admin | Educational Excellence - Part 4
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WhatsApp Following in the Footsteps of Facebook

Can you imagine a life without WhatsApp in today’s age?
The majority answer will be no as WhatsApp and such other social media are inseparably integrated with our lives. Around August 2018 Facebook became one of the biggest advertising platforms with the help of target advertising. A large number of irrelevant or relevant ads (ideally customized to our needs) from various businesses kept pushing their way into our feed not only on Facebook but also Instagram and Messenger by collecting our related data. This has been an extremely profitable feature for the three companies as well as the brands and businesses advertising through them. Facebook made a profit of 26.2 billion dollars through its advertising tools alone. After massive turnouts like it are quite probable that WhatsApp might also follow its footsteps. It has more than 1 billion daily active users so making it an advertisement platform will obviously be very lucrative.

WhatsApp has already become a very convenient advertising platform for smaller developing businesses to advertise their products especially after the addition of large WhatsApp groups and WhatsApp statuses and it will be even more beneficial if it becomes an advertisement platform. There have been some serious strategies of advertising under testing: ads might pop up in the between statuses like in Instagram or users can directly open up a chat with businesses like having a conversation or they launch a completely separate proper WhatsApp Business API for business accounts. All these strategies are currently under testing in a closed group until successful.

It is actually very ironical because WhatsApp, in the beginning, was the only social media platform that was completely anti-advertising but it is an innovative digital marketing strategy.
According to DeFazio, CEO of SocialBaker and Yuval Ben Itzhak, there have been mixed reviews about this impending new initiative users might feel it be too intrusive and invasive of their privacy and turn averse to it but on the otherhand, it might attract more people like it did in the case of Facebook. There is also another side-effect of users being troubled by the limitless and consistent persuasion by ads.

WhatsApp was originally developed for easy & simple transferring and sharing of messages, photos, videos, documents, and other information. Its objective was to reduce the distance among people but now by it being turned into advertising platform businesses and brands can reach a more specific audience and in turn provide them with more of customized convenient service. That is why everything is under scientific testing now in a closed group to properly work out this whole initiative.

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admin March 21, 2019 0 Comments

Few Easy Ways to Become a Successful Digital Marketer

Digital marketing especially works in social, electronic and other digital platforms and has access to mass markets with affordable prices. People are addicted to the world of social media because of the mobile phone, laptop, computer etc. That is why the marketing industry also adapting to this change. Social media users are increasing day by day.

Through social media, you can cater to a large number of audience. Nowadays digital marketing has become one of the most important aspects of a business. Because of digital platforms, people can see advertisements, products and various things on your electronic gadgets. Today every businessman knows that without having a social media presence they will not be able to survive and also not be able to beat their competitors.

Digital marketing methods are far more affordable than traditional marketing methods. The biggest example of digitalization is when demonetization happened an online money transactions company has become a million dollar company. In digital marketing, the most important thing is the content. You need to give attractive, innovative and interesting content that will engage your audience with your website. There are various methods of digital marketing such as social media marketing, email marketing, SEO, Youtube video promotion and so on.

Digital marketing is used to promote various brands and works through various online platforms and website channels. A digital marketer works to promote a company’s products, services online. Digital marketing plays a pivotal role to create awareness of any brand among consumers and increase its popularity.

Few important things a successful digital marketer should have:

1) Ability to write engaging and Creative content

2) Good understanding of audience behaviour

3) Ability to learn quickly

4) Listening skills to understand what the consumer exactly wants.

Digital Marketing is very important in today’s time. Many big companies are hiring digital marketers to promote their brand. There is a very high demand for this job. In my opinion, it is a very innovative and good career option.

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admin March 17, 2019 0 Comments

Booming of E-commerce Business in India As Well As The World

E-commerce means electronics commerce and E-commerce business means to purchase something via electronic medium at the Internet. Nowadays everybody is in touch of the internet. There are so many facilities of E-commerce business. E-commerce business is the result of the internet revolution in the field of information and communication. This business has brought a new form of the business model in the national and international level.

