Digital Marketing | Educational Excellence
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Digital Marketing – A Pathway To Careers in Durgapur

In some cases, even the ones holding multiple degrees and post-graduation fail to get placed and find the right job. This is because of the job scarcity that India is facing. Our outgrowing population and limited employment options leave behind many skilled men without a job and livelihood. Here is where digital marketing comes into the picture. Digital Marketing is becoming a career option for many in Durgapur. Here are some reasons behind it.

Any company, firm or business has to spread the news and information about its services to the target audience to make sales and earn a profit. A right marketing strategy is needed for it. This is the earlier days happened as Television advertisements, paper advertisements, pamphlet distribution, door-to-door marketing, and other traditional marketing strategies.

 With the advancement in technology, internet access, android phones, and social media connects, traditional marketing is replaced by digital marketing strategies – the mere future for the coming generations. With digital marketing, one can spread any information to a million at once in much less investment. The Forbes Magazine has also announced that digital marketing is the only business that is going to last long in the market at least up to 2026.

To those who have a feeling that digital marketing is rocket science, it is not. It is just a skill that needs to be mastered with practical experience. Doctors, engineers, commerce and arts graduates and even the undergraduates are taking up courses to learn digital marketing. Many are building careers on this base while most of them make a career change and get into this.

Every company uses a digital marketing platform. Many hire in-house recruiters, while some take services of digital marketing agencies. The rest choose digital marketers who can freelance. The pay would be based on the experience. A fresher can earn up to 1.5lakh per annum while an experienced digital marketer can earn up to 5Lakh per annum. A piece of knowledge on the following is needed for it:

  1. Website Creation – Creating a website and hosting it is the first thing to be done when any business chooses Digital Marketing. WordPress sites are easy to host.
  2. SEO – Search Engine Optimisation is needed to get a good ranking in search engines like Google, Yahoo, Bing, etc. this is done with the manipulation of the right keywords.
  3. Social Media Marketing – This includes marketing on Facebook, Instagram, Twitter, Pinterest, and all the social platforms.
  4. Email Marketing – Sending mass mailers using tools like MailChimp, Benchmark, etc.

Digital Marketing is an ocean and mastering it is a skill. Learn it the right way and earn huge career opportunities at Durgapur and anywhere else in the world.

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admin August 9, 2019 0 Comments

How to add Amazon Affiliate Link to WordPress Website?

Are you a passionate blogger or do you own a WordPress website? How do you generate traffic to your website? Affiliate marketing is an extravagant money-making strategy used by millions of website owners. Amazon, the most trusted online shopping portal is giving you a great chance to earn by adding the Amazon affiliate link to your WordPress website. If you want to earn this way, have a sneak peek at the essential notes and steps.

Why WordPress?

WordPress is one of the easiest platforms to build your website. You can either build an e-commerce site, a blogging site or a site in any niche and WordPress itself has a lot of themes and other options that are self-explanatory. All you have to do is buy a domain and host it on this easy-to-use platform.

 What is an Affiliate Link?

An affiliate link is an external link added by the website owner on his site. Viewers on clicking this link will access a webpage of another website, and that website pays this owner a certain price. This is a form of affiliate marketing.

In our context, Amazon pays the website owner when the site owner adds an affiliate link that leads the users to a landing page in the Amazon site.

What are the credentials that one needs to have for adding an Amazon Affiliate Link?

  1. Affiliate links of Amazon can be added on a webpage only if the link and the content synchronize together.
  2. Having a blog page to add the Amazon link is an extra advantage.
  3. You will have to sign up on the Associates central of Amazon.

 How can one add an Amazon Affiliate link on their web page?

Adding an Amazon link is easy and you can add the link on your WordPress site following these simple steps.

  1. Login into the Associates Central of Amazon.
  2. You will get a search bar on the page you reach immediately after you login. You can search for relevant links over here.
  3. Type any item name that is relevant to the niche or topic of your website content or blog.
  4. You will get a list of the product links closely related to your search.
  5. The search results you get are nothing but the link builders. You can choose one of them and link it to a text phrase of your site’s content. You can also link it to an image on your site, but simultaneously not to both.
  6. A box appears on your screen. Copy-paste the text phrase in the space given and click on the button ‘Highlight HTML‘.
  7. Another tab opens up and you will have to click the HTML option to check if your link is created.
  8. This will take you to another task page and show you your created link if it is successfully created.

 Try creating an Amazon Affiliate Link and add it to your WordPress site. Extra earning does no harm.

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admin July 21, 2019 0 Comments

How to Monetize YouTube Channel

YouTube’s changes its policy time to time and that creates a buzz among those who monetized their videos. We will discuss the entire monetization process here. We need to understand the process of monetization. Follow the step below:

Step1  To monetize YouTube channel you requires at least 4000 hours watch time within 1 year along with minimum 1000 subscribers. According to this policy YouTube now prioritizing on watch time to keep users engage on the platform as long as possible.

