admin | Educational Excellence - Part 4
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How to Apply Google AdSense for Website

AdSense is a simple process. First of all, you need to create a new AdSense account. Then the AdSense account team reviews your account to get it approved. Time to Time the AdSense team changes their approval policy so that the right ad can show to the right site.

New Approval Policies of Google AdSense Account:

  • Your Website’s domain age must be 6 months
  • First, make an AdSense friendly website
  • Create a Google AdSense account
  • Login to your AdSense account
  • Generate an AdSense code for the website
  • Add this code into your website
  • With 2 Weeks AdSense Team will review your account and revert in your mail with the feedback.
  • when you earn a minimum of $10 a PIN will generate and Google AdSense will mail it at your address. You need to log in to your AdSense account and put the pin after receiving it.
  • You need to verify your bank account and submit your tax information if any.
  • Google sends some amount at your Bank account. You have to input the amount after login at your AdSense account and have to complete the verification process.
  • When you will reach $100, Google will send your account at your linked bank account number.

To get approved of your AdSense account you need to make original and relevant content. Don’t copy content from any other website. Good quality content has a higher chance to get AdSense approval.

You should have at least 15 to 20 well-written articles of 1000 words on trending topics that may bring traffic to your website. You should have a proper “About Us”, “Contact Us”, “Privacy Policy” page into your website.



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admin December 4, 2019 1 Comment

8 Essential SEO Analysis Tools that Every Digital Marketer Should Know

Do you belong to the SEO-Digital Marketing industry? If yes then you should be habituated with these SEO Analyzer tools that may help to make your digital marketing campaign into a new height.

Let’s have a look.

  1. Woorank: You can check an overall SEO score by using Woorank. It shows the area of improvement you require making an SEO-friendly website.
  2. Google’s Mobile-Friendly Checking Tool: Mobile-friendliness is one of the prime parameters to get top rank in search engines. Google has launched such a tool through which you can check whether your website is mobile-friendly or not.
  3.  Google Keyword Planner: Many Digital Marketers primarily prefer Google Keyword Planner for Keyword Analysis as it is a free tool and very easy to use.
  4. SEMRush: Using SEMRush you can analysis SEO’s Onpage, Offpage, keywords position, Competitors backlinks and many more. The main disadvantage of this tool is to discover all its features you have to become a paid member. Many mid-scales to big organizations use SEMRush Paid version for a better analysis.
  5. Screaming Frog: This tool basically analysis technical aspects of the website. You just need to provide your website URL it automatically generate a report including website’s crawl, HTML, CSS, JAVASCRIPT related errors.
  6. Copyscape: The best tools to find plagiarised content of the website. There are certain limitations in the free version. You need to upgrade to a premium version to avail of the full features.
  7. Dareboost: It is an essential SEO tool to analyze the website’s loading speed, security, etc.
  8. LSI Graph: It is a free tool to find LSI keywords list. You just need to enter the keyword phrase into the search box; a list of available keywords will appear in front of you. But one thing you have to keep in mind that in a day you can attempt a maximum of 3 times to use this tool.

Thatsall from my end. If anything missing please let me know so that I can add it to this blog segment.

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admin November 28, 2019 0 Comments

Importance of Online Marketing in Real Estate Industry

Digital Marketing is the easiest and affordable platform nowadays to reach a potential audience and convert them to a customer. Today both buyers and sellers use this online platform before sell and purchase any property.

 Ways to Promote any Real Estate Business:

Build Website: First of all you need a user-friendly website to promote business online. It makes a bridge between buyers and sellers. You can get an online inquiry from the website.

Use Social Media Platforms: After builds the website you need to integrate social media channels into it. Because it helps to enhance your online visibility, brings traffic to your website.

Need SEO Activities: In the real estate business promotion, you can’t ignore the importance of SEO. It brings constant organic traffic. SEO is a less expensive method compared to any other marketing technique. Many small real estate companies are now relying on SEO to bring qualified leads.

Role of Video Marketing:

Video marketing is a very useful and popular way to increase brand awareness. You can set up a video ad campaign to reach potential buyers when they search with specific keywords at YouTube and other video advertisement platforms.

The necessity of Paid Campaign: India’s popular property sites Magicbricks, 99acres uses the power of paid advertisement. Because it’s a quick method to engage with the audience. There are many options like Google Search Advertisement, Display Advertisement through which you can easily target potential buyers within a stipulated budget. Thatswhy most of big brands prefer paid advertisement over SEO. Not only that in a paid advertisement anyone can widen the reach to a certain demographic area. Many real estate brokers or agents now taking the advantages of paid advertisement.

Educational Excellence is an Online Marketing training institute in Durgapur that provides training to real estate agents on how to deal with sell property through digital marketing. You will learn how to generate lead from online.

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admin November 21, 2019 0 Comments

Tips to Make a Video Viral

Here are Some Basic Tips Below-

Create the Viewer’s Attention:

The video must be engaging to grab full user attention. The best thing is to interact with the audience in such a way: ask them a few twisting questions, give some facts, present some statistical data in the form of graphics. It will better to put a call-to-action option that may help to keep the audience focused during playback.

