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Covid-19 Bounds Retailers to Switch Business in Online

The nationwide lock-down has bounded many small and mid-range companies to lay off employees or shut down the business. It has a diverse effect on the Indian economy. The offline retail sector is being affected badly. Many small and medium enterprises dealing with clothes, jewelry, utensils, etc have witnessed a huge loss. And the main reason behind it is interstate business is closed in this lock-down.

As a consequence, the overall offline retail sector’s supply chain and logistics sales may lose approx of $7 billion in this financial year. This corona virus pandemic has bounded many wholesale retailers to revamp their existing business model by engaging buyers into an online medium to meet the demand for essential items such as medicines, groceries, etc. 

Covid-19 Bounds Retailers to Switch Business in Online. The shift into online medium has been catalyzed due to the efforts of some e-commerce firms in India. The retail industry is expecting a drastic transition such as ordering goods online becomes the new normal over the previous model of buying from brick and mortar retail stores. If the offline retailers can cope up with today’s digital platform, soon they can be a big winner.

Now the offline retailers have the opportunities to open a virtual web store such as a website or mobile app from where they can take orders not only that they can even market their products in social media platforms such as Facebook, WhatsApp, and TikTok to connect with potential online buyers. Social media platforms are even focusing on hyper-local deliveries that are also affordable.


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admin June 13, 2020 0 Comments

5 Factors to Lower Your Google Ads CPC

In this blog, we will discuss 5 Factors to Lower Your Google Ads CPC.

Manual Bidding:

 Automated bidding is a costly one. Mainly those who don’t have knowledge and time how to bid manually prefer automatic bidding and leave the whole process to Google. So to lower your CPC you have to learn how to bid manually and to control your bidding price. Manual bidding is the best option for a small business owner who has a limited budget in hand. Manually biding has more control to decrease or raise the bid amount for the right keywords.

Choose Relevant Keywords:

The selection of the right keywords is vital in the Google Ad campaign. There is a Google keyword planner by which you can choose the right keywords for your ads. Time to time you need to alter keywords that have higher CPC. The good way is to select long-tail relevant keywords that have a higher conversion rate and lower CPC bid value.

Add Negative Keywords

Adding negative keywords are a good approach to avoid unwanted clicks in your Ad campaign. It helps to narrow down your audience and also lower your CPC. One way to improve quality score you have to add negative keywords in your ad campaign. By including negative keywords you make sure that you don’t have to pay for irrelevant keywords.

Focus on Landing Pages:

A proper landing page in your Google Ad campaign is very much important to improve your ad quality score. If your landing page doesn’t have proper information or content it increases your CPC and bounce rate of the website. A good landing page with proper content helps to convert the users into customers. So the best option is to make an ad copy with different landing pages for A/B testing and check which one performing better.

Days, Times, and Location:

Out of many factors Days, Time, and Location altogether have a great significance to lower CPC. You need to analyze which days and what time in the week your ad brings most of the traffic. You have to check it from which location it comes.

Once you have identified all these factors you can easily achieve a lower CPC for your Ad campaign.

In my last 8 years of experience in the Digital Marketing field, I have learned a lot about how to optimize a Google Ad campaign. I hope my blog “5 Factors to Lower Your Google Ads CPC” will help you to understand how to optimize your CPC cost, especially for the newbies.

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admin May 31, 2020 0 Comments

How to Promote Brand through Digital Marketing during LockDdown 4.0

India enters into the lock-down 4.0 phase, most of the school, colleges are closed now. Even many Private companies are opening with a limited workforce. Most of us doing WFH (Work From Home) during this pandemic situation.  Educational Excellence is always there to help by providing a proper digital marketing knowledge through our blog. Hope you guys will enjoy it.


In the last few years, Digital Marketing gains a significant rise among youths. For business owners, Digital Marketing becomes an essential aspect to sell products or services. Due to the COVID-19 outbreak, small and mid-range business owners are trying to reach the online platform for advertisement and want to connect with the new clients. It’s the best time for them to adopt Digital Marketing and in the best possible way.

