Digital Marketing | Educational Excellence - Part 3
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How to add Amazon Affiliate Link to WordPress Website?

Are you a passionate blogger or do you own a WordPress website? How do you generate traffic to your website? Affiliate marketing is an extravagant money-making strategy used by millions of website owners. Amazon, the most trusted online shopping portal is giving you a great chance to earn by adding the Amazon affiliate link to your WordPress website. If you want to earn this way, have a sneak peek at the essential notes and steps.

Why WordPress?

WordPress is one of the easiest platforms to build your website. You can either build an e-commerce site, a blogging site or a site in any niche and WordPress itself has a lot of themes and other options that are self-explanatory. All you have to do is buy a domain and host it on this easy-to-use platform.

 What is an Affiliate Link?

An affiliate link is an external link added by the website owner on his site. Viewers on clicking this link will access a webpage of another website, and that website pays this owner a certain price. This is a form of affiliate marketing.

In our context, Amazon pays the website owner when the site owner adds an affiliate link that leads the users to a landing page in the Amazon site.

What are the credentials that one needs to have for adding an Amazon Affiliate Link?

  1. Affiliate links of Amazon can be added on a webpage only if the link and the content synchronize together.
  2. Having a blog page to add the Amazon link is an extra advantage.
  3. You will have to sign up on the Associates central of Amazon.

 How can one add an Amazon Affiliate link on their web page?

Adding an Amazon link is easy and you can add the link on your WordPress site following these simple steps.

  1. Login into the Associates Central of Amazon.
  2. You will get a search bar on the page you reach immediately after you login. You can search for relevant links over here.
  3. Type any item name that is relevant to the niche or topic of your website content or blog.
  4. You will get a list of the product links closely related to your search.
  5. The search results you get are nothing but the link builders. You can choose one of them and link it to a text phrase of your site’s content. You can also link it to an image on your site, but simultaneously not to both.
  6. A box appears on your screen. Copy-paste the text phrase in the space given and click on the button ‘Highlight HTML‘.
  7. Another tab opens up and you will have to click the HTML option to check if your link is created.
  8. This will take you to another task page and show you your created link if it is successfully created.

 Try creating an Amazon Affiliate Link and add it to your WordPress site. Extra earning does no harm.

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admin July 21, 2019 0 Comments

How to Monetize YouTube Channel

YouTube’s changes its policy time to time and that creates a buzz among those who monetized their videos. We will discuss the entire monetization process here. We need to understand the process of monetization. Follow the step below:

Step1  To monetize YouTube channel you requires at least 4000 hours watch time within 1 year along with minimum 1000 subscribers. According to this policy YouTube now prioritizing on watch time to keep users engage on the platform as long as possible.

Step2 Prepare your channel for monetization. It can take up to 30 days for YouTube to review your channel and you have to wait for another 30 days if your application is denied. Most common reasons for that YouTube doesn’t approve monetization are duplication.  You need to keep one thing in my mind when you are using stock footage and audio, make sure that you should have all the right licenses in place.

Step 3 Click on my channel in dropdown option then click on your icon in the top right corner of the screen. Click on YouTube Studio.

Step 4 In the YouTube studio, you will find the channel menu on the left-hand side of your screen, click on other features> Monetization and then click the start button.

After completing the above steps you need to accept the YouTube Partner Program terms and condition. For that sign up for AdSense or connect to an existing account to enable your channel for monetization. YouTube allows setting your monetization preferences. you can change your preferences later on.

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admin June 24, 2019 0 Comments

Tips To Create Amazon Seller Account

STEP 1 Register on Amazon seller account by visiting at Amazon seller page. Fill all your details like business name, address, phone number, email id and so on.

Step 2 If you have a registered firm or company then you have put that legal name. If you don’t have a firm and want to sell products that come under the tax exempted categories then you have to insert your name.

STEP 3 You need to verify your mobile phone number.

Step 4 You need to insert basic seller information like-your store name, primary Category, complete business address.

Step 5 Amazon provides fulfilment network. If any seller chooses the fulfilment option then it is required to send his products to the Amazon Fulfillment Center and if there any order is placed by the buyer, Amazon fulfilment centre sends the product to the buyer by a courier. The seller’s responsibility is to pack that product and dispatch to the buyer. To dispatch you can either choose Amazon easy ship service or courier service.

Step 6 You need to insert your GST number if it is available, If it is not available then you need to mention that you want to sell it on GST exempted category. You can update GST number later on.