Maintain Video Quality:

Before shooting the video you need to think twice regarding the quality. Make sure that video quality is not less than HD.

Make the Video Short and Meaningful: Most of the length of the viral video on social media varies in between 30 to 60 seconds. Keep in mind the video content shouldn’t very tricky that can make users confused!!! 

Share Video in Social Platforms: It is very essential to share your video on social media platforms like Facebook, Instagram, YouTube. You also can target your audience based on many factors like their interest, demographics, age and so on. This way, you may gain access to a more specific group of users who may benefit by watching your video.

Focus on Content: Content is the main thing behinds the viral of any video. Research on the content that is very clear, crispy and engaging. The audience always prefers to share such content on their social media platforms.

Educational Excellence provides training on how to do viral video marketing on social media platforms.

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admin November 14, 2019 0 Comments

How TikTok May Help to Promote Your Brand at Online

Now TikTok becomes one of the preferable advertisement platforms for big brands. It is a video creating app developed by Chinese Company ByteDance in 2016. Mainly TikTok is popular to make a short funny video. TikTok continues to work closely with the world’s top celebrities, Influencers, high profile personalities. It’s the major reason to gain huge popularity in a short period.

Using Hashtag in TikTok you can easily find the trending content. Anyone can easily take to participate in competitions or conducts challenges around the world. Many big brands and Digital marketers are now choosing the TikTok to make customer engagement and brand promotion. A Hashtag challenge is an activity through which you encourage TikTok users to recreate content and add your branded Hashtag into it.

From a business point of view, it will be a good decision to build a user base and promoting your product or services organically. Research data shows maximum TikTok users are fallen in between 18- 30 age group.  By proper marketing strategy, you can hit this younger generation. One of the biggest advantages of TikTok is its user-friendliness to make a fun video from a smartphone.


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admin November 4, 2019 0 Comments

Facebook Pixel Code and It’s Importance in Ad Campaign

The main purpose to use Facebook pixel code is to collect data from your ad campaign. Now, let us discuss how pixels can boost your Facebook marketing.

Use Facebook conversion tracking: Yo can track how a user interacts with your website and from which devices. It helps you to refine your ad campaign for a better result.

Facebook Re-Targeting: Facebook re-targeting pixel enables admin to display ads to the specific audience who have visited your website previously.

Create Lookalike Audiences: You can target a lookalike audience of customers who have similar interests like products, services you are providing.

Facebook Ads for Conversions: You can track the specific conversion of any events like sign up newsletter, purchase products on your website by Facebook pixel code.

Optimize Facebook Ads for Value: As you know that the purpose of pixel code is to collect data of potential customers who buy from your website. Optimize your ad based on value so that it automatically reach to those people who want to make a purchase.

Let’s discuss Facebook pixel standard events below:

Purchase: Someone who has completed a purchase from your website.
Lead: Who signs up at your website by providing information like name, email id, contact no called as a lead.
Add Payment Info: Users who provide the payment information during the purchase of some products from your website.
Add to Cart: Someone who adds product at shopping cart on your website.
Add to Wish-list: Users who select products in a wish-list section of your website.
Initiate checkout: Someone who starts the checkout process to buy a product from your site.
Search: Someone who searches something on your website.
Contact: Who contacts with your business.
Customize Product: Someone selects a specific version of a product, like select a particular colour.
Subscribe: Someone subscribes to a paid product or service.

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admin October 28, 2019 0 Comments

Jobs Opportunities in Durgapur at The Field of Digital Marketing

Durgapur is a Tier 2 and one of the developed city in Eastern India, popularly known as the Steel City. But the scenario has been changing very fast. It is now the favorite destination of IT investors only because of the mass availability of technically sounds workforce.

From the Govt level taking care of infrastructure development so that Giant Company can visit and invest here because Kolkata Market has been already saturated. Many jobs will be created in Durgapur in the upcoming days and especially in the field of IT. Digital Marketing is one of the leading sectors where maximum jobs will be created in the upcoming days.

Educational Excellence is focusing on to train the youths and small business owners so that they can become a successful digital marketer.

Why Take Admission at Educational Excellence?

  • Get top class certified faculties who have industrial work experience.
  • Live training with doubt clearing sessions
  • Updated digital marketing course module
  • Very nominal course fees
  • Full job assistance

Various Job Roles in Digital Marketing:

Currently, there are various kind of jobs role available in digital marketing depends on the company’s requirements at a different level. Some of them are:

  • Digital Marketing Executive
  • Digital Marketing manager
  • SEO Executive
  • Social Media Marketing Expert
  • Digital Marketing Copywriter
  • Search Engine Marketing Specialist
  • Content Marketing Manager

There is a scope to earn a handsome amount of money. It majorly depends on organization size and job role. But we have generalized an overview of the average salary ranges below:

Role: Digital Marketing Manager

Salary: 4-10 Lakhs/Annum

Role: SEO Manager

Salary: 3-7 Lakhs/Annum

Role: SEM/PPC Expert

Salary: 3 lakhs to 5 lakhs/Annum

Role: Social Media Manager

Salary: 3 lakhs to 5 lakhs/Annum

Role: Content Marketing Manager

Salary: 2.5 lakhs to 5 lakhs

To get a jobs in Durgapur, join our certified Digital Marketing course where we cover up all every module which will enhance your skills.