Step2 Prepare your channel for monetization. It can take up to 30 days for YouTube to review your channel and you have to wait for another 30 days if your application is denied. Most common reasons for that YouTube doesn’t approve monetization are duplication.  You need to keep one thing in my mind when you are using stock footage and audio, make sure that you should have all the right licenses in place.

Step 3 Click on my channel in dropdown option then click on your icon in the top right corner of the screen. Click on YouTube Studio.

Step 4 In the YouTube studio, you will find the channel menu on the left-hand side of your screen, click on other features> Monetization and then click the start button.

After completing the above steps you need to accept the YouTube Partner Program terms and condition. For that sign up for AdSense or connect to an existing account to enable your channel for monetization. YouTube allows setting your monetization preferences. you can change your preferences later on.

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admin June 24, 2019 0 Comments

Tips To Create Amazon Seller Account

STEP 1 Register on Amazon seller account by visiting at Amazon seller page. Fill all your details like business name, address, phone number, email id and so on.

Step 2 If you have a registered firm or company then you have put that legal name. If you don’t have a firm and want to sell products that come under the tax exempted categories then you have to insert your name.

STEP 3 You need to verify your mobile phone number.

Step 4 You need to insert basic seller information like-your store name, primary Category, complete business address.

Step 5 Amazon provides fulfilment network. If any seller chooses the fulfilment option then it is required to send his products to the Amazon Fulfillment Center and if there any order is placed by the buyer, Amazon fulfilment centre sends the product to the buyer by a courier. The seller’s responsibility is to pack that product and dispatch to the buyer. To dispatch you can either choose Amazon easy ship service or courier service.

Step 6 You need to insert your GST number if it is available, If it is not available then you need to mention that you want to sell it on GST exempted category. You can update GST number later on.

STEP 7 This seller interview part is essential where you need to answer some basic questions like-
In which categories you want to sell your product?
Where do you get products?
What is your average turnover?
How many products do you want to sell?
Do you sell on any other website or platform?

STEP 8 In the Dashboard pages you need the following details for the registration process.
A. Products to sell
B. Set shipping Rates
C. Bank Account Details
D. Tax details
E. Default Product Tax Code
F. Signature.
The dashboard gives you an insight into your seller account.

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admin June 8, 2019 0 Comments

An Educative Guide to Instagram Affiliate Marketing

Instagram has become so popular globally and has a huge number of active user base. That is why Instagram affiliate marketing gaining popularity.  To be an affiliate marketer on Instagram the primary focus is to bring traffic as much as you can. Instagram provides tons of opportunities to you whether as a brand looking to promote their product or as an affiliate. Today we are going to discuss Instagram affiliate programs.

Step1-    First you need to build a relationship between a user and an affiliate marketer. You need to give some sort of information on a company’s product or service on the marketer’s website, social media. The affiliate marketer describes the product or its service in their social media post. They can earn commission on each sale and that can be attached to their post through a URL link with unique affiliate code added to the end in the description of that post. When these promotions are done on Instagram affiliate we call it Instagram affiliate marketing.

Step2- Like other social platforms, Instagram does not allow you to place a link when you post a photo. Affiliate marketers on Instagram get people to enter a link with their affiliate code into their browser and buy a product.

A) Affiliate link in your bio (Permanent)-if you are an affiliate for one brand.

B) Affiliate link in your bio (semi-permanent).-if you want to promote a different product with each post.

C) Use a linkable Instagram gallery app.

D) Include the Affiliate link as swipe-up in Instagram, stories for this you need to have a business account with 10,000 followers.

E) Include the affiliate link in your photo, photo description or Instagram story.

Step3- We all know the benefits of Instagram affiliate marketing. But there are also other things like:

A) Increases brand awareness, engagement and following on Instagram.
B) From the perspective of a brand Instagram affiliate marketing helps you to create a new relationship. These relationships help the affiliate marketer.
C) Instagram affiliate marketing offers some amount of profit through these partnerships.

Step4- The most important thing is the followers. You need to be active on the influencers on your page, not a bot or paid followers.

