Knowledge Enhancement before Approaching An SEO Company in Durgapur
Trade and commerce have immensely flourished in the entire world and India were one of the most renowned trade markets ever known. Sales and marketing have always been a part of any business strategy. A decade ago, sales and marketing were restricted to offline strategies. Door to door sales, advertising in print media, brandings, and hoardings were the chosen modes of marketing.
The entire concept of marketing changed when everyone could access the internet easily. All thanks to the digital era, marketing has found a new root. Search Engine Optimisation and Social Media Marketing are the two most thriving digital marketing strategies that are practised by all the small, medium and large scale businessmen to target a large number of crowd in a fraction of seconds.
Many digital marketing companies and SEO companies have sprung up and have come to the aid of businesses that want better outreach. Durgapur also houses many such marketing companies. Any SEO Company in Durgapur provides the basic SEO services but you need to stay a little educated about how SEO functions to make a better marketing expanse at a cost-effective price.
These are a list of things you need to know before you approach an SEO company in Durgapur.
- SEO does not only end with the search engine. It takes control of all the communication platforms over the internet.
- SEO happens On-page and Off-page. On-page SEO is all about generating traffic and leads on the website page. Off-page is about generating leads by sharing links and backlinks on social media.
- SEO does not happen by buying keywords and running campaigns. It happens organically with a proper SEO strategy plan.
- Keyword density of 3% of the content must be maintained. The words can go up to 6% of the content when a keyword is added with another word to make a keyword phrase.
- Blogs are the best source of getting in traffic. They are also up on the website pages to give better information about the company’s services.
- Keywords can be added in the captions of infographics, images, videos and other graphics on the website page.
- The Search Engine algorithms called the crawlers and spiders index and rank your website based on the keyword proximity and prominence. Make sure you get the right keywords placed in the Meta Tags first as the algorithms start their search right from the Meta Title.
These are the essential tips that you need to know about any SEO before taking up an SEO service from an SEO company in Durgapur or anywhere else. Google and other search engines keep updating the word count, keyword limit and other optimizing features. You need to keep yourself updated with all these rules and stay in line with the happenings of the services provided by the digital marketing companies. With all these tips, make sure you choose the right SEO Company to build your business empire.