Digital Marketing | Educational Excellence
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Tips to Make a Video Viral

Here are Some Basic Tips Below-

Create the Viewer’s Attention:

The video must be engaging to grab full user attention. The best thing is to interact with the audience in such a way: ask them a few twisting questions, give some facts, present some statistical data in the form of graphics. It will better to put a call-to-action option that may help to keep the audience focused during playback.

Maintain Video Quality:

Before shooting the video you need to think twice regarding the quality. Make sure that video quality is not less than HD.

Make the Video Short and Meaningful: Most of the length of the viral video on social media varies in between 30 to 60 seconds. Keep in mind the video content shouldn’t very tricky that can make users confused!!! 

Share Video in Social Platforms: It is very essential to share your video on social media platforms like Facebook, Instagram, YouTube. You also can target your audience based on many factors like their interest, demographics, age and so on. This way, you may gain access to a more specific group of users who may benefit by watching your video.

Focus on Content: Content is the main thing behinds the viral of any video. Research on the content that is very clear, crispy and engaging. The audience always prefers to share such content on their social media platforms.

Educational Excellence provides training on how to do viral video marketing on social media platforms.

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admin November 14, 2019 0 Comments

Jobs Opportunities in Durgapur at The Field of Digital Marketing

Durgapur is a Tier 2 and one of the developed city in Eastern India, popularly known as the Steel City. But the scenario has been changing very fast. It is now the favorite destination of IT investors only because of the mass availability of technically sounds workforce.

From the Govt level taking care of infrastructure development so that Giant Company can visit and invest here because Kolkata Market has been already saturated. Many jobs will be created in Durgapur in the upcoming days and especially in the field of IT. Digital Marketing is one of the leading sectors where maximum jobs will be created in the upcoming days.

Educational Excellence is focusing on to train the youths and small business owners so that they can become a successful digital marketer.

Why Take Admission at Educational Excellence?

  • Get top class certified faculties who have industrial work experience.
  • Live training with doubt clearing sessions
  • Updated digital marketing course module
  • Very nominal course fees
  • Full job assistance

Various Job Roles in Digital Marketing:

Currently, there are various kind of jobs role available in digital marketing depends on the company’s requirements at a different level. Some of them are:

  • Digital Marketing Executive
  • Digital Marketing manager
  • SEO Executive
  • Social Media Marketing Expert
  • Digital Marketing Copywriter
  • Search Engine Marketing Specialist
  • Content Marketing Manager

There is a scope to earn a handsome amount of money. It majorly depends on organization size and job role. But we have generalized an overview of the average salary ranges below:

Role: Digital Marketing Manager

Salary: 4-10 Lakhs/Annum

Role: SEO Manager

Salary: 3-7 Lakhs/Annum

Role: SEM/PPC Expert

Salary: 3 lakhs to 5 lakhs/Annum

Role: Social Media Manager

Salary: 3 lakhs to 5 lakhs/Annum

Role: Content Marketing Manager

Salary: 2.5 lakhs to 5 lakhs

To get a jobs in Durgapur, join our certified Digital Marketing course where we cover up all every module which will enhance your skills.

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admin October 23, 2019 0 Comments

Mold a Career for Yourself as a Digital Marketing Professional

Does the term “Digital Marketing” sound familiar to you? If yes, then you are one step ahead to understand how this can be a promising career for you. If not, then it’s high time that you brace yourself up for one of the best career options that you can pick to have a lucrative income. Digital marketing is one of the newest waves of advertisements using the online platforms that target to reach directly to the desired group of the target audience. And more and more people are enrolling for this as a course and moving ahead towards a bright career opportunity. Even you can make the most of a Digital marketing training course and get yourself ready for an excellent job. 

 

Digital Marketing is not just one thing. It encompasses under it a lot of strategies involving Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Online Reputation Management (ORM), and Email Marketing, to name a few. All these strategies and techniques are aimed at increasing the online presence of business ventures and boost the sales and traffic generation to the sites. With every passing day, the demand for professional Digital Marketing Executives is increasing. Therefore, you must get your skills honed to perfection by enrolling for a Digital Marketing course in Durgapur.

 

The most significant advantage of using Digital Marketing strategies for any business is that it exponentially increases the reach of the company. It also diminishes geographical barriers without having to invest much in the advertisement techniques. Organic and paid- these are the two different approaches to get the desired results for your business. The plan that is followed depends upon the budget that a person has and the amount of money that he wants to invest for the same. Experts trained from any advanced institute of Digital marketing will be able to work in the most promising way to get the best results for your business. And this is why you can enroll and get ready to become one of these most sought after professionals in today’s time.

