Digital Marketing | Educational Excellence
Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

Why SMO is Important in Digital Marketing?

Social Media Optimization (SMO) is one of the important Digital Marketing strategies. SMO mainly use to generate leads and increase brand awareness using social media platforms.

Why SMO is Important in Digital Marketing?
First of all, SMO is a free way to market your brand and increase brand visibility. SMO is a good option to bring traffic completely free using Facebook, Pinterest, YouTube, Linkedin.

SMO is one of the best options for small to mid-size business owners to generate potential leads for their business. Identify your targeted audience who are interested to interact with your business.

Some basic tips that should be included in your SMO Strategies:

Focus on Content: Content plays a significant role in SMO. When you post content in the forms of text, image, or video format on social media platform first research the topic whether it goes with your services or products.

Build Up Connection: For a better result from SMO, you should have solid connections on social media platforms.

Be Active on Social Media: You should active on social media so that your audience can get a quick response from you. you need to join relevant groups and post interesting content regularly.

Use Hashtags Appropriately: The use of Hashtags is important but need to know how to use them. Before the use of it research on the topic and trending hashtags that have been already used in social media posts by businesses similar to yours. Plenty of tools available online by which you can analyze Hashtags. Example: Keyhole, hashtagify, etc.

Post Infographics: Infographics easily make user attention… While doing SMO you should post infographics with relevant content on Facebook, Instagram so the customer may engage with your business.

Lead Generation: To transform a lead into a customer you need constant follow-up. There are various ways to generate leads but among them, SMO is the best because it’s completely free. You don’t need to pay an amount like Facebook, Linkedin, Google Ad campaign.

Brand Awareness: Today social media is one of the greatest weapons we have to make a rock-solid online presence and increase brand awareness of any business.

Content always needs quality one that attracts your audience to share on social media platforms. SMO needs time to make good social media profiles. For that, you need to work continuously. Then only you can target the right audience through SMO. For any kind of assistance regarding SMO, you can contact Educational Excellence.

Read More
admin May 10, 2021 0 Comments

How to Become Publisher on CJ Affiliate Platform

Affiliate marketing is one of the old but very popular ways to earn money online. CJ Affiliate is one of the best platforms since it has started operation in 1998. Research data shows that still today CJ Affiliate is the 1st choice among the world’s top 10 thousand affiliate websites. 

Popular websites like CNN, TIME, BuzzFeed rely on the CJ Affiliate platform to find high-quality brands to promote through affiliate marketing.

Why CJ Affiliate?

For its strict affiliate publisher policies, CJ Affiliate is so popular among advertisers because they know they’re working with the best publishers. Recruiting affiliates often improve the ROI of a company’s marketing goals because advertisers only pay affiliates when they sell their products.

The best feature of CJ affiliate is where advertisers can get comparisons by entering their existing traffic and sales numbers.

CJ affiliate is one of the best and reliable platforms that gives you access to the world’s most qualified affiliate programs. Other hand you can find enormous products whatever niche you belong from. The payout is good here.

Pros & Cons of CJ Affiliate Program

Pros:

A.CJ Affiliate is the oldest and easy to use affiliate product for marketers.

B. Many big brands are already associated with the CJ Affiliate program.

C. The reporting section in CJ Affiliate is very user-friendly with great real-time transaction monitoring.

D. Filtering products in Affiliate programs.

E. Creating affiliate links is a hassle-free process in CJ.

Cons:

A. The main disadvantage of CJ Affiliate is it offers a limited range of physical products.

B. It’s not suitable for beginners who want to start affiliate marketing. Its affiliate approval rate is very low compared to other platforms.

C. PayPal or checks is not supported at CJ affiliates.

How to become an Affiliate on Commission Junction

Step 1: Go CJ affiliate publisher page and then click on the sign-up button and fill-up the form.

Step 2: After creating the account you will redirect to the terms and conditions and policies page. Certify your age is 18 or over you will redirect to a log-in page.