Various Modules of Digital Marketing You can Adopt:



SEO is the best and cheapest way to engage with your audience. For that, you need a website and set of best possible keywords that bring organic traffic. Your objective is to bring your website in the 1st position so that users click on it and get the information they are looking for.  

SMO: Social Media Optimisation is also a cost-effective and simple way to engage with your audience. But the difference i that you need to join groups and share your products, services information in popular social media platforms like FacebookInstagram, TikTokTwitterPinterest so on.


Content Marketing:

Content is key nowadays to engage with the audience. The best example of Content Marketing is Blogging. Business owners need to upload relevant articles and blog content with specific keywords topic so that it grabs user attention towards their website. 


Paid campaign-

If you want to connect instantly with your audience then

PPC (Pay Per Click) campaign is best for you. It is a little costly but starts

to work quickly. Advertisers use various popular platforms like Facebook,

Google to run ad campaigns for customer engagement.

In this lockdown, you can run a campaign to reach

potential customers.


See, there are many advantages of using digital marketing to promote your business online. The government also encourages us to use the digital platform as much as you can especially in this pandemic situation putting your brand in the online platform will be a great move for your business.

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admin May 18, 2020 0 Comments

3 Best Mobile Ad Providers to Monetize App

App monetization is a good way for extra income sitting at home. There are various platforms by using which you can monetize the mobile app. Here we will discuss some popular ad providers.

Google AdMob:

Google AdMob, one of the popular d service provider having billions of users all over the world since 2012. Currently, over a million apps using AdMob. It’s paid out over $3.5 billion to publishers.

Benefits of Google AdMob

Easy and completely free to install.

Have the option to display on any platform such as Android, iOS.

Need not to worry about showing the ad to limited users since there are millions of active users in AdMob.

Native apps are easy to design with AdMob’s templates and code customization.

Using AdMob Mediation you can display ads from Google advertisers.

Advertising analytics are free.

Get paid quickly in your currency.

AdMob is a product of Google you just need to have a Google account. If you have existing Google AdSense or Ads account, Google will syncs all its platforms together for streamlined ad management.

Facebook Audience Network:

Facebook business tool such as Facebook audience network is a great tool that advertisers can use to reach large audiences.

Benefits of Facebook Audience Network:

It allows 5 types of ads like banner, interstitial, native, in-stream video, and rewarded video.

Get more conversions when ads are displayed across Facebook and its associates sites that makes advertising on your mobile app a very exciting opportunity for advertisers.

Publishers get access to notable advertisers.

Using Facebook technology right ads serve to the right people.

To monetize your app you need to set up a business manager and monetization manager accounts at Facebook, after that you have to submit your app to Facebook for review purposes. As per the content of your app the ad will place to the right audience.

Google Ad Manager:

It is a Google product mainly known as Google Double-click that can be used to monetize an app and provide a platform to interact with millions of advertisers from Google Ads, Trading Desks. It is a competitive platform where you can spend much more on ad placements.


Multi-screen ad provider with a great productivity booster for advertising.

Integrates with DoubleClick Ad Exchange that gives you access to its broad network of advertisers.

Allows sharing ads in all formats.

Identify new opportunities within the app to serve ads.

You can automate optimization for improved ad placement.

It comes with malware and anti-fraud tools.

You just need an existing Google account. After registration, you need to create your ad units and placements to connect with your mobile app and set targets.

Since mobile ad spends hits approx $70 billion yearly, now mobile apps are prime advertising platforms for advertisers. The above mentioned ad providers are the best app monetization platform according to me, if have information any other platforms then please let me know by commenting below.



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admin May 7, 2020 0 Comments

What is the Overall YouTube Advertisement Cost

See the video advertisement cost depends on many parameters like budget, the average cost per view, cost per lead, cost per impression, and the audience you want to target. 

