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Best Advertisement Platform: Facebook or Google

Facebook, a social media networking platform with 2.3 billion users worldwide, offers the ability to advertise with pay-per-click ads. These ads are created using the Facebook Ad Manager platform and are displayed to the targeted audience, whereas Google is primarily known as a search engine that gives the ability to advertise with pay-per-click ads. Google Ads appear at the top of search results, they appear based on the keywords searched by the user.

In Facebook, viewers are Passive and aren’t actively looking for a specific product or brand; they are targeted based on their interests and the demographic information, whereas, in Google, users are more active and prefers to search for a particular product or brand which they would like to buy.

Facebook uses comprehensive methods to target its users, whereas, Google has limited ways to target its users. Ads appear in Facebook either under the news feed column or in the Stories, sometimes it also appears as In-stream Videos. But Google Ads appear in the pages of Google Partner sites.

Ads are displayed on Facebook in the form of Images, Videos, Slideshows, etc. In Google, the ads are displayed either in the form of text or image. Facebook has a more user-friendly interface, whereas Google has a cumbersome interface.

Ad creation within Facebook is relatively easy as compared to Google. However, in Google, Ads are built using Google Ad Manager., which is not very easy to use. Still, advertisers can quickly build a text-based ad by creating Campaigns, Ad Sets, and individual Ads with a headline and description.

When crafted carefully and targeted expertly, Facebook ads can capture the user’s interests that increase both brand awareness and even generates sales.

It takes more time to convert Facebook leads to customers as they are not actively seeking your product or service, whereas in case of Google, Businesses that boast uncomplicated services with clear use, benefit mostly from Google Ads; it is easier to capture keywords searched and this encourages users to click and buy using simple, actionable language.

It’s generally best to use Facebook Ads to build brand awareness of products or services that people will likely tend to buy. Google Ads, however, are the best for increasing sales of products or services that people generally looking for.


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admin July 26, 2019 0 Comments

How to add Amazon Affiliate Link to WordPress Website?

Are you a passionate blogger or do you own a WordPress website? How do you generate traffic to your website? Affiliate marketing is an extravagant money-making strategy used by millions of website owners. Amazon, the most trusted online shopping portal is giving you a great chance to earn by adding the Amazon affiliate link to your WordPress website. If you want to earn this way, have a sneak peek at the essential notes and steps.

Why WordPress?

WordPress is one of the easiest platforms to build your website. You can either build an e-commerce site, a blogging site or a site in any niche and WordPress itself has a lot of themes and other options that are self-explanatory. All you have to do is buy a domain and host it on this easy-to-use platform.

 What is an Affiliate Link?

An affiliate link is an external link added by the website owner on his site. Viewers on clicking this link will access a webpage of another website, and that website pays this owner a certain price. This is a form of affiliate marketing.

In our context, Amazon pays the website owner when the site owner adds an affiliate link that leads the users to a landing page in the Amazon site.

What are the credentials that one needs to have for adding an Amazon Affiliate Link?

  1. Affiliate links of Amazon can be added on a webpage only if the link and the content synchronize together.
  2. Having a blog page to add the Amazon link is an extra advantage.
  3. You will have to sign up on the Associates central of Amazon.

 How can one add an Amazon Affiliate link on their web page?

Adding an Amazon link is easy and you can add the link on your WordPress site following these simple steps.

  1. Login into the Associates Central of Amazon.
  2. You will get a search bar on the page you reach immediately after you login. You can search for relevant links over here.
  3. Type any item name that is relevant to the niche or topic of your website content or blog.
  4. You will get a list of the product links closely related to your search.
  5. The search results you get are nothing but the link builders. You can choose one of them and link it to a text phrase of your site’s content. You can also link it to an image on your site, but simultaneously not to both.
  6. A box appears on your screen. Copy-paste the text phrase in the space given and click on the button ‘Highlight HTML‘.
  7. Another tab opens up and you will have to click the HTML option to check if your link is created.
  8. This will take you to another task page and show you your created link if it is successfully created.

 Try creating an Amazon Affiliate Link and add it to your WordPress site. Extra earning does no harm.

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admin July 21, 2019 0 Comments

Some Useful Tools A Digital Marketer Should Use

Let’s discuss some powerful digital marketing tools.

