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Tips to Generate Leads for E commerce Store

We all are very much familiar with the term e-commerce. If you are running an online e-commerce business, then you need to focus on how to generate a lead that is very much essential parameter for enhancing the sell. Here, we are going to discuss various lead generation strategies for e-commerce business.

To get proper leads you need to accumulate your overall marketing strategies so that customer or user can visit your website and takes interest in your products. An e-commerce website leads might have:
A) Sign up for your email list.
B) Show interest in your lead magnet.
C) Grab an offer that’s targeted to potential leads.
D) Take a free trial or view your demo.

You need to find out which type of audience is basically showing interest in your site. Find out where your ideal customers hanging out online. 

Let’s start to discuss lead generating tactics.

1) E-commerce businesses need quality content with the proper landing page. You need to give your proper product description, price, offer details, shipping details, etc so that users can get the full idea when then visits the website.

2) SEO is another way in which you can generate lead. It may help to optimize your website with a set of keywords that can drive organic traffic to the site.

3) People who want to buy from online are often looking for a discount or coupon. Time by time you should give an offer to users that can attract them to make a purchase from your website.

4) Remarketing, very powerful tactics to connect with the audience who have previously visited your website but not purchasing. Through the remarketing campaign, you can reach to that audience who are interested in the similar products or services you are offering

5) Your E-Commerce site should have a proper call to action button like:
A) Get access now.
B) Try our free demo
C) Sign Up etc.

It helps you to collect potential leads.

6) Identify user behaviours on your site.

7) Another most important e-commerce lead generation tip is to offer a free trial.

8) Set up an email list for email marketing. Send the promotional email you’re an offer to the users who have registered at your website. 

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admin April 21, 2019 0 Comments

An Educative Guide to Instagram Affiliate Marketing

Instagram has become so popular globally and has a huge number of active user base. That is why Instagram affiliate marketing gaining popularity.  To be an affiliate marketer on Instagram the primary focus is to bring traffic as much as you can. Instagram provides tons of opportunities to you whether as a brand looking to promote their product or as an affiliate. Today we are going to discuss Instagram affiliate programs.

Step1-    First you need to build a relationship between a user and an affiliate marketer. You need to give some sort of information on a company’s product or service on the marketer’s website, social media. The affiliate marketer describes the product or its service in their social media post. They can earn commission on each sale and that can be attached to their post through a URL link with unique affiliate code added to the end in the description of that post. When these promotions are done on Instagram affiliate we call it Instagram affiliate marketing.

Step2- Like other social platforms, Instagram does not allow you to place a link when you post a photo. Affiliate marketers on Instagram get people to enter a link with their affiliate code into their browser and buy a product.

A) Affiliate link in your bio (Permanent)-if you are an affiliate for one brand.

B) Affiliate link in your bio (semi-permanent).-if you want to promote a different product with each post.

C) Use a linkable Instagram gallery app.

D) Include the Affiliate link as swipe-up in Instagram, stories for this you need to have a business account with 10,000 followers.

E) Include the affiliate link in your photo, photo description or Instagram story.

Step3- We all know the benefits of Instagram affiliate marketing. But there are also other things like:

A) Increases brand awareness, engagement and following on Instagram.
B) From the perspective of a brand Instagram affiliate marketing helps you to create a new relationship. These relationships help the affiliate marketer.
C) Instagram affiliate marketing offers some amount of profit through these partnerships.

Step4- The most important thing is the followers. You need to be active on the influencers on your page, not a bot or paid followers.

Step5-The brand you are promoting should have a good influence on other people as well as add value

Step6- Follow the steps to increase Instagram followers

A. Use Instagram hashtags properly and tag the picture with your followers.

B. Be active on Instagram and post something on a regular basis.

C. Running a contest is a good way to interact with your followers.

D. Cross-platform promotion.

E. Run a blog for affiliate marketing

 

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admin April 12, 2019 0 Comments

Every Web Developer Should Learn the Basic UI/UX Design

Those who belong from IT industry quite familiar with the terms UI or User Interface. In a brief UI Design is a part of website design. There is misconception some of us that UI and Website Design are the same but they are separate entities.

UI basically is a medium through which user interacts via website, application, or any digital device. UI includes the appearance of how a website, application looks, and functions such as icon placements, colors, fonts and so on. These are all things that you have to look after as a web or UI designer.

Great UI is very much important when you are going to branding your product. If UI is good, a user’s interaction with a site or app will grow significantly. On the other hand, if a user can’t figure out how to interact easily with your website or application, then there is a huge chance to lose traffic. So, in that case, you need to improve your UI design.

A UX designer usually works in the back-end and their primary role is to research, work on the strategy of a webpage or application, and create wire-frames. The main objective is to provide a good user interface for users.