The Benefits of E-commerce Business:

1. We can choose any kind of dress, home accessories, electronic product and also so many other items in less time. We don’t have to go to the outside for
Purchase these. We can save on travel cost as well. There are ratings of the products so we can judge the quality of the products. If we want to return the product; we can do it and can get the money back to our bank account or our phone wallet.
2. In this business, anyone part-time or full-time job form sitting at their home through the internet. Students can do any kind of internships by this.
3. In this business, so many people got the job of delivery and its make them economically strong, and there is a respect of this job. And this is one type of pain killer in the Indian unemployment problem. So many people get a job in this.
4. This business makes a revolution in the cottage industry. If a person who lives in the village and wants to sell their products, they can do it. And by this, he or she can improve their financial condition.
5. E-commerce business also makes a change in the educational system. It’s now become an essential part of education. We can buy any kind of books and
Get admission in any kind of educational institutions and can know everything about this. We can also take online tuition or coaching via the internet.

This business was started in India in 1997. According to research, it has been found that India has the 2nd largest internet user base after the United States. As of July 2018, the total internet users are 475 million that is 40% of the total population.
In India, the cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. As of 2017, the largest E-commerce Companies in India are Amazon, Flipkart, ShopClues, Paytm, Snapdeal and E-bay. Various international forums have already said that there is a possibility to reach the Indian E-Commerce market up to $200 by 2026. Much growth of the industry has been triggered by increasing internet and Smartphone penetration. The cyber history says that the great online shopping festival which started in December 2012, when Google India partnered with E-commerce companies including Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, and MakeMyTrip.So we can easily say that day by day this business is increasing. So, E-commerce business is a big part of modern India’s revolution.

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admin March 10, 2019 0 Comments

Hindi Cinema- A Techtonic Shifts Towards Digital Promotion

Bollywood is worlds largest film industry in terms of production. In the 100 years of Indian film history, the tectonic shift of Hindi cinema has been noticed in terms of content, technology, promotion, and many other things. Marketers and film Producers are now forced to think about the new strategies of movie promotion. Here digital media plays a significant role.

While the taste of the audience has been changed in the last couple of years, the content of filmmaking has altered along with the business-related aspects of the trade. In Hindi cinema, the essential segments that are being reshaped are the promotional and marketing campaigns. The Actors and Actress full utilize the facilities of Digital Media for their film promotion.

If we go to flashback it reminds us the time when film artists and producers would prefer to go on the reality show, but now at the age of digital media, they spend more time on social media like Facebook, Twitter, Youtube, Instagram to promote their film. One basic advantage of social media is within a fraction of seconds it reaches to the mass audience. Thatswhy celebs nowadays are more curious about social media. In a word, the traditional promotional activities and other forms of media and PR engagement have taken a back seat already.
Fans now easily interact with their favourite star via social media. Digital campaigns have also been working excellent jobs for recent releases like Raazi, Race 3, Parmanu: The Story Of Pokhran, Pad Man and October. The Trailers and songs are launched directly on YouTube, where the reach is much wider than they were before. These new promotional strategies not only proved to be a successful one but also quite affordable.
Stay tuned with us to learn more about this shift in marketing campaigns at our next article.

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admin February 24, 2019 0 Comments

Tips to Make Your WordPress Site Secure

All of us familiar with the terms that “prevention is better than cure”. It is applicable to the website also. If you come from website development field you have the experience with the term that WordPress website is being hacked. Now the question is why WordPress website easily.

The Common Reasons behind Hacking are:
Use of Vulnerable Plugins
Use of Easily Understandable Weak Password
Use of Insecure Theme
Use of Common Password in the Admin Page

WordPress is an open source CMS. It is user-friendly and easy to set up thatswhy it is so popular among users. The WordPress blogging platform often becomes a makeshift CMS. It is easy for hackers to hack the site.

To impose the highest level of security follows the tips below:
Use Strong Passwords: Need to make your password strong enough which is hard to guess. In that case, make your password with a combination of upper-lower case characters, numbers, special characters etc. Try to avoid the use of common passwords like pass123 or [email protected]

Use Updated WordPress Themes and Plugins:
Do not use backdated plugins and themes. You need to update immediately when there is an update of WordPress themes and plugins. When you plan for buying a theme or plugin, look at those themes or plugin that have good star ratings and recent updates. If you purchase a WordPress premium theme that comes with premium plugins like Visual Composer, Revolution Slider, we suggest purchasing those separately. It eliminates the dependency on the theme developer and keeps you safe.

Install SSL:
Installing SSL on your website enhances the transactional security of the website. It encrypts the user information when transfer via a website, such as when someone submits the contact form, fill up registration pages or log in admin pages.

