Now TikTok becomes one of the preferable advertisement platforms for big brands. It is a video creating app developed by Chinese Company ByteDance in 2016. Mainly TikTok is popular to make a short funny video. TikTok continues to work closely with the world’s top celebrities, Influencers, high profile personalities. It’s the major reason to gain huge popularity in a short period.
Using Hashtag in TikTok you can easily find the trending content. Anyone can easily take to participate in competitions or conducts challenges around the world. Many big brands and Digital marketers are now choosing the TikTok to make customer engagement and brand promotion. A Hashtag challenge is an activity through which you encourage TikTok users to recreate content and add your branded Hashtag into it.
From a business point of view, it will be a good decision to build a user base and promoting your product or services organically. Research data shows maximum TikTok users are fallen in between 18- 30 age group. By proper marketing strategy, you can hit this younger generation. One of the biggest advantages of TikTok is its user-friendliness to make a fun video from a smartphone.