In this blog, we will discuss 5 Factors to Lower Your Google Ads CPC.
Automated bidding is a costly one. Mainly those who don’t have knowledge and time how to bid manually prefer automatic bidding and leave the whole process to Google. So to lower your CPC you have to learn how to bid manually and to control your bidding price. Manual bidding is the best option for a small business owner who has a limited budget in hand. Manually biding has more control to decrease or raise the bid amount for the right keywords.
Choose Relevant Keywords:
The selection of the right keywords is vital in the Google Ad campaign. There is a Google keyword planner by which you can choose the right keywords for your ads. Time to time you need to alter keywords that have higher CPC. The good way is to select long-tail relevant keywords that have a higher conversion rate and lower CPC bid value.
Add Negative Keywords
Adding negative keywords are a good approach to avoid unwanted clicks in your Ad campaign. It helps to narrow down your audience and also lower your CPC. One way to improve quality score you have to add negative keywords in your ad campaign. By including negative keywords you make sure that you don’t have to pay for irrelevant keywords.
Focus on Landing Pages:
A proper landing page in your Google Ad campaign is very much important to improve your ad quality score. If your landing page doesn’t have proper information or content it increases your CPC and bounce rate of the website. A good landing page with proper content helps to convert the users into customers. So the best option is to make an ad copy with different landing pages for A/B testing and check which one performing better.
Days, Times, and Location:
Out of many factors Days, Time, and Location altogether have a great significance to lower CPC. You need to analyze which days and what time in the week your ad brings most of the traffic. You have to check it from which location it comes.
Once you have identified all these factors you can easily achieve a lower CPC for your Ad campaign.
In my last 8 years of experience in the Digital Marketing field, I have learned a lot about how to optimize a Google Ad campaign. I hope my blog “5 Factors to Lower Your Google Ads CPC” will help you to understand how to optimize your CPC cost, especially for the newbies.