  1. SpyFu- SpyFu allows marketers to view key marketing information of their competitors. You can easily see paid and organic keywords that are using by your competitor. For that, you need to become paid members. There is another feature called backlink kombat which helps you to find out keywords that you have missed.
  2. Screaming Frog- It allows you to crawl the website’s URLs and fetch data to analyze technical and onsite SEO. Errors like broken links, server, and canonical, duplicate content are easily identified by Screaming Frog.
  3. Hotjar- It is a popular analytics tool that enables you to visualize user engagement with your website. You can track website visitors and see the data as heat maps. You will be able to see your visitor’s clicks, taps, and mouse movements and also can identify the pages from where most of the visitors bounce back.
  4. MeetEdgar- This tool is very important for digital marketers to automate content reshare in social media platforms. You can schedule and automate the content on Facebook, Twitter, Instagram, and Linkedin.
  5. AdEspresso-This tool is especially used for Facebook, Instagram and Google advertising. You can optimize and manage an ad campaign by taking access to your client’s account.
  6. Pitchbox- This tool is used for SEO link building purpose. Pitchbox generally helps to find blogger, advanced search, product reviews, and analysis competitor’s backlinks and so on. It also helps to find niche influencers that automate your overall link building process.
  7. Buzzstream: This is free software to track a variety of metrics; schedule emails and finds link opportunities.

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admin July 14, 2019 0 Comments

How to Monetize YouTube Channel

YouTube’s changes its policy time to time and that creates a buzz among those who monetized their videos. We will discuss the entire monetization process here. We need to understand the process of monetization. Follow the step below:

Step1  To monetize YouTube channel you requires at least 4000 hours watch time within 1 year along with minimum 1000 subscribers. According to this policy YouTube now prioritizing on watch time to keep users engage on the platform as long as possible.

Step2 Prepare your channel for monetization. It can take up to 30 days for YouTube to review your channel and you have to wait for another 30 days if your application is denied. Most common reasons for that YouTube doesn’t approve monetization are duplication.  You need to keep one thing in my mind when you are using stock footage and audio, make sure that you should have all the right licenses in place.

Step 3 Click on my channel in dropdown option then click on your icon in the top right corner of the screen. Click on YouTube Studio.

Step 4 In the YouTube studio, you will find the channel menu on the left-hand side of your screen, click on other features> Monetization and then click the start button.

After completing the above steps you need to accept the YouTube Partner Program terms and condition. For that sign up for AdSense or connect to an existing account to enable your channel for monetization. YouTube allows setting your monetization preferences. you can change your preferences later on.

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admin June 24, 2019 0 Comments

How To Create a Google Friendly Content

The question that arises in our mind what is Google-friendly content. Over the past few years what we have seen there is a buzzword called ‘’E-A-T’’ that is floating around.  To get rank on Google you need to work on your brand to build its Expertise, Authority, and Trustworthiness which is also called E-A-T. Every webpage needs E-A-T.

What is YMYL?

It is a quality rating for content that stands for “Your Money Your Life’’. Google looks for relevant information to any website. Because certain types of searches have a chance to impact the users in a negative way. When something comes related to health, financial issues and safety, Google doesn’t want to share unsolicited information. Google always prefer those sites which have a high level of expertise, authority, and trustworthiness. Google changes its search algorithm for users so that they can get high-quality relevant content in SERPs.

E-A-T and YMYL are also known as ‘’the Google Search Quality Evaluator Guidelines’’. The quality evaluators will be asked to review not only a website’s E-A-T but they will be asked to review the content creators author and also about the subject of the page and particularly if it is a YMYL subject. So what we need to build an author E-A-T as well as a website E-A-T. You need to give structured data that tells Google about the author and at the same time making it easier to connect with the authority.

Let us discuss on E-A-T.

Expertise- Expertise means very knowledgeable in a particular area. But this is not enough to get traffic. You need to know how to communicate with people and how to engage with your audience, what exactly your audience wants and how you can deliver the information to them.

When a user is asking ‘’How can my site Improve its rankings?’’. The most common answer is “Create great content that your audience loves’’. Well, the answer looks very simple but it very hard to create engaging content for your audience.

How to Create an Expert Content?

STEP1- Find out what your audience is searching for and you need to fill up their needs. That is called keyword research. The most important thing is to understand the user’s intent when you are doing keyword research.

STEP2- Make sure your text is easy, simple and understandable.

STEP3-What your users next query and prepare content according to that query.

