Digital Marketing | Educational Excellence - Part 2
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Women Empowerment Through Digital Marketing

Nowadays, women are raising their contingency to get absorb with comfortable people; so that they are capable of bringing out their thinking’s in front of all. Opportunities for various businesses have no way to come closer to women than ever before. These opportunities help women to unleash their skills and capabilities.

Digital Marketing is now an appropriate platform for many aspiring women who’re forced to become just a housewife, this provides several possibilities for women to discover and make an advantage from it. Henceforth, this appears to be the safest and secure way to enhance and understand their wishes for a better future.

Women in the Field of Digital Marketing

Digital Marketing has inspired women to converse and discuss matters related to their society freely. Nowadays, the brand-new digital marketing has efficiently managed to turn easy and simple thoughts into major leading brands. Feminism has taken a brand-new turn and has bought a new form and has helped for empowering women in the field of digital marketing. The keywords today are equality of gender and empowerment of women. Digital Marketing has taken the maximum position of the powerful tool for the release of women in the 21st century.

Successes of Women in Business.

The scope for growth and business is very strained. The come up of digital marketing strength has challenged all this. Nowadays, as it’s a digitized world, so the huge digital landscape is present anywhere and it has dashed with the accomplished stories of women whose audacity has helped to cross all the hurdles.

Digital Marketing and its Career Opportunities for Women

Digital Marketing provides a wide range of careers like:

A) Blogging: Blogging is the simple and easiest way to earn money working from home. Anyone can start their blog and monetized it for Adsense.

B) Digital Marketing Entrepreneur: Digital Marketing enterprise provides digital marketing jobs to small as well as large operating businesses.

C) Freelancing: Freelancing allows women to work at flexible hours, and thereby it is one of the most preferable options for housewives to work as a part-time Digital Marketer.

D) Affiliate Marketing: Affiliate Marketing is one of the popular ways to earn money by selling products of E-Commerce marketplaces like Amazon, Flipkart and many more. Many women now join as an affiliate marketer and earn a handsome amount per month from product selling.

 Planning and Raising the Status of Women in Society.

Apart from career and organization, digital marketing is efficient in other walks of life. A woman can raise her voice against various issues on this onset of digital media. This implicates paradigm change in life, thereby helping them to socialize with others in society.

The advent of digital marketing has helped women to enrich their skills, potentialities, thoughts, and creativity in all the areas of life. Therefore, we can say that digital marketing has turned out to be an effective tool for empowering women.

 

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admin January 7, 2020 0 Comments

Scope of Earning in Digital Marketing Field

In today’s digital age, we all getting digitally enhanced day by day, where people today are running to earn their living. This makeshift from the past decade to today’s digital world is called ‘Digitization’.

The Digital Marketing industry is shriveling with opportunities as every individual and company is seeking to leave a digital impact on the web world because the internet has become an effective platform for branding, advertising, and marketing of various products or services.

So for becoming a creative, challenging and fast-paced Modern-day Digital Marketer, one should possess proper skills in online marketing. Digital Marketing has simultaneously reached its peak.

The Marketing techniques for learning and earning good for a digital marketer is devised in such a way that whenever a student graduates from an institute, then they can back upon the field of Digital Marketing. There is an enormous scope to earn as per one’s skills.

The main objective of a Digital Marketer is to maintain a web presence on the search engine sites by establishing the product’s goodwill and thereby promoting an increase in the sales of that product. The Digital Marketer always has to remain updated with the proper issues and with the recent news on the worldwide web.

Scope of Digital Marketing.

A Digital Marketer has a bright future given the availability of the jobs. As this arena of Digital Marketing is not very stagnant, so every change in this field will bring new opportunities for a digital marketer. 

In India, the average salary for an experienced Digital Marketer is INR 4 to 8 Lakhs yearly where A fresher’s earning is between 2 to 3 Lakhs yearly. So a career in the field of Digital Marketing may seem so glamorous but it’s very challenging.

Henceforth, for the vibrant youthful population, digital marketing is very important for building their careers. Most importantly, the best thing about Digital Marketing is it can be continued from one’s convenient location.

