SEO | Educational Excellence
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Google My Business Page’s SMS Messaging is Going to Stop Soon!!!

Recently Google has confirmed that the SMS messaging feature on Google my business page will be stopped.

No customer could able to reach you through the message from 15th November. But you need not worry about this. Still, get a message from the customer who wants to contact you. Follow the steps below:

  1. Download the ‘Google My Business’ app from Play Store.
  2. Log in your Google account
  3. Tap the ‘Customers’ tab
  4. Select the ‘Messages’ option
  5. Tap ‘Turn on messaging’

After completing all these steps you can receive and respond to messages through the App. Not only that you may customize your messages. You get notifications and can assign a role to your employees who can respond quickly to the customers.

 

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admin October 21, 2019 0 Comments

The Importance of SEO for a Business in Today’s Online Era

The most important thing for any online business in today’s time is Search Engine Optimization, for the need to survive in this competitive market. For a technical person, Search Engine Optimization or SEO, as commonly known, is a very acquainted term, but for an ordinary human being, or to point out in particular, a businessman, this term may sound Greek. So, such people need to understand the importance of SEO for their business and where to find the best SEO service in Durgapur to gain the maximum benefits for their business in the online platform.

The first thing that everyone needs to know about SEO is that it is a means by which a business website can be optimized to bring better search results for the products or services that the business has to offer when anyone searches for the same across Google. Whenever we require to purchase a particular product or service, we start searching for them in Google and come across a list from where we can choose one. The serial number in which the brands/ companies appear in the list is nothing random and comes as the result of the Search Engine Rankings. Always working towards achieving the best visibility on Google is possible by following the most effective Search engine optimization techniques, and all this needs to be done by experts to yield the best results for your business.

If you are not acquainted with the term SEO, you are not aware of its importance as well. And so you must give this a reading to know how you can gain its benefits and boost the reach of your business to increase sales in turn. Listed below are some of the primary reasons why you need SEO for your business:

There are several sites that you come across when you search for anything in particular. People, in general, hardly go to the second page of the search results to find what they are looking for. They choose things that are visible on the first page, or to be more specific, the search results that come in the top 10 links. Search Engine Optimization techniques are just what are followed to bring websites to the top rankings. So, now you know why it is essential to rank your business website on the first page. You will not have to worry about how to do so, because you will get assistance from experts at the most affordable charges. You will easily be able to find some of the reliable providers of SEO service in Durgapur if you carefully surf through the internet.

The Search engine results are trusted most by the people when they look for anything online. This is all the more reason why you need to have the best SEO practices for your business so that your website is the first place that people come to when looking for a particular product or service that you offer. So, if you have not yet given this a thought, you should once, because the result will be beneficial for your business.

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admin October 6, 2019 0 Comments

Move a Step Ahead Career-Wise With an Advanced SEO Training

Search Engine Optimization, Social Media Optimization, Digital Marketing, Email Marketing- Are these words the same that you have been recently coming across whenever you surf the internet or whenever you try to look for the best career options in today’s time? If yes, then this blog is the best way that you can know more about these career options and also the best ways to get yourself prepared and become one of the experts in these fields.

 Search Engine Optimization or more commonly known as SEO is the latest technique by which one can improve the online visibility of one’s business website and reach out to more prospective clients. Search engine optimization is highly essential to optimize business websites and is an integral concept in modern advertisement scenario. No matter what the size of the business organization is a well-optimized website is the need of the hour to make sure that they are not losing out on any prospective customers. This is the reason why these companies either hire agencies to look after the SEO strategies for your business or hire SEO Executives directly under their payroll to take care of their business websites’ online visibility.

 Becoming an SEO Executive will undoubtedly prove to be one of the choicest career options keeping the digital marketplace in mind, where thousands of companies and business organizations are competing with each other to offer the best and most affordable services or products to customers spread across the global scenario.

 If you have been thinking about enrolling yourself for an SEO course then you must also be apprehensive about the fees structure, SEO course syllabus, and the duration within which you can surely amass the required skills. Several institutions have come up that offer the most affordable SEO course fees to allow students or professionals to enhance their skills and move ahead to a better career opportunity. One may say that many online tutorials can help in learning but investing money in a professional institute to get the necessary training done will help you in more than one way.

 Getting trained under the guidance and supervision of a professional helps you overcome all the shortcomings and enhance the skills latent in you which no online tutorial will help in uncovering. Also, there are times when you may get stuck and fail to understand a particular topic that can easily be overcome if you directly get to ask your trainer. And if you come across trainers and institutions that offer the best guidance without having to spend scores, then you will feel yourself lucky. Keeping this factor in mind, good training institutes are offering affordable SEO course fees for all to avail the best for themselves.

