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The New E-Commerce Rules in India 2019 That Have a Mixed Effect on Retailers

The new E-Commerce rules came as a huge shock for E-Commerce companies since it is going to affect their sell.
• As per new rules, they can’t sell products through companies where they hold equity stakes.
• Now onwards the marketplace is not allowed to give aggressive offers or discounts to their customers.
• No vendors can be forced to sell their products exclusively on any marketplace platform.

The new rules will help large E-Commerce companies to build a viable business rather than just depend on discounts in the near future.
Companies like Amazon and Flipkart used to offer their customers a huge number of discounts but now onwards as per the new policy they have to include a third party seller where they have no equity stake.

This new rule could have a positive impact on those small business owners who are selling offline. It also brings relief for small retailers who are selling products online.
From a consumer side, they will no longer get bumper discounts from retailers who are associated with marketplace entities.

It’s true that now onwards for small start-ups it’s difficult to raise funds from big E-Commerce companies. Thatswhy it’s high time for E-Commerce marketplace to think about the business model and focus at franchise models to expand business in India.

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admin June 1, 2019 0 Comments

Tips to Generate Leads for E commerce Store

We all are very much familiar with the term e-commerce. If you are running an online e-commerce business, then you need to focus on how to generate a lead that is very much essential parameter for enhancing the sell. Here, we are going to discuss various lead generation strategies for e-commerce business.

To get proper leads you need to accumulate your overall marketing strategies so that customer or user can visit your website and takes interest in your products. An e-commerce website leads might have:
A) Sign up for your email list.
B) Show interest in your lead magnet.
C) Grab an offer that’s targeted to potential leads.
D) Take a free trial or view your demo.

Do you know what the strategies are for e-commerce lead generation? Let’s have a complete discussion on various lead generation processes for the e-commerce business.

Lead Generation Strategy

To grab customer attention your e-commerce website should attractive and engaging so that website visitors must do some action into a website like a register, sign up form, click inquiry button, etc. But until or unless a lead converts into a client you couldn’t say it a sales lead.  Below these effective lead generation strategies can help you to get leads.

You need to find out which type of audience is basically showing interest in your site. Find out where your ideal customers hanging out online. 

1) E-commerce businesses need quality content with the proper landing page. You need to give your proper product description, price, offer details, shipping details, etc. so that users can get the full idea when then visits the website.

An effective Homepage of any e-commerce website may increase the chance to generate leads. For any e-commerce website, the product image view should zoom able and the product description should be understandable with price, stock availability, delivery option, etc.

2) SEO is another way in which you can generate lead. It may help to optimize your website with a set of keywords that can drive organic traffic to the site. 

Your website should properly optimize for Search Engines.  Traffic is an important part of SEO to get leads. For that, your website must rank on 1st page with specific keywords. Keep it in your mind that the right keyword selection brings desire results. I suggest long-tail keywords selection for e-commerce SEO.

3) People who want to buy from online are often looking for a discount or coupon. Time by time you should give an offer to users that can attract them to make a purchase from your website.

4) Remarketing, very powerful tactics to connect with the audience who have previously visited your website but not purchasing. Through the remarketing campaign, you can reach to that audience who are interested in the similar products or services you are offering

Your website must integrate with social media channels like Facebook, Instagram, Pinterest, and LinkedIn.  It’s a perfect channel to deal with users. You can target specific customers in social media according to their purchase intend, search behavior, age, city, gender so on.

5) Your E-Commerce site should have a proper call to action button like:
A) Get access now.
B) Try our free demo
C) Sign Up etc.

It helps you to collect potential leads.

6) Identify user behaviors on your site.

7) Another most important e-commerce lead generation tip is to offer a free trial.

8) Set up an email list for email marketing. Send the promotional email you’re an offer to the users who have registered at your website.  Email Marketing one of the easiest and most affordable to build engagement with the audience. Generally most of the renowned e-commerce marketplace like Amazon, Flipkart uses this to send promotional offers to their millions of subscribers. There are lots of email marketing platforms such as Mailchimp, AWeber available to automate your email campaign.

9) Content marketing strategies include blogging, articles, and other forms of content submission process that make any customer’s purchasing decision. The content should provide helpful tips to buyers about the pros and cons of the products.