 

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admin January 1, 2020 0 Comments

Average Earning of an Indian Blogger Per Month

A Blog is similar to an online journal, or like an online diary. Typically it is a collection of contents that are present in an organized manner. A Blogger is a person who creates the content like be it-blog articles, web articles, posters for any blog, etc.


The Blogging industry in India is one of the most growing’s, industries in the world. Many Top Indian Blogger’s Earning astonishing you, it is something between $20000- $30000 per month.

 

How are the Indian Bloggers, so successful?

Blogging is a combination of good luck, hard work, and consistency. So the bloggers used to work very enthusiastically and diligently, and they always look ways to look forward to the blog, they are working for.

When these bloggers at the end of the day complete up with their blog that can be catered for everybody present around the globe, then their conversion rate of generating sales through various means becomes considerably higher than most of the other bloggers.


The basic revenue model of an Indian Blogger:

Google Adsense: Advertising is important. It won’t be difficult to build a loyal audience through AdSense, BuySellAds, BlogAds, these are the good ad networks. Advertisements depend on the interest of the audience. Google pays only those bloggers if their visitors click on the advertisements posted on their blog.


Affiliate Marketing
: This is a platform that turns a blogger into a product seller. This helps a blogger to create links for a product that is available on Amazon, and every product that gets sold will make a handsome amount of commission.


Product Selling
: A blogger can sell the products that he wishes to promote on a website.

 

These are a few basic mechanisms for the generation of revenue, which are available to a blogger.

So a blogger, who usually spends Eight to ten hours every day, can at least earn minimum Rupees one to 1.5 lakhs per month, but on the condition that the blogger should have a detailed conception of the SEO concepts.

The bloggers who are successful today always had the right guidance through reputed organizations.

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admin December 30, 2019 0 Comments

5 Email Automation Tools for Email Marketing Campaign

Here we have mentioned some popular the email marketing automation tools that any business may use for their email marketing campaign. Let’s have a look below:

1. EasySendy

EasySendy is one of the powerful and effortless email marketing software. You can launch various email campaigns to engage your subscribers/customers with autoresponders and automated drip email campaigns.

  • You can create and embed email list forms.
  • Build email list segmentation based on single or double opt-in.
  • It offers professional email templates to catch the eyeballs of targeted audiences.
  • Evaluate subscribers’ real-time reports for successful email campaigns.
  • Integrate this tool with different platforms like Amazon SES, Mailgun, and Sparkpost.

2. Aweber

It is also a very popular and affordable email marketing tool, especially among small business clients. It helps to keep in touch with the subscribers.

  • Get a free email template over 700 are available at Aweber.
  • You can easily send HTML newsletter
  • Using the email automation option you can create welcome mails.
  • Find complete analytics, email tracking, delivery report.

3. MailChimp

MailChimp one of the most popular and user-friendly free tools that helps to send thousands of emails easily from the website.

  • First, you need to have a Mailchimp account. It permits you to integrate any WordPress site with your MailChimp account. 
  • You can build catchy optimized forms or integrate any form with your existing website.
  • Maximum features are included with the free plugin. You may use the premium version to explore more features.
  • You can connect with your MailChimp account in seconds.
  • You can easily create mobile-friendly Sign-up forms.

4. ListBuilder

You can easily create, analyze, send bulk email using the ListBuilder email marketing tool. It is a free tool by which you can add popups to your website.

  • You are enabled to change background button text color, text font and design of the website.
  • Mobile-optimized pop-up tool.
  • It provides you unlimited predesigned, professional templates tailored to reach a particular audience.
  • This one-click integration tool and very easy to handle.

5. Campaign Monitor

This is one of the finest tools that enable you to customize the campaign where you can easily design your own message for the audience. You can find a detail analytics report on your email marketing campaign.

  • You can divide the email list based on the user’s interests. It helps to increase sales and build relationships with customers.
  • You can easily integrate this tool with different e-commerce platforms like Magento, Shopify, Salesforce.

6. Constant Contact:
Constant Contact is an Affordable easily handle Email marketing application that will help to import customer data from email service providers like Gmail, Microsoft Outlook, Google spreadsheets.