STEP 7 This seller interview part is essential where you need to answer some basic questions like-
In which categories you want to sell your product?
Where do you get products?
What is your average turnover?
How many products do you want to sell?
Do you sell on any other website or platform?

STEP 8 In the Dashboard pages you need the following details for the registration process.
A. Products to sell
B. Set shipping Rates
C. Bank Account Details
D. Tax details
E. Default Product Tax Code
F. Signature.
The dashboard gives you an insight into your seller account.

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admin June 8, 2019 0 Comments

An Educative Guide to Instagram Affiliate Marketing

Instagram has become so popular globally and has a huge number of active user base. That is why Instagram affiliate marketing gaining popularity.  To be an affiliate marketer on Instagram the primary focus is to bring traffic as much as you can. Instagram provides tons of opportunities to you whether as a brand looking to promote their product or as an affiliate. Today we are going to discuss Instagram affiliate programs.

Step1-    First you need to build a relationship between a user and an affiliate marketer. You need to give some sort of information on a company’s product or service on the marketer’s website, social media. The affiliate marketer describes the product or its service in their social media post. They can earn commission on each sale and that can be attached to their post through a URL link with unique affiliate code added to the end in the description of that post. When these promotions are done on Instagram affiliate we call it Instagram affiliate marketing.

Step2- Like other social platforms, Instagram does not allow you to place a link when you post a photo. Affiliate marketers on Instagram get people to enter a link with their affiliate code into their browser and buy a product.

A) Affiliate link in your bio (Permanent)-if you are an affiliate for one brand.

B) Affiliate link in your bio (semi-permanent).-if you want to promote a different product with each post.

C) Use a linkable Instagram gallery app.

D) Include the Affiliate link as swipe-up in Instagram, stories for this you need to have a business account with 10,000 followers.

E) Include the affiliate link in your photo, photo description or Instagram story.

Step3- We all know the benefits of Instagram affiliate marketing. But there are also other things like:

A) Increases brand awareness, engagement and following on Instagram.
B) From the perspective of a brand Instagram affiliate marketing helps you to create a new relationship. These relationships help the affiliate marketer.
C) Instagram affiliate marketing offers some amount of profit through these partnerships.

Step4- The most important thing is the followers. You need to be active on the influencers on your page, not a bot or paid followers.

Step5-The brand you are promoting should have a good influence on other people as well as add value

Step6- Follow the steps to increase Instagram followers

A. Use Instagram hashtags properly and tag the picture with your followers.

B. Be active on Instagram and post something on a regular basis.

C. Running a contest is a good way to interact with your followers.

D. Cross-platform promotion.

E. Run a blog for affiliate marketing

 

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admin April 12, 2019 0 Comments

Get an Advanced SEO Training by Qualified Faculties

SEO’s primary objective is to increase rankings of your websites with a specific keyword.Many corporate companies look for SEO specialists, experts and the demand is increasing day by day. Lots of jobs will create in this field in the upcoming 4-5 years. In India, there are many Institutes who are providing SEO-Digital Marketing training both online and offline. Here we are going to discuss the details course module.

In SEO Onpage Optimization course includes the following things.

1)    Loading speed Optimization

2)    Keyword Analysis

3)    Optimize Website

4)    Create Meta Title & Description

5)    Create Robots, Sitemap

6)    Image Optimization

7)    Create a Canonical Tag

8)    Alt Tag Optimization

9)     Implement Structure data

10)     Make Website URLs SEO-Friendly

11)    Webmaster Set Up

12)    Breadcrumb Optimization

13)    Create custom error 404 pages.

14)    Social icon integration.

15)    Internal navigation check.

SEO Offpage Optimization course includes the following:

1)    Directory submissions

2)    Search Engine submissions

3)    Blog submission

4)    Article submission

5)    Press release submission

6)    Social Bookmarking

7)    Classified Advertisement

8)    Content sharing

9)    Video submission

10)    Image submission

The SEO course duration is about 4 months.  If you want to choose SEO as a career option it will help you to get a job easily in any IT company.