Step5-The brand you are promoting should have a good influence on other people as well as add value

Step6- Follow the steps to increase Instagram followers

A. Use Instagram hashtags properly and tag the picture with your followers.

B. Be active on Instagram and post something on a regular basis.

C. Running a contest is a good way to interact with your followers.

D. Cross-platform promotion.

E. Run a blog for affiliate marketing

 

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admin April 12, 2019 0 Comments

WhatsApp Following in the Footsteps of Facebook

Can you imagine a life without WhatsApp in today’s age?
The majority answer will be no as WhatsApp and such other social media are inseparably integrated with our lives. Around August 2018 Facebook became one of the biggest advertising platforms with the help of target advertising. A large number of irrelevant or relevant ads (ideally customized to our needs) from various businesses kept pushing their way into our feed not only on Facebook but also Instagram and Messenger by collecting our related data. This has been an extremely profitable feature for the three companies as well as the brands and businesses advertising through them. Facebook made a profit of 26.2 billion dollars through its advertising tools alone. After massive turnouts like it are quite probable that WhatsApp might also follow its footsteps. It has more than 1 billion daily active users so making it an advertisement platform will obviously be very lucrative.

WhatsApp has already become a very convenient advertising platform for smaller developing businesses to advertise their products especially after the addition of large WhatsApp groups and WhatsApp statuses and it will be even more beneficial if it becomes an advertisement platform. There have been some serious strategies of advertising under testing: ads might pop up in the between statuses like in Instagram or users can directly open up a chat with businesses like having a conversation or they launch a completely separate proper WhatsApp Business API for business accounts. All these strategies are currently under testing in a closed group until successful.

It is actually very ironical because WhatsApp, in the beginning, was the only social media platform that was completely anti-advertising but it is an innovative digital marketing strategy.
According to DeFazio, CEO of SocialBaker and Yuval Ben Itzhak, there have been mixed reviews about this impending new initiative users might feel it be too intrusive and invasive of their privacy and turn averse to it but on the otherhand, it might attract more people like it did in the case of Facebook. There is also another side-effect of users being troubled by the limitless and consistent persuasion by ads.

WhatsApp was originally developed for easy & simple transferring and sharing of messages, photos, videos, documents, and other information. Its objective was to reduce the distance among people but now by it being turned into advertising platform businesses and brands can reach a more specific audience and in turn provide them with more of customized convenient service. That is why everything is under scientific testing now in a closed group to properly work out this whole initiative. But who knows, very soon we may find WhatsApp displaying ads to us from various brands catered to our needs and completely running like an advertisement platform.

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admin March 21, 2019 0 Comments

Few Easy Ways to Become a Successful Digital Marketer

Digital marketing especially works in social, electronic and other digital platforms and has access to mass markets with affordable prices. The internet is booming and maximum companies are hiring digital marketers because there is a high demand for this job. People are addicted to the world of social media because of the mobile phone, laptop, computer etc. That is why the marketing industry also adapting to this change. Social media users are increasing day by day.

Through social media, you can cater to a large number of audience. Nowadays digital marketing has become one of the most important aspects of a business. Because of digital platforms, people can see advertisements, products and various things on your electronic gadgets. Today every businessman knows that without having a social media presence they will not be able to survive and also not be able to beat their competitors.

Digital marketing methods are far more affordable than traditional marketing methods. The biggest example of digitalization is when demonetization happened an online money transactions company has become a million dollar company. In digital marketing, the most important thing is the content. You need to give attractive, innovative and interesting content that will engage your audience with your website. There are various methods of digital marketing such as social media marketing, email marketing, SEO, Youtube video promotion and so on.

Digital marketing is used to promote various brands and works through various online platforms and website channels. A digital marketer works to promote a company’s products, services online. Digital marketing plays a pivotal role to create awareness of any brand among consumers and increase its popularity.

Few important things a successful digital marketer should have:

1) Ability to write engaging and Creative content

2) Good understanding of audience behaviour

3) Ability to learn quickly

4) Listening skills to understand what the consumer exactly wants.

Digital Marketing is very important in today’s time. Many big companies are hiring digital marketers to promote their brand. There is a very high demand for this job. In my opinion, it is a very innovative and good career option.

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admin March 17, 2019 0 Comments

Youths of Durgapur are Showing Interest to Learn Digital Marketing

In the last 4-5 years, India has grown at a rate of 7- 8%. Our beautiful city Durgapur is also growing very fast and tends to become a smart city. We are in the age of 4G. Our habits of purchasing have also changed. Here SEO( Search Engine Optimisation) plays a big role. Durgapur-Asansol is the Industrial area. It connects states like Jharkhand, Bihar.  The infrastructure and geographic location encourage investors to set up Factory, plant or small scale industry like IT only because of the availability of the skilled workforce.

Now the point is how to grow business through Digital Marketing? The simple answer is SEO. In recent research, it reveals that many young colleges passed out students are interested to learn SEO, Digital Marketing. But they are confused where they will go? Educational Excellence brings golden opportunities in front of them. Now they need not worry. Time by Time Educational Excellence will provide a free workshop on “how to earn after learning Digital Marketing”.

