ORM | Educational Excellence

Impacts of Social Media’s Reviews in Kalank Box Office

Film critics are discuss everything when a film release like actor’s performance, makeup,  costumes, length of film, music, direction, etc. I may not be able to discuss all those technical things and at the same time may not be able to point out what should be done and what shouldn’t be done. So as cine goers I am going to review this film.

Due to Digital Media, the film was able to create hype among people. So let’s discuss the consequence that has been created on social media. As the name suggests ‘KALANK’ it questions the morality of society especially when it comes to love and family ties. The story of the film has focused mainly on eternal love that goes beyond the rules and regulations of society. Husnabad, where the majority of the populations are Muslims and they are blacksmiths by profession.

We have seen all these things before and you can’t relate these things with the real world. Maybe the story based on love saga but if someone wants to go and watch the film in the theatre, there is nothing actually to shout out. The dynamics between the characters are very fragile. The most important thing or I should say the negative thing is it’s running time, people will get bored because it is a very lengthy film. As a Director, Avishek Varman’s performance is average because he didn’t use actors properly in the movie.

Social media plays a significant role in film promotion nowadays. The producer now spending a huge amount of money for film promotion. Before release trailer of the movie had been created hype among people especially social media. If you look at all social media platforms everybody was discussing the film. Generally, it caught the attention and the main thing that goes in the favour of the film was the star cast and one thing that has worked is Sanjay Dutt and Madhuri Dixit are reuniting on the silver screen after a very long time.

Today people are very much open about their thoughts if they like something they prefer to write or share it on their social media accounts and if they don’t like something writes this also. Today’s young generation prefers to read a review of the film before going to see it in Theatre. In that case, if the online reputation of the film gets a negative review, then cinema lovers normally wait to see the film on Television or prefer to download the movie from other online platforms. So according to me the online reviews in various social media have made a major impact on Kalank’s box office collection.

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admin April 28, 2019 0 Comments
businessman pressing button on virtual screens

The Necessity of Online Reputation Management for Your Business

Your online reputation is in your hand. It takes many years to make a reputation which may ruin in just a couple of days.

Now the question is why online reputation management is required?

All of us prefer to search reviews and reputation while choosing a brand or a particular product online. In a survey, it has been revealed that more 80% consumer do research before buying any product. Only 1 to 3 negative reviews may hamper your overall sales. Negative reviews discourage people from buying a particular buy product online. In the age of social media, its very simple to viral anything. So you need very much cautious about your online reputation.

Here are things that I would like to share with you for a good ORM.

1) Great online visibility

2) Positive reviews

3) Satisfactory online clients

4) Quality product or service

There are some misconceptions about ORM. People and even some experts believe that just by monitoring social media or handling public relations can build a reputation. Most of them have no proper idea of ORM and its impact on business. Social media with its billions of user base is certainly a talking platform for all users, and sometimes a company even faces massive criticism on their product, service or the company itself.

A business should be online to address its customers, potential clients, stakeholders, advisors, fan base and even its pessimists. It should be open to take feedbacks and discuss them. Being open means you need to continually be aware of everything that is associated with your company and have the judgement on how to engage with it, and this isn’t restricted to just social media. Some critics even go out of their way to harm your reputation.

Tips you should follow as a brand:

A. Engaging on behalf of your business has to be very calculative.
B. A company needs the qualified person to handle public relation of your brand. Ideally a calm and a rational person who has an inside-out knowledge about the company.
C. Try to make positive reviews as much you can against your negative reviews.
D. Use ORM activities to increase your visibility.
E. Try to build the trust of your customer by providing excellent service.

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admin November 23, 2018 0 Comments