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admin March 29, 2019 0 Comments

WhatsApp Following in the Footsteps of Facebook

Can you imagine a life without WhatsApp in today’s age?
The majority answer will be no as WhatsApp and such other social media are inseparably integrated with our lives. Around August 2018 Facebook became one of the biggest advertising platforms with the help of target advertising. A large number of irrelevant or relevant ads (ideally customized to our needs) from various businesses kept pushing their way into our feed not only on Facebook but also Instagram and Messenger by collecting our related data. This has been an extremely profitable feature for the three companies as well as the brands and businesses advertising through them. Facebook made a profit of 26.2 billion dollars through its advertising tools alone. After massive turnouts like it are quite probable that WhatsApp might also follow its footsteps. It has more than 1 billion daily active users so making it an advertisement platform will obviously be very lucrative.

WhatsApp has already become a very convenient advertising platform for smaller developing businesses to advertise their products especially after the addition of large WhatsApp groups and WhatsApp statuses and it will be even more beneficial if it becomes an advertisement platform. There have been some serious strategies of advertising under testing: ads might pop up in the between statuses like in Instagram or users can directly open up a chat with businesses like having a conversation or they launch a completely separate proper WhatsApp Business API for business accounts. All these strategies are currently under testing in a closed group until successful.

It is actually very ironical because WhatsApp, in the beginning, was the only social media platform that was completely anti-advertising but it is an innovative digital marketing strategy.
According to DeFazio, CEO of SocialBaker and Yuval Ben Itzhak, there have been mixed reviews about this impending new initiative users might feel it be too intrusive and invasive of their privacy and turn averse to it but on the otherhand, it might attract more people like it did in the case of Facebook. There is also another side-effect of users being troubled by the limitless and consistent persuasion by ads.

WhatsApp was originally developed for easy & simple transferring and sharing of messages, photos, videos, documents, and other information. Its objective was to reduce the distance among people but now by it being turned into advertising platform businesses and brands can reach a more specific audience and in turn provide them with more of customized convenient service. That is why everything is under scientific testing now in a closed group to properly work out this whole initiative.

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admin March 21, 2019 0 Comments

Few Easy Ways to Become a Successful Digital Marketer

Digital marketing especially works in social, electronic and other digital platforms and has access to mass markets with affordable prices. People are addicted to the world of social media because of the mobile phone, laptop, computer etc. That is why the marketing industry also adapting to this change. Social media users are increasing day by day.

Through social media, you can cater to a large number of audience. Nowadays digital marketing has become one of the most important aspects of a business. Because of digital platforms, people can see advertisements, products and various things on your electronic gadgets. Today every businessman knows that without having a social media presence they will not be able to survive and also not be able to beat their competitors.

Digital marketing methods are far more affordable than traditional marketing methods. The biggest example of digitalization is when demonetization happened an online money transactions company has become a million dollar company. In digital marketing, the most important thing is the content. You need to give attractive, innovative and interesting content that will engage your audience with your website. There are various methods of digital marketing such as social media marketing, email marketing, SEO, Youtube video promotion and so on.

Digital marketing is used to promote various brands and works through various online platforms and website channels. A digital marketer works to promote a company’s products, services online. Digital marketing plays a pivotal role to create awareness of any brand among consumers and increase its popularity.

Few important things a successful digital marketer should have:

1) Ability to write engaging and Creative content

2) Good understanding of audience behaviour

3) Ability to learn quickly

4) Listening skills to understand what the consumer exactly wants.

Digital Marketing is very important in today’s time. Many big companies are hiring digital marketers to promote their brand. There is a very high demand for this job. In my opinion, it is a very innovative and good career option.

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admin March 17, 2019 0 Comments

Various Ways to Earn Money through Digital Marketing

Out of many, Digital marketing is the best platform to make money online. It helps to make the good amount of money online sitting at home. There are no shortcut methods. To earn from Digital Marketing you need to learn it first.

Why Digital Marketing?
Traditional marketing does not allow you to interact with your audience. There is not much variety and choice are available for customers whereas Digital marketing offers plenty of platforms to interact with customers.

Benefits of Digital Marketing
Through Digital Marketing you can target your local as well as international audience. Here is the flexibility to customize campaigns in accordance with factors like gender, location, age, and interests.

In Digital Marketing, people can opt out if the advertisement is not relevant to them.

Build Interaction with Audience: Build a relation with your audience through digital marketing. The audience who will be your future customers. Convince them to visit and search products or service related information at your website. Their buying decision depends on what you are offering.

Cost Savings: The cost of Digital Marketing is low compared to traditional marketing.

Easy to Analysis: Tools like Google Analytics allows tracking traffic and their source at any time that may help you to adjust your strategies as per the reports.

