admin | Educational Excellence - Part 8
Join Educational Excellence to Learn Digital Marketing Course | Total Digital Marketing Course Fees: INR 22000/- | 10% flat discount is offering for one-time payment.

Follow the Steps to Become a Flipkart Seller

Anyone can join Flipkart as a seller. But these steps are mandatory to join.

1. Anyone can sell their products on Flipkart either as an individual or as a company.

2. For Flipkart seller account, you need to indicate what kind of business you run. It requires identity and address proof. During the registration process please make it sure that all required business-related documents like Business name, PAN card, TIN number, GST number etc are submitted to Flipkart.

3. You need to submit your Bank details along with IFSC code. If you have an existing bank account then submits that information as well.

4. After login at Flipkart seller account, set it up to start selling products.

5. A dashboard will appear after login at seller account. You can use it for the promotion purpose. You also get analytics report on the dashboard.

6. When you will make your first sell the payment will be credited at your linked bank account with 14 days.

Types of Products You can sell:
Clothing Accessories
Electronics Gadgets
Beauty and Cosmetic Products
Home Appliances
Shoes
Home Decorations
Kitchen Accessories
Gaming Accessories
Shoes and many more.

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admin February 6, 2019 0 Comments

Youths of Durgapur are Showing Interest to Learn Digital Marketing

In the last 4-5 years, India has grown at a rate of 7- 8%. Our beautiful city Durgapur is also growing very fast and tends to become a smart city. We are in the age of 4G. Our habits of purchasing have also changed. Here SEO( Search Engine Optimisation) plays a big role. Durgapur-Asansol is the Industrial area. It connects states like Jharkhand, Bihar.  The infrastructure and geographic location encourage investors to set up Factory, plant or small scale industry like IT only because of the availability of the skilled workforce.

Now the point is how to grow business through Digital Marketing? The simple answer is SEO. In recent research, it reveals that many young colleges passed out students are interested to learn SEO, Digital Marketing. But they are confused where they will go? Educational Excellence brings golden opportunities in front of them. Now they need not worry. Time by Time Educational Excellence will provide a free workshop on “how to earn after learning Digital Marketing”.

Youths of Durgapur and Asansol who are suffering unemployment problem will get the right track because by 2022 plenty of jobs is going to be created in the field of Digital Marketing worldwide.  Many Durgapur based IT company already providing SEO, Digital Marketing services. Time by Time they also require trained professionals. Unfortunately, the youth of Asansol and Durgapur does not get the chance. Because there is a scarcity of proper SEO training institute. Educational Excellence brings opportunities for you. We are only SEO Digital Marketing Institute in Durgapur who have Google certified trainer.

There is no particular age limit to learn SEO. Everybody can learn SEO Digital Marketing. It is a skill that can be learned from online as well as offline.

You can choose Digital Marketing as a career in this way:

  1. Work as a Freelancer for individual client
  2. Join any Digital Marketing company

 

 

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admin January 19, 2019 0 Comments

Step by Step Guidance of Google Shopping Campaigns

In the last couple of years, the demand of E-Commerce site has grown significantly. Many companies like Flipkart, Ebay, Amazon, eBay have experienced huge success in the E-Commerce marketplace business model. Sine customers shopping behaviours have been changed, many retailers adapt E-Commerce platform to sell products.

Now the question is how to drive a good amount of traffic at your online store. 

Set up Guides of Google Shopping Ad campaign:

Step 1: Create a Product Feed

You need to create a product list first and have to provide the list to Google. You have to be careful when creating the product feed. Products list will not be approved until or unless you make it 100% correct.

If you’re running an E-Commerce site that is running on a different platform, you have to do a little bit more work. The primary goal is to get a CSV, TXT or XML file with all products information that can be easily uploaded to Google Merchant Center. You can also upload it manually with Excel sheet that automatically syncs with Google Merchant Center.

Step:2 Create a Google Merchant Center account

First, you need to create a Google Merchant Center account. For that, you need to claim your URL that will prove your domain ownership. Use the Google Analytics tool to verify ownership.
Google Shopping Ad displays the shipping price right in your product ad. Provide all shipping details like shipping rates, minimum order value etc. After that, you will be able to upload your product feed in Google Merchant.

