Online-Business-Promotion-in -LockDown-4.0

How to Promote Brand through Digital Marketing during LockDdown 4.0

India enters into the lock-down 4.0 phase, most of the school, colleges are closed now. Even many Private companies are opening with a limited workforce. Most of us doing WFH (Work From Home) during this pandemic situation.  Educational Excellence is always there to help by providing a proper digital marketing knowledge through our blog. Hope you guys will enjoy it.


In the last few years, Digital Marketing gains a significant rise among youths. For business owners, Digital Marketing becomes an essential aspect to sell products or services. Due to the COVID-19 outbreak, small and mid-range business owners are trying to reach the online platform for advertisement and want to connect with the new clients. It’s the best time for them to adopt Digital Marketing and in the best possible way.

Various Modules of Digital Marketing You can Adopt:



SEO is the best and cheapest way to engage with your audience. For that, you need a website and set of best possible keywords that bring organic traffic. Your objective is to bring your website in the 1st position so that users click on it and get the information they are looking for.  

SMO: Social Media Optimisation is also a cost-effective and simple way to engage with your audience. But the difference i that you need to join groups and share your products, services information in popular social media platforms like FacebookInstagram, TikTokTwitterPinterest so on.


Content Marketing:

Content is key nowadays to engage with the audience. The best example of Content Marketing is Blogging. Business owners need to upload relevant articles and blog content with specific keywords topic so that it grabs user attention towards their website. 


Paid campaign-

If you want to connect instantly with your audience then

PPC (Pay Per Click) campaign is best for you. It is a little costly but starts

to work quickly. Advertisers use various popular platforms like Facebook,

Google to run ad campaigns for customer engagement.

In this lockdown, you can run a campaign to reach

potential customers.


See, there are many advantages of using digital marketing to promote your business online. The government also encourages us to use the digital platform as much as you can especially in this pandemic situation putting your brand in the online platform will be a great move for your business.

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