 

If you want to see yourself as a professional digital marketing manager, then you first need to enroll for a Digital Marketing course in Durgapur. You can easily find the best institutes offering the same by doing a quick research online. Most of the institutes providing training in Digital Marketing in Asansol have the most flexible fee structure for people from all backgrounds to enroll and upgrade their skills. So, instead of wasting your time thinking about what can be the best career for you in today’s time, you can opt for becoming a Digital Marketing professional. You will surely be making a great career out of this and who knows you can switch from a regular job to working as an independent freelancer.

 

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admin October 12, 2019 0 Comments

All About YouTube Influencer Marketing Strategy

As the world gets access to the internet very easily, many sticks on to social media sites to stay connected with the world, beat boredom, or even to feel light during work pressures. The people are so much on these sites that the marketers have beautifully used this platform to market their products and services. Many sites have a billion users. Apart from Instagram and Facebook that has already risen to fame, YouTube is the other platform where many sticks on to.

The Power of YouTube: They say, “Visuals are a better mode of communication rather than pages of write-ups”. YouTube is used by all kinds of users – the master readers as well as the ones who do not prefer reading. A visual way of depicting any sort of communication gives everyone a clear understanding as to what it is, along with keeping them entertained. YouTube works exactly in the same way. With billions thoroughly connected to it, YouTube can be the ideal marketing destination for anyone to promote their services. It can be done be running short ad videos in between the main video like an advertisement. It can also be done by using influencers.

A YouTube influencer is a person who has a command over YouTube. He is a great spokesperson who has a huge number of followers and can rightly pitch the sales of any product or service. One such influencer who was the first one to get the maximum of likes and subscriptions was Franta, a youngster. He started his journey on YouTube in 2010, and by 2014, he had over 390 million views and over 5.7 million subscribers to his channel. He was the biggest influencer in those times. With time, there are now a million influencers in the market.

YouTube is ranked as the second most popular social media site after Facebook. It almost receives over 30 million visits every day. Investing in this platform for marketing is always a win-win, only when you do it with the right pitch and path. Among the most popular marketing strategies, influencer induced marketing has been showing amazing results. Here is a glimpse of this strategy.

1. There are many influencers in the market. You need to choose the right one according to your product niche and budget.
2. Your influencer must be known in the market and must have a great number of subscribers and viewers.
3. The video that is going to be pitched for the YouTube influencer marketing strategy has to be short, creative, up to the point, and most importantly engaging. The quality of the content as well as the camera matters.
4. Titles and Call to actions in the video need to be very strong.
5. A lot of commenting, sharing and responding to comments need to be done. This keeps the engagement of the influencer video ‘on’.
6. The brand channel and the influencer channel need to set up goals and targets before the promotion of the videos.

With all this, the one planning to promote a product on Youtube will get in many leaders with the help of the YouTube Influencer Marketing Strategy.

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admin September 15, 2019 0 Comments

The choice is Up to You Whether Choose Digital Marketing or Traditional One

The way marketing of products and services has evolved, every brand and business uses technology to reach out to the maximum number of people. Internet becoming an integral part of everyone’s life.

1. Leveling the Playing Field with Digital Marketing:
Big business may have an advantage in some areas in the offline world, like elaborate storefronts, big-budget marketing initiatives to attract customers, etc. But in the online world, it is not the size that
matters, it is the strategy. Anyway, a well thought through online experience for the customer can beat many elaborate storefronts. And none of it costs too much. In fact, the costs will be similar to what big
business will have to incur to build superior online customer experience. The economy of size is the only advantage here.

2. Measurable Results with Digital Marketing:
Marketers can measure results at each step through various Digital Marketing Tools. As a result, they can adjust their approach on the go, as against traditional marketing methods that become too dependent on finances for even the slightest of changes in approach. Each conversion can be tracked and lessons incorporated in the consecutive campaigns with digital marketing channels. You don’t have to wait for even a day to understand the performance of your campaign as the results are real-time.

3. Engaging the Audience in Real Conversations:
Lately, brands have understood the need for meaningful conversation with the consumers. While the costs of doing that in traditional methods will be prohibitive, even for big businesses, it is not so in the
digital ecosystem. With the consumers to make them feel connected with the brands they consume, it lays a lot of emphasis on real conversations. These conversations not only help the consumers’ form a
positive opinion about the brand but it also helps brand learn from their experience and deliver services that the consumers truly desire.

4. Non-intrusive Messaging:
Digital Marketing is highly relevant and targeted.
Everyone dislikes getting phone calls or promotional emails at inconvenient times. In Digital Marketing consumers have the option to refuse or accept promotional calls or email as they are already searching for products and services to buy,  The pressure of conversion on the marketing team is much lesser than compared with the traditional marketing team.

5. The global reach of every campaign:
Every campaign has a global reach, regardless of whether it is targeted to a specific area or target audience or not. This helps the brand to build a reputation beyond its geographical reach in a far more effective manner. Needless to say, the costs of doing the same will also be beyond prohibitive in traditional methods.