Being a web developer you should know the basic web design skills. It’s a team game. If a developer interprets the thoughts of the designer then it makes a clear picture of the overall User Interface.  A developer should have knowledge of designing tools like Adobe(such as Illustrator or Photoshop), Sketch, and In Vision. Having access to such tools could save a lot of time.

From a developer point of view, it’s not necessary to learn basic designing skills but if you know that it will give advantages especially in the job field.

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admin April 6, 2019 0 Comments

Get an Advanced SEO Training by Qualified Faculties

SEO is a very familiar word in this technical era. SEO was launched in the year 1998. SEO is divided into two parts one is On-page optimization and another one is Offpage optimization. SEO’s primary objective is to increase rankings of your websites with a specific keyword.

Many corporate companies look for SEO specialists, experts and the demand is increasing day by day. Lots of jobs will create in this field in the upcoming 4-5 years. In India, there are many Institutes who are providing SEO-Digital Marketing training both online and offline. Here we are going to discuss the details course module.

In SEO Onpage Optimization course includes the following things.

1)    Loading speed Optimization

2)    Keyword Analysis

3)    Optimize Website

4)    Create Meta Title & Description

5)    Create Robots, Sitemap

6)    Image Optimization

7)    Create a Canonical Tag

8)    Alt Tag Optimization

9)     Implement Structure data

10)     Make Website URLs SEO-Friendly

11)    Webmaster Set Up

12)    Breadcrumb Optimization

13)    Create custom error 404 pages.

14)    Social icon integration.

15)    Internal navigation check.

SEO Offpage Optimization course includes the following:

1)    Directory submissions

2)    Search Engine submissions

3)    Blog submission

4)    Article submission

5)    Press release submission

6)    Social Bookmarking

7)    Classified Advertisement

8)    Content sharing

9)    Video submission

10)    Image submission

The SEO course duration is about 4 months.  If you want to choose SEO as a career option it will help you to get a job easily in any IT company.

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admin March 29, 2019 0 Comments

WhatsApp Following in the Footsteps of Facebook

Can you imagine a life without WhatsApp in today’s age?
The majority answer will be no as WhatsApp and such other social media are inseparably integrated with our lives. Around August 2018 Facebook became one of the biggest advertising platforms with the help of target advertising. A large number of irrelevant or relevant ads (ideally customized to our needs) from various businesses kept pushing their way into our feed not only on Facebook but also Instagram and Messenger by collecting our related data. This has been an extremely profitable feature for the three companies as well as the brands and businesses advertising through them. Facebook made a profit of 26.2 billion dollars through its advertising tools alone. After massive turnouts like it are quite probable that WhatsApp might also follow its footsteps. It has more than 1 billion daily active users so making it an advertisement platform will obviously be very lucrative.

WhatsApp has already become a very convenient advertising platform for smaller developing businesses to advertise their products especially after the addition of large WhatsApp groups and WhatsApp statuses and it will be even more beneficial if it becomes an advertisement platform. There have been some serious strategies of advertising under testing: ads might pop up in the between statuses like in Instagram or users can directly open up a chat with businesses like having a conversation or they launch a completely separate proper WhatsApp Business API for business accounts. All these strategies are currently under testing in a closed group until successful.

It is actually very ironical because WhatsApp, in the beginning, was the only social media platform that was completely anti-advertising but it is an innovative digital marketing strategy.
According to DeFazio, CEO of SocialBaker and Yuval Ben Itzhak, there have been mixed reviews about this impending new initiative users might feel it be too intrusive and invasive of their privacy and turn averse to it but on the otherhand, it might attract more people like it did in the case of Facebook. There is also another side-effect of users being troubled by the limitless and consistent persuasion by ads.

WhatsApp was originally developed for easy & simple transferring and sharing of messages, photos, videos, documents, and other information. Its objective was to reduce the distance among people but now by it being turned into advertising platform businesses and brands can reach a more specific audience and in turn provide them with more of customized convenient service. That is why everything is under scientific testing now in a closed group to properly work out this whole initiative. But who knows, very soon we may find WhatsApp displaying ads to us from various brands catered to our needs and completely running like an advertisement platform.

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admin March 21, 2019 0 Comments

Few Easy Ways to Become a Successful Digital Marketer

Digital marketing especially works in social, electronic and other digital platforms and has access to mass markets with affordable prices. The internet is booming and maximum companies are hiring digital marketers because there is a high demand for this job. People are addicted to the world of social media because of the mobile phone, laptop, computer etc. That is why the marketing industry also adapting to this change. Social media users are increasing day by day.

Through social media, you can cater to a large number of audience. Nowadays digital marketing has become one of the most important aspects of a business. Because of digital platforms, people can see advertisements, products and various things on your electronic gadgets. Today every businessman knows that without having a social media presence they will not be able to survive and also not be able to beat their competitors.