Let’s have a look:

YouTube Budget– The budget depends on how much you want to spend on daily basis and calculate the monthly expense accordingly. Initially, you can set $1 per day on YouTube and check the outcome from the advertisement.

Average Cost Per View – The average cost per view varies from $0.05 to $0.30. The overall view cost depends on your bids, budget, goals, and your targeted audience.

Average Cost Per Impression – In YouTube video ad the CPM or cost per impression is a unit that signifies the amount you will spend for 1000 impressions on a particular ad.

There are different types of YouTube video ad formats like:

Skippable TrueView Ads

Non-skippable YouTube Ads

YouTube Bumper Ads 

Discovery Ads

Outstream Ads 

YouTube Campaign Costs

First, you need to select the type of campaign before creating a YouTube video ad. Then you have set your daily budget. The overall budget will vary from person to person depending on their respective goal and targeting the audience. I found that the average CPM(Cost per impression) of YouTube Advertising varies from $9 to $10 for 1000 impressions.

On YouTube, the advertiser mainly focuses on driving leads and increase brand awareness. Educational Excellence is one of the old and prominent names in the digital marketing field. We can successfully handle your YouTube advertisement and guarantee you to generate at least 2-3 leads per day if you spend $10 in a day.

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admin April 25, 2020 0 Comments

7 Products Category for Affiliate Marketing in 2020

E-commerce marketplace sellers offer a good commission to the affiliater for selling products. The product selection is the main factor behind product selling. Here we will discuss how to select the products for affiliate marketing.

Below some affiliate products that have a higher chance to get sell.

Phone Accessories: Globally Smartphone market is booming in the last couple of years. Naturally, the phone accessories market is in the top now. Accessories like phone cases, wireless earbuds, Bluetooth based products have a good demand in the market.

Drones: This is one of the best selling products in 2020. Now drones are using for commercial purposes as well. Photography is one of the field where drones are being used.

Home Automation: In the last 4-5 years the use of home automation devices has been raised. Some of the hot-selling products are smart speakers, smart TVs, etc. These types of products have a huge customer base worldwide. The seller can get higher commissions by selling these products. For that, you need to create a target market by promoting specific devices.

Wearable Devices: Technology is growing at a first pace. Today’s are smart enough. They know how to properly utilize the technology. That is why the popularity of products like smartwatch, fitness tracker, wearable camera, wearable medical devices are in a growing phase. Marketers can earn better commissions by selling such products.

Security & Surveillance Systems: The demand for security & surveillance products is high in the market. For marketers, it’s the best time to sell such kinds of products online.

Fashion Items: There is a huge demand for fashion products like athleisure wear, casual wear from where you can earn good commission. You know that fashion trends aren’t static. You need to research about the trending products which are going on the market and promote them accordingly.

Gardening Equipment: Gardening is a hobby among many people across the globe. Naturally, demand is high in the market. Season wise the sales of such products ups and downs. You can sell these products through Affiliate Marketing in pre-season and earn a handsome amount commission.

To become successful in your affiliate marketing career just take admission at our affiliate marketing course conducted by Educational Excellence.

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admin April 16, 2020 0 Comments

How to Optimize Your Facebook Call Now Campaign to Drive More Calls

Among all social media channels, Facebook is the most popular one that is the main reason why most advertisers prefer it. Here we have mentioned some steps about how to drive phone calls from Facebook. Please have a look:

  1. Target Mobile Devices: Since 2016 advertising in mobile devices has been raised approx 84%, the advertiser is targeting mobile devices to drive conversion. You need a mobile-optimized add with a clear”Call Now” button so that the user can easily interact with the ad.
  2. Call to Action: For Facebook Advertisers A call now Button plays a significant role to generate leads. Your website must be mobile-friendly so that when a smartphone user clicks on the ad he/she will drive to a mobile-friendly landing page.
  3. Target Your Audience: Using the Facebook ad targeting option you can select those users who can interact with your ad by making a phone call. Facebook targeting option includes:

Location: Location targeting based on your country, state, zip code, or even distance from the business along with your local phone number.

