admin | Educational Excellence - Part 7
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Tips to Make Your WordPress Site Secure

All of us familiar with the terms that “prevention is better than cure”. It is applicable to the website also. If you come from website development field you have the experience with the term that WordPress website is being hacked. Now the question is why WordPress website easily.

The Common Reasons behind Hacking are:
Use of Vulnerable Plugins
Use of Easily Understandable Weak Password
Use of Insecure Theme
Use of Common Password in the Admin Page

WordPress is an open source CMS. It is user-friendly and easy to set up thatswhy it is so popular among users. The WordPress blogging platform often becomes a makeshift CMS. It is easy for hackers to hack the site.

To impose the highest level of security follows the tips below:
Use Strong Passwords: Need to make your password strong enough which is hard to guess. In that case, make your password with a combination of upper-lower case characters, numbers, special characters etc. Try to avoid the use of common passwords like pass123 or [email protected]

Use Updated WordPress Themes and Plugins:
Do not use backdated plugins and themes. You need to update immediately when there is an update of WordPress themes and plugins. When you plan for buying a theme or plugin, look at those themes or plugin that have good star ratings and recent updates. If you purchase a WordPress premium theme that comes with premium plugins like Visual Composer, Revolution Slider, we suggest purchasing those separately. It eliminates the dependency on the theme developer and keeps you safe.

Install SSL:
Installing SSL on your website enhances the transactional security of the website. It encrypts the user information when transfer via a website, such as when someone submits the contact form, fill up registration pages or log in admin pages.

Clean Your Server:
To keep server clean you need to delete unused WordPress files, plugins, themes even if they are not active.
Take Website Site Backup: Take your website backup on regular basis. It ensures you to make a quick site recovery from a hacked state. But it may not help in some circumstances when the database hacked.

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admin February 17, 2019 0 Comments

Various Ways to Earn Money through Digital Marketing

Out of many, Digital marketing is the best platform to make money online. It helps to make the good amount of money online sitting at home. There are no shortcut methods. To earn from Digital Marketing you need to learn it first.

Why Digital Marketing?
Traditional marketing does not allow you to interact with your audience. There is not much variety and choice are available for customers whereas Digital marketing offers plenty of platforms to interact with customers.

Benefits of Digital Marketing
Through Digital Marketing you can target your local as well as international audience. Here is the flexibility to customize campaigns in accordance with factors like gender, location, age, and interests.

In Digital Marketing, people can opt out if the advertisement is not relevant to them.

Build Interaction with Audience: Build a relation with your audience through digital marketing. The audience who will be your future customers. Convince them to visit and search products or service related information at your website. Their buying decision depends on what you are offering.

Cost Savings: The cost of Digital Marketing is low compared to traditional marketing.

Easy to Analysis: Tools like Google Analytics allows tracking traffic and their source at any time that may help you to adjust your strategies as per the reports.

Influence of Viral Promotion: With the help of social media now its easy to viral your content that grabs user attention.

Here are some ways that will help to make money online:

Content marketing
SEO
Social media marketing
Affiliate marketing
Email marketing

Content Marketing:
Millions of people search on the internet nowadays. Content marketing is a great platform to reach those people. Good content marketing can make a better visibility of your website at search engine result pages. In the age of the internet, the customer is smart enough. Before buying something, they research a lot starting from price to quality. So your content must be good enough that create user engagement.

SEO:

SEO is the process to improve the position of your website ranking. SEO experts do the optimization to make it ensure that best-performing keywords will be top at search engine result pages.
To earn money from SEO you need a handsome amount of visitors. For that, you require quality backlinks that attract traffic to your website.
Some ways of Link Building:
Guest Blogging
Article Submission
Directory Submission
Video Promotion
Social Bookmarking

Affiliate Marketing:
If you want to make money online then do Affiliate Marketing. It is something like recommend someone to purchase products from a referral link. If someone buys something from your referral link then you will be entitled to a commission from that sale. Thatswhy it is also called Referral Marketing. Big e-commerce marketplaces like Amazon, eBay Alibaba provides the opportunities to join as an affiliate program and earn money online.

Email Marketing:
Email Marketing is an inexpensive way to send an email to thousands of customers in a single click. There are many email marketing service provider available on the internet through which you can send mail at a free of cost. MailChimp is the best platform to do so. Here you will find ready-made templates. Also, you can upload your own design template.
More than 60% online consumers decide to buy products after receiving email template at their mail.