10) PPC advertisement is a good way for traffic generation. You can instantly generate leads by creating any form of lead campaign in Google and other platforms. PPC helps you to understand the relevant keywords that users generally searching for. One of the major advantages of PPC is you can control your ad campaign as per your budget and targeted ad groups.

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admin April 21, 2019 0 Comments

Booming of E-commerce Business in India As Well As The World

E-commerce means electronics commerce and E-commerce business means to purchase something via electronic medium at the Internet. Nowadays everybody is in touch of the internet. There are so many facilities of E-commerce business. E-commerce business is the result of the internet revolution in the field of information and communication. This business has brought a new form of the business model in the national and international level.

The Benefits of E-commerce Business:

1. We can choose any kind of dress, home accessories, electronic product and also so many other items in less time. We don’t have to go to the outside for
Purchase these. We can save on travel cost as well. There are ratings of the products so we can judge the quality of the products. If we want to return the product; we can do it and can get the money back to our bank account or our phone wallet.
2. In this business, anyone part-time or full-time job form sitting at their home through the internet. Students can do any kind of internships by this.
3. In this business, so many people got the job of delivery and its make them economically strong, and there is a respect of this job. And this is one type of pain killer in the Indian unemployment problem. So many people get a job in this.
4. This business makes a revolution in the cottage industry. If a person who lives in the village and wants to sell their products, they can do it. And by this, he or she can improve their financial condition.
5. E-commerce business also makes a change in the educational system. It’s now become an essential part of education. We can buy any kind of books and
Get admission in any kind of educational institutions and can know everything about this. We can also take online tuition or coaching via the internet.

This business was started in India in 1997. According to research, it has been found that India has the 2nd largest internet user base after the United States. As of July 2018, the total internet users are 475 million that is 40% of the total population.
In India, the cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. As of 2017, the largest E-commerce Companies in India are Amazon, Flipkart, ShopClues, Paytm, Snapdeal and E-bay. Various international forums have already said that there is a possibility to reach the Indian E-Commerce market up to $200 by 2026. Much growth of the industry has been triggered by increasing internet and Smartphone penetration. The cyber history says that the great online shopping festival which started in December 2012, when Google India partnered with E-commerce companies including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, and MakeMyTrip.So we can easily say that day by day this business is increasing. So, E-commerce business is a big part of modern India’s revolution.

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admin March 10, 2019 0 Comments

Ways to Generate B2B Leads from Linkedin

We all know that Today LinkedIn is the most influential network for professionals to build up a good relationship for their business needs.
Here are the below steps you should keep in your mind while preparing a marketing plan to reach the audience:

A. Build Connection: You need to send a greeting when someone has accepted your request at Linkedin. First, you need to build up a relationship with your counterpart, after that send him or her a proposal in detail about your company, product, and services. It will generate potential leads.

B. Post Your Service:
No need to pitch every connection individually, rather you can post your service on the LinkedIn wall. The person who is looking for such services will directly contact you. For that, you need a good amount of connections at your Linkedin profile.

C. Send an Email to The Hirer:
LinkedIn is one of the popular platforms for hiring candidates of various positions. You can comment or send a message to the responsible person regarding their post and ask whether they would like to consider your services or not.

D. Post on LinkedIn Groups:
You need to participate in niche Linkedin group. Through the group, you can reach thousands of people and make them aware of the services that you are offering. You may target a group with proper planning in order to reach potential clients. You may also create a group and invite others to join to build a network of your choice.

E. Pitch Individual LinkedIn Group Member:
Without being connected you can pitch to the Linkedin group members personally. Now LinkedIn has restricted the limit to 15, that means you can send 15 messages to a member of a particular group in a month.

F. Write Article on Interesting Subject:
Post an informative article on regular basis. it will encourage your connections to visit your profile. Every person on LinkedIn likes to read and share great content they come across. As LinkedIn is also a social media platform and has its own advantages, it will help to boost the traffic which will eventually provide a potential lead.

G. Updates With Blogs Or Latest News On Regular Basis:

You can share the important and latest stuff that will entertain or educate your audience. There is a strong possibility that after going through your posts someone may enquiry more about your services.


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admin February 11, 2019 0 Comments