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The New E-Commerce Rules in India 2019 That Have a Mixed Effect on Retailers

The new E-Commerce rules came as a huge shock for E-Commerce companies since it is going to affect their sell.
• As per new rules, they can’t sell products through companies where they hold equity stakes.
• Now onwards the marketplace is not allowed to give aggressive offers or discounts to their customers.
• No vendors can be forced to sell their products exclusively on any marketplace platform.

The new rules will help large E-Commerce companies to build a viable business rather than just depend on discounts in the near future.
Companies like Amazon and Flipkart used to offer their customers a huge number of discounts but now onwards as per the new policy they have to include a third party seller where they have no equity stake.

This new rule could have a positive impact on those small business owners who are selling offline. It also brings relief for small retailers who are selling products online.
From a consumer side, they will no longer get bumper discounts from retailers who are associated with marketplace entities.

It’s true that now onwards for small start-ups it’s difficult to raise funds from big E-Commerce companies. Thatswhy it’s high time for E-Commerce marketplace to think about the business model and focus at franchise models to expand business in India.

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admin June 1, 2019 0 Comments

Tips to Generate Leads for E commerce Store

We all are very much familiar with the term e-commerce. If you are running an online e-commerce business, then you need to focus on how to generate a lead that is very much essential parameter for enhancing the sell. Here, we are going to discuss various lead generation strategies for e-commerce business.

To get proper leads you need to accumulate your overall marketing strategies so that customer or user can visit your website and takes interest in your products. An e-commerce website leads might have:
A) Sign up for your email list.
B) Show interest in your lead magnet.
C) Grab an offer that’s targeted to potential leads.
D) Take a free trial or view your demo.

You need to find out which type of audience is basically showing interest in your site. Find out where your ideal customers hanging out online. 

Let’s start to discuss lead generating tactics.

1) E-commerce businesses need quality content with the proper landing page. You need to give your proper product description, price, offer details, shipping details, etc so that users can get the full idea when then visits the website.

2) SEO is another way in which you can generate lead. It may help to optimize your website with a set of keywords that can drive organic traffic to the site.

3) People who want to buy from online are often looking for a discount or coupon. Time by time you should give an offer to users that can attract them to make a purchase from your website.

4) Remarketing, very powerful tactics to connect with the audience who have previously visited your website but not purchasing. Through the remarketing campaign, you can reach to that audience who are interested in the similar products or services you are offering

5) Your E-Commerce site should have a proper call to action button like:
A) Get access now.
B) Try our free demo
C) Sign Up etc.

It helps you to collect potential leads.

6) Identify user behaviours on your site.

7) Another most important e-commerce lead generation tip is to offer a free trial.

8) Set up an email list for email marketing. Send the promotional email you’re an offer to the users who have registered at your website. 

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admin April 21, 2019 0 Comments

Booming of E-commerce Business in India As Well As The World

E-commerce means electronics commerce and E-commerce business means to purchase something via electronic medium at the Internet. Nowadays everybody is in touch of the internet. There are so many facilities of E-commerce business. E-commerce business is the result of the internet revolution in the field of information and communication. This business has brought a new form of the business model in the national and international level. E-commerce business not only helped the owner of the business, but it also helped the economically backward section peoples. With this business, so many people got a satisfying job with respect.

The Benefits of E-commerce Business:

1. We can choose any kind of dress, home accessories, electronic product and also so many other items in less time. We don’t have to go to the outside for
Purchase these. We can save on travel cost as well. There are ratings of the products so we can judge the quality of the products. If we want to return the product; we can do it and can get the money back to our bank account or our phone wallet.
2. In this business, anyone part-time or full-time job form sitting at their home through the internet. Students can do any kind of internships by this.
3. In this business, so many people got the job of delivery and its make them economically strong, and there is a respect of this job. And this is one type of pain killer in the Indian unemployment problem. So many people get a job in this.
4. This business makes a revolution in the cottage industry. If a person who lives in the village and wants to sell their products, they can do it. And by this, he or she can improve their financial condition.
5. E-commerce business also makes a change in the educational system. It’s now become an essential part of education. We can buy any kind of books and
Get admission in any kind of educational institutions and can know everything about this. We can also take online tuition or coaching via the internet.

This business was started in India in 1997. According to research, it has been found that India has the 2nd largest internet user base after the United States. As of July 2018, the total internet users are 475 million that is 40% of the total population.
In India, the cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. As of 2017, the largest E-commerce Companies in India are Amazon, Flipkart, ShopClues, Paytm, Snapdeal and E-bay. Various international forums have already said that there is a possibility to reach the Indian E-Commerce market up to $200 by 2026. Much growth of the industry has been triggered by increasing internet and Smartphone penetration. The cyber history says that the great online shopping festival which started in December 2012, when Google India partnered with E-commerce companies including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, and MakeMyTrip.So we can easily say that day by day this business is increasing. So, E-commerce business is a big part of modern India’s revolution.

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admin March 10, 2019 0 Comments