Have many free email template that you can use for the campaign.
It offers you to monitor ad campaigns on social media like Facebook, Instagram, Google.
Responsive mobile device apps facility is also available here.
These are some email marketing tools that you can use to grow your business.

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admin December 17, 2019 0 Comments

Tips to Make a Video Viral

Here are Some Basic Tips Below-

Create the Viewer’s Attention:

The video must be engaging to grab full user attention. The best thing is to interact with the audience in such a way: ask them a few twisting questions, give some facts, present some statistical data in the form of graphics. It will better to put a call-to-action option that may help to keep the audience focused during playback.

Maintain Video Quality:

Before shooting the video you need to think twice regarding the quality. Make sure that video quality is not less than HD.

Make the Video Short and Meaningful: Most of the length of the viral video on social media varies in between 30 to 60 seconds. Keep in mind the video content shouldn’t very tricky that can make users confused!!! 

Share Video in Social Platforms: It is very essential to share your video on social media platforms like Facebook, Instagram, YouTube. You also can target your audience based on many factors like their interest, demographics, age and so on. This way, you may gain access to a more specific group of users who may benefit by watching your video.

Focus on Content: Content is the main thing behinds the viral of any video. Research on the content that is very clear, crispy and engaging. The audience always prefers to share such content on their social media platforms.

Educational Excellence provides training on how to do viral video marketing on social media platforms.

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admin November 14, 2019 0 Comments

Jobs Opportunities in Durgapur at The Field of Digital Marketing

Durgapur is a Tier 2 and one of the developed city in Eastern India, popularly known as the Steel City. But the scenario has been changing very fast. It is now the favorite destination of IT investors only because of the mass availability of technically sounds workforce.

From the Govt level taking care of infrastructure development so that Giant Company can visit and invest here because Kolkata Market has been already saturated. Many jobs will be created in Durgapur in the upcoming days and especially in the field of IT. Digital Marketing is one of the leading sectors where maximum jobs will be created in the upcoming days.

Educational Excellence is focusing on to train the youths and small business owners so that they can become a successful digital marketer.

Why Take Admission at Educational Excellence?

  • Get top class certified faculties who have industrial work experience.
  • Live training with doubt clearing sessions
  • Updated digital marketing course module
  • Very nominal course fees
  • Full job assistance

Various Job Roles in Digital Marketing:

Currently, there are various kind of jobs role available in digital marketing depends on the company’s requirements at a different level. Some of them are:

  • Digital Marketing Executive
  • Digital Marketing manager
  • SEO Executive
  • Social Media Marketing Expert
  • Digital Marketing Copywriter
  • Search Engine Marketing Specialist
  • Content Marketing Manager

There is a scope to earn a handsome amount of money. It majorly depends on organization size and job role. But we have generalized an overview of the average salary ranges below:

Role: Digital Marketing Manager

Salary: 4-10 Lakhs/Annum

Role: SEO Manager

Salary: 3-7 Lakhs/Annum

Role: SEM/PPC Expert

Salary: 3 lakhs to 5 lakhs/Annum

Role: Social Media Manager

Salary: 3 lakhs to 5 lakhs/Annum

Role: Content Marketing Manager

Salary: 2.5 lakhs to 5 lakhs

To get a jobs in Durgapur, join our certified Digital Marketing course where we cover up all every module which will enhance your skills.

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admin October 23, 2019 0 Comments

Mold a Career for Yourself as a Digital Marketing Professional

Does the term “Digital Marketing” sound familiar to you? If yes, then you are one step ahead to understand how this can be a promising career for you. If not, then it’s high time that you brace yourself up for one of the best career options that you can pick to have a lucrative income. Digital marketing is one of the newest waves of advertisements using the online platforms that target to reach directly to the desired group of the target audience. And more and more people are enrolling for this as a course and moving ahead towards a bright career opportunity. Even you can make the most of a Digital marketing training course and get yourself ready for an excellent job. 

