with the term SEO, you are not aware of its importance as well. And so you must give this a reading to know how you can gain its benefits and boost the reach of your business to increase sales in turn. Listed below are some of the primary reasons why you need SEO for your business:

There are several sites that you come across when you search for anything in particular. People, in general, hardly go to the second page of the search results to find what they are looking for. They choose things that are visible on the first page, or to be more specific, the search results that come in the top 10 links. Search Engine Optimization techniques are just what are followed to bring websites to the top rankings. So, now you know why it is essential to rank your business website on the first page. You will not have to worry about how to do so, because you will get assistance from experts at the most affordable charges. You will easily be able to find some of the reliable providers of SEO service in Durgapur if you carefully surf through the internet.

The Search engine results are trusted most by the people when they look for anything online. This is all the more reason why you need to have the best SEO practices for your business so that your website is the first place that people come to when looking for a particular product or service that you offer. So, if you have not yet given this a thought, you should once, because the result will be beneficial for your business.

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admin October 6, 2019 0 Comments

Move a Step Ahead Career-Wise With an Advanced SEO Training

Search Engine Optimization, Social Media Optimization, Digital Marketing, Email Marketing- Are these words the same that you have been recently coming across whenever you surf the internet or whenever you try to look for the best career options in today’s time? If yes, then this blog is the best way that you can know more about these career options and also the best ways to get yourself prepared and become one of the experts in these fields.

 Search Engine Optimization or more commonly known as SEO is the latest technique by which one can improve the online visibility of one’s business website and reach out to more prospective clients. Search engine optimization is highly essential to optimize business websites and is an integral concept in modern advertisement scenario. No matter what the size of the business organization is a well-optimized website is the need of the hour to make sure that they are not losing out on any prospective customers. This is the reason why these companies either hire agencies to look after the SEO strategies for your business or hire SEO Executives directly under their payroll to take care of their business websites’ online visibility.

 Becoming an SEO Executive will undoubtedly prove to be one of the choicest career options keeping the digital marketplace in mind, where thousands of companies and business organizations are competing with each other to offer the best and most affordable services or products to customers spread across the global scenario.

 If you have been thinking about enrolling yourself for an SEO course then you must also be apprehensive about the fees structure, SEO course syllabus, and the duration within which you can surely amass the required skills. Several institutions have come up that offer the most affordable SEO course fees to allow students or professionals to enhance their skills and move ahead to a better career opportunity. One may say that many online tutorials can help in learning but investing money in a professional institute to get the necessary training done will help you in more than one way.

 Getting trained under the guidance and supervision of a professional helps you overcome all the shortcomings and enhance the skills latent in you which no online tutorial will help in uncovering. Also, there are times when you may get stuck and fail to understand a particular topic that can easily be overcome if you directly get to ask your trainer. And if you come across trainers and institutions that offer the best guidance without having to spend scores, then you will feel yourself lucky. Keeping this factor in mind, good training institutes are offering affordable SEO course fees for all to avail the best for themselves.

 Thus, the most appropriate step that you need to take if you have the thought of becoming an SEO executive in your mind is to search for the institutes that offer SEO course for beginners near your place to enroll and train yourself in all the latest techniques of Search Engine Optimization along with the other necessary skills to become a complete Digital Marketing Executive. But it would be wise to compare the fee structure of a few institutes to get an idea of what the best charges should be that you can invest your money in the right amount and the right place.

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admin September 19, 2019 0 Comments

All About YouTube Influencer Marketing Strategy

As the world gets access to the internet very easily, many sticks on to social media sites to stay connected with the world, beat boredom, or even to feel light during work pressures. The people are so much on these sites that the marketers have beautifully used this platform to market their products and services. Many sites have a billion users. Apart from Instagram and Facebook that has already risen to fame, YouTube is the other platform where many sticks on to.

The Power of YouTube: They say, “Visuals are a better mode of communication rather than pages of write-ups”. YouTube is used by all kinds of users – the master readers as well as the ones who do not prefer reading. A visual way of depicting any sort of communication gives everyone a clear understanding as to what it is, along with keeping them entertained. YouTube works exactly in the same way. With billions thoroughly connected to it, YouTube can be the ideal marketing destination for anyone to promote their services. It can be done be running short ad videos in between the main video like an advertisement. It can also be done by using influencers.

A YouTube influencer is a person who has a command over YouTube. He is a great spokesperson who has a huge number of followers and can rightly pitch the sales of any product or service. One such influencer who was the first one to get the maximum of likes and subscriptions was Franta, a youngster. He started his journey on YouTube in 2010, and by 2014, he had over 390 million views and over 5.7 million subscribers to his channel. He was the biggest influencer in those times. With time, there are now a million influencers in the market.