Step 3: To activate your account the following information is required:

A. Your User Information

Here you need to fill user information in deatils like name, email, phone number

B. Complete Your Network Profile

Network profile plays a significant role. It determines your acceptance or rejection. Here you need to write an engaging business profile that describes your business model.

C. Add Promotional Property

Promotional property information use by the advertiser to find the potential advertiser to become a partner. The basic promotional property section are:

  1. Define your property

Property types are segmented into the following things:

a. Website

b. Social

c. Email

d. Mobile App

e. Browser Extension

f. Services Tools

g. Paid Display Ads

h. Paid Search Engine Marketing

2.Define your promotional model

promotional model describe the value you have added for your audience through the promotional platform. Here multiple promotional are available such as:

a. Content/Blog/ Media

b. Coupon/Deal

c. Product Comparison/Reviews

d. Loyalty Cashback Offer

e. Trademark Bidding

g. Influencer models

3.Your property name

4. Your Tags

D. Enter Company Details and Tax Information

In this section, you need to fill up your company’s complete mailing address along with your tax details.

Payment Option on CJ Affiliate

There are 2 payment mode available in CJ Affiliate:

A. Direct Bank Transfer

B. Via Payoneer

But very in very few countries, the direct bank transfer option is available whereas Payoneer can be used for any international payments. Paypal or any kind of credit is not accepted here.

How CJ Affiliate Work

After completing the signup process you will redirect to a publisher dashboard where you find the following sections:

Commission: The commission you have earned display here.

Sales: Total sales volume you’ve achieved.

Lead: The number of leads you’ve referred.

Clicks: It shows the number of clicks on your affiliate links

Impressions: The total number of impressions on your affiliate ads

Publisher EPC: It shows your total earnings based on 100 clicks.

Conversion: It shows the percentage of total clicks that are converted into sales.

Not only that, but the CJ publisher dashboard also shows the newest advertisers list. You can view the top advertisers and recommended advertisers based on your profile.

Available Affiliate Programs on Commission Junction:

Thousands of digital, physical product affiliate programs are listed on Commission Junction but marketers majorly prefer digital products.

3 main affiliate program types:

PPS (Pay Per Sale): Earn commission only when any sales occurred

PPL (Pay Per Lead): Earn commission only when you refer leads

PPC (Pay Per Call): Earn a commission when phone calls happen

I hope you all enjoyed this blog and get a little overview of the CJ affiliate platform. But this is not the end. I will bring another blog where we discuss how you will make money using the CJ affiliate platform. Till then stay tuned with us.

Read More
admin March 28, 2021 0 Comments

Why MBA Students Should Learn Digital Marketing

There is a potential job scope in Digital Marketing, especially for those who are pursuing MBA/BBA in the marketing field.  

You can find a better pay scale in the Digital Marketing field in comparison to any other job role.

Till today, 90% of MBA colleges, even IIMs are still don’t have any Digital Marketing curriculum.

Sorry to say that, still in India have lack of Digital Marketing Expertise. To fill up the scarcity in the upcoming day’s lot of jobs will be created in the Digital Marketing field. There is not enough expertise in the digital marketing field to give training to MBA / BBA students. There are major gaps in how digital marketing and related technologies are introduced in marketing courses.

Reasons to learn Digital Marketing for MBA Students:

New Job Opportunities:

Now the Government focuses more on digitalization through various programs like E-Governance, Make-In-India, Digital India, etc. To be a part of such programs you need proper digital marketing learning Digital Marketing is now a choice it’s mandatory now. 

Good Pay Scale:

Digital Marketing offers a Lucrative pay scale compared to any other job profile. Especially if you have an MBA degree then the minimum annual CTC starts from INR 6-8 Lakhs. For the last 4- 5 years, there has been a significant hike in Digital Marketing Salaries. 