 

Digital Marketing is not just one thing. It encompasses under it a lot of strategies involving Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Online Reputation Management (ORM), and Email Marketing, to name a few. All these strategies and techniques are aimed at increasing the online presence of business ventures and boost the sales and traffic generation to the sites. With every passing day, the demand for professional Digital Marketing Executives is increasing. Therefore, you must get your skills honed to perfection by enrolling for a Digital Marketing course in Durgapur.

 

The most significant advantage of using Digital Marketing strategies for any business is that it exponentially increases the reach of the company. It also diminishes geographical barriers without having to invest much in the advertisement techniques. Organic and paid- these are the two different approaches to get the desired results for your business. The plan that is followed depends upon the budget that a person has and the amount of money that he wants to invest for the same. Experts trained from any advanced institute of Digital marketing will be able to work in the most promising way to get the best results for your business. And this is why you can enroll and get ready to become one of these most sought after professionals in today’s time.

 

If you want to see yourself as a professional digital marketing manager, then you first need to enroll for a Digital Marketing course in Durgapur. You can easily find the best institutes offering the same by doing a quick research online. Most of the institutes providing training in Digital Marketing in Asansol have the most flexible fee structure for people from all backgrounds to enroll and upgrade their skills. So, instead of wasting your time thinking about what can be the best career for you in today’s time, you can opt for becoming a Digital Marketing professional. You will surely be making a great career out of this and who knows you can switch from a regular job to working as an independent freelancer.

 

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admin October 12, 2019 0 Comments

All About YouTube Influencer Marketing Strategy

As the world gets access to the internet very easily, many sticks on to social media sites to stay connected with the world, beat boredom, or even to feel light during work pressures. The people are so much on these sites that the marketers have beautifully used this platform to market their products and services. Many sites have a billion users. Apart from Instagram and Facebook that has already risen to fame, YouTube is the other platform where many sticks on to.

The Power of YouTube: They say, “Visuals are a better mode of communication rather than pages of write-ups”. YouTube is used by all kinds of users – the master readers as well as the ones who do not prefer reading. A visual way of depicting any sort of communication gives everyone a clear understanding as to what it is, along with keeping them entertained. YouTube works exactly in the same way. With billions thoroughly connected to it, YouTube can be the ideal marketing destination for anyone to promote their services. It can be done be running short ad videos in between the main video like an advertisement. It can also be done by using influencers.

A YouTube influencer is a person who has a command over YouTube. He is a great spokesperson who has a huge number of followers and can rightly pitch the sales of any product or service. One such influencer who was the first one to get the maximum of likes and subscriptions was Franta, a youngster. He started his journey on YouTube in 2010, and by 2014, he had over 390 million views and over 5.7 million subscribers to his channel. He was the biggest influencer in those times. With time, there are now a million influencers in the market.

YouTube is ranked as the second most popular social media site after Facebook. It almost receives over 30 million visits every day. Investing in this platform for marketing is always a win-win, only when you do it with the right pitch and path. Among the most popular marketing strategies, influencer induced marketing has been showing amazing results. Here is a glimpse of this strategy.

1. There are many influencers in the market. You need to choose the right one according to your product niche and budget.
2. Your influencer must be known in the market and must have a great number of subscribers and viewers.
3. The video that is going to be pitched for the YouTube influencer marketing strategy has to be short, creative, up to the point, and most importantly engaging. The quality of the content as well as the camera matters.
4. Titles and Call to actions in the video need to be very strong.
5. A lot of commenting, sharing and responding to comments need to be done. This keeps the engagement of the influencer video ‘on’.
6. The brand channel and the influencer channel need to set up goals and targets before the promotion of the videos.

With all this, the one planning to promote a product on Youtube will get in many leaders with the help of the YouTube Influencer Marketing Strategy.

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admin September 15, 2019 0 Comments

The choice is Up to You Whether Choose Digital Marketing or Traditional One

The way marketing of products and services has evolved, every brand and business uses technology to reach out to the maximum number of people. Internet becoming an integral part of everyone’s life.