Step:3 Set Up Google Shopping Campaign

• Whenever your products get approved at Google Merchant Center, you can finally set up a Google Shopping campaign. 
• Sign up Google Ads account If you don’t have.
• Enter your business and payment details by clicking at configuration wizard.
• Before start promotion, you need to link Google Merchant Center to Google Ads account.

Step:4 Optimize Your Google Shopping Campaign

• Give sometimes to the campaigns for gathering data. It may happen that your maximum budget has been spent one or two product or product group. Make it sure that all of your products get some visibility in the search results.
• Time by Time increase the CPC bid for products that have no or few impressions and clicks. 
• Look at the search queries report to find irrelevant search queries and exclude those from campaigns.
• Improve your product feed to make sure the most profitable products get the budget.
• If you are running multiple shopping campaigns, set the campaign priority right way.

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admin January 19, 2019 0 Comments

4 Reasons Why to Develop a Website in WordPress

In 2003 WordPress was first introduced into the market. Initially, WordPress was mainly used to build blog site. Slowly WordPress gains massive popularity among developers and now every developer prefers WordPress as a primary CMS. Some trusted and popular brands like TechCrunch, BBC America, MTV News, Sony Music are using WordPress. If you looking for a convenient, quality and robust CMS website, then WordPress is the best platform. Although WordPress is an open source platform, you have to pay for unlocking full customization features in WordPress hosting server.

Here are the reasons why WordPress is leading:
Easy to Use and Flexible:
To upload or any changes required for the website you do not need to hire a professional to manage backend. No hardcore development skills are required for that. You can do it on your own.
WordPress is multi-functional. Only a single WordPress install allows developing site, a blog or forum. You can control the whole website like its landing pages, product or services, images etc from the backend. Thatswhy WordPress becomes so popular CMS.

Fully Customizable:
You can customize WordPress settings as per your requirements.
A. You can change private or public content setting that lets you the option to set the privilege of the content you want to share.
B. WordPress enables you to schedule a post as per your requirements.
C. In WordPress, there are lots of free plugins that make it easier to develop a site. You only need to download those plugins and implement those as per requirements.

WordPress Supports SEO:
Former Google Engineer Matt Cutts already stated that WordPress supports SEO. So there is a higher chance to get in rank at SERP of WordPress site. In SEO Better ranking brings a good amount of traffic and probably increase the chances of profits.

Restricts Spammer from Site:
WordPress has a plugin named as Akismet, that enables the site owner to block unsolicited comments from bloggers. It makes users connect with site owner by leaving comments that help you to analysis the users interest and needs.

Dear Readers, if you have more information about WordPress then please share your views in the below comments section. If the team of Educational Excellence finds it valid then definitely approved it.

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admin January 6, 2019 0 Comments

Link Building is Still a Ranking Factor of SEO in 2019

Do you know what is E.A.T?
E- Expertise,
A-Authority,
T-Trust

Content is king today. Google pays attention to the expertise part of E.A.T. You should include the name of the person along with short bio stating why he or she is expertise to write on such a topic.

The next vital thing is the authority of the website that comes from reputable sources with quality editorial content.

Another factor is trustworthiness. It directly relates to the security of the site. Browser like Chrome is already marked “not secure” to those websites which have no SSL certificates. HTTPS has a good impact on your SEO ranking.

Link Building Strategy for 2019

Creating Content
Be analytical before writing. Creating content just for posting is not enough. Think about whether your content brings something new and fresh to the readers or not. If the ranking of your post goes down, your long-term link building opportunities go down with it.

Content Marketing Statistics That Influence Your Link Building Strategy

1. More than 90% of content marketer prefers Long-form content generally in between 1800-2000 words.
2. As of July 2018, worldwide 53% of people use Mobile compared to 47% on desktop and other devices. So make it sure that your content is optimized for mobile.
3. Now more than 70% of netizen wants to learn something through content rather than other traditional ways.

Guest Posting
Guest posting is another great way to acquire backlinks. First of all, you need to find those companies that are related to your industry and allow guest post service. You have to write for them and link your site within that post. According to a survey it is good to write 1-5 guest post monthly.

Asking for Links
Asking for a link isn’t as overwhelming as it seems. It is in no way desperate to ask another site to link your content. Before asking for a link please make it sure that you are confident enough in your content.