Digital marketing methods are far more affordable than traditional marketing methods. The biggest example of digitalization is when demonetization happened an online money transactions company has become a million dollar company. In digital marketing, the most important thing is the content. You need to give attractive, innovative and interesting content that will engage your audience with your website. There are various methods of digital marketing such as social media marketing, email marketing, SEO, Youtube video promotion and so on.

Digital marketing is used to promote various brands and works through various online platforms and website channels. A digital marketer works to promote a company’s products, services online. Digital marketing plays a pivotal role to create awareness of any brand among consumers and increase its popularity.

Few important things a successful digital marketer should have:

1) Ability to write engaging and Creative content

2) Good understanding of audience behaviour

3) Ability to learn quickly

4) Listening skills to understand what the consumer exactly wants.

Digital Marketing is very important in today’s time. Many big companies are hiring digital marketers to promote their brand. There is a very high demand for this job. In my opinion, it is a very innovative and good career option.

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admin March 17, 2019 0 Comments

Booming of E-commerce Business in India As Well As The World

E-commerce means electronics commerce and E-commerce business means to purchase something via electronic medium at the Internet. Nowadays everybody is in touch of the internet. There are so many facilities of E-commerce business. E-commerce business is the result of the internet revolution in the field of information and communication. This business has brought a new form of the business model in the national and international level. E-commerce business not only helped the owner of the business, but it also helped the economically backward section peoples. With this business, so many people got a satisfying job with respect.

The Benefits of E-commerce Business:

1. We can choose any kind of dress, home accessories, electronic product and also so many other items in less time. We don’t have to go to the outside for
Purchase these. We can save on travel cost as well. There are ratings of the products so we can judge the quality of the products. If we want to return the product; we can do it and can get the money back to our bank account or our phone wallet.
2. In this business, anyone part-time or full-time job form sitting at their home through the internet. Students can do any kind of internships by this.
3. In this business, so many people got the job of delivery and its make them economically strong, and there is a respect of this job. And this is one type of pain killer in the Indian unemployment problem. So many people get a job in this.
4. This business makes a revolution in the cottage industry. If a person who lives in the village and wants to sell their products, they can do it. And by this, he or she can improve their financial condition.
5. E-commerce business also makes a change in the educational system. It’s now become an essential part of education. We can buy any kind of books and
Get admission in any kind of educational institutions and can know everything about this. We can also take online tuition or coaching via the internet.

This business was started in India in 1997. According to research, it has been found that India has the 2nd largest internet user base after the United States. As of July 2018, the total internet users are 475 million that is 40% of the total population.
In India, the cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. As of 2017, the largest E-commerce Companies in India are Amazon, Flipkart, ShopClues, Paytm, Snapdeal and E-bay. Various international forums have already said that there is a possibility to reach the Indian E-Commerce market up to $200 by 2026. Much growth of the industry has been triggered by increasing internet and Smartphone penetration. The cyber history says that the great online shopping festival which started in December 2012, when Google India partnered with E-commerce companies including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, and MakeMyTrip.So we can easily say that day by day this business is increasing. So, E-commerce business is a big part of modern India’s revolution.

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admin March 10, 2019 0 Comments

Hindi Cinema- A Technotic Shifts Towards Digital Promotion

“Hindi Cinema” the most heart touching the word to us. It is also known as Bollywood. Lots of people directly or indirectly associated with Bollywood. On an average yearly around 2000 film releases here. Thatswhy it is worlds largest film industry in terms of production. In the 100 years of Indian film history, the tectonic shift of Hindi cinema has been noticed in terms of content, technology, promotion, and many other things. Marketers and film Producers are now forced to think about the new strategies of movie promotion. Here digital media plays a significant role.

While the taste of the audience has been changed in the last couple of years, the content of filmmaking has altered along with the business-related aspects of the trade. In Hindi cinema, the essential segments that are being reshaped are the promotional and marketing campaigns. The Actors and Actress full utilize the facilities of Digital Media for their film promotion.

If we go to flashback it reminds us the time when film artists and producers would prefer to go on the reality show, but now at the age of digital media, they spend more time on social media like Facebook, Twitter, Youtube, Instagram to promote their film. One basic advantage of social media is within a fraction of seconds it reaches to the mass audience. Thatswhy celebs nowadays are more curious about social media. In a word, the traditional promotional activities and other forms of media and PR engagement have taken a back seat already.
Fans now easily interact with their favourite star via social media. Digital campaigns have also been working excellent jobs for recent releases like Raazi, Race 3, Parmanu: The Story Of Pokhran, Pad Man and October. The Trailers and songs are launched directly on YouTube, where the reach is much wider than they were before. These new promotional strategies not only proved to be a successful one but also quite affordable.
Stay tuned with us to learn more about this shift in marketing campaigns at our next article.