1. Leveling the Playing Field with Digital Marketing:
Big business may have an advantage in some areas in the offline world, like elaborate storefronts, big-budget marketing initiatives to attract customers, etc. But in the online world, it is not the size that
matters, it is the strategy. Anyway, a well thought through online experience for the customer can beat many elaborate storefronts. And none of it costs too much. In fact, the costs will be similar to what big
business will have to incur to build superior online customer experience. The economy of size is the only advantage here.

2. Measurable Results with Digital Marketing:
Marketers can measure results at each step through various Digital Marketing Tools. As a result, they can adjust their approach on the go, as against traditional marketing methods that become too dependent on finances for even the slightest of changes in approach. Each conversion can be tracked and lessons incorporated in the consecutive campaigns with digital marketing channels. You don’t have to wait for even a day to understand the performance of your campaign as the results are real-time.

3. Engaging the Audience in Real Conversations:
Lately, brands have understood the need for meaningful conversation with the consumers. While the costs of doing that in traditional methods will be prohibitive, even for big businesses, it is not so in the
digital ecosystem. With the consumers to make them feel connected with the brands they consume, it lays a lot of emphasis on real conversations. These conversations not only help the consumers’ form a
positive opinion about the brand but it also helps brand learn from their experience and deliver services that the consumers truly desire.

4. Non-intrusive Messaging:
Digital Marketing is highly relevant and targeted.
Everyone dislikes getting phone calls or promotional emails at inconvenient times. In Digital Marketing consumers have the option to refuse or accept promotional calls or email as they are already searching for products and services to buy,  The pressure of conversion on the marketing team is much lesser than compared with the traditional marketing team.

5. The global reach of every campaign:
Every campaign has a global reach, regardless of whether it is targeted to a specific area or target audience or not. This helps the brand to build a reputation beyond its geographical reach in a far more effective manner. Needless to say, the costs of doing the same will also be beyond prohibitive in traditional methods.

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admin September 12, 2019 0 Comments

Digital Marketing – A Pathway To Careers in Durgapur

In some cases, even the ones holding multiple degrees and post-graduation fail to get placed and find the right job. This is because of the job scarcity that India is facing. Our outgrowing population and limited employment options leave behind many skilled men without a job and livelihood. Here is where digital marketing comes into the picture. Digital Marketing is becoming a career option for many in Durgapur. Here are some reasons behind it.

Any company, firm or business has to spread the news and information about its services to the target audience to make sales and earn a profit. A right marketing strategy is needed for it. This is the earlier days happened as Television advertisements, paper advertisements, pamphlet distribution, door-to-door marketing, and other traditional marketing strategies.

 With the advancement in technology, internet access, android phones, and social media connects, traditional marketing is replaced by digital marketing strategies – the mere future for the coming generations. With digital marketing, one can spread any information to a million at once in much less investment. The Forbes Magazine has also announced that digital marketing is the only business that is going to last long in the market at least up to 2026.

To those who have a feeling that digital marketing is rocket science, it is not. It is just a skill that needs to be mastered with practical experience. Doctors, engineers, commerce and arts graduates and even the undergraduates are taking up courses to learn digital marketing. Many are building careers on this base while most of them make a career change and get into this.

Every company uses a digital marketing platform. Many hire in-house recruiters, while some take services of digital marketing agencies. The rest choose digital marketers who can freelance. The pay would be based on the experience. A fresher can earn up to 1.5lakh per annum while an experienced digital marketer can earn up to 5Lakh per annum. A piece of knowledge on the following is needed for it:

  1. Website Creation – Creating a website and hosting it is the first thing to be done when any business chooses Digital Marketing. WordPress sites are easy to host.
  2. SEO – Search Engine Optimisation is needed to get a good ranking in search engines like Google, Yahoo, Bing, etc. this is done with the manipulation of the right keywords.
  3. Social Media Marketing – This includes marketing on Facebook, Instagram, Twitter, Pinterest, and all the social platforms.
  4. Email Marketing – Sending mass mailers using tools like MailChimp, Benchmark, etc.

Digital Marketing is an ocean and mastering it is a skill. Learn it the right way and earn huge career opportunities at Durgapur and anywhere else in the world.

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admin August 9, 2019 0 Comments