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The Importance of SEO for a Business in Today’s Online Era

The most important thing for any online business in today’s time is Search Engine Optimization, for the need to survive in this competitive market. For a technical person, Search Engine Optimization or SEO, as commonly known, is a very acquainted term, but for an ordinary human being, or to point out in particular, a businessman, this term may sound Greek. So, such people need to understand the importance of SEO for their business and where to find the best SEO service in Durgapur to gain the maximum benefits for their business in the online platform.

The first thing that everyone needs to know about SEO is that it is a means by which a business website can be optimized to bring better search results for the products or services that the business has to offer when anyone searches for the same across Google. Whenever we require to purchase a particular product or service, we start searching for them in Google and come across a list from where we can choose one. The serial number in which the brands/ companies appear in the list is nothing random and comes as the result of the Search Engine Rankings. Always working towards achieving the best visibility on Google is possible by following the most effective Search engine optimization techniques, and all this needs to be done by experts to yield the best results for your business.

If you are not acquainted with the term SEO, you are not aware of its importance as well. And so you must give this a reading to know how you can gain its benefits and boost the reach of your business to increase sales in turn. Listed below are some of the primary reasons why you need SEO for your business:

There are several sites that you come across when you search for anything in particular. People, in general, hardly go to the second page of the search results to find what they are looking for. They choose things that are visible on the first page, or to be more specific, the search results that come in the top 10 links. Search Engine Optimization techniques are just what are followed to bring websites to the top rankings. So, now you know why it is essential to rank your business website on the first page. You will not have to worry about how to do so, because you will get assistance from experts at the most affordable charges. You will easily be able to find some of the reliable providers of SEO service in Durgapur if you carefully surf through the internet.

The Search engine results are trusted most by the people when they look for anything online. This is all the more reason why you need to have the best SEO practices for your business so that your website is the first place that people come to when looking for a particular product or service that you offer. So, if you have not yet given this a thought, you should once, because the result will be beneficial for your business.

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admin October 6, 2019 0 Comments

Knowledge Enhancement before Approaching An SEO Company in Durgapur

Trade and commerce have immensely flourished in the entire world and India were one of the most renowned trade markets ever known. Sales and marketing have always been a part of any business strategy. A decade ago, sales and marketing were restricted to offline strategies. Door to door sales, advertising in print media, brandings, and hoardings were the chosen modes of marketing.

The entire concept of marketing changed when everyone could access the internet easily. All thanks to the digital era, marketing has found a new root. Search Engine Optimisation and Social Media Marketing are the two most thriving digital marketing strategies that are practised by all the small, medium and large scale businessmen to target a large number of crowd in a fraction of seconds.

Many digital marketing companies and SEO companies have sprung up and have come to the aid of businesses that want better outreach. Durgapur also houses many such marketing companies. Any SEO Company in Durgapur provides the basic SEO services but you need to stay a little educated about how SEO functions to make a better marketing expanse at a cost-effective price.

These are a list of things you need to know before you approach an SEO company in Durgapur.

  1. SEO does not only end with the search engine. It takes control of all the communication platforms over the internet.
  2. SEO happens On-page and Off-page. On-page SEO is all about generating traffic and leads on the website page. Off-page is about generating leads by sharing links and backlinks on social media.
  3. SEO does not happen by buying keywords and running campaigns. It happens organically with a proper SEO strategy plan.
  4. Keyword density of 3% of the content must be maintained. The words can go up to 6% of the content when a keyword is added with another word to make a keyword phrase.
  5. Blogs are the best source of getting in traffic. They are also up on the website pages to give better information about the company’s services.
  6. Keywords can be added in the captions of infographics, images, videos and other graphics on the website page.
  7. The Search Engine algorithms called the crawlers and spiders index and rank your website based on the keyword proximity and prominence. Make sure you get the right keywords placed in the Meta Tags first as the algorithms start their search right from the Meta Title.

These are the essential tips that you need to know about any SEO before taking up an SEO service from an SEO company in Durgapur or anywhere else. Google and other search engines keep updating the word count, keyword limit and other optimizing features. You need to keep yourself updated with all these rules and stay in line with the happenings of the services provided by the digital marketing companies. With all these tips, make sure you choose the right SEO Company to build your business empire.

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admin July 31, 2019 0 Comments

Know the Facts Before Hire an SEO Service Provider

Build a website is not a big deal. The next phase is the promotion of the site. Do you know why the popularity of SEO is in a growing phase, if not then have a look at the stats below:

Approx 80% of users prefers organic search results
Voice search will grow up to 75% by 2022
More than 40% of all Google searches are local
By end of 2020 mobile searches will go up to 90%

Everybody now aware the fact without SEO you cannot sustain in the market. SEO depends on the various algorithms, it is good to learn more about SEO services before hiring an SEO company or freelance SEO professionals.

SEO is the best option to promote your website in a feasible way. The objective of search engine optimization is to build traffic and obtain a top position in SERPs. In Durgapur, there are many SEO services providing company but the question is are they capable enough to full the objectives of the client. It has been noticed that many companies do the false commitment to their client and as a result, after 2 or 3 months they become frustrated and not continue the work anymore. The main reasons behind that are:

1. Make False Commitment to the client
2. Lack of Proper SEO knowledgable Executives.
3. Improper project deal.
4. Lack of understanding the exact requirements.

Many companies in Durgapur is hiring SEO Executive for their SEO projects without conducting a proper interview. That is the main reason for failing client objectives. So it is important to know more about the SEO company with whom you are going to work.

Here are the SEO phases we generally follow:

On-page Optimisation: On-page is a vital task for the ranking website in the top at SERP. We optimize your on-page by improving the ranking factors such as h1 tag, canonicalization, page load time, meta titles and description, alt tag, image optimization, sitemap creation, and robots file.

Off-page SEO: Off-page optimization is mainly called link building. We build quality backlinks through article, blog, press release, bookmarking, directory, blog comments, business listing, video, image, forum submission that helps to boost traffic of the site.

Competitor Analysis: Before starting your SEO you should know your online competitors. We use SEO tools like semrush, mozrank to do competitor analysis.

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admin September 11, 2018 0 Comments