Authority- Having authority is very important. To judge your authoritativeness please checks the following lists:

i) If your content is widely shared in an online platform is a sign of growing authority.

ii) Having a Wikipedia page improves the authority of your brand.

iii) Building a brand is also a sign of authority.

iv) Moz domain authority score is important that can help you to check the authoritativeness of your website as well as how many links you have build up.

Trustworthiness- You needs to prove your trustworthiness.

1) Should have a privacy policy on the website.

2) Need to have a clear way to contact the website owner.

3) Make sure your website domain is secure.

4) When you are sharing knowledge make sure it’s in general.

5) When you are accepting transactions you should have a refund policy.





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admin June 19, 2019 0 Comments

Tips To Create Amazon Seller Account

STEP 1 Register on Amazon seller account by visiting at Amazon seller page. Fill all your details like business name, address, phone number, email id and so on.

Step 2 If you have a registered firm or company then you have put that legal name. If you don’t have a firm and want to sell products that come under the tax exempted categories then you have to insert your name.

STEP 3 You need to verify your mobile phone number.

Step 4 You need to insert basic seller information like-your store name, primary Category, complete business address.

Step 5 Amazon provides fulfilment network. If any seller chooses the fulfilment option then it is required to send his products to the Amazon Fulfillment Center and if there any order is placed by the buyer, Amazon fulfilment centre sends the product to the buyer by a courier. The seller’s responsibility is to pack that product and dispatch to the buyer. To dispatch you can either choose Amazon easy ship service or courier service.

Step 6 You need to insert your GST number if it is available, If it is not available then you need to mention that you want to sell it on GST exempted category. You can update GST number later on.

STEP 7 This seller interview part is essential where you need to answer some basic questions like-
In which categories you want to sell your product?
Where do you get products?
What is your average turnover?
How many products do you want to sell?
Do you sell on any other website or platform?

STEP 8 In the Dashboard pages you need the following details for the registration process.
A. Products to sell
B. Set shipping Rates
C. Bank Account Details
D. Tax details
E. Default Product Tax Code
F. Signature.
The dashboard gives you an insight into your seller account.

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admin June 8, 2019 0 Comments

The New E-Commerce Rules in India 2019 That Have a Mixed Effect on Retailers

The new E-Commerce rules came as a huge shock for E-Commerce companies since it is going to affect their sell.
• As per new rules, they can’t sell products through companies where they hold equity stakes.
• Now onwards the marketplace is not allowed to give aggressive offers or discounts to their customers.
• No vendors can be forced to sell their products exclusively on any marketplace platform.

The new rules will help large E-Commerce companies to build a viable business rather than just depend on discounts in the near future.
Companies like Amazon and Flipkart used to offer their customers a huge number of discounts but now onwards as per the new policy they have to include a third party seller where they have no equity stake.

This new rule could have a positive impact on those small business owners who are selling offline. It also brings relief for small retailers who are selling products online.
From a consumer side, they will no longer get bumper discounts from retailers who are associated with marketplace entities.

It’s true that now onwards for small start-ups it’s difficult to raise funds from big E-Commerce companies. Thatswhy it’s high time for E-Commerce marketplace to think about the business model and focus at franchise models to expand business in India.

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admin June 1, 2019 0 Comments

Impacts of Social Media’s Reviews in Kalank Box Office

Film critics are discuss everything when a film release like actor’s performance, makeup,  costumes, length of film, music, direction, etc. I may not be able to discuss all those technical things and at the same time may not be able to point out what should be done and what shouldn’t be done. So as cine goers I am going to review this film.

Due to Digital Media, the film was able to create hype among people. So let’s discuss the consequence that has been created on social media. As the name suggests ‘KALANK’ it questions the morality of society especially when it comes to love and family ties. The story of the film has focused mainly on eternal love that goes beyond the rules and regulations of society. Husnabad, where the majority of the populations are Muslims and they are blacksmiths by profession.

We have seen all these things before and you can’t relate these things with the real world. Maybe the story based on love saga but if someone wants to go and watch the film in the theatre, there is nothing actually to shout out. The dynamics between the characters are very fragile. The most important thing or I should say the negative thing is it’s running time, people will get bored because it is a very lengthy film. As a Director, Avishek Varman’s performance is average because he didn’t use actors properly in the movie.

Social media plays a significant role in film promotion nowadays. The producer now spending a huge amount of money for film promotion. Before release trailer of the movie had been created hype among people especially social media. If you look at all social media platforms everybody was discussing the film. Generally, it caught the attention and the main thing that goes in the favour of the film was the star cast and one thing that has worked is Sanjay Dutt and Madhuri Dixit are reuniting on the silver screen after a very long time.