Clean Your Server:
To keep server clean you need to delete unused WordPress files, plugins, themes even if they are not active.
Take Website Site Backup: Take your website backup on regular basis. It ensures you to make a quick site recovery from a hacked state. But it may not help in some circumstances when the database hacked.

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admin February 17, 2019 0 Comments

Various Ways to Earn Money through Digital Marketing

Out of many, Digital marketing is the best platform to make money online. It helps to make the good amount of money online sitting at home. There are no shortcut methods. To earn from Digital Marketing you need to learn it first.

Why Digital Marketing?
Traditional marketing does not allow you to interact with your audience. There is not much variety and choice are available for customers whereas Digital marketing offers plenty of platforms to interact with customers.

Benefits of Digital Marketing
Through Digital Marketing you can target your local as well as international audience. Here is the flexibility to customize campaigns in accordance with factors like gender, location, age, and interests.

In Digital Marketing, people can opt out if the advertisement is not relevant to them.

Build Interaction with Audience: Build a relation with your audience through digital marketing. The audience who will be your future customers. Convince them to visit and search products or service related information at your website. Their buying decision depends on what you are offering.

Cost Savings: The cost of Digital Marketing is low compared to traditional marketing.

Easy to Analysis: Tools like Google Analytics allows tracking traffic and their source at any time that may help you to adjust your strategies as per the reports.

Influence of Viral Promotion: With the help of social media now its easy to viral your content that grabs user attention.

Here are some ways that will help to make money online:

Content marketing
SEO
Social media marketing
Affiliate marketing
Email marketing

Content Marketing:
Millions of people search on the internet nowadays. Content marketing is a great platform to reach those people. Good content marketing can make a better visibility of your website at search engine result pages. In the age of the internet, the customer is smart enough. Before buying something, they research a lot starting from price to quality. So your content must be good enough that create user engagement.

SEO:

SEO is the process to improve the position of your website ranking. SEO experts do the optimization to make it ensure that best-performing keywords will be top at search engine result pages.
To earn money from SEO you need a handsome amount of visitors. For that, you require quality backlinks that attract traffic to your website.
Some ways of Link Building:
Guest Blogging
Article Submission
Directory Submission
Video Promotion
Social Bookmarking

Affiliate Marketing:
If you want to make money online then do Affiliate Marketing. It is something like recommend someone to purchase products from a referral link. If someone buys something from your referral link then you will be entitled to a commission from that sale. Thatswhy it is also called Referral Marketing. Big e-commerce marketplaces like Amazon, eBay Alibaba provides the opportunities to join as an affiliate program and earn money online.

Email Marketing:
Email Marketing is an inexpensive way to send an email to thousands of customers in a single click. There are many email marketing service provider available on the internet through which you can send mail at a free of cost. MailChimp is the best platform to do so. Here you will find ready-made templates. Also, you can upload your own design template.
More than 60% online consumers decide to buy products after receiving email template at their mail.

 

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admin February 11, 2019 0 Comments

Ways to Generate B2B Leads from Linkedin

We all know that Today LinkedIn is the most influential network for professionals to build up a good relationship for their business needs.
Here are the below steps you should keep in your mind while preparing a marketing plan to reach the audience:

A. Build Connection: You need to send a greeting when someone has accepted your request at Linkedin. First, you need to build up a relationship with your counterpart, after that send him or her a proposal in detail about your company, product, and services. It will generate potential leads.

B. Post Your Service:
No need to pitch every connection individually, rather you can post your service on the LinkedIn wall. The person who is looking for such services will directly contact you. For that, you need a good amount of connections at your Linkedin profile.

C. Send an Email to The Hirer:
LinkedIn is one of the popular platforms for hiring candidates of various positions. You can comment or send a message to the responsible person regarding their post and ask whether they would like to consider your services or not.

D. Post on LinkedIn Groups:
You need to participate in niche Linkedin group. Through the group, you can reach thousands of people and make them aware of the services that you are offering. You may target a group with proper planning in order to reach potential clients. You may also create a group and invite others to join to build a network of your choice.

E. Pitch Individual LinkedIn Group Member:
Without being connected you can pitch to the Linkedin group members personally. Now LinkedIn has restricted the limit to 15, that means you can send 15 messages to a member of a particular group in a month.