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admin September 12, 2019 0 Comments

Digital Marketing – A Pathway To Careers in Durgapur

In some cases, even the ones holding multiple degrees and post-graduation fail to get placed and find the right job. This is because of the job scarcity that India is facing. Our outgrowing population and limited employment options leave behind many skilled men without a job and livelihood. Here is where digital marketing comes into the picture. Digital Marketing is becoming a career option for many in Durgapur. Here are some reasons behind it.

Any company, firm or business has to spread the news and information about its services to the target audience to make sales and earn a profit. A right marketing strategy is needed for it. This is the earlier days happened as Television advertisements, paper advertisements, pamphlet distribution, door-to-door marketing, and other traditional marketing strategies.

 With the advancement in technology, internet access, android phones, and social media connects, traditional marketing is replaced by digital marketing strategies – the mere future for the coming generations. With digital marketing, one can spread any information to a million at once in much less investment. The Forbes Magazine has also announced that digital marketing is the only business that is going to last long in the market at least up to 2026.

To those who have a feeling that digital marketing is rocket science, it is not. It is just a skill that needs to be mastered with practical experience. Doctors, engineers, commerce and arts graduates and even the undergraduates are taking up courses to learn digital marketing. Many are building careers on this base while most of them make a career change and get into this.

Every company uses a digital marketing platform. Many hire in-house recruiters, while some take services of digital marketing agencies. The rest choose digital marketers who can freelance. The pay would be based on the experience. A fresher can earn up to 1.5lakh per annum while an experienced digital marketer can earn up to 5Lakh per annum. A piece of knowledge on the following is needed for it:

  1. Website Creation – Creating a website and hosting it is the first thing to be done when any business chooses Digital Marketing. WordPress sites are easy to host.
  2. SEO – Search Engine Optimisation is needed to get a good ranking in search engines like Google, Yahoo, Bing, etc. this is done with the manipulation of the right keywords.
  3. Social Media Marketing – This includes marketing on Facebook, Instagram, Twitter, Pinterest, and all the social platforms.
  4. Email Marketing – Sending mass mailers using tools like MailChimp, Benchmark, etc.

Digital Marketing is an ocean and mastering it is a skill. Learn it the right way and earn huge career opportunities at Durgapur and anywhere else in the world.

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admin August 9, 2019 0 Comments

How to add Amazon Affiliate Link to WordPress Website?

Are you a passionate blogger or do you own a WordPress website? How do you generate traffic to your website? Affiliate marketing is an extravagant money-making strategy used by millions of website owners. Amazon, the most trusted online shopping portal is giving you a great chance to earn by adding the Amazon affiliate link to your WordPress website. If you want to earn this way, have a sneak peek at the essential notes and steps.

Why WordPress?

WordPress is one of the easiest platforms to build your website. You can either build an e-commerce site, a blogging site or a site in any niche and WordPress itself has a lot of themes and other options that are self-explanatory. All you have to do is buy a domain and host it on this easy-to-use platform.

 What is an Affiliate Link?

An affiliate link is an external link added by the website owner on his site. Viewers on clicking this link will access a webpage of another website, and that website pays this owner a certain price. This is a form of affiliate marketing.

In our context, Amazon pays the website owner when the site owner adds an affiliate link that leads the users to a landing page in the Amazon site.

What are the credentials that one needs to have for adding an Amazon Affiliate Link?

  1. Affiliate links of Amazon can be added on a webpage only if the link and the content synchronize together.
  2. Having a blog page to add the Amazon link is an extra advantage.
  3. You will have to sign up on the Associates central of Amazon.

 How can one add an Amazon Affiliate link on their web page?

Adding an Amazon link is easy and you can add the link on your WordPress site following these simple steps.

  1. Login into the Associates Central of Amazon.
  2. You will get a search bar on the page you reach immediately after you login. You can search for relevant links over here.
  3. Type any item name that is relevant to the niche or topic of your website content or blog.
  4. You will get a list of the product links closely related to your search.
  5. The search results you get are nothing but the link builders. You can choose one of them and link it to a text phrase of your site’s content. You can also link it to an image on your site, but simultaneously not to both.
  6. A box appears on your screen. Copy-paste the text phrase in the space given and click on the button ‘Highlight HTML‘.
  7. Another tab opens up and you will have to click the HTML option to check if your link is created.
  8. This will take you to another task page and show you your created link if it is successfully created.

 Try creating an Amazon Affiliate Link and add it to your WordPress site. Extra earning does no harm.