Potential Market: Th current market has a huge demand for skilled digital marketers. According to trade analysts, India needs more than 2 lakhs of Digital Marketer on an immediate basis. So It’s a golden opportunity for MBA (Marketing) students.

Traditional Marketing Vs. Digital Marketing Job:

The scope of getting a job in traditional marketing is reducing day by day. whereas if you look at popular job sites like Shine, Naukri, Timesjobs more than 90% of vacancies in marketing jobs require an MBA in Digital Marketing. So you can’t it anyway. Many big FMCG, Automobile, IT industries continue hiring sales and marketing personnel. Not only that start-up companies also looking for MBA/BBA passed out candidates. Thatswhy sales and marketing professionals are now upgrading their skills in Digital Marketing to cope up with the industry requirements.

Digital Marketing Course Modules

Have a look at the topics covered in Digital Marketing

SEO(Search Engine Optimization)

SMM(Social Media Marketing)

PPC (Pay Per Click) Advertisement

Email Marketing

Affiliate Marketing

Lead Generation

Inbound Marketing

Top MBA Colleges in Digital Marketing:

Centurion University of Technology (Bhubaneswar)

Indian Institute of Digital Education (Mumbai)

Symbiosis(Pune)

Graphic Era University (Dehradun)

UnitedWorld School of Business (Kolkata)

RIMT University (Punjab)

At Educational Excellence we provide a complete Digital Marketing Course for MBA / BBA students and also provide admission to top MBA Colleges in Digital Marketing.

Read More
admin January 18, 2021 0 Comments

How to Start a Blog to Make Money

Today we would be discussing all how to start a blog and make money. Nowadays there are many YouTube creators who claims to earn lakhs and also review on other blogs channels on how to start a blog and make money. But the cruel truth is that none of them reveal the secret behind their success. Before starting a blog you must know your niche that is mostly searched by users so that you can get traffic for your blog.

First, find your niche, it’s very easy to know which niches and blogs are making decent money. And these details could be found on any blog income-related post where bloggers usually describe all about their income.

Second, you need to figure out what should be your blog name once you figure out your blog name then check whether it is available on domain name server. Nextly you need to buy hosting to live your blog.

Third, Find out long-tail keywords and start writing blogs on those keywords.  Keep it in mind each blog should at least 600-800 Words long.  The content should unique, engaging. Don’t write promotional content.

 Fourth, to start monetizing your content, and must make sure that your blog follows all Google Adsense policies.  Make a target of 50- 100 visitors per day which might take some time but once you gain traffic your blog starts to rank in Google search result pages.

There are many other sources of earnings like affiliate marketing and others. Hope this blog made your queries go away, and for more inquiry contact Education Excellence at your convenience.

Read More
admin October 18, 2020 0 Comments

How to Promote an App On Social Media?

Before promoting an App on social media we need to know the Mobile Application Market.

Mobile Application Market by Apps Category

  • Gaming
  • Entertainment & Music
  • Health & Fitness
  • Travel & Hospitality
  • Retail & E-Commerce
  • Education & Learning
  • Others.

Now the question arises How to grab this opportunity?

 Let us divide this task of promoting an app on social media into three stages,

  • PrimarySecondary 
  • Tertiary

Primary:

Planning

Planning is the most significant aspect of your app marketing on social media. Remember first impression is the last impression.

1. An Outstanding Eye Catching App Icon

  • Think out of the box
  • unique shape 
  • limited pallet of colors 
  • Avoid a lot of text
  • Be creative!
  • Your Icon your brand

2. Excellent Screenshots

  • Don’t just take a screenshot of your app and drop it in the app store. It will be a really poor job. Definitely will not fetch u, potential users.
  • A good caption with attractive visual screenshots is the key to make a higher probability to download the App.

3. App Store Optimization

  • App store optimization (ASO) is, at its core, search engine optimization (SEO) for the Google Play and App Store. It mainly focuses on keywords research and incorporates those keywords in your app description.