Today people are very much open about their thoughts if they like something they prefer to write or share it on their social media accounts and if they don’t like something writes this also. Today’s young generation prefers to read a review of the film before going to see it in Theatre. In that case, if the online reputation of the film gets a negative review, then cinema lovers normally wait to see the film on Television or prefer to download the movie from other online platforms. So according to me the online reviews in various social media have made a major impact on Kalank’s box office collection.

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admin April 28, 2019 0 Comments

Tips to Generate Leads for E commerce Store

We all are very much familiar with the term e-commerce. If you are running an online e-commerce business, then you need to focus on how to generate a lead that is very much essential parameter for enhancing the sell. Here, we are going to discuss various lead generation strategies for e-commerce business.

To get proper leads you need to accumulate your overall marketing strategies so that customer or user can visit your website and takes interest in your products. An e-commerce website leads might have:
A) Sign up for your email list.
B) Show interest in your lead magnet.
C) Grab an offer that’s targeted to potential leads.
D) Take a free trial or view your demo.

You need to find out which type of audience is basically showing interest in your site. Find out where your ideal customers hanging out online. 

Let’s start to discuss lead generating tactics.

1) E-commerce businesses need quality content with the proper landing page. You need to give your proper product description, price, offer details, shipping details, etc so that users can get the full idea when then visits the website.

2) SEO is another way in which you can generate lead. It may help to optimize your website with a set of keywords that can drive organic traffic to the site.

3) People who want to buy from online are often looking for a discount or coupon. Time by time you should give an offer to users that can attract them to make a purchase from your website.

4) Remarketing, very powerful tactics to connect with the audience who have previously visited your website but not purchasing. Through the remarketing campaign, you can reach to that audience who are interested in the similar products or services you are offering

5) Your E-Commerce site should have a proper call to action button like:
A) Get access now.
B) Try our free demo
C) Sign Up etc.

It helps you to collect potential leads.

6) Identify user behaviours on your site.

7) Another most important e-commerce lead generation tip is to offer a free trial.

8) Set up an email list for email marketing. Send the promotional email you’re an offer to the users who have registered at your website. 

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admin April 21, 2019 0 Comments

An Educative Guide to Instagram Affiliate Marketing

Instagram has become so popular globally and has a huge number of active user base. That is why Instagram affiliate marketing gaining popularity.  To be an affiliate marketer on Instagram the primary focus is to bring traffic as much as you can. Instagram provides tons of opportunities to you whether as a brand looking to promote their product or as an affiliate. Today we are going to discuss Instagram affiliate programs.

Step1-    First you need to build a relationship between a user and an affiliate marketer. You need to give some sort of information on a company’s product or service on the marketer’s website, social media. The affiliate marketer describes the product or its service in their social media post. They can earn commission on each sale and that can be attached to their post through a URL link with unique affiliate code added to the end in the description of that post. When these promotions are done on Instagram affiliate we call it Instagram affiliate marketing.

Step2- Like other social platforms, Instagram does not allow you to place a link when you post a photo. Affiliate marketers on Instagram get people to enter a link with their affiliate code into their browser and buy a product.

A) Affiliate link in your bio (Permanent)-if you are an affiliate for one brand.

B) Affiliate link in your bio (semi-permanent).-if you want to promote a different product with each post.

C) Use a linkable Instagram gallery app.

D) Include the Affiliate link as swipe-up in Instagram, stories for this you need to have a business account with 10,000 followers.

E) Include the affiliate link in your photo, photo description or Instagram story.

Step3- We all know the benefits of Instagram affiliate marketing. But there are also other things like:

A) Increases brand awareness, engagement and following on Instagram.
B) From the perspective of a brand Instagram affiliate marketing helps you to create a new relationship. These relationships help the affiliate marketer.
C) Instagram affiliate marketing offers some amount of profit through these partnerships.

Step4- The most important thing is the followers. You need to be active on the influencers on your page, not a bot or paid followers.

Step5-The brand you are promoting should have a good influence on other people as well as add value

Step6- Follow the steps to increase Instagram followers

A. Use Instagram hashtags properly and tag the picture with your followers.

B. Be active on Instagram and post something on a regular basis.

C. Running a contest is a good way to interact with your followers.

D. Cross-platform promotion.

E. Run a blog for affiliate marketing


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admin April 12, 2019 0 Comments