Behaviors: It is based on targeting specific smartphone users.

Lookalike Audiences: targeting people similar to your current userbase by building a lookalike audience.

4. Call Tracking: Integrate call tracking numbers for your Facebook Ads to ensure the tracking of how many phone call has been made from the campaign. Optimize your ads using the data provided from CallRail, such as caller location and the ‘Calls by Landing Page’ report.

I have written only my insight here but I need a response from my readers as well. It will better if they share something extra on this topic which I have not mentioned or missed out.

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admin April 6, 2020 0 Comments

7 Rules to Sell Your Products Online

Due to the pandemic of the Covid 19 virus most of us doing work from home.  It’s the best way to earn money online. We have researched the facts and put them all together into this blog.

Follow the rules below.


You can reach a mass audience easily to sell products online.  For that, you need an e-commerce site. Your primary objective should bring traffic. The better way to get traffic is the use of various channels like Social Media, Search & Display Network, Content Marketing, SEO, PPC Advertising, etc. You also need to gradually invest time and effort behinds your online store so that you can grow your customer base.


Now the question comes about which types of products you should sell. According to research, smaller niche category products have less competition and have better possibilities to connect with desirable buyers. So you need to spend enough time to select your products category and balance the competition according to the market scenario.

Here location plays a significant role in selling e-commerce products. Product cost is another factor in the case of international shipping.

#Rules 3:

Your e-commerce site should user-friendly to retain your visitors. It has been noticed that most of the visitors leave within 10-15 seconds from the website loading slow.  Don’t make the navigation complicated. Provide an easy buying platform for users. Try to keep fewer fields in the signup or purchase option when someone prefers to buy products.

#Rules 4:

Buyers are smart today. Before purchasing any products online they check the ratings and reviews of the vendor.

When consumers consider purchasing from a website, they look for assurance about the particular product. There should a proper refund policy.  If the product isn’t satisfactory to them they can easily claim for a refund.

#Rules 5:

For any e-commerce site, data security is an important parameter, especially from the users’ perspective. So your website needs a secure server connection.

#Rules 6:

To attract more people to your online store invest a considerable amount of time behind content marketing. Here writing a relevant blog each with 1000 words or more will be the best option.

#Rules 7:

Spending some amount on paid advertising as well for traffic. The two big advertising networks are Google and Facebook where you can pay for the PPC campaign that is the quickest option to sell your products online.

Last but not least you have to keep patience. Because “Rome was not built in a day“. It takes time and effort to generate sell online. Don’t give up. If you like this blog please give your feedback on below comments section.

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admin March 30, 2020 0 Comments

5 Tips to Get 1000 Visitors Per Day for Website

Unfortunately, not everyone either has patience and time or money to spend behind their website promotional activities. I follow almost every popular Indian bloggers to research and get a little bit of information about how to generate traffic for your blog. Here I am sharing some ideas below how to get 1,000 Visitors per Day.