Backlinks are still essentials for SEO
On a regular basis, Google changes their algorithm where links are the major part of the updates. Due to the recent Google Medic Update, many sites drop in the ranking.

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admin December 31, 2018 0 Comments

Google Roll Out New Ad Position Metrics

If you are a PPC Experts then you should know about the new ad position metrics that Google has released recently. Now onwards advertiser will enable to understand where an ad appears on the search engine result pages(SERPs) along with the average ad positions.

Google made it clear that an average ad position does not refer to its sequential position on the search results page, but rather its position relative to competing for ads in the ad auction.

An ad position of 1 means your ad shows ahead of all other ads, but it does not mean the ad was at the extreme top of the page. Google also said it will be rolling out new metrics very soon that will help advertisers to see clearly where their ads are appearing on the search results pages.

Impr. (Absolute Top) – The percent of Ad impressions that are shown as the very first Ad above the organic search results.

Impr. (Top) – The percent of your Ad impressions that are shown anywhere above the organic search results.

Search (Absolute Top) – The impressions you have received in the absolute top location divided by the estimated number of impressions you are eligible to receive in the top location.

Search (Top) – The impressions you have received in the top location compared to the estimated number of impressions you are eligible to receive in the top location.

As per Google, if you are using an average position to understand the location of your ads on the page, it is better to use Impression (Absolute Top) and Impression (Top), whereas to understand page location position, it is better to use Search (Abs Top) and Search (Top).

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admin November 25, 2018 0 Comments
businessman pressing button on virtual screens

The Necessity of Online Reputation Management for Your Business

Your online reputation is in your hand. It takes many years to make a reputation which may ruin in just a couple of days.

Now the question is why online reputation management is required?

All of us prefer to search reviews and reputation while choosing a brand or a particular product online. In a survey, it has been revealed that more 80% consumer do research before buying any product. Only 1 to 3 negative reviews may hamper your overall sales. Negative reviews discourage people from buying a particular buy product online. In the age of social media, its very simple to viral anything. So you need very much cautious about your online reputation.

Here are things that I would like to share with you for a good ORM.

1) Great online visibility

2) Positive reviews

3) Satisfactory online clients

4) Quality product or service

There are some misconceptions about ORM. People and even some experts believe that just by monitoring social media or handling public relations can build a reputation. Most of them have no proper idea of ORM and its impact on business. Social media with its billions of user base is certainly a talking platform for all users, and sometimes a company even faces massive criticism on their product, service or the company itself.

A business should be online to address its customers, potential clients, stakeholders, advisors, fan base and even its pessimists. It should be open to take feedbacks and discuss them. Being open means you need to continually be aware of everything that is associated with your company and have the judgement on how to engage with it, and this isn’t restricted to just social media. Some critics even go out of their way to harm your reputation.

Tips you should follow as a brand:

A. Engaging on behalf of your business has to be very calculative.
B. A company needs the qualified person to handle public relation of your brand. Ideally a calm and a rational person who has an inside-out knowledge about the company.
C. Try to make positive reviews as much you can against your negative reviews.
D. Use ORM activities to increase your visibility.
E. Try to build the trust of your customer by providing excellent service.

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admin November 23, 2018 0 Comments

Durgapur- Good Place to Make Career in Digital Marketing

Durgapur is a technologically advanced, planned city in Eastern India. The average literacy rate of people is much better than any other urban city in Eastern India. Thatswhy Big companies prefer to set up their office at Durgapur. The growing trends of Digital Marketing are also creating an influence among the Durgapurians. Most of them are now trying to learn digital marketing. Now the question where they go and how they will be benefitted from that?

For that, you need not require a higher degree. If you are an expert in Digital Marketing then you can even earn more than 1 lakhs per month. It depends on your skills, knowledge along with with your professional experience.

Reasons to Learn Digital Marketing?

1. In the upcoming 3-4 years, millions of Digital Marketing experts have required in India as well as the whole world. Naturally all National, International companies will hire Digital Marketing Expert.

2. Like technology, digital marketing is also evolving. So you have to improve your digital marketing skills for a career growth.

