SEO | Educational Excellence
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Knowledge Enhancement before Approaching An SEO Company in Durgapur

Trade and commerce have immensely flourished in the entire world and India were one of the most renowned trade markets ever known. Sales and marketing have always been a part of any business strategy. A decade ago, sales and marketing were restricted to offline strategies. Door to door sales, advertising in print media, brandings, and hoardings were the chosen modes of marketing.

The entire concept of marketing changed when everyone could access the internet easily. All thanks to the digital era, marketing has found a new root. Search Engine Optimisation and Social Media Marketing are the two most thriving digital marketing strategies that are practised by all the small, medium and large scale businessmen to target a large number of crowd in a fraction of seconds.

Many digital marketing companies and SEO companies have sprung up and have come to the aid of businesses that want better outreach. Durgapur also houses many such marketing companies. Any SEO Company in Durgapur provides the basic SEO services but you need to stay a little educated about how SEO functions to make a better marketing expanse at a cost-effective price.

These are a list of things you need to know before you approach an SEO company in Durgapur.

  1. SEO does not only end with the search engine. It takes control of all the communication platforms over the internet.
  2. SEO happens On-page and Off-page. On-page SEO is all about generating traffic and leads on the website page. Off-page is about generating leads by sharing links and backlinks on social media.
  3. SEO does not happen by buying keywords and running campaigns. It happens organically with a proper SEO strategy plan.
  4. Keyword density of 3% of the content must be maintained. The words can go up to 6% of the content when a keyword is added with another word to make a keyword phrase.
  5. Blogs are the best source of getting in traffic. They are also up on the website pages to give better information about the company’s services.
  6. Keywords can be added in the captions of infographics, images, videos and other graphics on the website page.
  7. The Search Engine algorithms called the crawlers and spiders index and rank your website based on the keyword proximity and prominence. Make sure you get the right keywords placed in the Meta Tags first as the algorithms start their search right from the Meta Title.

These are the essential tips that you need to know about any SEO before taking up an SEO service from an SEO company in Durgapur or anywhere else. Google and other search engines keep updating the word count, keyword limit and other optimizing features. You need to keep yourself updated with all these rules and stay in line with the happenings of the services provided by the digital marketing companies. With all these tips, make sure you choose the right SEO Company to build your business empire.

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admin July 31, 2019 0 Comments

Get an Advanced SEO Training by Qualified Faculties

SEO is a very familiar word in this technical era. SEO was launched in the year 1998. SEO is divided into two parts one is On-page optimization and another one is Offpage optimization. SEO’s primary objective is to increase rankings of your websites with a specific keyword.

Many corporate companies look for SEO specialists, experts and the demand is increasing day by day. Lots of jobs will create in this field in the upcoming 4-5 years. In India, there are many Institutes who are providing SEO-Digital Marketing training both online and offline. Here we are going to discuss the details course module.

In SEO Onpage Optimization course includes the following things.

1)    Loading speed Optimization

2)    Keyword Analysis

3)    Optimize Website

4)    Create Meta Title & Description

5)    Create Robots, Sitemap

6)    Image Optimization

7)    Create a Canonical Tag

8)    Alt Tag Optimization

9)     Implement Structure data

10)     Make Website URLs SEO-Friendly

11)    Webmaster Set Up

12)    Breadcrumb Optimization

13)    Create custom error 404 pages.

14)    Social icon integration.

15)    Internal navigation check.

SEO Offpage Optimization course includes the following:

1)    Directory submissions

2)    Search Engine submissions

3)    Blog submission

4)    Article submission

5)    Press release submission

6)    Social Bookmarking

7)    Classified Advertisement

8)    Content sharing

9)    Video submission

10)    Image submission

The SEO course duration is about 4 months.  If you want to choose SEO as a career option it will help you to get a job easily in any IT company.

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admin March 29, 2019 0 Comments

Select the Best SEO Service Provider in Durgapur

To promote your business through SEO you first need to know your online competitors. There are many SEO service providers in Durgapur. If you one of them then first start to analyze what are your competitors doing and what is their ranking status in search engine ranking. Let us talk about Educational Excellence, an SEO service provider is offering a variety of online marketing services for small to the large business owner of Durgapur.

The main objectives of organic SEO are to bring traffics for the website.
Through SEO you can generate leads for your business. As you know online marketing is the best cost-effective platform for marketing. Now every business owner wants to switch from traditional marketing to digital marketing for a higher ROI. Either they have own digital marketing teams or outsource the project to other Digital Marketing firms.

A startup company in Durgapur who want to grow their business through online marketing, we suggest them donot get worried. The experts of Educational Excellence are updated with the latest Google Algorithms and SEO tactics to make your website a higher ranking with specific keywords.

If you are looking for a reliable, sustainable and ongoing online progress, then contact with the best Digital Marketing Company who deserve the deal. To speak with one of the Google certified SEO Expert in Durgapur just call us 9732232127

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admin February 11, 2019 0 Comments

Follow the Steps to Become a Flipkart Seller

Anyone can join Flipkart as a seller. But these steps are mandatory to join.

