Google Ad Campaign

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Now Google Ads Data-Driven Attribution Supports YouTube and Display Ads

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Inclusion of YouTube and Display Ads of google ads attribution model lets advertisers better understand each channel contribution separately to buyers. The Google Ads data-driven attribution model allows advertisers to measure views from the source like YouTube. Understand Buyer Journey: This new inclusion enables advertisers to explore the buyer’s journey of each channel. Data-Driven attribution …

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Soon Google Ads will Stop Search Term Reporting

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Recently Google has announced “To maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re continuing to invest in new and efficient ways to share insights that enable advertisers to make …

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How to Set up an Effective Google Call to Ad Campaign

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Last few years the use of smartphones has risen tremendously. Thatswhy it is one of the most preferred platforms for the advertiser and Google is the best platform for mobile advertisement. Before getting into details of call-only campaigns you need to follow the things below: Is their issue immediate? Are they likely searching from a …

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