 

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admin February 11, 2019 0 Comments

Ways to Generate B2B Leads from Linkedin

We all know that Today LinkedIn is the most influential network for professionals to build up a good relationship for their business needs.
Here are the below steps you should keep in your mind while preparing a marketing plan to reach the audience:

A. Build Connection: You need to send a greeting when someone has accepted your request at Linkedin. First, you need to build up a relationship with your counterpart, after that send him or her a proposal in detail about your company, product, and services. It will generate potential leads.

B. Post Your Service:
No need to pitch every connection individually, rather you can post your service on the LinkedIn wall. The person who is looking for such services will directly contact you. For that, you need a good amount of connections at your Linkedin profile.

C. Send an Email to The Hirer:
LinkedIn is one of the popular platforms for hiring candidates of various positions. You can comment or send a message to the responsible person regarding their post and ask whether they would like to consider your services or not.

D. Post on LinkedIn Groups:
You need to participate in niche Linkedin group. Through the group, you can reach thousands of people and make them aware of the services that you are offering. You may target a group with proper planning in order to reach potential clients. You may also create a group and invite others to join to build a network of your choice.

E. Pitch Individual LinkedIn Group Member:
Without being connected you can pitch to the Linkedin group members personally. Now LinkedIn has restricted the limit to 15, that means you can send 15 messages to a member of a particular group in a month.

F. Write Article on Interesting Subject:
Post an informative article on regular basis. it will encourage your connections to visit your profile. Every person on LinkedIn likes to read and share great content they come across. As LinkedIn is also a social media platform and has its own advantages, it will help to boost the traffic which will eventually provide a potential lead.

G. Updates With Blogs Or Latest News On Regular Basis:

You can share the important and latest stuff that will entertain or educate your audience. There is a strong possibility that after going through your posts someone may enquiry more about your services.

 

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admin February 11, 2019 0 Comments

Select the Best SEO Service Provider in Durgapur

To promote your business through SEO you first need to know your online competitors. There are many SEO service providers in Durgapur. If you one of them then first start to analyze what are your competitors doing and what is their ranking status in search engine ranking. Let us talk about Educational Excellence, an SEO service provider is offering a variety of online marketing services for small to the large business owner of Durgapur.

The main objectives of organic SEO are to bring traffics for the website.
Through SEO you can generate leads for your business. As you know online marketing is the best cost-effective platform for marketing. Now every business owner wants to switch from traditional marketing to digital marketing for a higher ROI. Either they have own digital marketing teams or outsource the project to other Digital Marketing firms.

A startup company in Durgapur who want to grow their business through online marketing, we suggest them donot get worried. The experts of Educational Excellence are updated with the latest Google Algorithms and SEO tactics to make your website a higher ranking with specific keywords.

If you are looking for a reliable, sustainable and ongoing online progress, then contact with the best Digital Marketing Company who deserve the deal.

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admin February 11, 2019 0 Comments

Follow the Steps to Become a Flipkart Seller

Anyone can join Flipkart as a seller. But these steps are mandatory to join.

1. Anyone can sell their products on Flipkart either as an individual or as a company.

2. For Flipkart seller account, you need to indicate what kind of business you run. It requires identity and address proof. During the registration process please make it sure that all required business-related documents like Business name, PAN card, TIN number, GST number etc are submitted to Flipkart.

3. You need to submit your Bank details along with IFSC code. If you have an existing bank account then submits that information as well.

4. After login at Flipkart seller account, set it up to start selling products.

5. A dashboard will appear after login at seller account. You can use it for the promotion purpose. You also get analytics report on the dashboard.

6. When you will make your first sell the payment will be credited at your linked bank account with 14 days.

Types of Products You can sell:
Clothing Accessories
Electronics Gadgets
Beauty and Cosmetic Products
Home Appliances
Shoes
Home Decorations
Kitchen Accessories
Gaming Accessories
Shoes and many more.

