Bollywood is worlds largest film industry in terms of production. In the 100 years of Indian film history, the tectonic shift of Hindi cinema has been noticed in terms of content, technology, promotion, and many other things. Marketers and film Producers are now forced to think about the new strategies of movie promotion. Here digital media plays a significant role.
While the taste of the audience has been changed in the last couple of years, the content of filmmaking has altered along with the business-related aspects of the trade. In Hindi cinema, the essential segments that are being reshaped are the promotional and marketing campaigns. The Actors and Actress full utilize the facilities of Digital Media for their film promotion.
If we go to flashback it reminds us the time when film artists and producers would prefer to go on the reality show, but now at the age of digital media, they spend more time on social media like Facebook, Twitter, Youtube, Instagram to promote their film. One basic advantage of social media is within a fraction of seconds it reaches to the mass audience. Thatswhy celebs nowadays are more curious about social media. In a word, the traditional promotional activities and other forms of media and PR engagement have taken a back seat already.
Fans now easily interact with their favourite star via social media. Digital campaigns have also been working excellent jobs for recent releases like Raazi, Race 3, Parmanu: The Story Of Pokhran, Pad Man and October. The Trailers and songs are launched directly on YouTube, where the reach is much wider than they were before. These new promotional strategies not only proved to be a successful one but also quite affordable.
Stay tuned with us to learn more about this shift in marketing campaigns at our next article.