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6 Digital Marketing Jobs Roles and Salaries

The importance of Digital Marketing is growing rapidly. It encourages many businesses to adopt the latest digital marketing tactics.

Henceforth in upcoming days, many jobs will be created in Digital Marketing Fields. In India, there have good opportunities to build your careers in this booming field. Throughout the year big brands hire skilled and experienced Digital Marketing professionals with lucrative packages.

Students or working professionals specially belongs to the sales and marketing fields are now showing interest to do Digital marketing Certification Courses to improve their competencies for their career growth.

Now Let’s discuss various Digital Marketing Job Roles and Salaries.

Digital Marketing Specialist: For applying this post you should have a minimum of 1-2 years of experience. You require skills in SEO, SMO, SEM. The basic salary of this post approx 20-25k monthly.

Digital Marketing Manager: The average salary of the Digital Marketing Manager is approx 35-45k per month. For that, you should have a minimum of 3-4 years of experience. It depends on your expertise on how you organize your overall marketing campaign for the growth of the organization.

Social Media Marketing Expert: Social Media Marketing is one of the vital and most popular segments in Digital marketing. Companies hire Social Media Experts who have 2-3 years of experience. The average pay scale of Social Media Marketing expert approx 25 -30K.

Content Marketing Manager: Content plays a significant role in Digital Marketing.The Content marketer is responsible to analyze creative contents in forms of text, images, videos that will grab user attention and drive traffic for the business. The Content Marketing Manager has to keep themselves updated with the ongoing market trends. The average monthly income of the Content Marketing Manager is 50-55k.

Email Marketing Executive: The Email Marketing Executive works under Digital Marketing Manager. For applying this post anyone should have 1-2 years of working experience in Email Marketing. The main job role of the post is to manage, create email database, newsletter, generate leads from email marketing campaigns, tracking email marketing performance, etc. The salary varies from company to company. The average payout is approx 20-25K monthly.

PPC Experts: PPC Experts’ main job role is to manage the paid campaign in various social media platforms such as Facebook, Instagram, Linkedin, Google, and other major search engines. Big brands expense huge amounts of money behind the campaign. They prefer someone who has experienced a minimum of 3-4 years.

The main role of PPC Expert is to select keywords, adjust bids, monthly budget caps, impression share, goals tracking, revenue tracking, etc. The monthly salary of a PPC is approx 40-45K.

There is lots of scope in the Digital Marketing Field; you need to find the right way. There are many Digital Marketing Institutes available online and offline from where you can conduct the courses.

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admin July 4, 2020 0 Comments

Women Empowerment Through Digital Marketing

Nowadays, women are raising their contingency to get absorb with comfortable people; so that they are capable of bringing out their thinking’s in front of all. Opportunities for various businesses have no way to come closer to women than ever before. These opportunities help women to unleash their skills and capabilities.

Digital Marketing is now an appropriate platform for many aspiring women who’re forced to become just a housewife, this provides several possibilities for women to discover and make an advantage from it. Henceforth, this appears to be the safest and secure way to enhance and understand their wishes for a better future.

Women in the Field of Digital Marketing

Digital Marketing has inspired women to converse and discuss matters related to their society freely. Nowadays, the brand-new digital marketing has efficiently managed to turn easy and simple thoughts into major leading brands. Feminism has taken a brand-new turn and has bought a new form and has helped for empowering women in the field of digital marketing. The keywords today are equality of gender and empowerment of women. Digital Marketing has taken the maximum position of the powerful tool for the release of women in the 21st century.

Successes of Women in Business.

The scope for growth and business is very strained. The come up of digital marketing strength has challenged all this. Nowadays, as it’s a digitized world, so the huge digital landscape is present anywhere and it has dashed with the accomplished stories of women whose audacity has helped to cross all the hurdles.

Digital Marketing and its Career Opportunities for Women

Digital Marketing provides a wide range of careers like:

A) Blogging: Blogging is the simple and easiest way to earn money working from home. Anyone can start their blog and monetized it for Adsense.

B) Digital Marketing Entrepreneur: Digital Marketing enterprise provides digital marketing jobs to small as well as large operating businesses.

C) Freelancing: Freelancing allows women to work at flexible hours, and thereby it is one of the most preferable options for housewives to work as a part-time Digital Marketer.

D) Affiliate Marketing: Affiliate Marketing is one of the popular ways to earn money by selling products of E-Commerce marketplaces like Amazon, Flipkart and many more. Many women now join as an affiliate marketer and earn a handsome amount per month from product selling.

 Planning and Raising the Status of Women in Society.

Apart from career and organization, digital marketing is efficient in other walks of life. A woman can raise her voice against various issues on this onset of digital media. This implicates paradigm change in life, thereby helping them to socialize with others in society.

The advent of digital marketing has helped women to enrich their skills, potentialities, thoughts, and creativity in all the areas of life. Therefore, we can say that digital marketing has turned out to be an effective tool for empowering women.

 

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admin January 7, 2020 0 Comments

Digital Marketing – A Pathway To Careers in Durgapur

In some cases, even the ones holding multiple degrees and post-graduation fail to get placed and find the right job. This is because of the job scarcity that India is facing. Our outgrowing population and limited employment options leave behind many skilled men without a job and livelihood. Here is where digital marketing comes into the picture. Digital Marketing is becoming a career option for many in Durgapur. Here are some reasons behind it.

Any company, firm or business has to spread the news and information about its services to the target audience to make sales and earn a profit. A right marketing strategy is needed for it. This is the earlier days happened as Television advertisements, paper advertisements, pamphlet distribution, door-to-door marketing, and other traditional marketing strategies.

 With the advancement in technology, internet access, android phones, and social media connects, traditional marketing is replaced by digital marketing strategies – the mere future for the coming generations. With digital marketing, one can spread any information to a million at once in much less investment. The Forbes Magazine has also announced that digital marketing is the only business that is going to last long in the market at least up to 2026.

To those who have a feeling that digital marketing is rocket science, it is not. It is just a skill that needs to be mastered with practical experience. Doctors, engineers, commerce and arts graduates and even the undergraduates are taking up courses to learn digital marketing. Many are building careers on this base while most of them make a career change and get into this.

Every company uses a digital marketing platform. Many hire in-house recruiters, while some take services of digital marketing agencies. The rest choose digital marketers who can freelance. The pay would be based on the experience. A fresher can earn up to 1.5lakh per annum while an experienced digital marketer can earn up to 5Lakh per annum. A piece of knowledge on the following is needed for it:

  1. Website Creation – Creating a website and hosting it is the first thing to be done when any business chooses Digital Marketing. WordPress sites are easy to host.
  2. SEO – Search Engine Optimisation is needed to get a good ranking in search engines like Google, Yahoo, Bing, etc. this is done with the manipulation of the right keywords.
  3. Social Media Marketing – This includes marketing on Facebook, Instagram, Twitter, Pinterest, and all the social platforms.
  4. Email Marketing – Sending mass mailers using tools like MailChimp, Benchmark, etc.

Digital Marketing is an ocean and mastering it is a skill. Learn it the right way and earn huge career opportunities at Durgapur and anywhere else in the world.

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admin August 9, 2019 0 Comments