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admin February 6, 2019 0 Comments

Youths of Durgapur are Showing Interest to Learn Digital Marketing

In the last 4-5 years, India has grown at a rate of 7- 8%. Our beautiful city Durgapur is also growing very fast and tends to become a smart city. We are in the age of 4G. Our habits of purchasing have also changed. Here SEO( Search Engine Optimisation) plays a big role. Durgapur-Asansol is the Industrial area. It connects states like Jharkhand, Bihar.  The infrastructure and geographic location encourage investors to set up Factory, plant or small scale industry like IT only because of the availability of the skilled workforce.

Now the point is how to grow business through Digital Marketing? The simple answer is SEO. In recent research, it reveals that many young colleges passed out students are interested to learn SEO, Digital Marketing. But they are confused where they will go? Educational Excellence brings golden opportunities in front of them. Now they need not worry. Time by Time Educational Excellence will provide a free workshop on “how to earn after learning Digital Marketing”.

Youths of Durgapur and Asansol who are suffering unemployment problem will get the right track because by 2022 plenty of jobs is going to be created in the field of Digital Marketing worldwide.  Many Durgapur based IT company already providing SEO, Digital Marketing services. Time by Time they also require trained professionals. Unfortunately, the youth of Asansol and Durgapur does not get the chance. Because there is a scarcity of proper SEO training institute. Educational Excellence brings opportunities for you. We are only SEO Digital Marketing Institute in Durgapur who have Google certified trainer.

There is no particular age limit to learn SEO. Everybody can learn SEO Digital Marketing. It is a skill that can be learned from online as well as offline.

You can choose Digital Marketing as a career in this way:

  1. Work as a Freelancer for individual client
  2. Join any Digital Marketing company

 

 

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admin January 19, 2019 0 Comments

Step by Step Guidance of Google Shopping Campaigns

In the last couple of years, the demand of E-Commerce site has grown significantly. Many companies like Flipkart, Ebay, Amazon, eBay have experienced huge success in the E-Commerce marketplace business model. Sine customers shopping behaviours have been changed, many retailers adapt E-Commerce platform to sell products.

Now the question is how to drive a good amount of traffic at your online store. 

Set up Guides of Google Shopping Ad campaign:

Step 1: Create a Product Feed

You need to create a product list first and have to provide the list to Google. You have to be careful when creating the product feed. Products list will not be approved until or unless you make it 100% correct.

If you’re running an E-Commerce site that is running on a different platform, you have to do a little bit more work. The primary goal is to get a CSV, TXT or XML file with all products information that can be easily uploaded to Google Merchant Center. You can also upload it manually with Excel sheet that automatically syncs with Google Merchant Center.

Step:2 Create a Google Merchant Center account

First, you need to create a Google Merchant Center account. For that, you need to claim your URL that will prove your domain ownership. Use the Google Analytics tool to verify ownership.
Google Shopping Ad displays the shipping price right in your product ad. Provide all shipping details like shipping rates, minimum order value etc. After that, you will be able to upload your product feed in Google Merchant.

Step:3 Set Up Google Shopping Campaign

• Whenever your products get approved at Google Merchant Center, you can finally set up a Google Shopping campaign. 
• Sign up Google Ads account If you don’t have.
• Enter your business and payment details by clicking at configuration wizard.
• Before start promotion, you need to link Google Merchant Center to Google Ads account.

Step:4 Optimize Your Google Shopping Campaign

• Give sometimes to the campaigns for gathering data. It may happen that your maximum budget has been spent one or two product or product group. Make it sure that all of your products get some visibility in the search results.
• Time by Time increase the CPC bid for products that have no or few impressions and clicks. 
• Look at the search queries report to find irrelevant search queries and exclude those from campaigns.
• Improve your product feed to make sure the most profitable products get the budget.
• If you are running multiple shopping campaigns, set the campaign priority right way.

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admin January 19, 2019 0 Comments

4 Reasons Why to Develop a Website in WordPress

In 2003 WordPress was first introduced into the market. Initially, WordPress was mainly used to build blog site. Slowly WordPress gains massive popularity among developers and now every developer prefers WordPress as a primary CMS. Some trusted and popular brands like TechCrunch, BBC America, MTV News, Sony Music are using WordPress. If you looking for a convenient, quality and robust CMS website, then WordPress is the best platform. Although WordPress is an open source platform, you have to pay for unlocking full customization features in WordPress hosting server.