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admin October 23, 2019 0 Comments

Google My Business Page’s SMS Messaging is Going to Stop Soon!!!

Recently Google has confirmed that the SMS messaging feature on Google my business page will be stopped.

No customer could able to reach you through the message from 15th November. But you need not worry about this. Still, get a message from the customer who wants to contact you. Follow the steps below:

  1. Download the ‘Google My Business’ app from Play Store.
  2. Log in your Google account
  3. Tap the ‘Customers’ tab
  4. Select the ‘Messages’ option
  5. Tap ‘Turn on messaging’

After completing all these steps you can receive and respond to messages through the App. Not only that you may customize your messages. You get notifications and can assign a role to your employees who can respond quickly to the customers.


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admin October 21, 2019 0 Comments

Mold a Career for Yourself as a Digital Marketing Professional

Does the term “Digital Marketing” sound familiar to you? If yes, then you are one step ahead to understand how this can be a promising career for you. If not, then it’s high time that you brace yourself up for one of the best career options that you can pick to have a lucrative income. Digital marketing is one of the newest waves of advertisements using the online platforms that target to reach directly to the desired group of the target audience. And more and more people are enrolling for this as a course and moving ahead towards a bright career opportunity. Even you can make the most of a Digital marketing training course and get yourself ready for an excellent job. 


Digital Marketing is not just one thing. It encompasses under it a lot of strategies involving Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Online Reputation Management (ORM), and Email Marketing, to name a few. All these strategies and techniques are aimed at increasing the online presence of business ventures and boost the sales and traffic generation to the sites. With every passing day, the demand for professional Digital Marketing Executives is increasing. Therefore, you must get your skills honed to perfection by enrolling for a Digital Marketing course in Durgapur.


The most significant advantage of using Digital Marketing strategies for any business is that it exponentially increases the reach of the company. It also diminishes geographical barriers without having to invest much in the advertisement techniques. Organic and paid- these are the two different approaches to get the desired results for your business. The plan that is followed depends upon the budget that a person has and the amount of money that he wants to invest for the same. Experts trained from any advanced institute of Digital marketing will be able to work in the most promising way to get the best results for your business. And this is why you can enroll and get ready to become one of these most sought after professionals in today’s time.


If you want to see yourself as a professional digital marketing manager, then you first need to enroll for a Digital Marketing course in Durgapur. You can easily find the best institutes offering the same by doing a quick research online. Most of the institutes providing training in Digital Marketing in Asansol have the most flexible fee structure for people from all backgrounds to enroll and upgrade their skills. So, instead of wasting your time thinking about what can be the best career for you in today’s time, you can opt for becoming a Digital Marketing professional. You will surely be making a great career out of this and who knows you can switch from a regular job to working as an independent freelancer.


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admin October 12, 2019 0 Comments

The Importance of SEO for a Business in Today’s Online Era

The most important thing for any online business in today’s time is Search Engine Optimization, for the need to survive in this competitive market. For a technical person, Search Engine Optimization or SEO, as commonly known, is a very acquainted term, but for an ordinary human being, or to point out in particular, a businessman, this term may sound Greek. So, such people need to understand the importance of SEO for their business and where to find the best SEO service in Durgapur to gain the maximum benefits for their business in the online platform.

The first thing that everyone needs to know about SEO is that it is a means by which a business website can be optimized to bring better search results for the products or services that the business has to offer when anyone searches for the same across Google. Whenever we require to purchase a particular product or service, we start searching for them in Google and come across a list from where we can choose one. The serial number in which the brands/ companies appear in the list is nothing random and comes as the result of the Search Engine Rankings. Always working towards achieving the best visibility on Google is possible by following the most effective Search engine optimization techniques, and all this needs to be done by experts to yield the best results for your business.

If you are not acquainted with the term SEO, you are not aware of its importance as well. And so you must give this a reading to know how you can gain its benefits and boost the reach of your business to increase sales in turn. Listed below are some of the primary reasons why you need SEO for your business:

There are several sites that you come across when you search for anything in particular. People, in general, hardly go to the second page of the search results to find what they are looking for. They choose things that are visible on the first page, or to be more specific, the search results that come in the top 10 links. Search Engine Optimization techniques are just what are followed to bring websites to the top rankings. So, now you know why it is essential to rank your business website on the first page. You will not have to worry about how to do so, because you will get assistance from experts at the most affordable charges. You will easily be able to find some of the reliable providers of SEO service in Durgapur if you carefully surf through the internet.

The Search engine results are trusted most by the people when they look for anything online. This is all the more reason why you need to have the best SEO practices for your business so that your website is the first place that people come to when looking for a particular product or service that you offer. So, if you have not yet given this a thought, you should once, because the result will be beneficial for your business.

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admin October 6, 2019 0 Comments