attribution-model-google-ads

Now Google Ads Data-Driven Attribution Supports YouTube and Display Ads

Inclusion of YouTube and Display Ads of google ads attribution model lets advertisers better understand each channel contribution separately to buyers. The Google Ads data-driven attribution model allows advertisers to measure views from the source like YouTube. Understand Buyer Journey: This new inclusion enables advertisers to explore the buyer’s journey of each channel. Data-Driven attribution …

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