  1. 1Fix Your Website Technicalities:
  2. Website Speed: Selection of content management system(CMS) for website plays a vital role. I recommend to use WordPress that is SEO friendly and supported by major search engine Google. Your website speed needs to optimize. Because slow website may increase the bounce rate and hamper your web traffic as well as engagement with audience.
  3. Meta Tags:You need to ensure every blog page should have proper Meta tags like title, description, keywords. Your keywords should properly include in the title, description section.
  4. Length Content:The blog length should be 1000 words or more. Means lengthy blog content has greater possibility to index and ranking in search engine.
  5. Long-Tail Keywords:Selection of right long-tail keywords for blog is essential to bring organic traffic.
  6. Research Topic & Write Accordingly:Generally before writing an article I research topic at Search Engine and try to accumulate the key points that has been discussed by almost every popular blogger in their content. One thing I can say with guarantee that use of “Why” “How” “Tips” “How to” “Numbers like 5 basic ways” such key terms engages more with the audience and it’s has a greater readership at online. Your content should engage with a clear call to action button so that audience can do activities like comment, sign up or contact with the author for future reference.
  7. Integrate Social Media Channel:For a new website, it isn’t possible to bring 1000 visitors from day one but a proper strategy can do it within a couple of months. And one of the easiest and popular way is to use social media platform properly. First create your social media account at FB, Twitter, Instagram, Pinterest, Linkedin and integrate that your website. You also need to join various niche groups. Your article/blog should share in these groups and social media channels on regularly basis. It will better to share at least 2-3 articles per week.
  8. 4Encourage Contribution:You have to permit another blog writer to submit an article or blog for your website. It does not only get you unique fresh content but also gives a chance to build a relationship with other bloggers which is required initially to acquire initial traffic.
  9. 5Make Backlinks:Quality Backlinks with high authoritative sites are important for organic traffic and ranking purpose. For that, you have to do SEO Offpage submission like Directory, Bookmarking, and Forum, article posting, blog commenting etc.

I have written whatever found online on “How to Get 1000 Visitors Per Day” and whatever I have learned from experiences. Maybe there are some still some valuable points that I have missed out. Please share your inputs or thoughts in the below comments section. But one thing I want to say all of my readers that within 2-3 months it will not possible to achieve 1000 visitors per day, you have to give at least 6 months’ time to get the desire results.

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admin March 25, 2020 0 Comments

Digital Advertising Agencies – The Ultimate Solution for Virtual Marketing Around The Vicinity of Durgapur

Entrepreneurs are utilizing social media marketing more than the other aspects in the field of digital marketing. New agencies have sprung up all around the world which provides digital advertising services. Similar kinds of a firm are present in the Indian context as well, and it is largely present in the important cities of different states.

Durgapur is one of the most important commercial hub in West Bengal. Being situated in an industrial belt, it is buzzing up with new entrepreneurs who are reaching out for the apex and trying to make it big in this business world. Thus, digital advertising agencies in Durgapur can provide a platform to the entrepreneurs who are in their start-up for a great launch towards success. Not only for the start-up entrepreneurs, but digital advertising agencies in Durgapur would also come out to be of great advantage for the big giants in this company rat race.

Benefits of collaborating with digital advertising agencies in Durgapur

Will give you a greater reach to the consumers over other forms of advertising agencies – In this world obsessed with social media and the virtual the digital advertising agencies would provide an edge over other forms of advertising agencies. The digital advertising agencies in Durgapur will provide you with a larger audience, that is reaching out to the greater consumers around Durgapur.

Requires fewer amounts of expense and time in comparison to other forms of advertising – The digital advertising agencies in Durgapur is quite cheap and undoubtedly takes fewer amounts for the advertisements to be published. Hence, making this form of advertisement a first-hand choice for budding entrepreneurs h
elps the start-up entrepreneurs or first-hand entrepreneurs to a great extent – As discussed earlier, the digital advertising agencies in Durgapur help in kick-starting the business of a new entrepreneur. Thus, a start-up entrepreneur who is anxious about how to make it big in the corporate world.

Opportunities for expanding the business into other cities – Digital advertising agencies in Durgapur provide great opportunities in expanding the business in other major cities, like Kolkata.

Encouraging digital advertising agencies can produce a social impact by curbing unemployment – Durgapur is an industrial town providing various job opportunities. But with the population explosion, the unemployment rate seems to grow at an exponential rate. Therefore, with the development of these digital advertising agencies in Durgapur, the amount of unemployment could be curbed down.
Hence, in a nutshell, we can say that digital advertising agencies in Durgapur are great opportunities for entrepreneurs to expand their business.

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admin March 9, 2020 0 Comments