How to Optimize Your Facebook Call Now Campaign to Drive More Calls
Among all social media channels, Facebook is the most popular one that is the main reason why most advertisers prefer it. Here we have mentioned some steps about how to drive phone calls from Facebook. Please have a look:
- Target Mobile Devices: Since 2016 advertising in mobile devices has been raised approx 84%, the advertiser is targeting mobile devices to drive conversion. You need a mobile-optimized add with a clear”Call Now” button so that the user can easily interact with the ad.
- Call to Action: For Facebook Advertisers A call now Button plays a significant role to generate leads. Your website must be mobile-friendly so that when a smartphone user clicks on the ad he/she will drive to a mobile-friendly landing page.
- Target Your Audience: Using the Facebook ad targeting option you can select those users who can interact with your ad by making a phone call. Facebook targeting option includes:
Location: Location targeting based on your country, state, zip code, or even distance from the business along with your local phone number.
Behaviors: It is based on targeting specific smartphone users.
Lookalike Audiences: targeting people similar to your current userbase by building a lookalike audience.
4. Call Tracking: Integrate call tracking numbers for your Facebook Ads to ensure the tracking of how many phone call has been made from the campaign. Optimize your ads using the data provided from CallRail, such as caller location and the ‘Calls by Landing Page’ report.
I have written only my insight here but I need a response from my readers as well. It will better if they share something extra on this topic which I have not mentioned or missed out.