Here are the reasons why WordPress is leading:
Easy to Use and Flexible:
To upload or any changes required for the website you do not need to hire a professional to manage backend. No hardcore development skills are required for that. You can do it on your own.
WordPress is multi-functional. Only a single WordPress install allows developing site, a blog or forum. You can control the whole website like its landing pages, product or services, images etc from the backend. Thatswhy WordPress becomes so popular CMS.

Fully Customizable:
You can customize WordPress settings as per your requirements.
A. You can change private or public content setting that lets you the option to set the privilege of the content you want to share.
B. WordPress enables you to schedule a post as per your requirements.
C. In WordPress, there are lots of free plugins that make it easier to develop a site. You only need to download those plugins and implement those as per requirements.

WordPress Supports SEO:
Former Google Engineer Matt Cutts already stated that WordPress supports SEO. So there is a higher chance to get in rank at SERP of WordPress site. In SEO Better ranking brings a good amount of traffic and probably increase the chances of profits.

Restricts Spammer from Site:
WordPress has a plugin named as Akismet, that enables the site owner to block unsolicited comments from bloggers. It makes users connect with site owner by leaving comments that help you to analysis the users interest and needs.

Dear Readers, if you have more information about WordPress then please share your views in the below comments section. If the team of Educational Excellence finds it valid then definitely approved it.

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admin January 6, 2019 0 Comments

Link Building is Still a Ranking Factor of SEO in 2019

Do you know what is E.A.T?
E- Expertise,
A-Authority,
T-Trust

Content is king today. Google pays attention to the expertise part of E.A.T. You should include the name of the person along with short bio stating why he or she is expertise to write on such a topic.

The next vital thing is the authority of the website that comes from reputable sources with quality editorial content.

Another factor is trustworthiness. It directly relates to the security of the site. Browser like Chrome is already marked “not secure” to those websites which have no SSL certificates. HTTPS has a good impact on your SEO ranking.

Link Building Strategy for 2019

Creating Content
Be analytical before writing. Creating content just for posting is not enough. Think about whether your content brings something new and fresh to the readers or not. If the ranking of your post goes down, your long-term link building opportunities go down with it.

Content Marketing Statistics That Influence Your Link Building Strategy

1. More than 90% of content marketer prefers Long-form content generally in between 1800-2000 words.
2. As of July 2018, worldwide 53% of people use Mobile compared to 47% on desktop and other devices. So make it sure that your content is optimized for mobile.
3. Now more than 70% of netizen wants to learn something through content rather than other traditional ways.

Guest Posting
Guest posting is another great way to acquire backlinks. First of all, you need to find those companies that are related to your industry and allow guest post service. You have to write for them and link your site within that post. According to a survey it is good to write 1-5 guest post monthly.

Asking for Links
Asking for a link isn’t as overwhelming as it seems. It is in no way desperate to ask another site to link your content. Before asking for a link please make it sure that you are confident enough in your content.

Backlinks are still essentials for SEO
On a regular basis, Google changes their algorithm where links are the major part of the updates. Due to the recent Google Medic Update, many sites drop in the ranking.

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admin December 31, 2018 0 Comments

Google Roll Out New Ad Position Metrics

If you are a PPC Experts then you should know about the new ad position metrics that Google has released recently. Now onwards advertiser will enable to understand where an ad appears on the search engine result pages(SERPs) along with the average ad positions.

Google made it clear that an average ad position does not refer to its sequential position on the search results page, but rather its position relative to competing for ads in the ad auction.

An ad position of 1 means your ad shows ahead of all other ads, but it does not mean the ad was at the extreme top of the page. Google also said it will be rolling out new metrics very soon that will help advertisers to see clearly where their ads are appearing on the search results pages.

Impr. (Absolute Top) – The percent of Ad impressions that are shown as the very first Ad above the organic search results.

Impr. (Top) – The percent of your Ad impressions that are shown anywhere above the organic search results.

Search (Absolute Top) – The impressions you have received in the absolute top location divided by the estimated number of impressions you are eligible to receive in the top location.

Search (Top) – The impressions you have received in the top location compared to the estimated number of impressions you are eligible to receive in the top location.

As per Google, if you are using an average position to understand the location of your ads on the page, it is better to use Impression (Absolute Top) and Impression (Top), whereas to understand page location position, it is better to use Search (Abs Top) and Search (Top).

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admin November 25, 2018 0 Comments