F. Write Article on Interesting Subject:
Post an informative article on regular basis. it will encourage your connections to visit your profile. Every person on LinkedIn likes to read and share great content they come across. As LinkedIn is also a social media platform and has its own advantages, it will help to boost the traffic which will eventually provide a potential lead.

G. Updates With Blogs Or Latest News On Regular Basis:

You can share the important and latest stuff that will entertain or educate your audience. There is a strong possibility that after going through your posts someone may enquiry more about your services.

 

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admin February 11, 2019 0 Comments

Select the Best SEO Service Provider in Durgapur

To promote your business through SEO you first need to know your online competitors. There are many SEO service providers in Durgapur. If you one of them then first start to analyze what are your competitors doing and what is their ranking status in search engine ranking. Let us talk about Educational Excellence, an SEO service provider is offering a variety of online marketing services for small to the large business owner of Durgapur.

The main objectives of organic SEO are to bring traffics for the website.
Through SEO you can generate leads for your business. As you know online marketing is the best cost-effective platform for marketing. Now every business owner wants to switch from traditional marketing to digital marketing for a higher ROI. Either they have own digital marketing teams or outsource the project to other Digital Marketing firms.

A startup company in Durgapur who want to grow their business through online marketing, we suggest them donot get worried. The experts of Educational Excellence are updated with the latest Google Algorithms and SEO tactics to make your website a higher ranking with specific keywords.

If you are looking for a reliable, sustainable and ongoing online progress, then contact with the best Digital Marketing Company who deserve the deal.

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admin February 11, 2019 0 Comments

Follow the Steps to Become a Flipkart Seller

Anyone can join Flipkart as a seller. But these steps are mandatory to join.

1. Anyone can sell their products on Flipkart either as an individual or as a company.

2. For Flipkart seller account, you need to indicate what kind of business you run. It requires identity and address proof. During the registration process please make it sure that all required business-related documents like Business name, PAN card, TIN number, GST number etc are submitted to Flipkart.

3. You need to submit your Bank details along with IFSC code. If you have an existing bank account then submits that information as well.

4. After login at Flipkart seller account, set it up to start selling products.

5. A dashboard will appear after login at seller account. You can use it for the promotion purpose. You also get analytics report on the dashboard.

6. When you will make your first sell the payment will be credited at your linked bank account with 14 days.

Types of Products You can sell:
Clothing Accessories
Electronics Gadgets
Beauty and Cosmetic Products
Home Appliances
Shoes
Home Decorations
Kitchen Accessories
Gaming Accessories
Shoes and many more.

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admin February 6, 2019 0 Comments

Youths of Durgapur are Showing Interest to Learn Digital Marketing

In the last 4-5 years, India has grown at a rate of 7- 8%. Our beautiful city Durgapur is also growing very fast and tends to become a smart city. We are in the age of 4G. Our habits of purchasing have also changed. Here SEO( Search Engine Optimisation) plays a big role. Durgapur-Asansol is the Industrial area. It connects states like Jharkhand, Bihar.  The infrastructure and geographic location encourage investors to set up Factory, plant or small scale industry like IT only because of the availability of the skilled workforce.

Now the point is how to grow business through Digital Marketing? The simple answer is SEO. In recent research, it reveals that many young colleges passed out students are interested to learn SEO, Digital Marketing. But they are confused where they will go? Educational Excellence brings golden opportunities in front of them. Now they need not worry. Time by Time Educational Excellence will provide a free workshop on “how to earn after learning Digital Marketing”.

Youths of Durgapur and Asansol who are suffering unemployment problem will get the right track because by 2022 plenty of jobs is going to be created in the field of Digital Marketing worldwide.  Many Durgapur based IT company already providing SEO, Digital Marketing services. Time by Time they also require trained professionals. Unfortunately, the youth of Asansol and Durgapur does not get the chance. Because there is a scarcity of proper SEO training institute. Educational Excellence brings opportunities for you. We are only SEO Digital Marketing Institute in Durgapur who have Google certified trainer.

There is no particular age limit to learn SEO. Everybody can learn SEO Digital Marketing. It is a skill that can be learned from online as well as offline.

You can choose Digital Marketing as a career in this way:

  1. Work as a Freelancer for individual client
  2. Join any Digital Marketing company

 

 

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admin January 19, 2019 0 Comments