4. A Superb App Landing Page

  • An attractive landing page is a must for any business, even if you don’t have a mobile app. Having a great landing page is like always having a great business card, just in case you ever need it, it’s good to have with you.

Secondary:

  • Content fetching maximum Audience.
  • Quality of the content – top-notch.

1. Basics of content

  • Your content must be unique, informative, and high-quality content to promote an app on social media.

2. Retaining customer base

  • Retain the customer base by providing unique and attractive information. For example, Add references such as, if you are marketing for your “Sing a song” app related to the singing field then try to post tricks and tips from the best and renowned singers. 

3. Creativity

  • Apart from this, creating cool videos that describe your app can promote your app on social media is a great way. Make funny videos, quirky videos, and promote it via the most popular social channels such as Facebook, Twitter as well as in YouTube.

4. Active Response 

  • Ask for feedback as it will help you to point out the loopholes and improve your content to the maximum. 

5. Rewarding Users 

  • The best way to promote an app on social media is by rewarding users. You can reward your users for Downloading Your App if you want your app to take off. You can use a lot of different methods for motivating users to refer the app to their friends, relatives, or colleagues. This is not only a great way to increase your app downloads, but your app referral scheme can help you to monitor your user experience and track how more downloads are being generated.

Tertiary: 

Using social media platforms to promote an App

1. Facebook

  • In the present scenario, Facebook is the best platform to promote your app social media.
  • It is advised to set up a Facebook page for your app as it will provide you a presence in the social media world to gain visibility and make awareness about your app. 
  • Within the page provide thoroughly detailed information about your app, also use screen-shots along with a call to action within the header image will surely help to make your business app visible. Also, join groups and promote your app in them and make your own Facebook group and invite people to join there.

2. Twitter

  • Twitter allows you to access millions of users across the world every day and about 85% of them do so from their mobile device. Mobile App Marketing is a suitable way for you to target users to drive installation and engagement with the app.

3. Instagram

  • For the target audience, Instagram is exceptional, the best platform. Instagram has more than 80 million active user bases. You can use it properly to follow the success of your business app.

4. LinkedIn

  • If the question is How to promote a business-oriented app?, then LinkedIn is something you can’t just ignore. The platform has more than 450 million users. On LinkedIn, there are two ways either organically or paid advertisements to promote the app.

5. Quora

  • Quora expands your scope to target a mass audience base from all backgrounds. It is an educational and knowledge-sharing platform which you can use smartly to promote your app among a large group of peoples. Here you can promote your app link organically by answering your niche. 

6. Snapchat

  • It is an easy and inexpensive way to get your app advertised. 
  • Making use of Snap ads which comes when switching between Snapchat stories can also help you get a boost in-app downloads.

9. A Picture is Worth A Thousand Words

  • Here creativity comes in and it is one of the best ways to promote an app on social media. Including images in the posts makes it more life-like and easy to understand. It also helps you to stand out from the crowd. Use an informative and relevant app picture to go with that post.

Read More
admin September 26, 2020 0 Comments

Tips How to Make a Viral Video

 In this blog, we will discuss in detail on How to Make a Viral Video

#Tips 1:

The branding of a video is essential to get more views. The branding must be tricky that creates viewer attention. But keep in mind that the video content should raise Good memories of the brand.

#Tips 2:

Making curiosity among the viewers can boost the chance to share the video. Today we can’t ignore social media. It is the best platform that you can use to make the video viral. Curiosity is such a human nature that drives the viewers to share your content.

#Tips 3:

Make your video in such a way that viewers can easily connect themselves with it.

Viewers generally prefer to share videos that are based on themes such as rumor, sexuality, movies, and good deeds. Another good way to make the video viral is ration and acute need. Ration fulfillment is to meet the need for information whereas acute need means the customers are given limited time to make decisions.

#Tips 4:

People share those videos that meet their requirements. Viewers who require individuation can share the video.