Youths of Durgapur and Asansol who are suffering unemployment problem will get the right track because by 2022 plenty of jobs is going to be created in the field of Digital Marketing worldwide.  Many Durgapur based IT company already providing SEO, Digital Marketing services. Time by Time they also require trained professionals. Unfortunately, the youth of Asansol and Durgapur does not get the chance. Because there is a scarcity of proper SEO training institute. Educational Excellence brings opportunities for you. We are only SEO Digital Marketing Institute in Durgapur who have Google certified trainer.

There is no particular age limit to learn SEO. Everybody can learn SEO Digital Marketing. It is a skill that can be learned from online as well as offline.

You can choose Digital Marketing as a career in this way:

  1. Work as a Freelancer for individual client
  2. Join any Digital Marketing company

We invite all small-medium scale business owners of Durgapur to join our SEO and Digital Marketing course so that they can handle their own online marketing and promotion side by their traditional advertising policies.

 

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admin January 19, 2019 0 Comments

Durgapur- Good Place to Make Career in Digital Marketing

Durgapur is a technologically advanced, planned city in Eastern India. The average literacy rate of people is much better than any other urban city in Eastern India. Thatswhy Big companies prefer to set up their office at Durgapur. The growing trends of Digital Marketing are also creating an influence among the Durgapurians. Most of them are now trying to learn digital marketing. Now the question where they go and how they will be benefitted from that?

Educational Excellence is an Online Marketing Institute in Durgapur. They are in a mission to educate all college passed out students in digital marketing so that they can get a job or can work as a freelancer.

For that, you need not require a higher degree. If you are an expert in Digital Marketing then you can even earn more than 1 lakhs per month. It depends on your skills, knowledge along with with your professional experience.

Reasons to Learn Digital Marketing?

1. In the upcoming 3-4 years, millions of Digital Marketing experts have required in India as well as the whole world. Naturally all National, International companies will hire Digital Marketing Expert.

2. Like technology, digital marketing is also evolving. So you have to improve your digital marketing skills for a career growth.

3. As per the survey, the growth of the digital marketing field is 3 times more than any other fields.

4. Like Web or Software Developer, You don’t have to spend sleepless nights mugging up the codes that you are never going to use in your life.
If you are looking to make a career in Digital Marketing, then you should join Educational Excellence. Our digital Marketing course consists of four topics i.e

SEO
SMO
SMM
EMAIL MARKETING


After completing any course of the above topics you can apply for a job for the post of SEO Executive, Digital Marketing Executive, Online Marketing Specialist and so on.

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admin November 16, 2018 0 Comments

Why Digital Marketing Training Campaigns are Essential for Flourishing in Web Related Programs

The field of digital marketing is growing immensely, and with the changing technologies it has become more diverse in a brief time and is highly in demand. In today’s world, a person with little or no knowledge of digital marketing might be lagging behind in career prospects as it plays a significant role in the economy. Again someone who holds the certificates of digital training can go higher regarding both designation and salary. The digital industry mainly focuses on the promotion of products and services to generate digital sales hence the first step for any marketing professional is to conduct a survey of the target market and understand it. The areas of online marketing mainly aim to reach out to the target audience through social media platforms, publishing e-books and brochures to cater to the client needs. This is done primarily by writing innovative contents that provide some valuable information which people look for. The digital training courses offer opportunities for most of the content writers and freelancers to write quality articles, blogs, press releases and journals and share the posts in the search results thereby generate more traffic to the sites. It provides the opportunities to kick-start one’s career by significantly contributing to online conversations and enhancing the brand awareness.

A digital marketer plays a significant role in developing and implementing new and innovative ideas by using the web analytics tools within the digital space as well as search advertising. With the help of digital training, one can improve the ROI by enhancing the business inline hence the marketers need to possess all the necessary skills and knowledge and act as agile workers where every person can contribute something outside the box. Besides with evolving new trends and channels in the competitive internet-oriented world, the advertising system has changed from traditional to a technical form such as the PPC programs and text ads. Hence the professional digital experts play a significant role in generating sales and revenue. Some of the favourite online marketing courses help to improve the trainees to become active participants in the internet advertising niche through the use of mobile applications, SEO and keyword research, link building, page optimisation that will lead to business profit. With the help of search engine optimisation businesses can enhance website visibility allowing the users to be aware of the products in the search results.

It is quite essential to be proactive and careful in executing digital strategy regarding drawing the attention of the new customers or building more profound relationships with the existing group of followers. It requires devoted time and approach right from website designing and development, with changes in colour, graphics and fonts to understand the demands of the targeted audiences. The best digital marketing training courses help to sharpen the digital skills and expertise of a person in social media marketing, email marketing and much more allowing them to determine what’s working well for the survival of the business online simultaneously to reach out to a broad customer base.

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admin August 18, 2018 0 Comments