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admin February 24, 2019 0 Comments

Tips to Make Your WordPress Site Secure

All of us familiar with the terms that “prevention is better than cure”. It is applicable to the website also. If you come from website development field you have the experience with the term that WordPress website is being hacked. Now the question is why WordPress website easily.

The Common Reasons behind Hacking are:
Use of Vulnerable Plugins
Use of Easily Understandable Weak Password
Use of Insecure Theme
Use of Common Password in the Admin Page

WordPress is an open source CMS. It is user-friendly and easy to set up thatswhy it is so popular among users. The WordPress blogging platform often becomes a makeshift CMS. It is easy for hackers to hack the site.

To impose the highest level of security follows the tips below:
Use Strong Passwords: Need to make your password strong enough which is hard to guess. In that case, make your password with a combination of upper-lower case characters, numbers, special characters etc. Try to avoid the use of common passwords like pass123 or [email protected]

Use Updated WordPress Themes and Plugins:
Do not use backdated plugins and themes. You need to update immediately when there is an update of WordPress themes and plugins. When you plan for buying a theme or plugin, look at those themes or plugin that have good star ratings and recent updates. If you purchase a WordPress premium theme that comes with premium plugins like Visual Composer, Revolution Slider, we suggest purchasing those separately. It eliminates the dependency on the theme developer and keeps you safe.

Install SSL:
Installing SSL on your website enhances the transactional security of the website. It encrypts the user information when transfer via a website, such as when someone submits the contact form, fill up registration pages or log in admin pages.

Clean Your Server:
To keep server clean you need to delete unused WordPress files, plugins, themes even if they are not active.
Take Website Site Backup: Take your website backup on regular basis. It ensures you to make a quick site recovery from a hacked state. But it may not help in some circumstances when the database hacked.

In a conclusion, I can assure if you maintain the above tips you can secure the WordPress site. Reset your passwords on regular basis. Delete the plugins which are not required for the website and update the plugins that are being used.

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admin February 17, 2019 0 Comments

Various Ways to Earn Money through Digital Marketing

Out of many, Digital marketing is the best platform to make money online. It helps to make the good amount of money online sitting at home. There are no shortcut methods. To earn from Digital Marketing you need to learn it first.

Why Digital Marketing?
Traditional marketing does not allow you to interact with your audience. There is not much variety and choice are available for customers whereas Digital marketing offers plenty of platforms to interact with customers.

Benefits of Digital Marketing
Through Digital Marketing you can target your local as well as international audience. Here is the flexibility to customize campaigns in accordance with factors like gender, location, age, and interests.

In Digital Marketing, people can opt out if the advertisement is not relevant to them.

Build Interaction with Audience: Build a relation with your audience through digital marketing. The audience who will be your future customers. Convince them to visit and search products or service related information at your website. Their buying decision depends on what you are offering.

Cost Savings: The cost of Digital Marketing is low compared to traditional marketing.

Easy to Analysis: Tools like Google Analytics allows tracking traffic and their source at any time that may help you to adjust your strategies as per the reports.

Influence of Viral Promotion: With the help of social media now its easy to viral your content that grabs user attention.

Here are some ways that will help to make money online:

Content marketing
SEO
Social media marketing
Affiliate marketing
Email marketing

Content Marketing:
Millions of people search on the internet nowadays. Content marketing is a great platform to reach those people. Good content marketing can make a better visibility of your website at search engine result pages. In the age of the internet, the customer is smart enough. Before buying something, they research a lot starting from price to quality. So your content must be good enough that create user engagement.

SEO:

SEO is the process to improve the position of your website ranking. SEO experts do the optimization to make it ensure that best-performing keywords will be top at search engine result pages.
To earn money from SEO you need a handsome amount of visitors. For that, you require quality backlinks that attract traffic to your website.
Some ways of Link Building:
Guest Blogging
Article Submission
Directory Submission
Video Promotion
Social Bookmarking

Affiliate Marketing:
If you want to make money online then do Affiliate Marketing. It is something like recommend someone to purchase products from a referral link. If someone buys something from your referral link then you will be entitled to a commission from that sale. Thatswhy it is also called Referral Marketing. Big e-commerce marketplaces like Amazon, eBay Alibaba provides the opportunities to join as an affiliate program and earn money online.

Email Marketing:
Email Marketing is an inexpensive way to send an email to thousands of customers in a single click. There are many email marketing service provider available on the internet through which you can send mail at a free of cost. MailChimp is the best platform to do so. Here you will find ready-made templates. Also, you can upload your own design template.
More than 60% online consumers decide to buy products after receiving email template at their mail.

The popular way to start earning money from an email marketing list is with affiliate products. You need to encourage your visitors to buy particular products and then get a commission on those sales.

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admin February 11, 2019 0 Comments