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admin July 21, 2019 0 Comments

How to Monetize YouTube Channel

YouTube’s changes its policy time to time and that creates a buzz among those who monetized their videos. We will discuss the entire monetization process here. We need to understand the process of monetization. Follow the step below:

Step1  To monetize YouTube channel you requires at least 4000 hours watch time within 1 year along with minimum 1000 subscribers. According to this policy YouTube now prioritizing on watch time to keep users engage on the platform as long as possible.

Step2 Prepare your channel for monetization. It can take up to 30 days for YouTube to review your channel and you have to wait for another 30 days if your application is denied. Most common reasons for that YouTube doesn’t approve monetization are duplication.  You need to keep one thing in my mind when you are using stock footage and audio, make sure that you should have all the right licenses in place.

Step 3 Click on my channel in dropdown option then click on your icon in the top right corner of the screen. Click on YouTube Studio.

Step 4 In the YouTube studio, you will find the channel menu on the left-hand side of your screen, click on other features> Monetization and then click the start button.

After completing the above steps you need to accept the YouTube Partner Program terms and condition. For that sign up for AdSense or connect to an existing account to enable your channel for monetization. YouTube allows setting your monetization preferences. you can change your preferences later on.

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admin June 24, 2019 0 Comments

Tips To Create Amazon Seller Account

STEP 1 Register on Amazon seller account by visiting at Amazon seller page. Fill all your details like business name, address, phone number, email id and so on.

Step 2 If you have a registered firm or company then you have put that legal name. If you don’t have a firm and want to sell products that come under the tax exempted categories then you have to insert your name.

STEP 3 You need to verify your mobile phone number.

Step 4 You need to insert basic seller information like-your store name, primary Category, complete business address.

Step 5 Amazon provides fulfilment network. If any seller chooses the fulfilment option then it is required to send his products to the Amazon Fulfillment Center and if there any order is placed by the buyer, Amazon fulfilment centre sends the product to the buyer by a courier. The seller’s responsibility is to pack that product and dispatch to the buyer. To dispatch you can either choose Amazon easy ship service or courier service.

Step 6 You need to insert your GST number if it is available, If it is not available then you need to mention that you want to sell it on GST exempted category. You can update GST number later on.

STEP 7 This seller interview part is essential where you need to answer some basic questions like-
In which categories you want to sell your product?
Where do you get products?
What is your average turnover?
How many products do you want to sell?
Do you sell on any other website or platform?

STEP 8 In the Dashboard pages you need the following details for the registration process.
A. Products to sell
B. Set shipping Rates
C. Bank Account Details
D. Tax details
E. Default Product Tax Code
F. Signature.
The dashboard gives you an insight into your seller account.

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admin June 8, 2019 0 Comments

An Educative Guide to Instagram Affiliate Marketing

Instagram has become so popular globally and has a huge number of active user base. That is why Instagram affiliate marketing gaining popularity.  To be an affiliate marketer on Instagram the primary focus is to bring traffic as much as you can. Instagram provides tons of opportunities to you whether as a brand looking to promote their product or as an affiliate. Today we are going to discuss Instagram affiliate programs.

Step1-    First you need to build a relationship between a user and an affiliate marketer. You need to give some sort of information on a company’s product or service on the marketer’s website, social media. The affiliate marketer describes the product or its service in their social media post. They can earn commission on each sale and that can be attached to their post through a URL link with unique affiliate code added to the end in the description of that post. When these promotions are done on Instagram affiliate we call it Instagram affiliate marketing.

Step2- Like other social platforms, Instagram does not allow you to place a link when you post a photo. Affiliate marketers on Instagram get people to enter a link with their affiliate code into their browser and buy a product.

A) Affiliate link in your bio (Permanent)-if you are an affiliate for one brand.

B) Affiliate link in your bio (semi-permanent).-if you want to promote a different product with each post.

C) Use a linkable Instagram gallery app.

D) Include the Affiliate link as swipe-up in Instagram, stories for this you need to have a business account with 10,000 followers.

E) Include the affiliate link in your photo, photo description or Instagram story.

Step3- We all know the benefits of Instagram affiliate marketing. But there are also other things like:

A) Increases brand awareness, engagement and following on Instagram.
B) From the perspective of a brand Instagram affiliate marketing helps you to create a new relationship. These relationships help the affiliate marketer.
C) Instagram affiliate marketing offers some amount of profit through these partnerships.

Step4- The most important thing is the followers. You need to be active on the influencers on your page, not a bot or paid followers.

Step5-The brand you are promoting should have a good influence on other people as well as add value

Step6- Follow the steps to increase Instagram followers

A. Use Instagram hashtags properly and tag the picture with your followers.

B. Be active on Instagram and post something on a regular basis.

C. Running a contest is a good way to interact with your followers.

D. Cross-platform promotion.

E. Run a blog for affiliate marketing

 

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admin April 12, 2019 0 Comments