 Thus, the most appropriate step that you need to take if you have the thought of becoming an SEO executive in your mind is to search for the institutes that offer SEO course for beginners near your place to enroll and train yourself in all the latest techniques of Search Engine Optimization along with the other necessary skills to become a complete Digital Marketing Executive. But it would be wise to compare the fee structure of a few institutes to get an idea of what the best charges should be that you can invest your money in the right amount and the right place.

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admin September 19, 2019 0 Comments

Knowledge Enhancement before Approaching An SEO Company in Durgapur

Trade and commerce have immensely flourished in the entire world and India were one of the most renowned trade markets ever known. Sales and marketing have always been a part of any business strategy. A decade ago, sales and marketing were restricted to offline strategies. Door to door sales, advertising in print media, brandings, and hoardings were the chosen modes of marketing.

The entire concept of marketing changed when everyone could access the internet easily. All thanks to the digital era, marketing has found a new root. Search Engine Optimisation and Social Media Marketing are the two most thriving digital marketing strategies that are practised by all the small, medium and large scale businessmen to target a large number of crowd in a fraction of seconds.

Many digital marketing companies and SEO companies have sprung up and have come to the aid of businesses that want better outreach. Durgapur also houses many such marketing companies. Any SEO Company in Durgapur provides the basic SEO services but you need to stay a little educated about how SEO functions to make a better marketing expanse at a cost-effective price.

These are a list of things you need to know before you approach an SEO company in Durgapur.

  1. SEO does not only end with the search engine. It takes control of all the communication platforms over the internet.
  2. SEO happens On-page and Off-page. On-page SEO is all about generating traffic and leads on the website page. Off-page is about generating leads by sharing links and backlinks on social media.
  3. SEO does not happen by buying keywords and running campaigns. It happens organically with a proper SEO strategy plan.
  4. Keyword density of 3% of the content must be maintained. The words can go up to 6% of the content when a keyword is added with another word to make a keyword phrase.
  5. Blogs are the best source of getting in traffic. They are also up on the website pages to give better information about the company’s services.
  6. Keywords can be added in the captions of infographics, images, videos and other graphics on the website page.
  7. The Search Engine algorithms called the crawlers and spiders index and rank your website based on the keyword proximity and prominence. Make sure you get the right keywords placed in the Meta Tags first as the algorithms start their search right from the Meta Title.

These are the essential tips that you need to know about any SEO before taking up an SEO service from an SEO company in Durgapur or anywhere else. Google and other search engines keep updating the word count, keyword limit and other optimizing features. You need to keep yourself updated with all these rules and stay in line with the happenings of the services provided by the digital marketing companies. With all these tips, make sure you choose the right SEO Company to build your business empire.

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admin July 31, 2019 0 Comments

Get an Advanced SEO Training by Qualified Faculties

SEO’s primary objective is to increase rankings of your websites with a specific keyword.Many corporate companies look for SEO specialists, experts and the demand is increasing day by day. Lots of jobs will create in this field in the upcoming 4-5 years. In India, there are many Institutes who are providing SEO-Digital Marketing training both online and offline. Here we are going to discuss the details course module.

In SEO Onpage Optimization course includes the following things.

1)    Loading speed Optimization

2)    Keyword Analysis

3)    Optimize Website

4)    Create Meta Title & Description

5)    Create Robots, Sitemap

6)    Image Optimization

7)    Create a Canonical Tag

8)    Alt Tag Optimization

9)     Implement Structure data

10)     Make Website URLs SEO-Friendly

11)    Webmaster Set Up

12)    Breadcrumb Optimization

13)    Create custom error 404 pages.

14)    Social icon integration.

15)    Internal navigation check.

SEO Offpage Optimization course includes the following:

1)    Directory submissions

2)    Search Engine submissions

3)    Blog submission

4)    Article submission

5)    Press release submission

6)    Social Bookmarking

7)    Classified Advertisement

8)    Content sharing

9)    Video submission

10)    Image submission

The SEO course duration is about 4 months.  If you want to choose SEO as a career option it will help you to get a job easily in any IT company.

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admin March 29, 2019 0 Comments

Select the Best SEO Service Provider in Durgapur

To promote your business through SEO you first need to know your online competitors. There are many SEO service providers in Durgapur. If you one of them then first start to analyze what are your competitors doing and what is their ranking status in search engine ranking. Let us talk about Educational Excellence, an SEO service provider is offering a variety of online marketing services for small to the large business owner of Durgapur.

