There is a potential job scope in Digital Marketing, especially for those who are pursuing MBA/BBA in the marketing field.
You can find a better pay scale in the Digital Marketing field in comparison to any other job role.
Till today, 90% of MBA colleges, even IIMs are still don’t have any Digital Marketing curriculum.
Sorry to say that, still in India have lack of Digital Marketing Expertise. To fill up the scarcity in the upcoming day’s lot of jobs will be created in the Digital Marketing field. There is not enough expertise in the digital marketing field to give training to MBA / BBA students. There are major gaps in how digital marketing and related technologies are introduced in marketing courses.
Reasons to learn Digital Marketing for MBA Students:
New Job Opportunities:
Now the Government focuses more on digitalization through various programs like E-Governance, Make-In-India, Digital India, etc. To be a part of such programs you need proper digital marketing learning Digital Marketing is now a choice it’s mandatory now.
Good Pay Scale:
Digital Marketing offers a Lucrative pay scale compared to any other job profile. Especially if you have an MBA degree then the minimum annual CTC starts from INR 6-8 Lakhs. For the last 4- 5 years, there has been a significant hike in Digital Marketing Salaries.
Potential Market: Th current market has a huge demand for skilled digital marketers. According to trade analysts, India needs more than 2 lakhs of Digital Marketer on an immediate basis. So It’s a golden opportunity for MBA (Marketing) students.
Traditional Marketing Vs. Digital Marketing Job:
The scope of getting a job in traditional marketing is reducing day by day. whereas if you look at popular job sites like Shine, Naukri, Timesjobs more than 90% of vacancies in marketing jobs require an MBA in Digital Marketing. So you can’t it anyway. Many big FMCG, Automobile, IT industries continue hiring sales and marketing personnel. Not only that start-up companies also looking for MBA/BBA passed out candidates. Thatswhy sales and marketing professionals are now upgrading their skills in Digital Marketing to cope up with the industry requirements.
Digital Marketing Course Modules
Have a look at the topics covered in Digital Marketing
SEO(Search Engine Optimization)
SMM(Social Media Marketing)
PPC (Pay Per Click) Advertisement
Email Marketing
Affiliate Marketing
Lead Generation
Inbound Marketing
Top MBA Colleges in Digital Marketing:
Centurion University of Technology (Bhubaneswar)
Indian Institute of Digital Education (Mumbai)
Symbiosis(Pune)
Graphic Era University (Dehradun)
UnitedWorld School of Business (Kolkata)
RIMT University (Punjab)
At Educational Excellence we provide a complete Digital Marketing Course for MBA / BBA students and also provide admission to top MBA Colleges in Digital Marketing.