YouTube is ranked as the second most popular social media site after Facebook. It almost receives over 30 million visits every day. Investing in this platform for marketing is always a win-win, only when you do it with the right pitch and path. Among the most popular marketing strategies, influencer induced marketing has been showing amazing results. Here is a glimpse of this strategy.

1. There are many influencers in the market. You need to choose the right one according to your product niche and budget.
2. Your influencer must be known in the market and must have a great number of subscribers and viewers.
3. The video that is going to be pitched for the YouTube influencer marketing strategy has to be short, creative, up to the point, and most importantly engaging. The quality of the content as well as the camera matters.
4. Titles and Call to actions in the video need to be very strong.
5. A lot of commenting, sharing and responding to comments need to be done. This keeps the engagement of the influencer video ‘on’.
6. The brand channel and the influencer channel need to set up goals and targets before the promotion of the videos.

With all this, the one planning to promote a product on Youtube will get in many leaders with the help of the YouTube Influencer Marketing Strategy.

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admin September 15, 2019 0 Comments

The choice is Up to You Whether Choose Digital Marketing or Traditional One

The way marketing of products and services has evolved, every brand and business uses technology to reach out to the maximum number of people. Internet becoming an integral part of everyone’s life.

1. Leveling the Playing Field with Digital Marketing:
Big business may have an advantage in some areas in the offline world, like elaborate storefronts, big-budget marketing initiatives to attract customers, etc. But in the online world, it is not the size that
matters, it is the strategy. Anyway, a well thought through online experience for the customer can beat many elaborate storefronts. And none of it costs too much. In fact, the costs will be similar to what big
business will have to incur to build superior online customer experience. The economy of size is the only advantage here.

2. Measurable Results with Digital Marketing:
Marketers can measure results at each step through various Digital Marketing Tools. As a result, they can adjust their approach on the go, as against traditional marketing methods that become too dependent on finances for even the slightest of changes in approach. Each conversion can be tracked and lessons incorporated in the consecutive campaigns with digital marketing channels. You don’t have to wait for even a day to understand the performance of your campaign as the results are real-time.

3. Engaging the Audience in Real Conversations:
Lately, brands have understood the need for meaningful conversation with the consumers. While the costs of doing that in traditional methods will be prohibitive, even for big businesses, it is not so in the
digital ecosystem. With the consumers to make them feel connected with the brands they consume, it lays a lot of emphasis on real conversations. These conversations not only help the consumers’ form a
positive opinion about the brand but it also helps brand learn from their experience and deliver services that the consumers truly desire.

4. Non-intrusive Messaging:
Digital Marketing is highly relevant and targeted.
Everyone dislikes getting phone calls or promotional emails at inconvenient times. In Digital Marketing consumers have the option to refuse or accept promotional calls or email as they are already searching for products and services to buy,  The pressure of conversion on the marketing team is much lesser than compared with the traditional marketing team.

5. The global reach of every campaign:
Every campaign has a global reach, regardless of whether it is targeted to a specific area or target audience or not. This helps the brand to build a reputation beyond its geographical reach in a far more effective manner. Needless to say, the costs of doing the same will also be beyond prohibitive in traditional methods.

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admin September 12, 2019 0 Comments

How to Optimize Your Facebook Campaign with CBO

Are you running a campaign on Facebook? If “yes” then be prepared for the new “CBO” (campaign Budget Optimization) update of the Facebook ad campaign that has been launched on September 1, 2019. Now onwards your new and existing ad campaigns will be affected by this change.

 

There are a certain amount of advantages you will get from the CBO. Let’s have a look:

 

Less Involvement to Manage Campaign:

Not required too many hours behind bid adjustment to run a campaign. Campaign Budget Optimization will do that automatically. When CBO activates in your Facebook ad manager account, it automatically moves your ad budget to the corresponding ad set in a most effective campaign by specifying a goal for each campaign. You can better control your campaign goal like sign up a newsletter, download Ebook with CBO because all bid management will do automatically as per the algorithm.

 

Better Return on Ad Spend: Get Better Return on Ad Spend: From a recent survey reports it has been revealed that CBO working better and quiet smarter than human-managed campaigns. Not only that, after launching CBO the chances of getting penalized reduce during campaign assessment time by Facebook. That means you won’t get penalized when Facebook’s algorithm reassess your campaigns.

 

CBO is very efficient to measure your campaign. For that, you need to give time to acquire adequate data. For that, it requires at least 50% conversion per ad set weekly. So it has been proved that CBO is the best campaign optimization strategy. But to understand it’s work efficiency you need to conduct the test for a couple of weeks.

 

Creative assets like videos, elements for dynamic creative are required for each ad set to work CBO properly. Also, you should focus attention on your audience.

 

Since Facebook continuously changes its algorithm for advertising purpose, advertisers also have to upgrade themselves accordingly to optimize your campaign budget.

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admin September 6, 2019 0 Comments