The main objectives of organic SEO are to bring traffics for the website.
Through SEO you can generate leads for your business. As you know online marketing is the best cost-effective platform for marketing. Now every business owner wants to switch from traditional marketing to digital marketing for a higher ROI. Either they have own digital marketing teams or outsource the project to other Digital Marketing firms.

A startup company in Durgapur who want to grow their business through online marketing, we suggest them donot get worried. The experts of Educational Excellence are updated with the latest Google Algorithms and SEO tactics to make your website a higher ranking with specific keywords.

If you are looking for a reliable, sustainable and ongoing online progress, then contact with the best Digital Marketing Company who deserve the deal.

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admin February 11, 2019 0 Comments

How to Generate Lead through Social Media

Potential users who have expressed their interest in your product or service and also have given contact details to you for further communication is called a lead. Statistics show 90% users try to avoid cold calling rather they prefer to communicate over the social media.

Tactics for lead generation using social media:
1. Share links to curative content:
Engaging content will grab readers attention. Social media is an excellent tool for lead generation. Share content in social media with a proper landing page so that readers can fill up their information like email, contact no, name etc. That way you can collect potential leads of customers who are interested in your product or service.

2. Facebook lead ads:
Facebook lead ads are another platform to collect potential lead. The advantage of Facebook lead ads is that Facebook automatically populates the lead form with the customers contact information so that it can take few clicks for a potential user to connect. You can choose how much data you need.

3. Instagram lead ads:
Facebook lead ads can also display on Instagram. Instagram can pre-populate the lead form with email, full name, phone number, and gender. You can also add a field in the form if you would like. Instagram lead ads only appear on mobile. It takes times to fill out a form on mobile than on a desktop or laptop.

4. Host a webinar and live video:
The two basic approaches to generating leads are live video and webinars. The first option is to present the video that requires interested viewers to register in advance by providing their contact information. Another approach is to open the video up to a wide audience and generate leads from that audience. During the live video, you can direct the viewers to an offer, contest or landing pages of your website. Encourage viewers for a live interaction by offering a special discount for participation. You should keep in mind that the video must be content driven that may increase the probability of getting more leads.

5. Use geo targeted search:
Now more local businesses know about geo targeting for social media posts and ads to reach the audiences closest to their business and maximizing their social media efforts, and ad spend. Geo targeted social search may help you to find a specific audience, invite them to your business or redirect to a discount lead generation form. Small and Large companies can benefit from geo targeted social search.

Some ways to geo target your search:

Twitter advanced search: Go to the Twitter advanced search page, then enter your search terms, after that scroll down to places and select appropriate geo location to target your search.

Hoot suite: From within the Hoot suite dashboard, click on the search icon in the upper right corner. Enter the search term and click the compass arrow icon in the right of the search field to find tweets nearby.

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admin September 30, 2018 0 Comments

Know the Facts Before Hire an SEO Service Provider

Build a website is not a big deal. The next phase is the promotion of the site. Do you know why the popularity of SEO is in a growing phase, if not then have a look at the stats below:

Approx 80% of users prefers organic search results
Voice search will grow up to 75% by 2022
More than 40% of all Google searches are local
By end of 2020 mobile searches will go up to 90%

Everybody now aware the fact without SEO you cannot sustain in the market. SEO depends on the various algorithms, it is good to learn more about SEO services before hiring an SEO company or freelance SEO professionals.

SEO is the best option to promote your website in a feasible way. The objective of search engine optimization is to build traffic and obtain a top position in SERPs. In Durgapur, there are many SEO services providing company but the question is are they capable enough to full the objectives of the client. It has been noticed that many companies do the false commitment to their client and as a result, after 2 or 3 months they become frustrated and not continue the work anymore. The main reasons behind that are:

1. Make False Commitment to the client
2. Lack of Proper SEO knowledgable Executives.
3. Improper project deal.
4. Lack of understanding the exact requirements.

Many companies in Durgapur is hiring SEO Executive for their SEO projects without conducting a proper interview. That is the main reason for failing client objectives. So it is important to know more about the SEO company with whom you are going to work.

Here are the SEO phases we generally follow:

On-page Optimisation: On-page is a vital task for the ranking website in the top at SERP. We optimize your on-page by improving the ranking factors such as h1 tag, canonicalization, page load time, meta titles and description, alt tag, image optimization, sitemap creation, and robots file.

Off-page SEO: Off-page optimization is mainly called link building. We build quality backlinks through article, blog, press release, bookmarking, directory, blog comments, business listing, video, image, forum submission that helps to boost traffic of the site.

Competitor Analysis: Before starting your SEO you should know your online competitors. We use SEO tools like semrush, mozrank to do competitor analysis.

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admin September 11, 2018 0 Comments