1. Anyone can sell their products on Flipkart either as an individual or as a company.

2. For Flipkart seller account, you need to indicate what kind of business you run. It requires identity and address proof. During the registration process please make it sure that all required business-related documents like Business name, PAN card, TIN number, GST number etc are submitted to Flipkart.

3. You need to submit your Bank details along with IFSC code. If you have an existing bank account then submits that information as well.

4. After login at Flipkart seller account, set it up to start selling products.

5. A dashboard will appear after login at seller account. You can use it for the promotion purpose. You also get analytics report on the dashboard.

6. When you will make your first sell the payment will be credited at your linked bank account with 14 days.

Types of Products You can sell:
Clothing Accessories
Electronics Gadgets
Beauty and Cosmetic Products
Home Appliances
Shoes
Home Decorations
Kitchen Accessories
Gaming Accessories
Shoes and many more.

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admin February 6, 2019 0 Comments

How to Generate Lead through Social Media

Potential users who have expressed their interest in your product or service and also have given contact details to you for further communication is called a lead. Statistics show 90% users try to avoid cold calling rather they prefer to communicate over the social media.

The significant benefits of lead generation through social media are the ability to focus on highly qualified leads through advanced targeting.

Tactics for lead generation using social media:
1. Share links to curative content:
Engaging content will grab readers attention. Social media is an excellent tool for lead generation. Share content in social media with a proper landing page so that readers can fill up their information like email, contact no, name etc. That way you can collect potential leads of customers who are interested in your product or service.

2. Facebook lead ads:
Facebook lead ads are another platform to collect potential lead. The advantage of Facebook lead ads is that Facebook automatically populates the lead form with the customers contact information so that it can take few clicks for a potential user to connect. You can choose how much data you need.

3. Instagram lead ads:
Facebook lead ads can also display on Instagram. Instagram can pre-populate the lead form with email, full name, phone number, and gender. You can also add a field in the form if you would like. Instagram lead ads only appear on mobile. It takes times to fill out a form on mobile than on a desktop or laptop.

4. Host a webinar and live video:
The two basic approaches to generating leads are live video and webinars. The first option is to present the video that requires interested viewers to register in advance by providing their contact information. Another approach is to open the video up to a wide audience and generate leads from that audience. During the live video, you can direct the viewers to an offer, contest or landing pages of your website. Encourage viewers for a live interaction by offering a special discount for participation. You should keep in mind that the video must be content driven that may increase the probability of getting more leads.

5. Use geotargeted search:
Now more local businesses know about geotargeting for social media posts and ads to reach the audiences closest to their business and maximising their social media efforts, and ad spend. Geotargeted social search may help you to find a specific audience, invite them to your business or redirect to a discount lead generation form. Small and Large companies can benefit from geotargeted social search.

Some ways to geotarget your search:

Twitter advanced search: Go to the Twitter advanced search page, then enter your search terms, after that scroll down to places and select appropriate geolocation to target your search.

Hootsuite: From within the Hootsuite dashboard, click on the search icon in the upper right corner. Enter the search term and click the compass arrow icon in the right of the search field to find tweets nearby.

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admin September 30, 2018 0 Comments

Know the Facts Before Hire an SEO Service Provider

Build a website is not a big deal. The next phase is the promotion of the site. Do you know why the popularity of SEO is in a growing phase, if not then have a look at the stats below:

Approx 80% of users prefers organic search results
Voice search will grow up to 75% by 2022
More than 40% of all Google searches are local
By end of 2020 mobile searches will go up to 90%

Everybody now aware the fact without SEO you cannot sustain in the market. SEO depends on the various algorithms, it is good to learn more about SEO services before hiring an SEO company or freelance SEO professionals.

SEO is the best option to promote your website in a feasible way. The objective of search engine optimization is to build traffic and obtain a top position in SERPs. In Durgapur, there are many SEO services providing company but the question is are they capable enough to full the objectives of the client. It has been noticed that many companies do the false commitment to their client and as a result, after 2 or 3 months they become frustrated and not continue the work anymore. The main reasons behind that are:

1. Make False Commitment to the client
2. Lack of Proper SEO knowledgable Executives.
3. Improper project deal.
4. Lack of understanding the exact requirements.

Many companies in Durgapur is hiring SEO Executive for their SEO projects without conducting a proper interview. That is the main reason for failing client objectives. So it is important to know more about the SEO company with whom you are going to work.

Educational Excellence is an SEO service provider in Durgapur that enables businesses to ensure good ranking in search engines. Certified SEO experts of Educational Excellence will make your dreams to a successful one.

Here are the SEO phases we generally follow:

On-page Optimisation: On-page is a vital task for the ranking website in the top at SERP. We optimize your on-page by improving the ranking factors such as h1 tag, canonicalization, page load time, meta titles and description, alt tag, image optimization, sitemap creation, and robots file.

Off-page SEO: Off-page optimization is mainly called link building. We build quality backlinks through article, blog, press release, bookmarking, directory, blog comments, business listing, video, image, forum submission that helps to boost traffic of the site.

Competitor Analysis: Before starting your SEO you should know your online competitors. We use SEO tools like semrush, mozrank to do competitor analysis.

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admin September 11, 2018 0 Comments