Influence of Viral Promotion: With the help of social media now its easy to viral your content that grabs user attention.

Here are some ways that will help to make money online:

Content marketing
SEO
Social media marketing
Affiliate marketing
Email marketing

Content Marketing:
Millions of people search on the internet nowadays. Content marketing is a great platform to reach those people. Good content marketing can make a better visibility of your website at search engine result pages. In the age of the internet, the customer is smart enough. Before buying something, they research a lot starting from price to quality. So your content must be good enough that create user engagement.

SEO:

SEO is the process to improve the position of your website ranking. SEO experts do the optimization to make it ensure that best-performing keywords will be top at search engine result pages.
To earn money from SEO you need a handsome amount of visitors. For that, you require quality backlinks that attract traffic to your website.
Some ways of Link Building:
Guest Blogging
Article Submission
Directory Submission
Video Promotion
Social Bookmarking

Affiliate Marketing:
If you want to make money online then do Affiliate Marketing. It is something like recommend someone to purchase products from a referral link. If someone buys something from your referral link then you will be entitled to a commission from that sale. Thatswhy it is also called Referral Marketing. Big e-commerce marketplaces like Amazon, eBay Alibaba provides the opportunities to join as an affiliate program and earn money online.

Email Marketing:
Email Marketing is an inexpensive way to send an email to thousands of customers in a single click. There are many email marketing service provider available on the internet through which you can send mail at a free of cost. MailChimp is the best platform to do so. Here you will find ready-made templates. Also, you can upload your own design template.
More than 60% online consumers decide to buy products after receiving email template at their mail.

 

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admin February 11, 2019 0 Comments

Follow the Steps to Become a Flipkart Seller

Anyone can join Flipkart as a seller. But these steps are mandatory to join.

1. Anyone can sell their products on Flipkart either as an individual or as a company.

2. For Flipkart seller account, you need to indicate what kind of business you run. It requires identity and address proof. During the registration process please make it sure that all required business-related documents like Business name, PAN card, TIN number, GST number etc are submitted to Flipkart.

3. You need to submit your Bank details along with IFSC code. If you have an existing bank account then submits that information as well.

4. After login at Flipkart seller account, set it up to start selling products.

5. A dashboard will appear after login at seller account. You can use it for the promotion purpose. You also get analytics report on the dashboard.

6. When you will make your first sell the payment will be credited at your linked bank account with 14 days.

Types of Products You can sell:
Clothing Accessories
Electronics Gadgets
Beauty and Cosmetic Products
Home Appliances
Shoes
Home Decorations
Kitchen Accessories
Gaming Accessories
Shoes and many more.

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admin February 6, 2019 0 Comments

Youths of Durgapur are Showing Interest to Learn Digital Marketing

In the last 4-5 years, India has grown at a rate of 7- 8%. Our beautiful city Durgapur is also growing very fast and tends to become a smart city. We are in the age of 4G. Our habits of purchasing have also changed. Here SEO( Search Engine Optimisation) plays a big role. Durgapur-Asansol is the Industrial area. It connects states like Jharkhand, Bihar.  The infrastructure and geographic location encourage investors to set up Factory, plant or small scale industry like IT only because of the availability of the skilled workforce.

Now the point is how to grow business through Digital Marketing? The simple answer is SEO. In recent research, it reveals that many young colleges passed out students are interested to learn SEO, Digital Marketing. But they are confused where they will go? Educational Excellence brings golden opportunities in front of them. Now they need not worry. Time by Time Educational Excellence will provide a free workshop on “how to earn after learning Digital Marketing”.

Youths of Durgapur and Asansol who are suffering unemployment problem will get the right track because by 2022 plenty of jobs is going to be created in the field of Digital Marketing worldwide.  Many Durgapur based IT company already providing SEO, Digital Marketing services. Time by Time they also require trained professionals. Unfortunately, the youth of Asansol and Durgapur does not get the chance. Because there is a scarcity of proper SEO training institute. Educational Excellence brings opportunities for you. We are only SEO Digital Marketing Institute in Durgapur who have Google certified trainer.

There is no particular age limit to learn SEO. Everybody can learn SEO Digital Marketing. It is a skill that can be learned from online as well as offline.

You can choose Digital Marketing as a career in this way:

  1. Work as a Freelancer for individual client
  2. Join any Digital Marketing company

 

 

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admin January 19, 2019 0 Comments