#Tips 5: Last but not the least research on the topic before making a video is very much important. Try to find out the trending topic online and then make the video on it.

There may be many more ways to make a video viral that I have missed in this blog. I request all of you to share your points in our below comment section.

Read More
admin August 5, 2020 0 Comments

5 Points You Should Follow Before Select an Digital Marketing Company

Expert’s opinions are always recommendable particularly when you give your projects to some Digital Marketing Agency who will handle your overall online marketing segment that includes Social Media, Content Marketing, SEO, Paid Advertisements, and so on.

Here is no hard and fast rule in Digital marketing. You have to think out of the box to make a new path. It is possible only when you hiring an experienced Digital Marketing Company who has team expertise with a hand of experience.

For a start-up business, the role of a Digital Marketing Agency is too essential to evaluate and planning of various advertisements and promotional activities.

We discuss some parameters of hiring a Digital Marketing Agency.

Request to Send Proposal: Before hiring any Digital Marketing Agency, you should proper conversation over telephone or email to know better about their service details and ask them to send a proper quotation.

Ask Company Objectives: Before hiring any company, it is always desirable to ask about their company’s objective and how their digital marketing service provides you a better ROI.

Evaluate Payment Details: Most of the Digital Marketing Companies are preferred to provide service monthly with a recurring amount. It is your responsibility to negotiate with the payment details and choose those who can provide service at a feasible rate.

Ask for Portfolios: During a conversation with any Digital Marketing Agency, you should always ask about their portfolio and especially if they previously have done any projects similar to yours. If they are unable to present similar work like yours in that case, you should look for another one.

Check Their Blog: Blog is an important section for any Digital Marketing Company. So before selecting you need to follow whether their blog section up to date or not, is their blog ranked in search engines, do they present useful content in forms of webinars, white papers or eBooks?

Always do research about the above mentioned points when it comes to selecting a potential Digital Marketing Agency.

Read More
admin July 18, 2020 0 Comments

6 Digital Marketing Jobs Roles and Salaries

The importance of Digital Marketing is growing rapidly. It encourages many businesses to adopt the latest digital marketing tactics.

Henceforth in upcoming days, many jobs will be created in Digital Marketing Fields. In India, there have good opportunities to build your careers in this booming field. Throughout the year big brands hire skilled and experienced Digital Marketing professionals with lucrative packages.

Students or working professionals specially belongs to the sales and marketing fields are now showing interest to do Digital marketing Certification Courses to improve their competencies for their career growth.

Now Let’s discuss various Digital Marketing Job Roles and Salaries.

Digital Marketing Specialist: For applying this post you should have a minimum of 1-2 years of experience. You require skills in SEO, SMO, SEM. The basic salary of this post approx 20-25k monthly.

Digital Marketing Manager: The average salary of the Digital Marketing Manager is approx 35-45k per month. For that, you should have a minimum of 3-4 years of experience. It depends on your expertise on how you organize your overall marketing campaign for the growth of the organization.

Social Media Marketing Expert: Social Media Marketing is one of the vital and most popular segments in Digital marketing. Companies hire Social Media Experts who have 2-3 years of experience. The average pay scale of Social Media Marketing expert approx 25 -30K.

Content Marketing Manager: Content plays a significant role in Digital Marketing.The Content marketer is responsible to analyze creative contents in forms of text, images, videos that will grab user attention and drive traffic for the business. The Content Marketing Manager has to keep themselves updated with the ongoing market trends. The average monthly income of the Content Marketing Manager is 50-55k.

Email Marketing Executive: The Email Marketing Executive works under Digital Marketing Manager. For applying this post anyone should have 1-2 years of working experience in Email Marketing. The main job role of the post is to manage, create email database, newsletter, generate leads from email marketing campaigns, tracking email marketing performance, etc. The salary varies from company to company. The average payout is approx 20-25K monthly.

