Now advertisers will enjoy more transparency in Google Ad smart bidding performance. It enables advertisers to view the top bidding signal that reflects the success of their ad campaign.
There are some bidding signal that is not limited to any:
A. Type of devices
B. demographics
C. Time
D. Keywords
The smart bidding strategy report also includes a combination of these signals. Top bidding signals will be viewable for campaigns using Target CPA and maximize conversions on search. Support for Target ROAS and maximize conversion value will be available at a later date.
About Autor: Tapu Goswami is the founder of Educational Excellence. He is a Google Certified Digital marketing trainer. Apart from that he also loves to write a technical blog on Digital Marketing.