Google Roll Out New Ad Position Metrics
If you are a PPC Experts then you should know about the new ad position metrics that Google has released recently. Now onwards advertiser will enable to understand where an ad appears on the search engine result pages(SERPs) along with the average ad positions.
Google made it clear that an average ad position does not refer to its sequential position on the search results page, but rather its position relative to competing for ads in the ad auction.
An ad position of 1 means your ad shows ahead of all other ads, but it does not mean the ad was at the extreme top of the page. Google also said it will be rolling out new metrics very soon that will help advertisers to see clearly where their ads are appearing on the search results pages.
Impr. (Absolute Top) – The percent of Ad impressions that are shown as the very first Ad above the organic search results.
Impr. (Top) – The percent of your Ad impressions that are shown anywhere above the organic search results.
Search (Absolute Top) – The impressions you have received in the absolute top location divided by the estimated number of impressions you are eligible to receive in the top location.
Search (Top) – The impressions you have received in the top location compared to the estimated number of impressions you are eligible to receive in the top location.
As per Google, if you are using an average position to understand the location of your ads on the page, it is better to use Impression (Absolute Top) and Impression (Top), whereas to understand page location position, it is better to use Search (Abs Top) and Search (Top).