PPC Experts: PPC Experts’ main job role is to manage the paid campaign in various social media platforms such as Facebook, Instagram, Linkedin, Google, and other major search engines. Big brands expense huge amounts of money behind the campaign. They prefer someone who has experienced a minimum of 3-4 years.

The main role of PPC Expert is to select keywords, adjust bids, monthly budget caps, impression share, goals tracking, revenue tracking, etc. The monthly salary of a PPC is approx 40-45K.

There is lots of scope in the Digital Marketing Field; you need to find the right way. There are many Digital Marketing Institutes available online and offline from where you can conduct the courses.

Read More
admin July 4, 2020 0 Comments

What is the Overall YouTube Advertisement Cost

See the video advertisement cost depends on many parameters like budget, the average cost per view, cost per lead, cost per impression, and the audience you want to target. 

Let’s have a look:

YouTube Budget– The budget depends on how much you want to spend on daily basis and calculate the monthly expense accordingly. Initially, you can set $1 per day on YouTube and check the outcome from the advertisement.

Average Cost Per View – The average cost per view varies from $0.05 to $0.30. The overall view cost depends on your bids, budget, goals, and your targeted audience.

Average Cost Per Impression – In YouTube video ad the CPM or cost per impression is a unit that signifies the amount you will spend for 1000 impressions on a particular ad.

There are different types of YouTube video ad formats like:

Skippable TrueView Ads

Non-skippable YouTube Ads

YouTube Bumper Ads 

Discovery Ads

Outstream Ads 

YouTube Campaign Costs

First, you need to select the type of campaign before creating a YouTube video ad. Then you have set your daily budget. The overall budget will vary from person to person depending on their respective goal and targeting the audience. I found that the average CPM(Cost per impression) of YouTube Advertising varies from $9 to $10 for 1000 impressions.

On YouTube, the advertiser mainly focuses on driving leads and increase brand awareness. Educational Excellence is one of the old and prominent names in the digital marketing field. We can successfully handle your YouTube advertisement and guarantee you to generate at least 2-3 leads per day if you spend $10 in a day.

Read More
admin April 25, 2020 0 Comments

7 Products Category for Affiliate Marketing in 2020

E-commerce marketplace sellers offer a good commission to the affiliater for selling products. The product selection is the main factor behind product selling. Here we will discuss how to select the products for affiliate marketing.

Below some affiliate products that have a higher chance to get sell.

Phone Accessories: Globally Smartphone market is booming in the last couple of years. Naturally, the phone accessories market is in the top now. Accessories like phone cases, wireless earbuds, Bluetooth based products have a good demand in the market.

Drones: This is one of the best selling products in 2020. Now drones are using for commercial purposes as well. Photography is one of the field where drones are being used.

Home Automation: In the last 4-5 years the use of home automation devices has been raised. Some of the hot-selling products are smart speakers, smart TVs, etc. These types of products have a huge customer base worldwide. The seller can get higher commissions by selling these products. For that, you need to create a target market by promoting specific devices.

Wearable Devices: Technology is growing at a first pace. Today’s are smart enough. They know how to properly utilize the technology. That is why the popularity of products like smartwatch, fitness tracker, wearable camera, wearable medical devices are in a growing phase. Marketers can earn better commissions by selling such products.

Security & Surveillance Systems: The demand for security & surveillance products is high in the market. For marketers, it’s the best time to sell such kinds of products online.

Fashion Items: There is a huge demand for fashion products like athleisure wear, casual wear from where you can earn good commission. You know that fashion trends aren’t static. You need to research about the trending products which are going on the market and promote them accordingly.

Gardening Equipment: Gardening is a hobby among many people across the globe. Naturally, demand is high in the market. Season wise the sales of such products ups and downs. You can sell these products through Affiliate Marketing in pre-season and earn a handsome amount commission.

To become successful in your affiliate marketing career just take admission at our affiliate marketing course conducted by Educational Excellence.

Read More
admin April 16, 2020 0 Comments