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Women Empowerment Through Digital Marketing

Nowadays, women are raising their contingency to get absorb with comfortable people; so that they are capable of bringing out their thinking’s in front of all. Opportunities for various businesses have no way to come closer to women than ever before. These opportunities help women to unleash their skills and capabilities.

Digital Marketing is now an appropriate platform for many aspiring women who’re forced to become just a housewife, this provides several possibilities for women to discover and make an advantage from it. Henceforth, this appears to be the safest and secure way to enhance and understand their wishes for a better future.

Women in the Field of Digital Marketing

Digital Marketing has inspired women to converse and discuss matters related to their society freely. Nowadays, the brand-new digital marketing has efficiently managed to turn easy and simple thoughts into major leading brands. Feminism has taken a brand-new turn and has bought a new form and has helped for empowering women in the field of digital marketing. The keywords today are equality of gender and empowerment of women. Digital Marketing has taken the maximum position of the powerful tool for the release of women in the 21st century.

Successes of Women in Business.

The scope for growth and business is very strained. The come up of digital marketing strength has challenged all this. Nowadays, as it’s a digitized world, so the huge digital landscape is present anywhere and it has dashed with the accomplished stories of women whose audacity has helped to cross all the hurdles.

Digital Marketing and its Career Opportunities for Women

Digital Marketing provides a wide range of careers like:

A) Blogging: Blogging is the simple and easiest way to earn money working from home. Anyone can start their blog and monetized it for Adsense.

B) Digital Marketing Entrepreneur: Digital Marketing enterprise provides digital marketing jobs to small as well as large operating businesses.

C) Freelancing: Freelancing allows women to work at flexible hours, and thereby it is one of the most preferable options for housewives to work as a part-time Digital Marketer.

D) Affiliate Marketing: Affiliate Marketing is one of the popular ways to earn money by selling products of E-Commerce marketplaces like Amazon, Flipkart and many more. Many women now join as an affiliate marketer and earn a handsome amount per month from product selling.

 Planning and Raising the Status of Women in Society.

Apart from career and organization, digital marketing is efficient in other walks of life. A woman can raise her voice against various issues on this onset of digital media. This implicates paradigm change in life, thereby helping them to socialize with others in society.

The advent of digital marketing has helped women to enrich their skills, potentialities, thoughts, and creativity in all the areas of life. Therefore, we can say that digital marketing has turned out to be an effective tool for empowering women.

 

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admin January 7, 2020 0 Comments

Digital Marketing – A Pathway To Careers in Durgapur

In some cases, even the ones holding multiple degrees and post-graduation fail to get placed and find the right job. This is because of the job scarcity that India is facing. Our outgrowing population and limited employment options leave behind many skilled men without a job and livelihood. Here is where digital marketing comes into the picture. Digital Marketing is becoming a career option for many in Durgapur. Here are some reasons behind it.

Any company, firm or business has to spread the news and information about its services to the target audience to make sales and earn a profit. A right marketing strategy is needed for it. This is the earlier days happened as Television advertisements, paper advertisements, pamphlet distribution, door-to-door marketing, and other traditional marketing strategies.

 With the advancement in technology, internet access, android phones, and social media connects, traditional marketing is replaced by digital marketing strategies – the mere future for the coming generations. With digital marketing, one can spread any information to a million at once in much less investment. The Forbes Magazine has also announced that digital marketing is the only business that is going to last long in the market at least up to 2026.

To those who have a feeling that digital marketing is rocket science, it is not. It is just a skill that needs to be mastered with practical experience. Doctors, engineers, commerce and arts graduates and even the undergraduates are taking up courses to learn digital marketing. Many are building careers on this base while most of them make a career change and get into this.

Every company uses a digital marketing platform. Many hire in-house recruiters, while some take services of digital marketing agencies. The rest choose digital marketers who can freelance. The pay would be based on the experience. A fresher can earn up to 1.5lakh per annum while an experienced digital marketer can earn up to 5Lakh per annum. A piece of knowledge on the following is needed for it:

  1. Website Creation – Creating a website and hosting it is the first thing to be done when any business chooses Digital Marketing. WordPress sites are easy to host.
  2. SEO – Search Engine Optimisation is needed to get a good ranking in search engines like Google, Yahoo, Bing, etc. this is done with the manipulation of the right keywords.
  3. Social Media Marketing – This includes marketing on Facebook, Instagram, Twitter, Pinterest, and all the social platforms.
  4. Email Marketing – Sending mass mailers using tools like MailChimp, Benchmark, etc.

Digital Marketing is an ocean and mastering it is a skill. Learn it the right way and earn huge career opportunities at Durgapur and anywhere else in the world.

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admin August 9, 2019 0 Comments