3. As per the survey, the growth of the digital marketing field is 3 times more than any other fields.

4. Like Web or Software Developer, You don’t have to spend sleepless nights mugging up the codes that you are never going to use in your life.
If you are looking to make a career in Digital Marketing, then you should join Educational Excellence. Our digital Marketing course consists of four topics i.e

SEO
SMO
SMM
EMAIL MARKETING


After completing any course of the above topics you can apply for a job for the post of SEO Executive, Digital Marketing Executive, Online Marketing Specialist and so on.

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admin November 16, 2018 0 Comments

Do Research Before Start to Write Content

We, the reader are not aware of the hardest technical aspects of writing that face by the maximum content writer. Nowadays content is king for any promotion.

Require focus on topic rather than keywords.
Content should be engaging for the audience.
Present your insights into the topic.
Be creative and try to make your content plagiarism free.

As a writer, if you follow the points mentioned above then definitely your content will be engaging and grab user attention. You might have a brilliant concept, and you would love to present that script into a more creative and organised manner. The best way, to begin with, is to do research first, ask your colleagues, friends, people around you or you can Google it. Use the keywords related to your topics and check what the public opinion on it is. Social media are the excellent platforms that may assist you to provide adequate information of your writing topic.

Performance analysis of your competitor is a part of content marketing. It is an advice to keep an eye over the rival’s performance before playing games on the ground. Keyword analysis is also required while creating content. This helps readers to find content in top positions at search engine result pages.

There are many features to evaluate your content which compliance SEO requirements. While writing articles make sure that it should be informative which comprises of keywords in Title, description. Try to mention LSI(Latent Semantic Indexing) phrase in your content. When search engine crawler visits the website, it searches for keywords along with LSI phrases for indexing purpose. Write fresh, realistic topic that allure the viewer’s attention. Avoid keyword stuffing and over optimisation of keywords that may ruin your content.

Before publishing the content try to find all possible ways to expand its reach. Content marketing can be done in two ways:
1. Organic.
2. Paid.

There also other possible ways to advertise content on the different digital platform such as SEO, social media, email marketing, Influencer marketing, paid promotion like Google Adwords etc. Content advertising drives the audience’s attention, build credibility and create active brand awareness.

If you are searching to upgrade your content skills, then you can enrol in our digital marketing course program.

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admin October 18, 2018 0 Comments

How to Generate Lead through Social Media

Potential users who have expressed their interest in your product or service and also have given contact details to you for further communication is called a lead. Statistics show 90% users try to avoid cold calling rather they prefer to communicate over the social media.

Tactics for lead generation using social media:
1. Share links to curative content:
Engaging content will grab readers attention. Social media is an excellent tool for lead generation. Share content in social media with a proper landing page so that readers can fill up their information like email, contact no, name etc. That way you can collect potential leads of customers who are interested in your product or service.

2. Facebook lead ads:
Facebook lead ads are another platform to collect potential lead. The advantage of Facebook lead ads is that Facebook automatically populates the lead form with the customers contact information so that it can take few clicks for a potential user to connect. You can choose how much data you need.

3. Instagram lead ads:
Facebook lead ads can also display on Instagram. Instagram can pre-populate the lead form with email, full name, phone number, and gender. You can also add a field in the form if you would like. Instagram lead ads only appear on mobile. It takes times to fill out a form on mobile than on a desktop or laptop.

4. Host a webinar and live video:
The two basic approaches to generating leads are live video and webinars. The first option is to present the video that requires interested viewers to register in advance by providing their contact information. Another approach is to open the video up to a wide audience and generate leads from that audience. During the live video, you can direct the viewers to an offer, contest or landing pages of your website. Encourage viewers for a live interaction by offering a special discount for participation. You should keep in mind that the video must be content driven that may increase the probability of getting more leads.

5. Use geo targeted search:
Now more local businesses know about geo targeting for social media posts and ads to reach the audiences closest to their business and maximizing their social media efforts, and ad spend. Geo targeted social search may help you to find a specific audience, invite them to your business or redirect to a discount lead generation form. Small and Large companies can benefit from geo targeted social search.

Some ways to geo target your search:

Twitter advanced search: Go to the Twitter advanced search page, then enter your search terms, after that scroll down to places and select appropriate geo location to target your search.

Hoot suite: From within the Hoot suite dashboard, click on the search icon in the upper right corner. Enter the search term and click the compass arrow icon in the right of the search field to find tweets nearby.

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admin September 30, 2018 0 Comments